Presentations made painless

Company > Asure Software Inc: Business Model, SWOT Analysis, and Competitors 2023

Asure Software Inc: Business Model, SWOT Analysis, and Competitors 2023

Published: May 19, 2023

Inside This Article


    Asure Software Inc is a leading provider of cloud-based software solutions for workplace management. In this blog article, we will delve into the company's business model, conduct a SWOT analysis to assess its strengths, weaknesses, opportunities, and threats, and explore its key competitors in 2023. By understanding Asure Software's approach to delivering innovative solutions and analyzing its market position, we can gain valuable insights into the company's potential for growth and success in the coming years.

    What You Will Learn:

    • Who owns Asure Software Inc and the significance of ownership in the company's operations and decision-making processes.
    • The mission statement of Asure Software Inc and how it guides the company's overall goals and objectives.
    • The various revenue streams and strategies employed by Asure Software Inc to generate income and sustain its business operations.
    • An in-depth explanation of the Business Model Canvas of Asure Software Inc, highlighting key components such as customer segments, value proposition, channels, and cost structure.
    • An overview of the main competitors of Asure Software Inc and their impact on the company's market position and competitive landscape.
    • A comprehensive SWOT analysis of Asure Software Inc, examining its strengths, weaknesses, opportunities, and potential threats in the industry.

    Who owns Asure Software Inc?

    Major Shareholders

    Asure Software Inc. is a publicly traded company, meaning its ownership is spread across a diverse range of shareholders. The largest shareholders of Asure Software Inc. are institutional investors. These institutional investors, such as mutual funds, pension funds, and investment firms, often hold significant stakes in the company.

    One of the major shareholders of Asure Software Inc. is BlackRock Inc., a global investment management corporation. BlackRock owns a substantial percentage of the company's outstanding shares, indicating its confidence in Asure Software's future prospects.

    Another prominent shareholder is Vanguard Group Inc., one of the world's largest investment management companies. Vanguard Group holds a significant stake in Asure Software Inc., further demonstrating the company's appeal to institutional investors.

    Insider Ownership

    Insider ownership refers to the shares owned by individuals closely associated with the company, including executives, board members, and employees. Insider ownership can provide insights into the level of commitment and confidence of those involved in the company's operations.

    Asure Software Inc. also has insider ownership, where executives and board members hold a certain percentage of the company's shares. This ownership aligns the interests of insiders with those of the shareholders, as their financial success is dependent on the company's performance.

    Shareholder Activism

    Shareholder activism is a movement where shareholders use their ownership stakes to influence the decision-making process of a company. While there have been instances of shareholder activism in various companies, it is important to note that Asure Software Inc. has not faced any significant instances of activism.

    The absence of shareholder activism can be attributed to the company's strong performance and the alignment of interests between management and shareholders. Asure Software Inc. has been successful in delivering value to its shareholders, which reduces the likelihood of activists stepping in to drive change.


    As a publicly traded company, Asure Software Inc. is owned by a diverse group of shareholders. Major institutional investors, such as BlackRock Inc. and Vanguard Group Inc., hold significant stakes in the company. Additionally, the company has insider ownership, which aligns the interests of management and shareholders. Despite its significant ownership base, Asure Software Inc. has not faced significant shareholder activism, indicating a positive relationship between the company and its shareholders.

    What is the mission statement of Asure Software Inc?

    Understanding Asure Software Inc's Mission Statement

    Asure Software Inc., a leading provider of workplace management software solutions, has a clear and concise mission statement that guides its operations and strategic decisions. The company's mission statement can be summarized as follows:

    "Empowering organizations to better manage their most valuable assets ''' their people, spaces, and data ''' to accelerate growth and drive innovation."

    This mission statement reflects Asure Software Inc.'s commitment to helping businesses optimize their workforce, workplace, and data management practices. By empowering organizations to effectively manage these critical assets, Asure Software Inc. aims to facilitate growth and foster a culture of innovation within its client companies.

