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Company > Aratana Therapeutics Inc: Business Model, SWOT Analysis, and Competitors 2023

Aratana Therapeutics Inc: Business Model, SWOT Analysis, and Competitors 2023

Published: Jul 06, 2023

Inside This Article


    Aratana Therapeutics Inc is a leading biopharmaceutical company that specializes in developing innovative therapies for pets. This blog article provides an in-depth analysis of Aratana's business model, SWOT analysis, and its major competitors as of 2023. With a focus on the veterinary market, Aratana has successfully introduced several FDA-approved drugs and has a strong pipeline of potential treatments. However, the company faces challenges such as regulatory hurdles and intense competition from established players in the industry. This article aims to shed light on Aratana's strengths, weaknesses, opportunities, and threats in order to provide a comprehensive understanding of its position in the market.

    What You Will Learn:

    • Who owns Aratana Therapeutics Inc and the significance of their ownership in the company.
    • The mission statement of Aratana Therapeutics Inc and how it guides the company's goals and strategies.
    • How Aratana Therapeutics Inc generates revenue and the various ways in which the company makes money.
    • An overview of Aratana Therapeutics Inc's Business Model Canvas and its components, providing insights into the company's key activities, resources, and partnerships.
    • The major competitors of Aratana Therapeutics Inc and their impact on the company's market position.
    • A comprehensive SWOT analysis of Aratana Therapeutics Inc, highlighting its strengths, weaknesses, opportunities, and threats in the industry.

    Who owns Aratana Therapeutics Inc?

    Major Shareholders

    Aratana Therapeutics Inc, a leading veterinary biopharmaceutical company, has several major shareholders who hold significant ownership stakes in the company. These shareholders include both institutional investors and individual stakeholders. Let's take a closer look at some of the major shareholders of Aratana Therapeutics Inc:

    1. Institutional Shareholders

      • BlackRock Inc: As of the latest available information, BlackRock Inc holds the largest ownership stake in Aratana Therapeutics Inc. With its expertise in asset management, BlackRock Inc is a significant player in the financial industry.
      • Vanguard Group: Another prominent institutional shareholder of Aratana Therapeutics Inc is the Vanguard Group. Known for its index funds and ETFs, the Vanguard Group is a well-known investment management company.
      • Wellington Management Group: Wellington Management Group is also among the major institutional shareholders of Aratana Therapeutics Inc. They provide investment management services to various clients, including pension funds and mutual funds.
      • State Street Corporation: State Street Corporation, one of the world's largest custodian banks, is another significant institutional shareholder of Aratana Therapeutics Inc. They offer a range of financial services to institutional investors.
    2. Individual Shareholders

      • Steven St. Peter: Dr. Steven St. Peter, the CEO and President of Aratana Therapeutics Inc, also has a notable ownership stake in the company. As a key executive, his personal investment in the company demonstrates his confidence and commitment to its success.
      • Board of Directors: Members of Aratana Therapeutics Inc's board of directors, who are industry experts and influential figures, may also hold significant ownership stakes in the company. Their ownership further aligns their interests with the company's long-term goals.

    It's important to note that the ownership stakes mentioned above are based on the latest available information and may have changed over time due to buying or selling of shares. As publicly traded companies are required to disclose their major shareholders periodically, interested individuals can stay informed about the latest ownership structure of Aratana Therapeutics Inc by referring to the company's regulatory filings and reports.

    What is the mission statement of Aratana Therapeutics Inc?

    Aratana Therapeutics Inc: Revolutionizing Animal Health through Innovation

    Aratana Therapeutics Inc, a leading biopharmaceutical company dedicated to improving the lives of animals, has a clear and powerful mission statement that drives its actions and decisions. The company's mission is to revolutionize animal health through innovation, bringing novel therapies and solutions to address unmet medical needs in pets.

    Aratana Therapeutics Inc firmly believes that animals deserve the same level of care and access to innovative treatments as humans. With this mission in mind, the company is committed to leveraging its scientific expertise and resources to develop cutting-edge pharmaceuticals and biologics specifically designed for companion animals.

