Presentations made painless

Company > Avalara Inc: Business Model, SWOT Analysis, and Competitors 2023

Avalara Inc: Business Model, SWOT Analysis, and Competitors 2023

Published: Feb 23, 2023

Inside This Article


    In this blog article, we will delve into Avalara Inc, a leading provider of cloud-based tax compliance solutions. We will explore their business model, which focuses on streamlining and automating tax processes for businesses of all sizes. Additionally, we will conduct a SWOT analysis to assess Avalara's strengths, weaknesses, opportunities, and threats in the market. Finally, we will identify and analyze their key competitors in order to gain a comprehensive understanding of Avalara's position and potential growth in 2023.

    What You Will Learn:

    • Who owns Avalara Inc and the key stakeholders involved in the company's ownership structure.
    • The mission statement of Avalara Inc and how it guides the company's overall strategic direction.
    • How Avalara Inc generates revenue and the various sources of income for the company.
    • An explanation of Avalara Inc's business model canvas, including the key components and how they interact to create value.
    • The main competitors of Avalara Inc and an overview of the competitive landscape in which the company operates.
    • A SWOT analysis of Avalara Inc, highlighting the company's strengths, weaknesses, opportunities, and threats.

    Who owns Avalara Inc?

    Public Ownership

    Avalara Inc. is a publicly traded company, which means it is owned by a diverse group of shareholders who hold shares of the company's stock. As of [date], Avalara's stock is listed on the New York Stock Exchange (NYSE) under the ticker symbol "AVLR." This public ownership structure allows individuals and institutional investors alike to own a stake in Avalara and participate in its growth and success.

    Major Shareholders

    While Avalara has a wide base of shareholders, there are several major stakeholders who hold significant ownership positions in the company. One of the largest shareholders is [Name of Shareholder], who owns [Percentage]% of Avalara's outstanding shares. [Name of Shareholder] has played a crucial role in the company's growth and development, providing strategic guidance and support.

    Another notable major shareholder is [Name of Shareholder], with a [Percentage]% ownership stake in Avalara. [Name of Shareholder] has been involved with the company since its early days and has actively contributed to its success through various means, such as capital infusion and industry expertise.

    Institutional Shareholders

    In addition to individual shareholders, several institutional investors also own significant stakes in Avalara Inc. These institutions include mutual funds, pension funds, and other investment firms. They often hold large blocks of shares and play a crucial role in shaping the company's direction through their voting rights and involvement in shareholder meetings.

    Some of the prominent institutional shareholders of Avalara include [Name of Institutional Shareholder], [Name of Institutional Shareholder], and [Name of Institutional Shareholder]. These institutions have a long-term investment approach and typically focus on companies with strong growth potential and a solid track record.

    Employee Ownership

    Avalara Inc. also offers its employees the opportunity to become shareholders through various stock-based compensation programs. By providing equity ownership to its employees, Avalara aligns their interests with the company's success, fostering a sense of ownership and motivation among its workforce.

    Employee ownership programs such as stock options, restricted stock units, and employee stock purchase plans enable employees to participate in the company's growth and profitability. This ownership structure not only helps attract and retain top talent but also encourages employees to contribute to Avalara's long-term success.


    Avalara Inc. is primarily owned by a diverse group of shareholders, including individual investors, major stakeholders, institutional investors, and employees. This public ownership structure reflects the company's commitment to transparency and accountability while providing opportunities for various stakeholders to benefit from Avalara's growth and success.

    What is the mission statement of Avalara Inc?

    About Avalara Inc.

    Avalara Inc. is a leading provider of cloud-based tax compliance solutions. Founded in 2004, the company aims to simplify and automate the complex world of tax compliance for businesses of all sizes. With a strong focus on innovation and technology, Avalara has established itself as a trusted partner for thousands of businesses worldwide.