    People, Spaces, and Data: The Core Focus

    The mission statement of Asure Software Inc. emphasizes three key components: people, spaces, and data. Let's take a closer look at each of these elements:

    1. People:

    Asure Software Inc. recognizes that employees are the backbone of any organization. The company's mission statement underscores its commitment to helping businesses optimize their workforce management practices. By providing comprehensive tools and solutions, Asure Software Inc. enables organizations to effectively manage employee schedules, time and attendance, performance, and more. This focus on people reflects the company's dedication to enhancing employee productivity, engagement, and overall well-being.

    2. Spaces:

    In addition to managing people, Asure Software Inc. acknowledges the importance of optimizing physical spaces within organizations. The mission statement highlights the company's commitment to assisting businesses in efficiently managing their workplace environments. Asure Software Inc. offers workplace management solutions that enable organizations to optimize space utilization, streamline facility operations, and enhance employee collaboration. By focusing on spaces, Asure Software Inc. aims to create work environments that foster productivity, innovation, and employee satisfaction.

    3. Data:

    Asure Software Inc.'s mission statement also emphasizes the significance of data in driving effective decision-making and strategic planning. The company recognizes that data plays a pivotal role in optimizing workforce and workplace management practices. Asure Software Inc. offers robust data analytics and reporting capabilities that provide organizations with valuable insights into their operations. By leveraging data-driven insights, organizations can make informed decisions, identify areas for improvement, and drive positive change.

    Accelerating Growth and Driving Innovation

    The mission statement of Asure Software Inc. concludes by highlighting its ultimate goal: to accelerate growth and drive innovation within client organizations. By empowering businesses to effectively manage their people, spaces, and data, Asure Software Inc. enables organizations to unlock their full potential. The company aims to foster an environment where businesses can thrive, adapt to change, and innovate in an ever-evolving market.

    Overall, Asure Software Inc.'s mission statement serves as a guiding principle for the company's operations and strategic direction. Through its dedication to optimizing workforce, workplace, and data management practices, Asure Software Inc. aims to empower organizations, accelerate growth, and drive innovation.

    How does Asure Software Inc make money?

    Subscription Revenue

    Asure Software Inc primarily generates its revenue through subscription fees from its clients. The company offers a range of software solutions to organizations of all sizes, including human resource management, payroll, time and attendance, workspace management, and more. These solutions are typically offered on a subscription basis, allowing clients to access and utilize the software for a recurring fee.

    The subscription revenue model provides Asure Software Inc with a reliable and recurring source of income. Clients pay a monthly or annual fee based on the number of users or the scale of their organization, ensuring a steady stream of revenue for the company. This model also allows Asure Software Inc to continuously update and improve its software offerings, providing value to its clients and maintaining long-term relationships.

    Professional Services

    In addition to subscription revenue, Asure Software Inc also generates income through professional services. These services include implementation, training, consulting, and support, which help clients successfully integrate and optimize the company's software solutions within their organizations.

    Professional services offer an additional revenue stream for Asure Software Inc, as clients often require assistance in setting up and customizing the software to meet their specific needs. By providing expert guidance and support during the implementation process, Asure Software Inc ensures that clients can fully leverage the capabilities of its software solutions. This not only generates revenue but also helps build trust and loyalty with clients, leading to potential long-term partnerships.

    Hardware Sales

    Another source of revenue for Asure Software Inc is hardware sales. Some of the company's software solutions, such as time and attendance management systems, may require physical devices such as biometric scanners or proximity card readers. Asure Software Inc offers these hardware components to its clients, either as part of a bundled package or as standalone purchases.

    By providing hardware solutions alongside their software offerings, Asure Software Inc creates an additional revenue stream. This allows clients to obtain a complete solution from a single vendor, ensuring compatibility and ease of integration. Moreover, hardware sales can lead to ongoing maintenance and support contracts, further contributing to the company's revenue.

    Additional Revenue Streams

    Asure Software Inc also explores other avenues to generate revenue. This may include occasional software upgrades or add-ons that provide enhanced features or functionalities to clients willing to invest further. The company may also offer premium support packages or value-added services, allowing clients to access additional benefits and personalized assistance for an extra fee.

    These additional revenue streams complement the core subscription-based model and help Asure Software Inc maximize its profitability. By diversifying its offerings and providing clients with various options to enhance their software experience, the company can cater to different needs and budgets, ultimately increasing its revenue potential.

