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Company > Badger Meter Inc: Business Model, SWOT Analysis, and Competitors 2023

Badger Meter Inc: Business Model, SWOT Analysis, and Competitors 2023

Published: Apr 14, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of Badger Meter Inc, a leading provider of flow measurement and control solutions. With a strong focus on innovation, the company has successfully established itself in the industry. Through a comprehensive SWOT analysis, we will assess their strengths, weaknesses, opportunities, and threats, providing valuable insights into their market position. Additionally, we will examine their key competitors, exploring how Badger Meter Inc stands out in a highly competitive landscape. Stay tuned to gain a deeper understanding of this thriving company and the factors that drive its success.

    What You Will Learn:

    • Who owns Badger Meter Inc and the significance of ownership in a company's success and decision-making process.
    • The mission statement of Badger Meter Inc and how it guides the company's overall vision and strategic goals.
    • How Badger Meter Inc generates revenue and sustains its business through a detailed exploration of its income streams and business model canvas.
    • A comprehensive understanding of Badger Meter Inc's competitive landscape, including its key competitors and their impact on the market.
    • An in-depth SWOT analysis of Badger Meter Inc, examining its strengths, weaknesses, opportunities, and threats, and how these factors shape the company's performance and strategic decisions.

    Who owns Badger Meter Inc?

    Major Shareholders

    As of the latest available information, Badger Meter Inc. is primarily owned by institutional investors and mutual funds. These major shareholders play a significant role in the company's ownership structure and decision-making processes. Here are some of the notable major shareholders of Badger Meter Inc.:

    BlackRock Inc.

    BlackRock Inc., one of the world's largest investment management firms, holds a substantial stake in Badger Meter Inc. As of the most recent filing, BlackRock Inc. owns approximately X% of the company's outstanding shares. With its vast resources and expertise, BlackRock Inc. exerts considerable influence on the company's strategic direction.

    The Vanguard Group

    The Vanguard Group, another prominent institutional investor, also holds a significant ownership position in Badger Meter Inc. According to the latest available data, The Vanguard Group owns around X% of the company's outstanding shares. As a steadfast long-term investor, The Vanguard Group's involvement often reflects confidence in the company's performance and prospects.

    State Street Corporation

    State Street Corporation, a leading financial services company, is among the major shareholders of Badger Meter Inc. With its extensive global reach, State Street Corporation holds a notable ownership stake in the company, representing approximately X% of the outstanding shares. As an influential investor, State Street Corporation's involvement can impact decision-making processes and corporate governance.

    Insider Ownership

    Apart from institutional investors, Badger Meter Inc. also has insiders who own shares in the company. Insiders include executives, directors, and other key individuals associated with the company. Their ownership can provide insight into their confidence in the business and align their interests with those of shareholders. While the specific ownership percentages may vary, their participation demonstrates a vested interest in the company's success.


    The ownership of Badger Meter Inc. is primarily held by institutional investors such as BlackRock Inc., The Vanguard Group, and State Street Corporation. These major shareholders collectively own a significant portion of the outstanding shares, indicating their confidence in the company's performance and growth potential. Additionally, insiders, including executives and directors, also hold ownership in the company, aligning their interests with those of shareholders. Understanding the ownership composition can provide valuable insights into the dynamics influencing Badger Meter Inc.'s strategic decisions and corporate governance.

    What is the mission statement of Badger Meter Inc?

    The Mission Statement of Badger Meter Inc

    The mission statement of Badger Meter Inc is to provide innovative flow measurement solutions that enable their customers to control and conserve water and other valuable resources.

    Badger Meter Inc is a leading manufacturer of flow measurement and control products, serving a wide range of industries including water utilities, municipalities, industrial facilities, and commercial buildings. Their mission statement reflects their commitment to developing and delivering cutting-edge technologies that help their customers efficiently manage and utilize water resources.

    By offering a diverse portfolio of products, including water meters, flow sensors, and advanced metering infrastructure solutions, Badger Meter Inc aims to empower their customers with accurate and reliable data to make informed decisions about water usage. Their mission is not only to provide measurement devices but also to enable their customers to optimize their water management processes and contribute to the preservation of this precious resource.

    Badger Meter Inc's mission statement reflects their dedication to innovation and continuous improvement. They strive to develop new technologies and solutions that address evolving customer needs and industry challenges. By investing in research and development, they aim to stay at the forefront of flow measurement technology and provide their customers with the most advanced and efficient solutions available in the market.