    Mission Statement

    The mission statement of Avalara Inc. is to help businesses achieve compliance with confidence. The company recognizes that tax compliance can be a daunting task for businesses, especially in a rapidly changing regulatory environment. Therefore, Avalara seeks to empower businesses by providing them with comprehensive, scalable, and automated tax compliance solutions.

    Simplifying Tax Compliance

    Avalara's mission revolves around simplifying tax compliance for businesses. They understand that navigating the complexities of tax regulations can be time-consuming and often leads to costly errors. To address this, Avalara offers a suite of cloud-based solutions that automate the entire tax compliance process. By streamlining tax calculation, reporting, and filing, Avalara enables businesses to focus on their core operations rather than getting bogged down by tax-related tasks.

    Ensuring Accuracy and Confidence

    Another key aspect of Avalara's mission is to ensure accuracy and instill confidence in businesses when it comes to tax compliance. The company leverages advanced technology and integrations with various ERP, e-commerce, and financial systems to provide real-time, accurate tax calculation and reporting. By automating these processes, Avalara minimizes the risk of errors and helps businesses eliminate the stress associated with compliance.

    Supporting Global Compliance

    Avalara recognizes that businesses operate in an increasingly globalized economy, where cross-border transactions and international tax regulations add another layer of complexity. In line with their mission, Avalara offers solutions that address the challenges of global compliance. Their software supports various tax regimes, including VAT, sales and use tax, GST, and more, helping businesses navigate the intricacies of international tax compliance effortlessly.


    The mission statement of Avalara Inc. revolves around simplifying and automating tax compliance for businesses while ensuring accuracy and instilling confidence. Through their innovative cloud-based solutions, Avalara aims to empower businesses to navigate the complex world of tax regulations with ease. By streamlining tax calculation, reporting, and filing processes, Avalara enables businesses to focus on their core operations, ultimately driving growth and success.

    How does Avalara Inc make money?

    Subscription and Service Fees

    Avalara Inc primarily generates revenue through subscription and service fees. Their core offering is their cloud-based software platform, which helps companies automate and manage their sales tax compliance processes. Clients pay a monthly or annual subscription fee to access and utilize this platform. The fee structure is typically based on factors such as the number of transactions processed, the complexity of the client's tax requirements, and the level of support and additional services required.

    Additional Services

    In addition to their software platform, Avalara Inc offers a range of additional services that contribute to their revenue stream. These services include consulting, implementation, and training services to help clients effectively integrate and utilize the software. They also provide ongoing support and maintenance services to ensure that clients' tax compliance processes remain efficient and up-to-date.

    Cross-Border Compliance Solutions

    Avalara Inc also generates revenue through their cross-border compliance solutions. With the increase in global e-commerce, businesses often face complex challenges related to cross-border tax compliance. Avalara's software platform offers specialized features and functionalities to assist companies in navigating international tax regulations and ensuring compliance. Clients utilizing these cross-border solutions pay additional fees for the value-added services provided.

    Partnerships and Integrations

    Another way Avalara Inc generates revenue is through partnerships and integrations with other software providers and platforms. By integrating their tax compliance solutions with popular accounting, e-commerce, and ERP systems, Avalara expands its reach and offers a seamless experience for clients. These partnerships often involve revenue-sharing arrangements, where Avalara earns a portion of the fees generated by their partners' clients who utilize their tax compliance solutions.

    Transactional Usage Fees

    Avalara Inc also earns revenue through transactional usage fees. This fee structure applies to clients who may not require a full subscription to the software platform but still need occasional assistance with one-time or limited tax compliance needs. Instead of subscribing for a set period, these clients pay a fee per transaction or for specific services utilized on an as-needed basis.

    Overall, Avalara Inc's revenue model is centered around providing comprehensive tax compliance solutions and services, ensuring their clients can efficiently manage their tax obligations. Through subscription and service fees, additional services, cross-border compliance solutions, partnerships, integrations, and transactional usage fees, Avalara Inc has built a diversified revenue stream that supports their continuous growth and innovation in the tax technology industry.

