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Company > ASGN Inc: Business Model, SWOT Analysis, and Competitors 2023

ASGN Inc: Business Model, SWOT Analysis, and Competitors 2023

Published: Jun 13, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of ASGN Inc, a prominent company in the industry. ASGN Inc, known for its specialized staffing and consulting services, has established a strong foothold in the market. By examining its business model, we can gain insights into its operations and strategies for success. Furthermore, a SWOT analysis will shed light on the company's strengths, weaknesses, opportunities, and threats. Lastly, exploring its competitors will provide a comprehensive understanding of ASGN Inc's position in the industry as we look ahead to 2023.

    What You Will Learn:

    • Who owns ASGN Inc and how the ownership structure of the company is organized.
    • The mission statement of ASGN Inc and what the company aims to achieve in its operations.
    • How ASGN Inc generates revenue and the various sources of income for the company.
    • The business model canvas of ASGN Inc, explaining the key components of its business model and how they work together.
    • The main competitors of ASGN Inc in the industry and an overview of their strengths and weaknesses.
    • An analysis of the strengths, weaknesses, opportunities, and threats (SWOT analysis) of ASGN Inc, providing insights into the company's current position in the market.

    Who owns ASGN Inc?

    Major institutional shareholders

    ASGN Inc. is a publicly traded company, and as such, its ownership is distributed among various institutional shareholders. These shareholders are typically large financial institutions such as mutual funds, pension funds, and insurance companies.

    According to recent filings, some of the major institutional shareholders of ASGN Inc. include:

    1. BlackRock Inc.: As of the latest filing, BlackRock Inc. is the largest institutional shareholder, owning approximately 10% of the company's outstanding shares. BlackRock Inc. is a global investment management corporation known for its diversified portfolio across various asset classes.

    2. The Vanguard Group: The Vanguard Group is another significant institutional shareholder with ownership of around 9% of ASGN Inc. The firm is renowned for its low-cost index funds and has a substantial presence in the investment management industry.

    3. State Street Corporation: State Street Corporation is a leading financial services company that also holds a notable stake in ASGN Inc. It currently owns approximately 6% of the company's outstanding shares. State Street Corporation offers a wide range of investment management services to institutional investors.

    Insider ownership

    In addition to institutional shareholders, ASGN Inc. also has insiders who own shares in the company. Insiders include the company's executives, board members, and employees. Their ownership signifies their confidence in the company's future prospects and aligns their interests with those of the shareholders.

    As of the latest filings, the insiders collectively hold around 2% of ASGN Inc.'s outstanding shares. This ownership can serve as a positive signal for investors, as it demonstrates that those with intimate knowledge of the company's operations and strategy have a vested interest in its success.

    Retail shareholders

    Retail shareholders, also known as individual or private investors, make up a significant portion of ASGN Inc.'s ownership. These are individuals who buy and hold the company's stock through brokerage accounts or other investment platforms.

    While it is challenging to determine the exact percentage of retail ownership, their collective ownership can have a substantial impact on the company's stock performance. Retail shareholders often make investment decisions based on their own analysis, market trends, or recommendations from financial advisors.

    Overall, the ownership of ASGN Inc. is a diverse mix of institutional shareholders, insiders, and retail investors. This diversity reflects the company's appeal to a broad range of investors, each with their own reasons for investing in the company's stock.

    What is the mission statement of ASGN Inc?

    Mission Statement of ASGN Inc

    ASGN Inc, a leading global provider of IT and professional services, has a clear and concise mission statement that guides its operations and strategic decisions. The company's mission statement can be summarized as follows:

    1. Client-Centric Approach: ASGN Inc is committed to delivering exceptional value to its clients by understanding their unique needs and providing innovative solutions. The company strives to build long-term partnerships with its clients and exceed their expectations in terms of quality, reliability, and customer service.

    2. Talent Development and Empowerment: ASGN Inc recognizes that its success is directly tied to the skills and capabilities of its employees. The company is dedicated to fostering a culture of continuous learning and professional growth, enabling its employees to reach their full potential. By investing in talent development and empowerment, ASGN Inc ensures that it can attract and retain top industry professionals.

