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Company > Baker Hughes Co: Business Model, SWOT Analysis, and Competitors 2023

Baker Hughes Co: Business Model, SWOT Analysis, and Competitors 2023

Published: Jun 30, 2023

Inside This Article


    In this blog article, we will delve into Baker Hughes Co's business model, conduct a SWOT analysis, and explore its competitors for the year 2023. Baker Hughes Co is a prominent player in the energy technology sector, offering innovative solutions and services for oilfield services, digital solutions, and turbomachinery & process solutions. By analyzing its strengths, weaknesses, opportunities, and threats, we aim to provide insights into the company's current position and its potential growth strategies. Furthermore, we will examine its key competitors to gain a comprehensive understanding of the market landscape.

    What You Will Learn:

    • Who owns Baker Hughes Co: Discover the ownership structure and key stakeholders of Baker Hughes Co, a leading company in the energy technology sector.
    • The mission statement of Baker Hughes Co: Gain insight into the company's mission statement and the core values that drive its operations and decision-making processes.
    • How Baker Hughes Co makes money: Understand the revenue streams and business strategies employed by Baker Hughes Co to generate profits in the energy technology industry.
    • Baker Hughes Co Business Model Canvas Explained: Explore the key components of Baker Hughes Co's business model canvas and how each element contributes to the company's overall success.
    • Competitors of Baker Hughes Co: Identify and learn about the main competitors of Baker Hughes Co in the energy technology sector, understanding the competitive landscape and market dynamics.
    • Baker Hughes Co SWOT Analysis: Conduct a comprehensive SWOT analysis of Baker Hughes Co, examining the company's strengths, weaknesses, opportunities, and threats, and gaining insights into its positioning in the market.

    Who owns Baker Hughes Co?

    Major Shareholders

    Baker Hughes Co. is a publicly traded company, meaning its ownership is distributed among various shareholders. As of the latest available information, there are several major shareholders who hold significant stakes in the company.

    One of the largest shareholders of Baker Hughes is General Electric (GE), which owns approximately 36.8% of the company's outstanding shares. GE's ownership in Baker Hughes is a result of a merger between their respective oil and gas divisions in 2017. Despite selling portions of its stake in recent years, GE remains a key shareholder and maintains a strategic interest in the company's success.

    Another notable major shareholder is Capital Research and Management Company, an investment management firm that owns around 7.7% of Baker Hughes. This makes them one of the largest institutional investors in the company. Capital Research and Management Company is known for its diversified portfolio and expertise in managing significant investments in various industries.

    Additionally, several other institutional investors hold substantial stakes in Baker Hughes. These include The Vanguard Group, BlackRock, and State Street Corporation, among others. These institutional investors often manage funds on behalf of individuals, pension plans, and other organizations, and their ownership in Baker Hughes reflects their belief in the company's long-term potential.

    Public Ownership and Individual Investors

    Apart from institutional investors, Baker Hughes Co. also has a significant number of individual shareholders. These individuals own shares of the company through brokerage accounts, retirement plans, or direct investments. The exact extent of individual ownership may vary, as regulatory filings do not always disclose this information.

    Individual investors are attracted to Baker Hughes for various reasons, including its position as a leading provider of integrated oilfield services, technology, and digital solutions. As the energy industry continues to evolve, many individuals view Baker Hughes as a promising investment opportunity, potentially contributing to the company's diverse ownership structure.


    Baker Hughes Co. is owned by a combination of major shareholders, including General Electric, Capital Research and Management Company, and several institutional investors. These stakeholders have a vested interest in the company's performance and play a crucial role in shaping its strategic direction. Additionally, individual investors also contribute to the ownership of Baker Hughes, reflecting their confidence in the company's ability to thrive in the dynamic energy sector.

    What is the mission statement of Baker Hughes Co?

    The Mission Statement of Baker Hughes Co

    Baker Hughes Co, a leading energy technology company, is guided by a clear and inspiring mission statement that encapsulates its purpose and goals. The company's mission statement is as follows:

    "We are Baker Hughes Co. We take energy forward - making it safer, cleaner, and more efficient for people and the planet."

    This succinct mission statement reflects Baker Hughes Co's commitment to driving sustainable progress in the energy sector. By emphasizing their dedication to safety, environmental responsibility, and efficiency, the company sets a clear direction for their operations and future endeavors.