    Asure Software Inc Business Model Canvas Explained


    The Business Model Canvas is a strategic management tool that helps organizations visualize, analyze, and enhance their business model. In this section, we will delve into the Asure Software Inc Business Model Canvas and understand how it drives the company's success.

    Key Partnerships

    Asure Software Inc operates through various key partnerships that contribute to its overall value proposition. The company collaborates with technology partners to develop and integrate innovative solutions for its customers. By leveraging partnerships with industry leaders, Asure Software Inc ensures access to cutting-edge technology and expertise, enhancing its competitive advantage.

    Additionally, the company establishes strategic alliances with channel partners and resellers to expand its market reach. These partnerships enable Asure Software Inc to distribute its products and services to a wider customer base, increasing revenue opportunities and market penetration.

    Key Activities

    Asure Software Inc engages in several key activities to deliver its value proposition effectively. One of the primary activities is the development and continuous improvement of its software solutions. The company invests in research and development to create innovative products that meet the evolving needs of its customers.

    Furthermore, Asure Software Inc invests in marketing and sales activities to promote its solutions and acquire new customers. This includes targeted digital marketing campaigns, participation in industry conferences, and maintaining a strong sales team to engage with potential clients.

    Key Resources

    To support its operations and value proposition, Asure Software Inc relies on key resources that are crucial for its success. The company's most valuable resource is its team of skilled professionals, including software developers, sales executives, and customer support representatives. These individuals possess the expertise needed to develop, sell, and support the company's software solutions effectively.

    Additionally, Asure Software Inc heavily relies on its technology infrastructure, including servers, data centers, and cloud-based platforms. These resources enable the company to deliver its solutions reliably and securely to its customers.

    Value Proposition

    Asure Software Inc's value proposition revolves around providing comprehensive and scalable software solutions that streamline workforce management processes. The company's software suite offers features such as time and attendance tracking, payroll management, and employee scheduling, all in one integrated platform.

    By implementing Asure Software Inc's solutions, organizations can optimize their workforce operations, reduce administrative overheads, ensure compliance with labor regulations, and improve employee productivity. This value proposition resonates with businesses across various industries, making Asure Software Inc a trusted partner in workforce management.

    Customer Relationships

    Asure Software Inc places significant emphasis on building and maintaining strong customer relationships. The company strives to understand its customers' needs and deliver personalized experiences. Asure Software Inc achieves this through regular communication with its clients, providing ongoing support, and actively seeking feedback to continuously enhance its solutions.

    Moreover, the company fosters a sense of community among its customers by organizing user conferences, webinars, and forums where users can network, share best practices, and learn from each other. These customer relationships not only drive customer satisfaction but also contribute to customer retention and advocacy.


    Asure Software Inc utilizes a multi-channel approach to reach its target market effectively. The company leverages digital marketing channels, such as its website, social media platforms, and online advertising, to create awareness and generate leads. Potential customers can explore the company's website to learn more about its solutions, request demos, and interact with sales representatives.

    Additionally, Asure Software Inc engages in direct sales, where its sales team actively reaches out to potential customers, conducts product demonstrations, and provides personalized guidance throughout the sales process. The company also collaborates with channel partners and resellers, who act as intermediaries to distribute its solutions to specific market segments.


    By analyzing the Asure Software Inc Business Model Canvas, we can see how the company strategically aligns its key partnerships, activities, resources, and customer relationships to deliver a compelling value proposition through various channels. This holistic approach has positioned Asure Software Inc as a leader in the workforce management software industry, enabling organizations to optimize their workforce operations and achieve greater efficiency.

    Which companies are the competitors of Asure Software Inc?


    Asure Software Inc. operates in the highly competitive field of workforce management and workplace software solutions. With its diverse range of products and services, Asure Software faces competition from several companies striving to capture a significant market share. In this section, we will explore some of the key competitors of Asure Software Inc. and examine how they compare in terms of offerings, market presence, and customer satisfaction.

    Competitor 1: Kronos Incorporated

    Kronos Incorporated is a leading global provider of workforce management and human capital management (HCM) software solutions. With a comprehensive suite of products, including time and attendance management, scheduling, and payroll solutions, Kronos offers a robust platform that caters to the needs of businesses of all sizes.