    Empowering Veterinarians with Advanced Therapeutic Options

    At the heart of Aratana Therapeutics Inc's mission is the aim to empower veterinarians with advanced therapeutic options to improve the quality of care they can provide to their animal patients. The company recognizes the pivotal role veterinarians play in the well-being of animals and seeks to support them by developing innovative treatments that address the unique health challenges faced by pets.

    Aratana Therapeutics Inc understands that many conditions in animals lack effective treatment options, and it is determined to fill these gaps by developing novel therapies. By doing so, the company strives to enhance veterinarians' ability to diagnose, treat, and manage various diseases, ultimately improving the overall health outcomes and quality of life for companion animals.

    Collaborations and Partnerships for Greater Impact

    To achieve its mission, Aratana Therapeutics Inc actively seeks collaborations and partnerships with leading researchers, academic institutions, and industry experts. By fostering these relationships, the company aims to tap into a diverse pool of knowledge and expertise, accelerating the development and delivery of innovative solutions for animal health.

    Through collaborations, Aratana Therapeutics Inc can leverage shared resources, insights, and technologies to create a collaborative ecosystem that promotes breakthrough discoveries in veterinary medicine. By working together, the company believes it can make a greater impact and advance the field of animal health, benefiting both animals and their human companions.

    Commitment to Ethical and Responsible Practices

    Aratana Therapeutics Inc's mission also encompasses a commitment to ethical and responsible practices in all aspects of its operations. The company upholds the highest standards of animal welfare, ensuring that its research and development processes prioritize the well-being and comfort of the animals involved.

    Furthermore, Aratana Therapeutics Inc is dedicated to sustainability and minimizing its environmental impact. The company actively seeks to reduce waste, conserve resources, and employ eco-friendly practices throughout its operations.

    In conclusion, Aratana Therapeutics Inc's mission statement reflects its dedication to revolutionizing animal health through innovation. By empowering veterinarians with advanced therapeutic options and fostering collaborations, the company aims to address unmet medical needs in pets and improve their overall well-being. With a commitment to ethical and responsible practices, Aratana Therapeutics Inc strives to make a meaningful impact in the field of animal health.

    How does Aratana Therapeutics Inc make money?

    Revenue Streams

    Aratana Therapeutics Inc generates revenue through various channels, primarily through the commercialization of its innovative animal health products and the licensing of its proprietary technologies. Here are the key revenue streams that contribute to the company's financial success:

    1. Product Sales

    Aratana Therapeutics Inc develops and markets a wide range of pharmaceuticals and biologics for pets. These products are designed to address unmet medical needs in companion animals, including dogs and cats. By leveraging its expertise in animal health, the company aims to improve the quality of life for pets and provide effective treatment options for veterinarians. Revenue is generated through the sale of these products to veterinary clinics, specialty hospitals, and other animal healthcare providers.

    2. Licensing Agreements

    In addition to its own product portfolio, Aratana Therapeutics Inc has licensed certain technologies to other companies in the animal health industry. These licensing agreements allow partners to access and utilize Aratana's proprietary intellectual property and scientific advancements. In return, Aratana receives upfront payments, milestone payments, and royalties based on the commercial success of the licensed products. This revenue stream not only generates immediate income but also establishes long-term collaborations and fosters innovation in the industry.

    3. Research and Development Collaborations

    Aratana Therapeutics Inc actively engages in strategic research and development collaborations with pharmaceutical and biotechnology companies. Through these partnerships, Aratana combines its expertise in animal health with the resources and capabilities of its collaborators to accelerate the development of new therapies for animals. These collaborations may involve joint research activities, sharing of intellectual property, and co-development of products. Revenue is generated through upfront payments, milestone payments, and potential future royalties based on the progress and success of the collaborative projects.

    4. Grants and Government Funding

    Aratana Therapeutics Inc also secures grants and funding from various government agencies, academic institutions, and foundations. These financial resources support the company's research and development efforts, particularly in advancing innovative therapies and technologies. Grants and government funding provide a non-dilutive source of income, allowing Aratana to advance its pipeline and explore new opportunities in the animal health market.