    Baker Hughes Co's mission statement highlights their responsibility towards people and the planet. The company recognizes the importance of providing safer energy solutions that prioritize the well-being of both their employees and the communities they serve. Safety is at the forefront of their operations, ensuring that their technologies and practices minimize risks and protect individuals involved in energy production.

    Furthermore, Baker Hughes Co acknowledges the pressing need for cleaner energy solutions to combat climate change and preserve the environment. Their mission statement underscores their commitment to developing and implementing technologies that reduce carbon emissions, minimize environmental impact, and promote sustainability. By prioritizing cleaner energy alternatives, Baker Hughes Co contributes to the global efforts aimed at mitigating climate change and fostering a greener future.

    In addition, the mission statement emphasizes the company's dedication to driving efficiency in the energy sector. Baker Hughes Co recognizes the importance of optimizing energy resources to meet growing demand while minimizing waste. By developing innovative technologies and solutions, the company aims to improve energy efficiency, reduce costs, and enhance operational performance across all aspects of the energy value chain.

    Overall, Baker Hughes Co's mission statement serves as a guiding principle that aligns the company's actions with their core values. It reflects their commitment to advancing the energy industry by prioritizing safety, environmental sustainability, and efficiency. Through their mission, Baker Hughes Co strives to create a positive impact on people's lives and the planet, ensuring a better and more sustainable future for all.

    How does Baker Hughes Co make money?

    Overview of Baker Hughes Co

    Baker Hughes Co is a multinational oilfield services company that operates in more than 120 countries. With a focus on providing integrated oilfield products, services, and digital solutions, Baker Hughes plays a crucial role in the global energy industry.

    Diversified Revenue Streams

    Oilfield Services

    Baker Hughes generates a significant portion of its revenue from its oilfield services segment. This includes drilling services, well construction, formation evaluation, and production optimization. The company offers a wide range of services to oil and gas operators, helping them optimize production, reduce costs, and improve operational efficiency.

    Turbomachinery & Process Solutions

    Another key revenue stream for Baker Hughes is its turbomachinery and process solutions segment. This division specializes in providing equipment and services for the LNG (liquefied natural gas), refining, petrochemical, and industrial sectors. Baker Hughes' portfolio includes gas turbines, compressors, and process technology, which are essential for these industries' operations.

    Digital Solutions

    Baker Hughes has also recognized the growing importance of digitalization in the energy sector. As a result, the company has invested heavily in developing digital solutions to enhance operational efficiency and maximize asset performance. These solutions involve data analytics, automation, and artificial intelligence, enabling customers to make informed decisions and optimize their operations. Revenue from digital solutions continues to grow as more companies embrace digital transformation.

    Geographic Presence

    Baker Hughes operates globally, providing its products and services in various regions around the world. The company's revenue is geographically diversified, with significant contributions from North America, Europe, Asia Pacific, the Middle East, and Latin America. This global presence allows Baker Hughes to leverage different market conditions and capitalize on opportunities in different regions.


    Baker Hughes Co generates its revenue through a diversified range of products, services, and digital solutions. The company's oilfield services, turbomachinery and process solutions, and digital offerings contribute to its overall financial success. With a widespread global presence, Baker Hughes continues to be a leading player in the energy industry, helping its customers navigate the challenges and capitalize on the opportunities in the evolving energy landscape.

    Baker Hughes Co Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool that provides a visual representation of a company's business model. It consists of nine key elements that capture the main building blocks of a business and how they interact with each other. These elements include customer segments, value propositions, channels, customer relationships, revenue streams, key activities, key resources, key partnerships, and cost structure.

    Baker Hughes Co Business Model Canvas

    Baker Hughes Co, an international oilfield services company, can be analyzed using the Business Model Canvas framework. Let's delve into each element of Baker Hughes Co's business model canvas to gain a better understanding of how the company operates.

    Customer Segments

    Baker Hughes Co serves various customer segments within the oil and gas industry. Their clients include major oil companies, independent operators, and national oil companies. These customers require a wide range of services, including drilling, production, and reservoir evaluation. By catering to different customer segments, Baker Hughes Co diversifies its revenue streams and minimizes dependence on a single market segment.

    Value Propositions

    Baker Hughes Co offers a comprehensive suite of products and services designed to enhance the efficiency and productivity of oil and gas operations. Their value propositions include advanced drilling technologies, digital solutions for data analysis and optimization, and integrated oilfield services that help customers maximize their production while reducing costs and environmental impact.