    3. Ethical and Responsible Business Practices: ASGN Inc is committed to conducting its business with the highest ethical standards and in compliance with all applicable laws and regulations. The company values transparency, honesty, and integrity in all its interactions with clients, employees, partners, and stakeholders. ASGN Inc also recognizes its responsibility towards the environment and actively promotes sustainability initiatives.

    4. Innovation and Adaptability: ASGN Inc understands the rapidly changing technological landscape and the importance of staying ahead of the curve. The company embraces innovation and encourages its employees to think creatively, fostering a culture of continuous improvement and adaptability. By leveraging emerging technologies and industry best practices, ASGN Inc ensures that it remains a trusted and forward-thinking partner for its clients.

    5. Community Engagement and Social Responsibility: ASGN Inc believes in giving back to the communities it serves. The company actively engages in philanthropic initiatives and encourages its employees to participate in volunteer activities. ASGN Inc aims to make a positive impact on society and contribute to the well-being of the communities in which it operates.

    In summary, ASGN Inc's mission statement reflects its commitment to delivering exceptional value to clients, nurturing talent, maintaining ethical business practices, fostering innovation, and being a responsible corporate citizen. This mission statement serves as a guiding principle for the company's operations and reinforces its dedication to achieving long-term success while making a positive impact.

    How does ASGN Inc make money?

    Consulting and Staffing Services

    ASGN Inc primarily generates revenue through its consulting and staffing services. The company offers a wide range of solutions to meet the talent needs of its clients. ASGN provides skilled professionals in various industries, including technology, engineering, healthcare, and creative sectors.

    Through its consulting services, ASGN assists businesses in enhancing their productivity, efficiency, and overall performance. The company's consultants work closely with clients to identify areas of improvement, develop strategies, and implement solutions. ASGN's consultants bring their expertise and industry knowledge to help clients navigate complex challenges and achieve their goals.

    ASGN's staffing services involve the placement of qualified professionals on a temporary, contract, or permanent basis. The company maintains an extensive network of candidates with diverse skill sets and experience levels. ASGN matches these professionals with job opportunities that align with their expertise and the needs of its clients. By providing efficient and reliable staffing solutions, ASGN enables businesses to meet their workforce requirements and drive growth.

    Technology Solutions

    In addition to its consulting and staffing services, ASGN Inc also generates revenue through its technology solutions. The company offers a range of technology-related services, including software development, IT infrastructure management, and cybersecurity.

    ASGN's technology solutions help businesses leverage the power of technology to streamline their operations and stay ahead of the competition. The company's team of experts collaborates with clients to understand their unique requirements and develop customized solutions. ASGN's technology services encompass everything from designing and implementing software applications to managing complex IT systems.

    With the increasing importance of cybersecurity, ASGN also provides specialized services to protect businesses from cyber threats. ASGN's cybersecurity experts assess vulnerabilities, develop robust strategies, and implement measures to safeguard sensitive information and prevent unauthorized access.

    Other Revenue Streams

    Apart from its core consulting, staffing, and technology services, ASGN Inc generates revenue through other channels as well. The company offers training and development programs to enhance the skills and capabilities of professionals. ASGN's training programs cover various topics, including technical skills, leadership development, and industry-specific knowledge.

    ASGN also earns revenue through its professional solutions division, which provides managed services and solutions to assist clients in managing their contingent workforce. This division helps businesses optimize their contingent labor programs, improve compliance, and reduce costs.

    Furthermore, ASGN Inc may generate revenue through strategic partnerships and acquisitions. By joining forces with complementary companies or acquiring businesses with specific expertise, ASGN expands its service offerings and strengthens its market position.

    In summary, ASGN Inc generates revenue through its consulting and staffing services, technology solutions, training programs, professional solutions division, and strategic partnerships. The company's diverse revenue streams allow it to cater to a wide range of client needs and maintain a strong presence in the market.

    ASGN Inc Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic tool that helps businesses visualize and understand the key components of their business model. It provides a structured framework for analyzing and designing business models, enabling organizations to better align their activities and resources to create value for their customers.

    ASGN Inc's Business Model Canvas

    ASGN Inc, a leading provider of IT and professional services, utilizes the Business Model Canvas to outline and communicate its business model. Let's explore the key elements of ASGN Inc's Business Model Canvas:

    Customer Segments

    ASGN Inc serves a diverse range of customer segments, including large corporations, government agencies, and small to medium-sized enterprises. It caters to various industries, such as IT, engineering, healthcare, finance, and more. By understanding the unique needs and requirements of each customer segment, ASGN Inc can tailor its services to deliver maximum value.