    Avalara Inc Business Model Canvas Explained

    Introduction to Avalara Inc

    Avalara Inc is a leading provider of cloud-based tax compliance solutions for businesses of all sizes. Their innovative platform helps companies automate and simplify their tax-related processes, ensuring accurate and timely compliance. With a comprehensive suite of software and services, Avalara Inc enables businesses to manage their tax obligations efficiently, reducing the risk of errors, penalties, and audits.

    What is a Business Model Canvas?

    The Business Model Canvas is a strategic management tool that allows companies to visualize and analyze their business model in a concise and structured manner. It provides a framework for understanding key aspects of a business, including its value proposition, customer segments, revenue streams, and cost structure. By filling out the Business Model Canvas, companies can gain a holistic view of their operations and identify opportunities for improvement and growth.

    Key Components of Avalara's Business Model Canvas

    1. Customer Segments: Avalara caters to a wide range of customer segments, including small and medium-sized enterprises (SMEs), multinational corporations, e-commerce businesses, and financial institutions. Their tax compliance solutions are designed to meet the unique needs of each segment, ensuring that businesses of all sizes can benefit from their services.

    2. Value Proposition: Avalara's value proposition lies in their ability to simplify and automate tax compliance processes. By leveraging advanced technology and integrations with various accounting and e-commerce platforms, Avalara enables businesses to calculate and collect taxes accurately, file returns, and stay up-to-date with changing tax regulations. Their solutions save businesses time and resources, allowing them to focus on core operations.

    3. Revenue Streams: Avalara generates revenue through a subscription-based model, where customers pay a recurring fee for access to their tax compliance solutions. The pricing structure varies based on factors such as the number of transactions processed, the complexity of tax requirements, and the level of support required. Additionally, Avalara offers additional services, such as consulting and training, which contribute to their overall revenue streams.

    4. Key Activities: Avalara's key activities revolve around developing and maintaining their cloud-based tax compliance platform. This includes software development, continuous updates to reflect changing tax laws, integration with third-party applications, customer support, and sales and marketing efforts to acquire new customers.

    5. Key Resources: The most crucial resource for Avalara is their technology infrastructure, which powers their cloud-based platform. They also heavily rely on their team of tax experts, software engineers, and customer support staff to deliver high-quality solutions and support to their customers. Additionally, partnerships with accounting software providers and e-commerce platforms are essential resources for Avalara to expand their reach and integrate seamlessly with existing business systems.

    6. Partnerships and Channels: Avalara has established strategic partnerships with major accounting software providers, e-commerce platforms, and financial institutions to expand their market reach. Through these partnerships, Avalara integrates their tax compliance solutions into existing software and platforms, making it easier for businesses to adopt their services. In addition to partnerships, Avalara also utilizes direct sales, online marketing, and a network of resellers to acquire and serve customers effectively.

    7. Cost Structure: Avalara's cost structure includes expenses related to software development, infrastructure maintenance, employee salaries, marketing, and customer support. As a technology-driven company, their primary costs are associated with research and development and maintaining a reliable and secure cloud platform. However, the scalability of their software allows them to achieve economies of scale, reducing per-customer costs over time.


    By analyzing Avalara Inc's Business Model Canvas, it becomes evident that their focus on simplifying tax compliance processes through innovative technology has positioned them as a market leader. Their customer-centric approach, strategic partnerships, and continuous investment in technology and talent have allowed Avalara to create a robust and scalable business model that serves businesses of all sizes. As the demand for automated tax compliance solutions continues to grow, Avalara is well-positioned to capitalize on this opportunity and drive further success in the industry.

    Which companies are the competitors of Avalara Inc?

    Competitors of Avalara Inc

    Avalara Inc operates in the highly competitive market of tax compliance and automation solutions. While it has established itself as a leader in this space, there are several notable companies that compete with Avalara. These competitors include:

    1. Vertex Inc: Vertex Inc offers a comprehensive suite of tax technology solutions similar to Avalara. Their solutions focus on tax determination, compliance, and reporting, catering to various industries and jurisdictions.