    To reach its target customers, Baker Hughes Co utilizes multiple channels. These include direct sales teams, distributors, and strategic partnerships with other companies in the oil and gas industry. By leveraging various channels, Baker Hughes Co ensures widespread availability of its products and services, while also maintaining strong relationships with key stakeholders.

    Customer Relationships

    Building and maintaining strong customer relationships is crucial for Baker Hughes Co's success. The company employs a customer-centric approach, providing tailored solutions and continuous support to meet the evolving needs of its clients. By establishing long-term partnerships and delivering exceptional customer service, Baker Hughes Co aims to foster trust and loyalty among its customers.

    Revenue Streams

    Baker Hughes Co generates revenue through a combination of product sales, service contracts, and project-based engagements. Their revenue streams are diversified across different business segments, including drilling services, oilfield equipment, and digital solutions. This diversification helps mitigate risks associated with fluctuations in oil prices and market conditions.

    Key Activities

    Baker Hughes Co's key activities encompass a wide range of operations, including research and development, engineering, manufacturing, and project management. They continuously invest in innovation and technology to develop cutting-edge solutions that address the evolving needs of the oil and gas industry. By conducting these key activities, Baker Hughes Co stays at the forefront of the market, driving growth and maintaining a competitive edge.

    Key Resources

    As a technology-driven company, Baker Hughes Co heavily relies on its key resources, which include a skilled workforce, advanced manufacturing facilities, and intellectual property. Their expertise in drilling and completions, production optimization, and digital solutions form the foundation of their success. By leveraging these key resources, Baker Hughes Co continues to deliver innovative products and services to their customers.

    Key Partnerships

    Baker Hughes Co recognizes the importance of strategic partnerships to enhance their capabilities and expand their reach. They collaborate with other industry leaders, such as oil and gas operators, technology providers, and research institutions, to jointly develop and commercialize new solutions. These partnerships help Baker Hughes Co tap into new markets, access specialized expertise, and drive innovation.

    Cost Structure

    Managing costs effectively is a critical component of Baker Hughes Co's business model. The company strives to optimize its cost structure by streamlining operations, implementing efficient manufacturing processes, and leveraging economies of scale. By controlling costs, Baker Hughes Co ensures profitability while offering competitive pricing to its customers.

    By examining each element of Baker Hughes Co's business model canvas, it becomes evident how the company creates value, serves its customers, and sustains its competitive advantage in the oil and gas industry. Understanding these key aspects is essential for investors, industry professionals, and stakeholders who seek insights into Baker Hughes Co's operations and growth prospects.

    Which companies are the competitors of Baker Hughes Co?

    Competitors of Baker Hughes Co

    Baker Hughes Co operates in the highly competitive oilfield services industry, where it faces competition from several key players. Here are some of the major competitors of Baker Hughes Co:

    1. Schlumberger Limited: Schlumberger is one of the largest oilfield services companies globally and offers a wide range of services including drilling, reservoir characterization, production, and processing. With a strong global presence, Schlumberger poses a significant competitive threat to Baker Hughes Co.

    2. Halliburton Company: Another major player in the oilfield services industry, Halliburton offers a comprehensive suite of services including drilling, completion, production enhancement, and reservoir consulting. With its extensive experience and broad customer base, Halliburton competes directly with Baker Hughes Co in various segments.

    3. National Oilwell Varco: National Oilwell Varco is a leading provider of equipment and services to the upstream oil and gas industry. The company offers a diverse range of products including drilling equipment, rig systems, and wellbore technologies. While it may not directly compete with Baker Hughes Co in all areas, National Oilwell Varco's offerings overlap in certain segments, making it a formidable competitor.

    4. Weatherford International: Weatherford is an oilfield service company that provides a wide range of solutions, including drilling services, well construction, and production optimization. Although it has faced some financial challenges in recent years, Weatherford remains a competitor to Baker Hughes Co, particularly in certain geographic regions.

    5. TechnipFMC: TechnipFMC is an industry leader in subsea, onshore/offshore, and surface technologies. The company offers comprehensive solutions for the entire lifecycle of oil and gas projects, from conceptual design to decommissioning. While TechnipFMC primarily focuses on subsea operations, it competes with Baker Hughes Co in certain areas such as offshore drilling and production systems.

    These are just a few examples of the competitors that Baker Hughes Co faces in the oilfield services industry. The competitive landscape is dynamic, with new players emerging and existing companies continuously innovating to gain a competitive edge. As a result, Baker Hughes Co must constantly adapt and differentiate itself to maintain its position in the market.