    In conclusion, Aratana Therapeutics Inc generates revenue through product sales, licensing agreements, research and development collaborations, and grants/government funding. With a diversified revenue stream, the company is well-positioned to drive growth, expand its product portfolio, and continue making significant contributions to the field of animal health.

    Aratana Therapeutics Inc Business Model Canvas Explained


    Aratana Therapeutics Inc, a biopharmaceutical company based in Kansas City, is renowned for its innovative approach to developing and commercializing pet therapeutics. By utilizing the Business Model Canvas, Aratana has successfully structured its business strategy and operations. This article will explore the key components of Aratana Therapeutics Inc's Business Model Canvas and provide an in-depth explanation of each element.

    Key Partnerships

    Aratana Therapeutics Inc places significant emphasis on building strategic partnerships to enhance its business model. Collaborations with veterinary clinics, research institutions, and pharmaceutical companies are crucial for the company's success. These partnerships enable Aratana to access expertise, resources, and networks that are essential for developing and commercializing pet therapeutics. By leveraging these relationships, Aratana can effectively navigate regulatory processes, conduct clinical trials, and accelerate the commercialization of its products.

    Key Activities

    The key activities of Aratana Therapeutics Inc revolve around research and development (R&D), manufacturing, and commercialization of pet therapeutics. R&D forms the foundation of their business model, as they continuously invest in the discovery and development of innovative treatments for common pet ailments. This includes conducting preclinical and clinical studies, as well as obtaining necessary regulatory approvals.

    Additionally, Aratana operates its own manufacturing facilities to ensure quality control and timely production of their therapeutics. By maintaining internal manufacturing capabilities, the company can closely monitor the production process and swiftly respond to market demands.

    The commercialization of pet therapeutics is another crucial aspect of Aratana's key activities. They employ a comprehensive marketing and sales strategy to reach veterinarians and pet owners. This involves educating veterinarians about the benefits of their products, providing training and support, and implementing effective distribution channels to ensure widespread availability.

    Value Proposition

    Aratana Therapeutics Inc's value proposition lies in its commitment to improving the lives of pets and their owners through innovative therapeutics. By addressing unmet medical needs in the veterinary industry, Aratana's products offer effective, safe, and convenient treatments for various pet conditions. These therapeutics provide veterinarians with advanced tools to enhance the well-being and quality of life for their patients, ultimately strengthening the bond between pets and their owners.

    Customer Segments

    Aratana Therapeutics Inc primarily targets two main customer segments: veterinarians and pet owners. Veterinarians form a critical customer segment as they are the primary prescribers of pet therapeutics. Aratana focuses on building strong relationships with veterinarians by providing them with educational resources, training programs, and reliable customer support. This ensures that veterinarians are equipped with the knowledge and confidence to prescribe Aratana's therapeutics to their patients.

    Pet owners are another important customer segment for Aratana. Through marketing efforts and partnerships with veterinarians, Aratana aims to create awareness among pet owners about the availability and benefits of their therapeutics. By addressing the needs of pet owners who seek effective treatment options for their beloved companions, Aratana establishes a strong customer base and drives demand for their products.


    Aratana Therapeutics Inc's Business Model Canvas succinctly captures the essence of their strategic approach in the pet therapeutics industry. By leveraging key partnerships, engaging in crucial activities, offering a unique value proposition, and targeting the right customer segments, Aratana has established itself as a leading player in the market. Through continuous innovation and dedication to improving pet health, Aratana Therapeutics Inc continues to shape the industry and enhance the lives of countless pets and their owners.

    Which companies are the competitors of Aratana Therapeutics Inc?

    Major Competitors

    Aratana Therapeutics Inc, a leading biopharmaceutical company specializing in the development and commercialization of innovative medicines for pets, faces competition from various players in the animal health industry. Some of the major competitors of Aratana Therapeutics are:

    1. Zoetis Inc: Zoetis is one of the largest animal health companies globally, offering a diverse portfolio of pharmaceutical products, vaccines, and diagnostic tools. With a strong presence in both companion animal and livestock markets, Zoetis poses a significant competition to Aratana Therapeutics.