    2. Sovos Compliance: Sovos Compliance specializes in global tax software and regulatory compliance solutions. They provide a range of products that help businesses navigate complex tax regulations and ensure compliance across multiple jurisdictions.

    3. Thomson Reuters: Thomson Reuters is a well-known global provider of business information and tax technology solutions. Their tax software solutions, such as ONESOURCE, offer comprehensive tax compliance, reporting, and planning capabilities.

    4. TaxJar: TaxJar is a leading provider of sales tax automation software for e-commerce businesses. While their focus is primarily on sales tax compliance, they offer features that help businesses handle other tax-related tasks as well.

    5. CCH SureTax: CCH SureTax, a Wolters Kluwer company, offers cloud-based tax calculation and compliance solutions. Their software enables businesses to accurately calculate and manage sales and use tax obligations.

    6. Exactor: Exactor, now part of Wolters Kluwer, provides cloud-based tax compliance solutions for businesses of all sizes. Their solutions automate sales tax calculations, filing, and reporting processes, ensuring accuracy and compliance.

    These competitors, along with others in the market, constantly strive to innovate and provide businesses with effective tax compliance solutions. As the demand for automation and accuracy in tax management continues to grow, competition in this market is expected to remain fierce.

    Avalara Inc SWOT Analysis


    • Established market leader: Avalara Inc is one of the leading providers of cloud-based tax compliance solutions globally. With over 20 years of expertise in the industry, the company has established a strong market presence and a solid customer base.

    • Comprehensive product portfolio: Avalara offers a wide range of tax automation and compliance solutions tailored to meet the needs of businesses of all sizes and across various industries. Their products cover areas such as sales tax, VAT, excise tax, and more, providing customers with a comprehensive suite of tools to address their tax compliance requirements.

    • Strong technology infrastructure: Avalara boasts a robust technology infrastructure that supports their cloud-based solutions. This enables customers to seamlessly integrate their tax compliance processes with their existing systems, improving efficiency and accuracy in tax calculations, reporting, and filing.

    • Global reach and scalability: Avalara operates in multiple countries worldwide, allowing them to serve a diverse customer base. Their solutions are scalable, accommodating the needs of small businesses as well as enterprise-level organizations, making them a versatile choice for companies of all sizes.


    • Dependence on third-party integrations: While Avalara offers a wide range of integrations with popular accounting and e-commerce platforms, their solutions heavily rely on these integrations to function effectively. Any issues or limitations with third-party software providers could potentially impact the performance and reliability of Avalara's tax compliance solutions.

    • Complexity of tax regulations: Tax compliance is a complex area, with regulations varying from country to country and constantly evolving. Avalara needs to continuously stay updated with these changes and ensure that their solutions remain compliant and up to date. This can be challenging and requires ongoing investment in research and development.


    • Growing demand for tax automation: As tax regulations become increasingly complex, businesses are seeking automated solutions to streamline their tax compliance processes. Avalara is well-positioned to capitalize on this growing demand, offering comprehensive and user-friendly tax automation solutions that can save businesses time and effort.

    • Expansion into new markets: Avalara has the opportunity to expand its market reach by targeting new countries and regions. By adapting their solutions to local tax regulations and establishing strategic partnerships, Avalara can tap into untapped markets and gain a competitive edge.


    • Intense competition: The tax compliance software market is highly competitive, with numerous players offering similar solutions. Avalara faces the threat of losing market share to competitors who may have lower pricing, stronger brand recognition, or better product differentiation. The company needs to continue innovating and differentiating their offerings to stay ahead of the competition.

    • Regulatory changes: Tax regulations are subject to frequent changes, and any significant alterations can impact Avalara's solutions and require adjustments to ensure compliance. Adapting to these regulatory changes can be time-consuming and costly, potentially affecting the company's profitability and customer satisfaction.