    Furthermore, Badger Meter Inc's mission statement highlights their commitment to sustainability and environmental responsibility. They recognize the importance of water conservation and aim to help their customers reduce water waste and improve overall water management practices. By providing accurate and reliable flow measurement solutions, they enable their customers to identify leaks, track usage patterns, and implement strategies to reduce water consumption.

    In summary, the mission statement of Badger Meter Inc emphasizes their dedication to providing innovative flow measurement solutions that enable customers to control and conserve water resources. It reflects their commitment to developing cutting-edge technologies, empowering their customers with accurate data, and promoting sustainability in water management practices.

    How does Badger Meter Inc make money?


    Badger Meter Inc is a leading manufacturer of flow measurement and control solutions. With a wide range of products and services, the company generates revenue through various channels. This section will explore the primary ways in which Badger Meter Inc makes money.

    1. Product Sales

    The core of Badger Meter Inc's revenue comes from the sale of its products. The company designs, manufactures, and distributes a diverse portfolio of flow meters, control valves, and other related products. These products are used in industries such as water utilities, oil and gas, chemicals, and pharmaceuticals.

    Badger Meter Inc offers a range of flow measurement technologies, including electromagnetic, ultrasonic, turbine, and positive displacement meters. These products are known for their accuracy, reliability, and durability, making them highly sought after by customers worldwide.

    2. Services and Support

    In addition to product sales, Badger Meter Inc generates revenue through its services and support offerings. The company provides installation, calibration, maintenance, and repair services for its products. This ensures that customers can maximize the performance and longevity of their flow measurement systems.

    Badger Meter Inc also offers training programs and technical support to its customers. These services help users understand and operate their flow measurement devices effectively. By providing comprehensive support, the company enhances customer satisfaction and loyalty.

    3. Software Solutions

    Another source of revenue for Badger Meter Inc is its software solutions. The company offers a range of software applications that complement its flow measurement products. These solutions enable customers to collect, analyze, and manage flow data more efficiently.

    Badger Meter Inc's software solutions include data logging and visualization tools, remote monitoring and control systems, and advanced analytics platforms. These technologies help customers optimize their processes, identify potential issues, and make data-driven decisions. By providing valuable software solutions, the company creates additional revenue streams.

    4. International Sales and Partnerships

    Badger Meter Inc operates globally, which allows the company to tap into international markets. By establishing partnerships and distribution agreements with local companies, Badger Meter Inc expands its reach and generates revenue from various regions.

    Through its international sales efforts, the company caters to the unique needs of different countries and industries. This includes adapting products to meet specific regulatory requirements and supporting customers in their local languages. By focusing on international sales and partnerships, Badger Meter Inc diversifies its revenue streams and minimizes risks associated with regional economic fluctuations.


    Badger Meter Inc generates revenue through product sales, services and support, software solutions, and international sales and partnerships. By leveraging its expertise in flow measurement and control, the company offers a comprehensive suite of solutions to meet the diverse needs of its customers. With a strong focus on quality and customer satisfaction, Badger Meter Inc continues to thrive in the industry while driving innovation and growth.

    Badger Meter Inc Business Model Canvas Explained

    Introduction to Badger Meter Inc

    Badger Meter Inc is a renowned manufacturer of flow measurement and control products. With over a century of experience in the industry, the company has established itself as a leader in the field, providing innovative solutions to customers worldwide. In this section, we will dive into the details of Badger Meter Inc's business model canvas, shedding light on the key components that drive their success.

    Key Partnerships

    One of the crucial aspects of Badger Meter Inc's business model is its strategic partnerships. By collaborating with various partners, including suppliers, distributors, and technology providers, the company is able to enhance its product offerings and expand its market reach. These partnerships enable Badger Meter Inc to access the necessary resources, expertise, and distribution channels, ensuring the successful delivery of their products and services to customers.

    Key Activities

    Badger Meter Inc engages in a variety of key activities to support its business model. These activities encompass the entire value chain, from research and development to manufacturing, marketing, and after-sales support. The company invests heavily in innovation, continuously developing new and improved flow measurement technologies. Additionally, Badger Meter Inc focuses on maintaining high-quality manufacturing processes to meet customer demands and ensure product reliability. Furthermore, the company actively promotes its products through targeted marketing campaigns and invests in customer support to provide a seamless experience throughout the customer journey.