    Value Proposition

    ASGN Inc's value proposition lies in its ability to provide highly skilled and specialized professionals to meet its customers' staffing and project requirements. The company focuses on delivering top-quality talent that possesses the necessary expertise and experience to drive success in complex projects. ASGN Inc's value proposition revolves around providing reliable, cost-effective, and flexible solutions to its customers' workforce challenges.


    ASGN Inc utilizes a multi-channel approach to reach and engage with its customers. The company leverages various channels, including direct sales, online platforms, industry events, and partnerships with staffing agencies. By adopting multiple channels, ASGN Inc ensures a wide reach and effective communication with its target audience, enhancing customer acquisition and retention.

    Customer Relationships

    ASGN Inc prioritizes building and maintaining strong customer relationships. The company aims to establish long-term partnerships with its customers by providing exceptional service, timely support, and customized solutions. ASGN Inc fosters open lines of communication, actively listens to customer feedback, and continuously seeks ways to improve its offerings to meet evolving customer needs.

    Revenue Streams

    ASGN Inc generates revenue through multiple streams. It primarily earns income from its staffing and consulting services, where it charges clients based on the number of professionals deployed or the duration of the project. Additionally, the company may offer value-added services, such as training, consulting, or managed services, which contribute to its overall revenue generation.

    Key Resources

    ASGN Inc's key resources include a vast network of talented professionals, a robust technological infrastructure, strong industry partnerships, and a skilled workforce. These resources enable the company to deliver high-quality services, effectively manage projects, and stay ahead of market trends.

    Key Activities

    ASGN Inc engages in several key activities to ensure the smooth functioning of its business model. These activities include talent acquisition and management, project management, customer relationship management, marketing and sales, and continuous improvement of its service offerings. By effectively carrying out these activities, ASGN Inc strengthens its value proposition and maintains a competitive edge in the market.

    Key Partnerships

    ASGN Inc recognizes the importance of strategic partnerships to enhance its business model. The company collaborates with staffing agencies, industry associations, and technology providers to expand its reach, access specialized talent, and leverage innovative solutions. These partnerships enable ASGN Inc to offer comprehensive services and remain adaptable in an ever-changing business landscape.

    Cost Structure

    ASGN Inc incurs various costs to sustain its business operations. These costs include employee salaries, benefits, marketing expenses, technology investments, and administrative overheads. By closely managing its cost structure, ASGN Inc aims to optimize profitability while delivering value to its customers.

    By utilizing the Business Model Canvas, ASGN Inc gains a holistic view of its business model, enabling it to identify potential areas for improvement, adapt to market changes, and continuously deliver value to its customers.

    Which companies are the competitors of ASGN Inc?

    Major Competitors

    ASGN Inc operates in the professional services industry, specifically focusing on IT and professional staffing solutions. As a result, it faces competition from a range of companies that offer similar services. Some of the major competitors of ASGN Inc include:

    1. Robert Half International Inc: With a strong global presence and a wide range of specialized staffing services, Robert Half International Inc is one of the biggest competitors of ASGN Inc. They offer staffing solutions in areas such as accounting, finance, technology, and administrative support.

    2. ManpowerGroup Inc: ManpowerGroup Inc is a multinational staffing and workforce solutions company that operates in more than 80 countries. They offer a diverse range of services, including temporary and permanent staffing, recruitment process outsourcing, and workforce consulting.

    3. Kelly Services Inc: Kelly Services Inc is a global leader in workforce solutions, providing staffing services in various industries, including science, engineering, finance, and healthcare. They offer a comprehensive suite of services, including temporary staffing, direct hire, and talent management solutions.

    4. Randstad NV: Randstad NV is one of the largest HR services providers globally, offering temporary and permanent staffing, as well as HR solutions. They operate in more than 40 countries, providing services across various sectors, including finance, IT, engineering, and healthcare.

    Niche Competitors

    Apart from the major competitors, ASGN Inc also faces competition from niche players that focus on specific industries or regions. Some of these niche competitors include:

    1. Apex Systems: Apex Systems is a leading IT staffing and services firm that specializes in providing technology professionals for contract, contract-to-hire, and direct placements. They have a strong presence in the IT industry and serve clients across various sectors.