    Baker Hughes Co SWOT Analysis


    • Global Presence: Baker Hughes Co has a strong global presence, with operations in over 120 countries. This enables the company to access a wide range of markets and diversify its revenue streams.

    • Technological Expertise: The company has a long-standing reputation for its technological expertise in the oil and gas industry. Baker Hughes Co is known for its innovative products and solutions that help improve operational efficiency and reduce costs for its customers.

    • Strong R&D Capabilities: Baker Hughes Co invests heavily in research and development, allowing it to stay at the forefront of technological advancements. This enables the company to continuously develop new and improved products that meet the evolving needs of the industry.

    • Broad Product and Service Portfolio: The company offers a wide range of products and services, including drilling services, oilfield equipment, digital solutions, and turbomachinery. This diverse portfolio allows Baker Hughes Co to cater to various segments of the oil and gas industry and capture a larger market share.


    • Dependency on the Oil and Gas Industry: As a company operating in the oil and gas industry, Baker Hughes Co is highly dependent on the overall health and performance of this sector. Any downturn or volatility in oil prices can significantly impact the company's financial performance and profitability.

    • High Competitive Environment: The oilfield services industry is highly competitive, with several major players competing for market share. Baker Hughes Co faces intense competition from companies like Schlumberger and Halliburton, which may limit its ability to differentiate itself and win new contracts.

    • Vulnerability to Regulatory Changes: The oil and gas industry is subject to various regulations and policies that can impact operations and profitability. Changes in environmental regulations, for example, can require companies like Baker Hughes Co to invest in new technologies or face increased costs.


    • Growing Demand for Renewable Energy: The global shift towards renewable energy sources presents an opportunity for Baker Hughes Co to expand its offerings beyond traditional oil and gas services. The company can leverage its technological expertise to develop solutions for the renewable energy sector, such as wind turbines or geothermal systems.

    • Digital Transformation: The increasing adoption of digital technologies and data analytics in the oil and gas industry opens up new opportunities for Baker Hughes Co. The company can capitalize on this trend by further developing its digital solutions and offering advanced analytics services to help customers optimize their operations.

    • Expansion in Emerging Markets: Baker Hughes Co can explore opportunities for expansion in emerging markets, where the demand for oil and gas services is growing rapidly. By establishing a strong presence in these markets, the company can tap into new revenue streams and diversify its customer base.


    • Volatility in Oil Prices: Fluctuations in oil prices can have a significant impact on Baker Hughes Co's financial performance. A prolonged period of low oil prices can lead to reduced exploration and production activities, resulting in lower demand for the company's products and services.

    • Environmental Concerns: The increasing focus on environmental sustainability and climate change poses a threat to the oil and gas industry as a whole. Baker Hughes Co may face challenges in terms of public perception and regulatory pressures, which could impact its ability to operate and secure new contracts.

    • Geopolitical Risks: Operating in over 120 countries exposes Baker Hughes Co to geopolitical risks, such as political instability, trade disputes, and changes in government policies. These risks can disrupt operations, hinder market access, and impact profitability.

    Key Takeaways

    • Baker Hughes Co is currently owned by General Electric (GE), which has a majority stake in the company.
    • The mission statement of Baker Hughes Co is to provide innovative solutions and services that help customers navigate the energy transition and contribute to a sustainable future.
    • Baker Hughes Co generates revenue through various segments, including Oilfield Services, Oilfield Equipment, and Turbomachinery & Process Solutions.
    • The Business Model Canvas of Baker Hughes Co involves key elements such as value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
    • Competitors of Baker Hughes Co include Schlumberger, Halliburton, National Oilwell Varco, and TechnipFMC, among others.
    • In terms of SWOT analysis, Baker Hughes Co's strengths lie in its technological expertise and global reach, while its weaknesses include exposure to market volatility. Opportunities for the company include the energy transition and emerging markets, while threats include competition and regulatory challenges.


    In conclusion, Baker Hughes Co is a leading company in the oil and gas industry. It is owned by General Electric but operates as an independent entity. The company's mission is to provide innovative solutions for energy and industrial customers worldwide. Baker Hughes Co generates revenue through various segments, including oilfield services, digital solutions, turbomachinery and process solutions.

    By utilizing the Business Model Canvas, we can understand the key components of Baker Hughes Co's business model. It focuses on key activities such as research and development, oilfield services, and digital solutions. The company also relies on key resources like technology, equipment, and a global network of customers and suppliers. Moreover, Baker Hughes Co maintains strong customer relationships through its extensive service offerings and expertise.