    Key Resources

    To sustain its operations, Badger Meter Inc relies on a range of key resources. These resources include a skilled workforce, advanced manufacturing facilities, robust supply chain networks, and cutting-edge technology. The company places significant emphasis on talent acquisition and retention, as well as ongoing employee development initiatives. Moreover, Badger Meter Inc leverages its technological capabilities and expertise to develop and improve its flow measurement products, remaining at the forefront of industry advancements.

    Value Proposition

    Badger Meter Inc's value proposition revolves around providing accurate, reliable, and innovative flow measurement and control solutions to its customers. The company's products enable customers to monitor and manage their fluid assets efficiently, leading to improved operational performance, cost savings, and environmental sustainability. Badger Meter Inc's commitment to quality, customer satisfaction, and continuous innovation positions it as a trusted partner in the industry, delivering value to a diverse range of customers across various sectors.

    Customer Segments

    Badger Meter Inc serves a wide range of customer segments across different industries. These include utilities, industrial facilities, commercial buildings, and municipalities. Each customer segment has unique requirements and challenges, and Badger Meter Inc tailors its products and services to meet these specific needs. By understanding the distinct demands of each customer segment, the company can provide tailored solutions that address their unique flow measurement and control requirements.


    To reach its customers effectively, Badger Meter Inc utilizes a multi-channel distribution strategy. The company leverages both direct sales channels and partnerships with distributors to ensure widespread availability of its products. Badger Meter Inc's direct sales force works closely with customers, providing personalized support and guidance throughout the sales process. Additionally, the company collaborates with distributors to expand its market presence, tapping into their established networks and customer relationships.

    Revenue Streams

    Badger Meter Inc generates revenue through the sale of its flow measurement and control products, as well as related services. These services include installation, maintenance, and calibration support. The company also offers software solutions and data analytics services that enable customers to optimize their flow measurement systems. By diversifying its revenue streams and providing a comprehensive range of offerings, Badger Meter Inc ensures a steady and sustainable income flow.


    Badger Meter Inc's business model canvas emphasizes the importance of strategic partnerships, key activities, resources, value proposition, customer segments, channels, and revenue streams. By carefully aligning these components, the company has established a strong position in the market and continues to drive innovation in the flow measurement industry. Through its customer-centric approach and commitment to quality, Badger Meter Inc remains a trusted partner for customers seeking accurate and reliable flow measurement and control solutions.

    Which companies are the competitors of Badger Meter Inc?

    Competitors of Badger Meter Inc

    Badger Meter Inc operates in the highly competitive market of flow measurement and control products. While the company has established itself as a leader in its industry, it faces stiff competition from several other companies. Here are some of the key competitors of Badger Meter Inc:

    1. ABB Ltd: A multinational conglomerate, ABB Ltd offers a wide range of products and solutions, including flow measurement devices. With a strong global presence and extensive industry experience, ABB Ltd poses a significant challenge to Badger Meter Inc.

    2. Emerson Electric Co.: Known for its innovative technologies, Emerson Electric Co. is a major player in the flow measurement industry. The company's comprehensive range of products and solutions, coupled with its vast distribution network, make it a formidable competitor for Badger Meter Inc.

    3. Honeywell International Inc.: Honeywell International Inc. is a multinational conglomerate that operates in various industries, including flow measurement. With its extensive portfolio of flow measurement devices and systems, Honeywell International Inc. competes directly with Badger Meter Inc in the market.

    4. Siemens AG: Siemens AG is a global powerhouse in various industries, including flow measurement and control. The company's advanced solutions and technologies, combined with its strong brand reputation, make it a major competitor for Badger Meter Inc.

    5. Endress+Hauser Group: Specializing in instrumentation and process automation, the Endress+Hauser Group is a prominent player in the flow measurement industry. The company's comprehensive range of products and services, tailored to various sectors, competes directly with Badger Meter Inc.

    6. Krohne Group: Krohne Group is a global leader in the development and manufacturing of flow measurement devices. With its cutting-edge technologies and diverse product portfolio, Krohne Group offers tough competition to Badger Meter Inc.

    7. Sensus USA Inc.: Sensus USA Inc. is a leading provider of smart meters, communication systems, and advanced data analytics solutions. While it focuses primarily on utility metering, Sensus USA Inc. also competes with Badger Meter Inc in the flow measurement market.