    Kronos has a strong market presence and a large customer base spanning various industries. Their software solutions are known for their scalability and flexibility, enabling organizations to optimize their workforce and increase productivity. Kronos' focus on innovation and continuous improvement has allowed them to remain competitive in the industry.

    Competitor 2: ADP, LLC

    ADP, LLC is a well-established company that provides a range of human resources (HR) and payroll solutions. With a global presence and a solid reputation, ADP offers comprehensive HR management software, payroll processing, and outsourcing services.

    ADP's strength lies in its ability to offer end-to-end solutions that encompass various aspects of HR management, including talent acquisition, benefits administration, and compliance. Their user-friendly interface and robust reporting capabilities make them a preferred choice for many businesses. ADP's extensive customer base and strong brand recognition make them a formidable competitor in the market.

    Competitor 3: Paycom Software, Inc.

    Paycom Software, Inc. is a rapidly growing provider of cloud-based HR and payroll software solutions. Their technology-driven approach and focus on innovation have helped them gain traction in the market and establish a strong foothold.

    Paycom's all-in-one platform integrates various HR functions, such as talent acquisition, time and attendance management, and benefits administration. Their emphasis on data security and compliance has resonated well with businesses seeking reliable HR solutions. Paycom's competitive pricing and commitment to excellent customer service have contributed to their success in the industry.

    Competitor 4: Workday, Inc.

    Workday, Inc. is a renowned global provider of enterprise cloud applications for finance and HR. Although primarily known for their HR management solutions, Workday offers a comprehensive suite of products that encompass financial management, planning, and analytics.

    Workday's strength lies in their user-friendly interface, advanced analytics capabilities, and ability to handle complex organizational structures. Their software solutions are designed to adapt to changing business needs and provide real-time insights to drive informed decision-making. Workday's strong brand presence and continuous innovation make them a formidable competitor for Asure Software Inc.


    Asure Software Inc. operates in a competitive landscape where several companies strive to provide innovative workforce management and workplace software solutions. Competitors such as Kronos Incorporated, ADP, LLC, Paycom Software, Inc., and Workday, Inc. pose significant challenges to Asure Software's market position. However, by focusing on their unique offerings, customer satisfaction, and continuous innovation, Asure Software can differentiate itself and maintain a competitive edge in the industry.

    Asure Software Inc SWOT Analysis


    • Strong and diverse product portfolio: Asure Software Inc offers a wide range of software solutions for workforce management, workplace optimization, and human capital management. This diverse product portfolio allows the company to cater to various industries and meet the unique needs of different organizations.

    • Established customer base: Asure Software Inc has built a loyal customer base over the years, including small and medium-sized businesses as well as large enterprises. The company's ability to retain customers and generate repeat business demonstrates the value and quality of its software solutions.

    • Technological innovation: Asure Software Inc has a strong focus on technological innovation, constantly seeking to improve and enhance its products. This commitment to innovation allows the company to stay ahead of competitors and provide cutting-edge solutions to its customers.

    • Strategic partnerships: Asure Software Inc has formed strategic partnerships with other industry leaders, such as Microsoft and ADP, to enhance its product offerings and expand its market reach. These partnerships provide the company with access to new technologies and customer segments, helping to drive growth and increase market share.


    • Reliance on a specific market segment: Asure Software Inc's customer base is primarily concentrated in the United States. This reliance on a specific market segment makes the company vulnerable to economic downturns or changes in the business environment in that region. To mitigate this weakness, the company should consider expanding its international presence and diversifying its customer base.

    • Limited brand recognition: Despite its strong product portfolio, Asure Software Inc still faces challenges in terms of brand recognition and awareness. The company operates in a highly competitive market, where larger and more established players often dominate. Asure Software Inc needs to invest in marketing and branding efforts to increase its visibility and differentiate itself from competitors.


    • Growing demand for workforce management solutions: The increasing complexity of managing a diverse workforce and the need for efficient and streamlined processes present significant opportunities for Asure Software Inc. The company can capitalize on this trend by developing new features and functionalities that address the evolving needs of organizations.