    Baker Hughes Co faces competition from several companies in the industry. Some of its main competitors include Schlumberger, Halliburton, and National Oilwell Varco. These companies also provide similar products and services, which puts Baker Hughes Co in a highly competitive market.

    Finally, conducting a SWOT analysis of Baker Hughes Co reveals its strengths in technological innovation, a global presence, and a diverse portfolio of products and services. However, the company has weaknesses in terms of its dependence on the oil and gas industry and vulnerability to market fluctuations. Opportunities for growth lie in expanding their digital solutions and renewable energy sectors. Meanwhile, threats include regulatory changes, geopolitical tensions, and the rise of alternative energy sources.

    Overall, Baker Hughes Co is a strong and competitive player in the oil and gas industry, constantly adapting to market demands and driving innovation in the energy sector.


    What is Baker Hughes weakness?

    Baker Hughes' weakness can be identified as follows:

    1. Dependency on the oil and gas industry: As a major player in the oil and gas sector, Baker Hughes is susceptible to fluctuations in the industry. Economic downturns, changes in oil prices, and declining demand for fossil fuels can negatively impact the company's financial performance.

    2. Exposure to geopolitical risks: Baker Hughes operates in various regions across the globe, including politically unstable areas. Geopolitical tensions, conflicts, and regulatory changes in these regions can disrupt operations and affect the company's profitability.

    3. High competition: The oilfield services industry is highly competitive, with several global and regional players. Baker Hughes faces intense competition, which puts pressure on pricing, market share, and profitability. Competitors' technological advancements, better cost structures, or more attractive offers can pose challenges to Baker Hughes' growth.

    4. Dependence on large customers: Baker Hughes has significant contracts with major oil and gas companies. This dependence on a few key customers exposes the company to risks associated with customer concentration. Any loss of these customers or a downturn in their business can have a significant impact on Baker Hughes' revenue and profitability.

    5. Environmental concerns and transition to renewable energy: With increasing focus on climate change and the transition to cleaner energy sources, there is a growing risk that the demand for fossil fuels may decline in the long term. Baker Hughes, being heavily involved in the oil and gas sector, may face challenges in adapting to the changing industry dynamics and shifting towards renewable energy solutions.

    What is the 4 SWOT analysis?

    The 4 SWOT analysis refers to the four elements that are examined in a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. These four aspects are evaluated to assess the internal and external factors that impact an organization or individual.

    1. Strengths: Internal positive attributes or resources that give an organization a competitive advantage over others. These can include a strong brand image, skilled workforce, innovative products, or efficient processes.

    2. Weaknesses: Internal factors that hinder an organization's performance or put it at a disadvantage. These can include poor financial health, lack of market presence, outdated technology, or limited human resources.

    3. Opportunities: External factors or market conditions that can be advantageous to an organization. These can include emerging markets, technological advancements, changing consumer preferences, or new business partnerships.

    4. Threats: External factors or challenges that can negatively impact an organization's performance. Threats can include intense competition, economic recessions, changing regulations, disruptive technologies, or shifts in consumer behavior.

    By analyzing these four aspects, organizations can gain insights into their current situation, identify areas of improvement, and develop strategies to leverage their strengths, overcome weaknesses, capitalize on opportunities, and mitigate threats.

    What are the 4 values of Baker Hughes?

    The four values of Baker Hughes are:

    1. Integrity: Acting responsibly, ethically, and with honesty in all business dealings.
    2. Teamwork: Collaborating and working together to achieve common goals and deliver exceptional results.
    3. Performance: Striving for excellence, continuous improvement, and delivering quality products and services.
    4. Learning: Embracing a culture of curiosity, innovation, and knowledge-sharing to drive growth and development.

    What are examples of internal strengths in SWOT analysis?

    Examples of internal strengths in a SWOT analysis include:

    1. Strong brand reputation
    2. High-quality products or services
    3. Skilled and experienced employees
    4. Effective leadership and management
    5. Efficient operational processes
    6. Strong financial position
    7. Well-established customer base
    8. Effective marketing and advertising strategies
    9. Advanced technology and infrastructure
    10. Strong supplier relationships
    11. Effective internal communication and collaboration
    12. Strong company culture and values
    13. Intellectual property and patents
    14. Strong distribution channels
    15. Continuous innovation and product development.

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