    2. Elanco Animal Health: Elanco is another prominent competitor that focuses on developing and marketing products for pets and livestock. With a broad range of animal health solutions, including therapeutics, vaccines, and medicated feed additives, Elanco competes directly with Aratana Therapeutics in several therapeutic areas.

    3. Boehringer Ingelheim Animal Health: Boehringer Ingelheim is a global pharmaceutical company with a strong presence in animal health. Known for its innovative veterinary medicines, vaccines, and services, Boehringer Ingelheim presents a formidable competition to Aratana Therapeutics, especially in the areas of companion animal therapeutics.

    Niche Competitors

    Apart from the major players in the animal health industry, Aratana Therapeutics also faces competition from smaller companies specializing in specific niches. These niche competitors may have a targeted focus on certain therapeutic areas or offer unique treatment solutions. Some notable niche competitors of Aratana Therapeutics include:

    1. Kindred Biosciences: Kindred Biosciences is a biopharmaceutical company dedicated to bringing innovative drugs to veterinary medicine. With a focus on therapeutics for dogs, cats, and horses, Kindred Biosciences competes with Aratana Therapeutics in the companion animal market, particularly in the development of novel therapies.

    2. Nexvet Biopharma: Nexvet Biopharma is a pioneer in monoclonal antibody therapies for companion animals. By leveraging their proprietary PETization technology, Nexvet Biopharma develops targeted therapeutics for conditions such as osteoarthritis and cancer in dogs and cats. As a specialist in this specific area, Nexvet Biopharma poses a unique competition to Aratana Therapeutics.

    3. VetDC: VetDC is a biotechnology company focused on developing innovative cancer therapies for companion animals. With a particular emphasis on lymphoma treatment in dogs, VetDC's unique product offerings directly compete with Aratana Therapeutics' oncology portfolio.

    In conclusion, Aratana Therapeutics faces competition from both major players in the animal health industry, such as Zoetis, Elanco, and Boehringer Ingelheim, as well as niche competitors like Kindred Biosciences, Nexvet Biopharma, and VetDC. The competitive landscape in the animal health sector drives innovation and ensures a constant strive for excellence in developing new and effective therapies for pets.

    Aratana Therapeutics Inc SWOT Analysis


    • Strong product portfolio: Aratana Therapeutics Inc has a diverse and innovative product portfolio in the animal health industry. They have developed several FDA-approved drugs for the treatment of various diseases in dogs and cats. This gives them a competitive advantage and positions them as a leader in the market.

    • Strategic partnerships: The company has established strategic partnerships with leading animal health companies and research institutions. These partnerships not only provide Aratana Therapeutics Inc with access to resources and expertise but also help in expanding their reach and market presence.

    • Experienced management team: Aratana Therapeutics Inc is led by a team of highly experienced professionals with a proven track record in the pharmaceutical and animal health industry. Their expertise and industry knowledge enable the company to make informed decisions and navigate the challenges in the market effectively.


    • Limited market presence: Despite having a strong product portfolio, Aratana Therapeutics Inc has a relatively limited market presence compared to some of its competitors. This is mainly due to the fact that the company primarily focuses on developing drugs for companion animals, which is a niche market with a smaller customer base compared to the livestock industry.

    • Dependency on a few key products: Although Aratana Therapeutics Inc has a diverse product portfolio, the company heavily relies on a few key products for a significant portion of its revenue. This creates a risk of revenue instability if these products face any unexpected challenges, such as regulatory issues or competition.

    • High research and development costs: Developing new drugs and obtaining regulatory approvals can be a lengthy and expensive process. Aratana Therapeutics Inc invests heavily in research and development, which puts significant financial strain on the company. This high cost can impact their profitability and ability to invest in other areas of the business.


    • Growing pet healthcare market: The pet healthcare market is experiencing rapid growth, fueled by increasing pet ownership and a growing focus on pet health and wellness. This presents an opportunity for Aratana Therapeutics Inc to expand its market presence and increase its customer base.