    • Economic volatility: Economic downturns or fluctuations can impact businesses' spending priorities, and investments in tax compliance solutions may be deprioritized during challenging times. Avalara needs to be prepared for potential decreases in demand during economic uncertainties and adapt their strategies accordingly.

    In conclusion, Avalara Inc possesses several strengths that contribute to its market leadership and customer satisfaction. However, the company must address weaknesses such as dependence on third-party integrations and the complexity of tax regulations. By capitalizing on opportunities such as growing demand for tax automation and expanding into new markets, while mitigating threats such as intense competition and regulatory changes, Avalara can continue to thrive in the tax compliance software market.

    Key Takeaways

    • Avalara Inc is a publicly traded company, meaning it is owned by its shareholders.
    • The mission statement of Avalara Inc is to help businesses navigate the complex world of tax compliance by providing innovative and automated solutions.
    • Avalara Inc primarily makes money through the sale of its cloud-based tax compliance software and related services.
    • The Avalara Inc Business Model Canvas explains how the company creates value for its customers by simplifying and automating tax compliance processes.
    • Some of the competitors of Avalara Inc include Thomson Reuters, Vertex, and Sovos, among others.
    • In a SWOT analysis, Avalara Inc's strengths include its innovative technology and market leadership, while its weaknesses may include reliance on third-party data providers. Opportunities for the company lie in expanding its global presence, while threats may come from increased competition and regulatory changes.


    In conclusion, Avalara Inc is a leading player in the field of tax compliance automation. As for the ownership, the company is publicly traded under the ticker symbol "AVLR" on the NYSE. With its mission statement focused on simplifying and automating tax compliance for businesses worldwide, Avalara Inc aims to provide efficient solutions that help companies navigate the complexities of tax regulations.

    Avalara Inc primarily generates revenue through its software-as-a-service (SaaS) offerings, charging customers based on the number of transactions and services utilized. This business model allows Avalara Inc to provide flexible solutions that cater to the diverse needs of businesses of all sizes.

    When examining Avalara Inc's business model canvas, it becomes clear how the company leverages key activities such as software development, sales, and customer support to create value for its customers. The company's strong network of partners, channels, and integrations further strengthens its position in the market.

    While Avalara Inc has established itself as a leader in the tax compliance automation industry, it faces competition from other players in the market. Some of its notable competitors include Sovos, Vertex, and Thomson Reuters, each offering their own range of tax compliance solutions. However, Avalara Inc's focus on innovation, customer-centric approach, and extensive global presence give it a competitive edge.

    In conducting a SWOT analysis of Avalara Inc, the company's strengths lie in its comprehensive software offerings, strong market position, and global presence. However, it also faces challenges such as potential regulatory changes and increasing competition. By capitalizing on its opportunities, such as the growing demand for tax automation services and expanding into new markets, and addressing its weaknesses, Avalara Inc can continue to grow and maintain its leadership position in the tax compliance industry.

    Overall, Avalara Inc's ownership, mission statement, revenue generation, business model canvas, competitors, and SWOT analysis all contribute to understanding the company's position and prospects in the tax compliance automation industry. With its commitment to simplifying tax compliance for businesses worldwide, Avalara Inc is well-positioned to drive innovation and provide valuable solutions for years to come.


    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a company:

    1. Company websites: Many companies include SWOT analyses in their annual reports, investor presentations, or corporate social responsibility reports. Look for the "Investor Relations" or "About Us" sections on the company's website.

    2. Business databases: Online databases such as Bloomberg, Hoovers, or MarketLine provide access to SWOT analyses for various companies. These databases are often available through universities, libraries, or subscription services.

    3. Market research reports: Market research firms often conduct SWOT analyses on companies within specific industries. Reports from firms like IBISWorld, Euromonitor, or Mintel may include SWOT analyses along with other valuable insights.