    • Expansion into emerging markets: Asure Software Inc can explore opportunities to expand into emerging markets, where there is a growing demand for software solutions. By adapting its products and services to meet the unique requirements of these markets, the company can tap into new customer segments and drive revenue growth.


    • Intense competition: The workforce management software market is highly competitive, with numerous players vying for market share. Asure Software Inc faces the threat of increased competition from both established companies and new entrants. To stay competitive, the company needs to continuously innovate and differentiate itself through superior product offerings and customer service.

    • Rapid technological advancements: The technology landscape is constantly evolving, and new advancements can quickly render existing solutions obsolete. Asure Software Inc must stay abreast of technological developments in order to ensure that its products remain relevant and competitive.

    • Economic uncertainty: Economic downturns or recessions can have a negative impact on organizations' budgets and spending priorities. Asure Software Inc may face challenges in selling its software solutions during such periods, as customers may cut back on discretionary spending. The company should have contingency plans in place to mitigate the impact of economic uncertainties.

    Key Takeaways

    • Asure Software Inc is owned by various institutional investors, including BlackRock and Vanguard Group, as well as individual shareholders.
    • The mission statement of Asure Software Inc is to empower organizations to simplify, streamline, and automate their workplace operations, ultimately improving productivity and employee satisfaction.
    • Asure Software Inc generates revenue through the sale of its software solutions and services, including its cloud-based platform for workforce management, workspace utilization, and human capital management.
    • The Business Model Canvas of Asure Software Inc revolves around providing scalable and customizable software solutions to businesses of all sizes, with a focus on enhancing workplace efficiency and optimizing resource allocation.
    • Asure Software Inc faces competition from companies such as Paycom Software, ADP, Paylocity, and Kronos, among others. However, its strong market presence, extensive product portfolio, and customer-focused approach give it a competitive edge.
    • In terms of SWOT analysis, Asure Software Inc's strengths include its innovative technology, customer-centric approach, and diversified product offerings. Its weaknesses include limited brand recognition and potential dependence on a few key customers. Opportunities for growth lie in expanding into new markets and industries, while threats include intense competition and evolving industry regulations.


    In conclusion, Asure Software Inc is owned by a group of investors and is a leading provider of workplace management software solutions. Their mission statement focuses on helping businesses optimize their workforce and workspace, ensuring productivity and efficiency. Asure Software Inc primarily makes money through the sale of their software licenses and subscriptions, as well as offering additional services such as implementation, training, and support.

    Analyzing their business model canvas, it is evident that Asure Software Inc operates through key activities such as product development, marketing and sales, customer support, and partnerships. They have a strong customer segment that includes both small and large organizations across various industries.

    When it comes to competition, Asure Software Inc faces several competitors in the market. Some notable competitors include Kronos Incorporated, ADP, and SAP. These companies also offer workforce management solutions, and Asure Software Inc constantly strives to differentiate themselves through innovation, customer service, and product features.

    Finally, conducting a SWOT analysis reveals that Asure Software Inc has strengths such as a diverse product portfolio, a strong market presence, and a commitment to customer satisfaction. However, they also face challenges in terms of intense competition and the need to constantly adapt to changing market trends. By leveraging their strengths and addressing their weaknesses, Asure Software Inc can continue to grow and succeed in the dynamic landscape of workplace management software.


    What is SWOT analysis in software company?

    SWOT analysis is a strategic planning technique used to evaluate the strengths, weaknesses, opportunities, and threats of a business or organization. In the context of a software company, SWOT analysis can be used to assess various aspects of the company's operations, products, and market position.

    1. Strengths: These are the internal factors that give the software company a competitive advantage. This may include factors like advanced technology, skilled workforce, established brand reputation, intellectual property, strong customer base, or efficient development processes.

    2. Weaknesses: These are internal factors that put the software company at a disadvantage compared to its competitors. Weaknesses can include factors like outdated technology, lack of skilled resources, limited product portfolio, poor customer support, or low brand recognition.

    3. Opportunities: These are external factors in the market or industry that the software company can capitalize on to grow and succeed. Opportunities may include emerging technologies, expanding market segments, new partnerships, changes in regulations, or untapped customer needs.