    • Expansion into new markets: Aratana Therapeutics Inc can explore expansion into new geographic markets to tap into the increasing demand for animal health products. By entering new markets, the company can diversify its revenue streams and reduce its dependency on a few key markets.

    • Development of new innovative products: The advancements in veterinary medicine and technology provide an opportunity for Aratana Therapeutics Inc to develop new innovative products that address unmet needs in the market. This can give them a competitive edge and open up new revenue streams.


    • Regulatory challenges: The animal health industry is subject to strict regulations and compliance requirements. Changes in regulations or delays in obtaining regulatory approvals can pose a threat to Aratana Therapeutics Inc's product development and commercialization plans.

    • Intense competition: The animal health industry is highly competitive, with several established players and new entrants vying for market share. Aratana Therapeutics Inc faces the risk of competition from both large pharmaceutical companies and smaller, niche players offering similar products.

    • Economic downturns: Economic downturns can impact pet owners' spending on healthcare products and services, including those offered by Aratana Therapeutics Inc. A decrease in consumer spending can negatively affect the company's revenue and growth prospects.

    Key Takeaways

    • Aratana Therapeutics Inc is owned by its shareholders, including institutional investors and individual stakeholders.
    • The mission statement of Aratana Therapeutics Inc is to develop innovative therapeutics for pets to improve their quality of life and address unmet medical needs.
    • Aratana Therapeutics Inc makes money primarily through the sale of its veterinary therapeutics and related products.
    • Aratana Therapeutics Inc's business model canvas focuses on research and development, manufacturing, marketing, and sales of its pet therapeutics.
    • Competitors of Aratana Therapeutics Inc include Zoetis, Elanco Animal Health, and Boehringer Ingelheim Animal Health, among others.
    • In the SWOT analysis, Aratana Therapeutics Inc's strengths include a strong product portfolio and innovative research, while weaknesses include competition and dependence on regulatory approvals. Opportunities lie in the growing pet healthcare market, while threats include market competition and changing regulations.


    In conclusion, Aratana Therapeutics Inc is a pharmaceutical company focused on the development and commercialization of innovative therapeutics for pets. The company's mission statement is to deliver safe and effective treatments that improve the lives of animals and their owners. Aratana Therapeutics generates revenue through the sale of its products, which include FDA-approved drugs for dogs and cats.

    The company's business model canvas explains how it creates value by identifying key partners, activities, and resources necessary for successful product development and distribution. Aratana Therapeutics' strong network of strategic alliances and collaborations enables it to leverage expertise and expand its reach in the veterinary space.

    While Aratana Therapeutics has established itself as a leader in the animal health industry, it faces competition from other pharmaceutical companies focusing on veterinary therapeutics. Competitors such as Zoetis, Elanco, and Virbac pose significant challenges in terms of market share and product development.

    In conducting a SWOT analysis of Aratana Therapeutics, it is evident that the company has several strengths, including a strong product portfolio, strategic partnerships, and a dedicated team of experts. However, there are also weaknesses, such as the limited number of approved products and the need for continued research and development. Opportunities for growth lie in expanding product offerings and entering new markets, while threats include increasing competition and regulatory challenges.

    Overall, Aratana Therapeutics Inc is well-positioned to continue making a significant impact in the veterinary therapeutics industry. By staying true to its mission and leveraging its strengths, the company can overcome challenges, capitalize on opportunities, and ultimately improve the lives of animals worldwide.


    Is it SWOT or SWAT analysis?

    The correct term is SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWAT, on the other hand, refers to Special Weapons and Tactics, which is a specialized law enforcement unit.

    What will be the SWOT analysis?