    4. Industry publications: Trade magazines, industry journals, and professional websites may publish SWOT analyses on specific companies from time to time. These can be found by searching for the company's name within the publication's archives or using a search engine.

    5. Business news websites: News websites like Forbes, Bloomberg, or CNBC may publish articles or analysis pieces that include SWOT analyses on companies. Utilize their search functions to find relevant information.

    6. Professional networks: Engage with industry professionals or join relevant business communities on platforms like LinkedIn. These networks may have members who have access to or have conducted SWOT analyses on specific companies.

    Remember that while SWOT analyses can provide valuable insights, they are often subjective and may vary depending on the source. It is recommended to cross-reference multiple sources to obtain a comprehensive understanding of a company's strengths, weaknesses, opportunities, and threats.

    What are the 4 areas of SWOT analysis?

    The four areas of SWOT analysis are:

    1. Strengths: This refers to the internal factors that give an organization an advantage over its competitors. It includes aspects such as a strong brand reputation, skilled workforce, unique products or services, and efficient processes.

    2. Weaknesses: These are the internal factors that put an organization at a disadvantage compared to its competitors. It includes aspects such as lack of resources, outdated technology, poor customer service, and ineffective marketing strategies.

    3. Opportunities: These are the external factors that could potentially benefit an organization. It includes aspects such as market trends, new technologies, emerging markets, and changes in government regulations.

    4. Threats: These are the external factors that could potentially harm an organization. It includes aspects such as intense competition, economic downturns, changing consumer preferences, and disruptive technologies.

    What is SWOT analysis in taxation?

    SWOT analysis is a strategic planning framework used to evaluate the strengths, weaknesses, opportunities, and threats of a business or organization. However, when applied to taxation, SWOT analysis can be used to assess the tax system of a country or region. Here is how SWOT analysis can be applied in the context of taxation:

    1. Strengths: This refers to the positive aspects of the tax system. It may include elements such as a well-established tax administration, efficient collection processes, a broad tax base, low tax rates, and effective tax compliance measures.

    2. Weaknesses: These are the areas where the tax system may be lacking or underperforming. Weaknesses could include complex tax laws and regulations, high tax evasion rates, inadequate tax enforcement, administrative inefficiencies, or a narrow tax base.

    3. Opportunities: These are external factors that could be leveraged to improve the tax system. Opportunities may include changes in the economic landscape, technological advancements that can streamline tax processes, new sources of revenue, or international cooperation to combat tax evasion and avoidance.

    4. Threats: These are external factors that may pose challenges or risks to the tax system. Threats could include changes in tax legislation, economic downturns, increasing tax evasion, emergence of tax havens, or shifts in public opinion towards tax fairness.

    By conducting a SWOT analysis in taxation, policymakers and tax administrators can identify areas of improvement, develop strategies to capitalize on strengths and opportunities, and mitigate weaknesses and threats. This analysis can help shape tax policies, streamline tax administration, enhance compliance efforts, and create a more efficient and effective tax system.

    Which companies have a SWOT analysis?

    Many companies have conducted SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses as a part of their strategic planning process. Some examples of companies that have published or conducted SWOT analyses include:

    1. Apple Inc.
    2. Google (Alphabet Inc.)
    3. Amazon.com Inc.
    4. Microsoft Corporation
    5. Tesla Inc.
    6. Coca-Cola Company
    7. McDonald's Corporation
    8. Nike Inc.
    9. Walmart Inc.
    10. Procter & Gamble Co.
    11. Ford Motor Company
    12. General Electric Company
    13. Starbucks Corporation
    14. Toyota Motor Corporation
    15. Pfizer Inc.

    Please note that while SWOT analyses are commonly conducted by companies, the availability of published SWOT analyses may vary.

    Want to create a presentation now?

    • instantly

      Instantly Create A Deck

      Let PitchGrade do this for me

    • smile

      Hassle Free

      We will create your text and designs for you. Sit back and relax while we do the work.

    Explore More Content