    4. Threats: These are external factors that pose challenges or risks to the software company's success. Threats can include factors like intense competition, changing customer preferences, economic downturns, cybersecurity threats, legal and regulatory challenges, or disruptive technologies.

    By analyzing these four aspects, a software company can identify its strengths and weaknesses, capitalize on opportunities, and mitigate potential threats. This analysis helps in strategic decision-making, developing competitive strategies, identifying areas for improvement, and understanding the overall market dynamics.

    What are the 4 pillars of SWOT analysis?

    The four pillars of SWOT analysis are:

    1. Strengths: These are the internal factors that give a business an advantage over its competitors. Strengths can include factors such as a strong brand reputation, skilled workforce, advanced technology, or unique product features.

    2. Weaknesses: These are the internal factors that put a business at a disadvantage compared to its competitors. Weaknesses can include factors such as outdated technology, poor customer service, limited resources, or lack of brand recognition.

    3. Opportunities: These are external factors that could be beneficial to a business if properly utilized. Opportunities can include factors such as emerging markets, new consumer trends, changes in regulations, or partnerships with other businesses.

    4. Threats: These are external factors that could negatively impact a business. Threats can include factors such as intense competition, economic downturns, changing consumer preferences, or disruptive technologies.

    What is the difference between SOAR and SWOT?

    SOAR and SWOT are both strategic planning tools used by organizations to assess their internal and external factors, but they have some key differences:

    1. Focus: SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis focuses on identifying and analyzing an organization's internal strengths and weaknesses, as well as external opportunities and threats. It provides a comprehensive overview of the organization's current situation.

    2. Positive vs. Negative: Unlike SWOT, which covers both positive and negative aspects, SOAR (Strengths, Opportunities, Aspirations, Results) analysis focuses only on the positive elements. It emphasizes the organization's strengths and opportunities for growth, as well as its aspirations and desired results.

    3. Future Orientation: While SWOT analysis provides insights into the current situation, SOAR analysis is more future-oriented. It aims to identify what the organization wants to achieve and the actions required to reach those goals.

    4. Mindset: SWOT analysis often focuses on problem-solving and finding ways to mitigate weaknesses and threats. In contrast, SOAR analysis adopts a more positive and proactive mindset, emphasizing the organization's strengths and opportunities and leveraging them for success.

    5. Approach: SWOT analysis is a widely used and conventional tool, whereas SOAR analysis is relatively newer and less commonly known. SOAR analysis is often considered a more positive and strengths-based alternative to SWOT analysis.

    Ultimately, the choice between SOAR and SWOT depends on the organization's objectives, desired mindset, and the level of focus on positive elements versus a comprehensive analysis of both positive and negative aspects.

    What is the SWOT analysis as a strategic planning tool?

    SWOT analysis is a strategic planning tool that helps organizations identify their strengths, weaknesses, opportunities, and threats. It provides a framework for evaluating and understanding the internal and external factors that can impact the success of a project, business, or organization.

    The elements of a SWOT analysis are as follows:

    1. Strengths: These are the internal factors that give an organization an advantage over others. They can include unique resources, expertise, strong brand reputation, loyal customer base, or efficient processes.

    2. Weaknesses: These are the internal factors that hinder an organization's performance or put it at a disadvantage. Weaknesses can include limited resources, lack of expertise, poor brand image, inefficient operations, or low customer satisfaction.

    3. Opportunities: These are the external factors that can be exploited to the organization's advantage. Opportunities can arise from changes in the market, emerging trends, technological advancements, new partnerships, or expanding customer segments.

    4. Threats: These are the external factors that can potentially harm an organization's performance or stability. Threats can include intense competition, changing customer preferences, economic downturns, legal or regulatory changes, or emerging substitute products or services.

    By conducting a SWOT analysis, organizations can gain a deeper understanding of their current situation, assess their capabilities and limitations, identify potential areas for growth, and develop strategies to mitigate risks and capitalize on opportunities. It provides a comprehensive overview that helps inform decision-making, set goals, and develop action plans to achieve desired outcomes.

    Want to create a presentation now?

    • instantly

      Instantly Create A Deck

      Let PitchGrade do this for me

    • smile

      Hassle Free

      We will create your text and designs for you. Sit back and relax while we do the work.

    Explore More Content