    SWOT analysis is a framework used to evaluate the internal strengths and weaknesses, as well as the external opportunities and threats, of a company or organization. Without a specific company or organization mentioned, it is not possible to provide a specific SWOT analysis. However, here is a general breakdown of what a SWOT analysis might include:


    • Strong brand reputation
    • High-quality products/services
    • Skilled and experienced workforce
    • Efficient internal processes
    • Strong financial position


    • Limited market presence
    • Outdated technology or infrastructure
    • Lack of diversification in product/service offerings
    • High employee turnover rate
    • Poor customer service


    • Emerging markets or industries
    • Technological advancements
    • Strategic partnerships or collaborations
    • Market expansion or penetration
    • Changing consumer preferences or trends


    • Intense competition
    • Economic downturns
    • Changing government regulations
    • Rapid technological changes
    • Substitute products or services

    Please note that this is a generic example, and a specific SWOT analysis would vary depending on the context and industry of the company or organization being analyzed.

    What is SWOT analysis in crisis management?

    SWOT analysis is a structured framework that is commonly used in crisis management to assess the strengths, weaknesses, opportunities, and threats associated with a crisis situation. It helps organizations to identify and understand the internal and external factors that can impact their ability to effectively respond to and manage the crisis.

    Here is how SWOT analysis is applied in crisis management:

    1. Strengths: This involves identifying the internal resources, capabilities, and strengths that can be leveraged during a crisis. It helps organizations understand what they have in terms of expertise, technology, financial resources, relationships, etc., that can be used to their advantage.

    2. Weaknesses: This step involves identifying the internal limitations, vulnerabilities, and weaknesses that can hinder crisis management efforts. It helps organizations understand what they lack, such as inadequate resources, insufficient training, poor communication systems, etc., that can be mitigated or improved upon.

    3. Opportunities: This involves identifying the external factors or circumstances that can be beneficial to the organization during a crisis. It helps organizations identify potential opportunities, such as new partnerships, emerging technologies, changes in regulations, etc., that can be utilized to improve crisis response and recovery.

    4. Threats: This step involves identifying the external factors or risks that can negatively impact crisis management efforts. It helps organizations understand potential threats, such as natural disasters, social media backlash, public distrust, regulatory changes, etc., that can be anticipated and mitigated.

    By conducting a SWOT analysis in crisis management, organizations can gain a comprehensive understanding of their internal strengths and weaknesses, as well as external opportunities and threats. This information enables them to develop effective strategies and action plans to address the crisis, allocate resources appropriately, and minimize potential risks.

    How to do a strategic SWOT analysis?

    To perform a strategic SWOT analysis, follow these steps:

    1. Identify your objective: Determine the purpose for conducting the analysis. This could be for a specific project, a business, or a particular department within an organization.

    2. Gather information: Collect relevant data and information about your organization, competitors, industry trends, market conditions, customer preferences, and any other factors that may impact your objective.

    3. Identify strengths: Analyze your organization's internal factors and identify its strengths. These could include unique resources, capabilities, expertise, strong brand reputation, or any other advantage that sets you apart from competitors.

    4. Identify weaknesses: Assess your organization's internal factors and identify any weaknesses or areas that need improvement. These could include outdated technology, lack of skilled workforce, poor financial performance, or any other factor that hinders your success.

    5. Identify opportunities: Examine external factors and identify potential opportunities for your organization. These could be emerging markets, technological advancements, changing customer needs, or any other factors that could positively impact your objective.

    6. Identify threats: Analyze external factors and identify potential threats that could hinder your organization's success. These could include new competitors, changing regulations, economic downturns, or any other factors that pose risks to your objective.

    7. Analyze and prioritize: Evaluate the information gathered and prioritize the most significant strengths, weaknesses, opportunities, and threats based on their potential impact on your objective.

    8. Develop strategies: Based on the prioritized SWOT factors, develop strategies that capitalize on strengths, address weaknesses, take advantage of opportunities, and mitigate threats. These strategies should align with your objective and help you achieve your desired outcomes.

    9. Implement and monitor: Implement the strategies and continuously monitor their progress. Regularly revisit and update your SWOT analysis as conditions change to ensure its relevance and effectiveness.

    Remember, a strategic SWOT analysis should be an ongoing process and should involve input from key stakeholders within your organization. It provides a comprehensive understanding of your organization's position in the market and helps inform strategic decision-making.

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