    2. Aerotek: Aerotek is a leading provider of technical, professional, and industrial staffing services. They offer specialized staffing solutions in areas such as engineering, architecture, manufacturing, and logistics.

    3. TEKsystems: TEKsystems is a subsidiary of Allegis Group and is one of the largest IT staffing companies in the United States. They provide IT professionals for contract, contract-to-hire, and direct placements, serving clients across industries like healthcare, finance, and government.

    4. Insight Global: Insight Global is a staffing and managed services company that focuses on IT, accounting, finance, and engineering staffing solutions. They have a strong presence in the United States and offer both temporary and permanent staffing services.

    These are just a few examples of the major and niche competitors that ASGN Inc encounters in the professional services industry. The competition in this sector is intense, and ASGN Inc must continue to innovate and provide high-quality services to stay ahead of its rivals.

    ASGN Inc SWOT Analysis


    1. Diversified Business Segments: ASGN Inc operates in multiple business segments, including IT staffing, life sciences, and creative services. This diversification helps the company to mitigate risks and capitalize on opportunities in different industries.

    2. Strong Market Position: ASGN Inc has established a strong market position in the staffing industry, with a solid reputation and a wide client base. This allows the company to attract top talent and secure lucrative contracts.

    3. Robust Financial Performance: The company has consistently delivered strong financial results, with steady revenue growth and healthy profit margins. This financial stability provides ASGN Inc with the resources to invest in strategic initiatives and pursue growth opportunities.


    1. Dependence on Contract Staffing: A significant portion of ASGN Inc's revenue comes from contract staffing services. This business model exposes the company to risks associated with economic downturns and fluctuations in client demand. A decline in contract staffing could negatively impact the company's financial performance.

    2. Geographic Concentration: Although ASGN Inc operates globally, a considerable portion of its revenue is generated in the United States. This geographic concentration exposes the company to risks associated with regional economic conditions and regulatory changes.


    1. Growing Demand for Skilled Talent: With the increasing complexity of technology and business operations, there is a growing demand for skilled professionals across industries. ASGN Inc can leverage its expertise and market presence to capture a larger share of this growing market.

    2. Expansion into New Markets: ASGN Inc can explore opportunities to expand its operations into new geographic markets or industry verticals. This expansion can help the company diversify its revenue streams and reduce dependence on specific regions or sectors.


    1. Intense Competition: The staffing industry is highly competitive, with numerous players vying for market share. ASGN Inc faces competition from both large multinational firms and smaller niche players. This intense competition could potentially impact the company's market position and pricing power.

    2. Regulatory and Legal Risks: ASGN Inc operates in a highly regulated industry, with compliance requirements related to labor laws, immigration, and data privacy. Changes in regulations or legal challenges could impose additional costs and operational constraints on the company.

    3. Technological Disruptions: Rapid advancements in technology, such as automation and artificial intelligence, pose both opportunities and threats to ASGN Inc. While technology can enhance the company's efficiency and service offerings, it can also disrupt traditional staffing models and reduce the demand for certain roles.

    In conclusion, ASGN Inc has several strengths, including its diversified business segments, strong market position, and robust financial performance. However, the company also faces weaknesses such as dependence on contract staffing and geographic concentration. There are opportunities for ASGN Inc to capitalize on growing demand for skilled talent and expand into new markets. At the same time, the company must be mindful of threats such as intense competition, regulatory and legal risks, and technological disruptions. By carefully navigating these factors, ASGN Inc can continue to thrive in the dynamic and competitive staffing industry.

    Key Takeaways

    • ASGN Inc is owned by individual and institutional investors who hold shares of the company's stock.
    • The mission statement of ASGN Inc is to provide highly skilled professionals and innovative solutions to help organizations achieve their goals.
    • ASGN Inc makes money by providing staffing and consulting services in the IT, engineering, healthcare, and life sciences sectors.
    • The Business Model Canvas of ASGN Inc focuses on key activities such as talent acquisition, skill development, client relationship management, and project execution.
    • Competitors of ASGN Inc include companies like Robert Half International, ManpowerGroup, and Kelly Services.
    • ASGN Inc's SWOT analysis highlights its strengths in specialized staffing, strong industry partnerships, and global presence, while identifying weaknesses in dependency on a few key clients, opportunities in market expansion and industry trends, and threats from economic downturns and intense competition.