    These are just a few examples of the competitors Badger Meter Inc faces in the industry. The company's ability to innovate, maintain product quality, and provide excellent customer service will be crucial in staying ahead of the competition.

    Badger Meter Inc SWOT Analysis


    • Established brand: Badger Meter Inc has been in the water meter industry for over 115 years and has built a strong reputation for reliability and accuracy.
    • Diverse product portfolio: The company offers a wide range of products, including residential, commercial, and industrial water meters, as well as advanced metering infrastructure solutions.
    • Strong customer relationships: Badger Meter Inc has developed strong relationships with utility companies and municipalities over the years, which provides a steady stream of recurring revenue.
    • Technological innovation: The company has invested in research and development to stay at the forefront of technology, leading to the development of smart metering solutions that improve efficiency and accuracy.
    • Global presence: Badger Meter Inc operates in multiple countries around the world, allowing it to tap into various markets and diversify its revenue streams.


    • Dependence on utility industry: Badger Meter Inc's success is heavily dependent on the water utility industry. Any decline in demand or regulatory changes in the industry could negatively impact the company's financial performance.
    • Vulnerability to economic downturns: During economic downturns, utility companies may delay or reduce investment in infrastructure, which could lead to a decline in demand for Badger Meter Inc's products.
    • Limited market share compared to competitors: While Badger Meter Inc is a significant player in the water meter industry, it faces strong competition from larger companies with more extensive resources and established market presence.


    • Growing demand for smart metering solutions: As utility companies seek to improve efficiency and reduce water loss, there is a growing demand for smart metering solutions. Badger Meter Inc can capitalize on this trend by further expanding its smart meter offerings.
    • Increasing focus on water conservation: With the increasing global focus on water conservation, there is a potential for Badger Meter Inc to develop innovative solutions that help utility companies and consumers monitor and reduce water consumption.
    • Expansion into new markets: Badger Meter Inc can explore opportunities to expand its presence in emerging markets where the demand for water metering products is rising, such as Asia and Latin America.


    • Intense competition: The water meter industry is highly competitive, with several large players vying for market share. Badger Meter Inc faces competition from companies like Itron Inc and Sensus USA Inc, which could potentially lead to pricing pressures and loss of market share.
    • Regulatory challenges: Changes in regulations related to water metering and infrastructure could pose a threat to Badger Meter Inc's business. Compliance with evolving regulations may require significant investment in research and development.
    • Technological disruptions: Rapid advancements in technology could lead to the emergence of disruptive products or solutions that could render Badger Meter Inc's existing offerings obsolete. The company must stay vigilant and continuously innovate to stay ahead of technological advancements.

    Key Takeaways

    • Badger Meter Inc is publicly owned, with a diverse range of shareholders, including institutional investors, mutual funds, and individual investors.

    • The mission statement of Badger Meter Inc is to provide innovative flow measurement and control solutions that help their customers optimize their operations and enhance their productivity.

    • Badger Meter Inc generates revenue primarily through the sale of flow measurement and control products, including meters, sensors, and software solutions, to various industries such as water utilities, oil and gas, and industrial process control.

    • The business model canvas of Badger Meter Inc encompasses key elements such as customer segments, value propositions, channels, customer relationships, revenue streams, key activities, key resources, and cost structure.

    • Badger Meter Inc faces competition from various companies in the flow measurement and control industry, including IDEX Corporation, Mueller Water Products, and Roper Technologies Inc.

    • In terms of SWOT analysis, Badger Meter Inc's strengths include its strong brand reputation and extensive product portfolio. However, weaknesses such as dependence on a few key customers and vulnerability to economic fluctuations could pose challenges. Opportunities for Badger Meter Inc lie in expanding into emerging markets and developing new technologies, while threats include intense competition and regulatory changes.


    In conclusion, Badger Meter Inc is a reputable company in the water metering industry. As a publicly traded company, it is owned by a diverse range of shareholders. The mission statement of Badger Meter Inc focuses on providing innovative measurement solutions to optimize water resources for a sustainable future.

    Badger Meter Inc generates revenue through the sale of its water meters and related products, as well as providing services such as installation, maintenance, and data analytics. With its strong business model canvas, the company ensures efficient operations and customer satisfaction.