    In conclusion, ASGN Inc is a leading provider of IT and professional services, operating in various industries such as technology, healthcare, and engineering. As for ownership, ASGN Inc is a publicly traded company, meaning it is owned by its shareholders.

    The mission statement of ASGN Inc is to deliver innovative workforce solutions that help clients achieve their business objectives while enabling professionals to advance their careers. This mission statement underscores their commitment to providing high-quality services to both clients and professionals.

    ASGN Inc primarily makes money by providing staffing and consulting services to clients. They connect skilled professionals with businesses in need of their expertise, generating revenue through placement fees and contracts.

    The ASGN Inc Business Model Canvas provides a comprehensive overview of how the company creates, delivers, and captures value. It highlights key elements such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.

    In terms of competition, ASGN Inc faces competition from various companies operating in the same industry. Some of the major competitors include Robert Half International, ManpowerGroup, Adecco Group, and Kelly Services. These competitors also provide staffing and consulting services and strive to attract similar clients and professionals.

    Finally, conducting a SWOT analysis of ASGN Inc helps to assess its strengths, weaknesses, opportunities, and threats. The company's strengths lie in its strong market position, diverse client base, and experienced professionals. However, weaknesses such as dependence on economic conditions and potential talent shortages should be taken into consideration. Opportunities for ASGN Inc include expansion into new markets and industries, while threats may arise from intense competition and economic downturns.

    Overall, ASGN Inc has established itself as a prominent player in the IT and professional services industry through its innovative workforce solutions and commitment to client and professional success.


    Which companies have a SWOT analysis?

    Many companies have a SWOT analysis available as it is a common strategic planning tool. Here are a few examples of companies that have publicly available SWOT analysis:

    1. Apple Inc.
    2. Amazon.com Inc.
    3. The Coca-Cola Company
    4. Google (Alphabet Inc.)
    5. Microsoft Corporation
    6. Nike, Inc.
    7. Walmart Inc.
    8. McDonald's Corporation
    9. Tesla, Inc.
    10. Procter & Gamble Company

    Please note that these are just a few examples, and many other companies, both large and small, have SWOT analyses available.

    What is a SWOT analysis for a government organization?

    A SWOT analysis for a government organization involves an assessment of its strengths, weaknesses, opportunities, and threats. Here is an example:


    1. Established infrastructure and resources.
    2. Access to a significant amount of data and information.
    3. Legitimacy and authority to enforce policies and regulations.
    4. Ability to collect taxes and generate revenue.
    5. Diverse and skilled workforce.


    1. Bureaucratic processes leading to slow decision-making.
    2. Limited budget and financial constraints.
    3. Lack of innovation and adaptability.
    4. Potential for corruption and unethical practices.
    5. Inefficient coordination between different departments.


    1. Technological advancements for improving service delivery.
    2. Collaborative partnerships with private sector and non-profit organizations.
    3. Policy reforms and legislative changes.
    4. Increased public demand for transparency and accountability.
    5. Potential for economic growth and job creation through government initiatives.


    1. Political instability and changes in government.
    2. Budget cuts and austerity measures.
    3. Public distrust and skepticism towards government institutions.
    4. Cybersecurity threats and data breaches.
    5. Rising costs of providing public services.

    It is important to note that the SWOT analysis will vary depending on the specific government organization and its context.

    What is the SWOT analysis for every company?

    It is not possible to provide a SWOT analysis for every company as each company has its own unique strengths, weaknesses, opportunities, and threats. A SWOT analysis is a strategic planning tool used to evaluate the internal and external factors that can affect a company's performance. The analysis is specific to each organization and its industry, market conditions, competitive landscape, and other factors. Therefore, to conduct a SWOT analysis for a particular company, it requires a detailed understanding of that company's specific circumstances and context.

    Who owns SWOT analysis?

    SWOT analysis is a tool that is commonly used in business and strategic planning. It is a technique that was developed by Albert Humphrey in the 1960s during a research project at the Stanford University. However, SWOT analysis is now widely used and practiced by various organizations and individuals, so it can be said that it is owned collectively by the business community.

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