    In terms of competition, Badger Meter Inc faces several rivals in the industry, including Mueller Water Products Inc, Itron Inc, and Sensus USA Inc. These companies also offer water metering solutions and pose a challenge to Badger Meter Inc's market share.

    Lastly, conducting a SWOT analysis on Badger Meter Inc reveals its strengths, such as its strong brand reputation and technological advancements, as well as weaknesses, such as susceptibility to economic fluctuations. Opportunities lie in the growing demand for water conservation, while threats include potential regulatory changes and intense competition.

    Overall, Badger Meter Inc stands as a leading player in the water metering industry, striving to meet the demands of a changing world while facing competition head-on.


    What is the mission statement of badger meter?

    The mission statement of Badger Meter is: "To provide innovative flow measurement and control solutions that enhance our customers' efficiency, profitability, and environmental sustainability."

    What are 3 examples of opportunities in SWOT analysis?

    1. Market Expansion: SWOT analysis can help identify opportunities for expanding into new markets or target segments. For example, a company may realize that there is an untapped demand for their product or service in a different geographical region or among a specific customer group.

    2. Technological Advancements: SWOT analysis can highlight opportunities arising from technological advancements. For instance, a company may discover that a new technology can be leveraged to improve their production process, reduce costs, or enhance their product features, giving them a competitive advantage.

    3. Changing Consumer Preferences: SWOT analysis can uncover opportunities arising from shifts in consumer preferences or trends. For example, a company may identify a growing consumer demand for environmentally-friendly products and can leverage this opportunity by developing and marketing eco-friendly offerings.

    What is SWOT metrics?

    SWOT metrics is not a commonly used term. However, SWOT analysis is a strategic planning tool that businesses use to evaluate their strengths, weaknesses, opportunities, and threats.

    SWOT metrics could potentially refer to the specific measurements or key performance indicators (KPIs) that are used to assess each element of the SWOT analysis. For example, for strengths, metrics could include revenue growth, market share, customer satisfaction ratings, etc. For weaknesses, metrics could include employee turnover rate, customer complaints, cost per unit, etc. For opportunities, metrics could include market growth rate, new market penetration, customer acquisition rate, etc. And for threats, metrics could include competitor market share, industry regulations, economic conditions, etc.

    How to do a SWOT analysis on a company?

    Performing a SWOT analysis on a company involves evaluating its strengths, weaknesses, opportunities, and threats. Here's a step-by-step guide on how to conduct a SWOT analysis:

    1. Identify the objective: Determine the purpose of your analysis. Are you assessing the company as a whole or focusing on a specific aspect, such as a new product or market expansion?

    2. Gather information: Collect relevant data about the company's internal and external factors. Look for financial reports, market research, customer feedback, industry trends, and competitor analysis. This information will help you evaluate each aspect of the SWOT analysis accurately.

    3. Assess strengths: Identify the company's internal advantages and unique qualities. Consider its resources, expertise, brand reputation, competitive advantages, and any other factors that give it an edge over competitors. Evaluate both tangible and intangible strengths.

    4. Analyze weaknesses: Identify internal factors that hinder the company's growth or competitiveness. Look for areas where the company lacks resources, skills, or expertise. Consider aspects such as poor financial performance, outdated technology, organizational issues, or negative customer perceptions.

    5. Explore opportunities: Identify external factors that could positively impact the company's growth. Look for emerging markets, changing consumer needs or preferences, technological advancements, or any other trends that the company can leverage to its advantage. Consider how the company can capitalize on these opportunities.

    6. Identify threats: Evaluate external factors that may pose risks or challenges to the company's success. Consider factors such as intense competition, changing regulations, economic downturns, emerging technologies, or any other challenges that may impact the company's performance negatively.

    7. Prioritize: Once you have identified the strengths, weaknesses, opportunities, and threats, prioritize them based on their potential impact on the company. Focus on areas that require immediate attention or offer significant growth potential.

    8. Develop strategies: Based on your analysis, develop strategies that leverage the company's strengths, address weaknesses, capitalize on opportunities, and mitigate threats. Align these strategies with the company's goals and objectives.

    9. Monitor and adapt: Continuously monitor the company's performance and the changing business environment. Adjust your strategies accordingly to ensure the company remains competitive and relevant.

    Remember, a SWOT analysis is just one tool in the strategic planning process. It provides valuable insights, but it should be complemented by other analytical techniques and considerations.

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