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Company > Apptio Inc: Business Model, SWOT Analysis, and Competitors 2023

Apptio Inc: Business Model, SWOT Analysis, and Competitors 2023

Published: Jun 04, 2023

Inside This Article


    Apptio Inc is a leading technology company that specializes in providing cloud-based software solutions for managing and optimizing IT finances. This blog article will explore Apptio Inc's business model, conducting a SWOT analysis to evaluate its strengths, weaknesses, opportunities, and threats. Additionally, we will delve into the company's main competitors in the industry. By examining these aspects, we aim to gain a comprehensive understanding of Apptio Inc's position in the market and its potential for growth in the year 2023.

    What You Will Learn:

    • Who owns Apptio Inc and the significance of its ownership in the company's operations and decision-making processes.
    • The mission statement of Apptio Inc and how it guides the company's overall strategic direction and goals.
    • How Apptio Inc generates revenue and the various revenue streams it utilizes to sustain its business operations.
    • An explanation of the Apptio Inc Business Model Canvas, providing insights into its key components and how they contribute to the company's success.
    • An overview of the main competitors of Apptio Inc and how they pose challenges and opportunities for the company.
    • A comprehensive SWOT analysis of Apptio Inc, highlighting its strengths, weaknesses, opportunities, and threats in the market.

    Who owns Apptio Inc?

    Major Shareholders of Apptio Inc

    Apptio Inc, a leading provider of technology business management (TBM) solutions, has a diverse ownership structure. The company went public in September 2016, listing its shares on the NASDAQ under the ticker symbol APTI. Since then, the ownership of Apptio has evolved, with several institutional investors and individuals holding significant stakes in the company.

    As of the latest available information, the major shareholders of Apptio Inc include:

    1. Vista Equity Partners LLC: Vista Equity Partners, a private equity firm specializing in software and technology investments, acquired Apptio in November 2018. Vista Equity Partners now holds a substantial stake in the company.

    2. BlackRock Inc: BlackRock, one of the world's largest investment management corporations, is another major shareholder of Apptio Inc. The company holds a significant number of Apptio shares across various funds and accounts.

    3. Vanguard Group Inc: Vanguard Group, a renowned investment management company, is also among the top shareholders of Apptio Inc. Vanguard Group holds a substantial stake in the company through its various funds.

    4. FMR LLC (Fidelity): Fidelity, a multinational financial services corporation, is a significant shareholder of Apptio Inc. FMR LLC, commonly known as Fidelity Investments, holds a notable number of Apptio shares.

    5. Morgan Stanley: Morgan Stanley, a leading global financial services firm, is another major shareholder of Apptio Inc. The company holds a significant stake in the company across various funds and accounts.

    It is important to note that the ownership structure of Apptio Inc can change over time as shareholders buy or sell their stakes in the company. Publicly available information provides a snapshot of the major shareholders at a particular time, but it may not capture the most up-to-date ownership details.

    As Apptio continues to grow and expand its TBM solutions, the ownership landscape may evolve further, with new investors entering the scene or existing shareholders adjusting their positions. Monitoring the ownership structure of Apptio Inc can provide insights into the confidence and support the company enjoys from various institutional and individual investors.

    What is the mission statement of Apptio Inc?

    Apptio's Mission Statement: Empowering organizations to make informed decisions about their technology investments.

    Apptio Inc, a leading provider of technology business management (TBM) solutions, has a clear and concise mission statement that guides their operations and strategic direction. Their mission is to empower organizations to make informed decisions about their technology investments.

    Technology is undoubtedly a critical aspect of modern business operations. However, many organizations struggle to understand the true cost and value of their technology investments. This lack of visibility often leads to inefficient spending, misaligned priorities, and missed opportunities for innovation.

    Apptio aims to address this challenge by providing organizations with the tools and insights they need to optimize their technology investments. With their TBM solutions, Apptio enables businesses to gain a comprehensive understanding of the costs, performance, and value of their IT resources.

    By collecting and analyzing data from various sources, including financial systems, project management tools, and IT service management platforms, Apptio helps organizations create a holistic view of their technology landscape. This enables decision-makers to identify areas of inefficiency, prioritize investments, and align technology spending with business goals.

    Apptio's mission statement emphasizes the importance of informed decision-making. They believe that when organizations have accurate and actionable insights into their technology investments, they can make smarter choices that drive business growth and innovation.

    In summary, Apptio's mission statement reflects their commitment to empowering organizations through technology business management. By providing visibility, transparency, and actionable insights, Apptio enables businesses to optimize their technology investments and unlock their full potential.

    How does Apptio Inc make money?

    Subscription-based Revenue

    Apptio Inc primarily generates revenue through a subscription-based model. The company offers a range of software products and services that help organizations manage and optimize their technology investments. These products include Apptio Cost Transparency, Apptio IT Financial Management, and Apptio Cloudability.

    Customers pay a recurring fee to access and use these software solutions, which are designed to provide insights into the costs, performance, and value of technology investments. The subscription fees are typically based on factors such as the number of users, the size of the organization, and the specific features and functionalities required.

    Professional Services

    In addition to its subscription-based revenue, Apptio Inc also generates income through professional services. These services include consulting, implementation, training, and support. Organizations may require assistance in implementing and configuring the software, as well as training their employees on how to use it effectively.

    Apptio Inc's professional services team works closely with customers to understand their specific needs and provide tailored solutions. These services are typically charged on a project basis or through ongoing support contracts, adding an additional revenue stream for the company.

    Additional Offerings

    Apptio Inc may also generate revenue through additional offerings such as add-on modules, integrations, or customizations. These can include specialized features or functionalities that cater to specific industry requirements or unique customer needs. By providing these additional offerings, Apptio Inc can further enhance the value proposition for its customers and potentially increase its revenue.

    Partnerships and Alliances

    Another way Apptio Inc makes money is through partnerships and alliances. The company collaborates with technology vendors, system integrators, and other service providers to deliver comprehensive solutions to customers. These partnerships may involve joint marketing and sales efforts, revenue-sharing agreements, or referral fees, contributing to Apptio Inc's overall revenue stream.


    Apptio Inc's primary source of revenue is its subscription-based model, where customers pay a recurring fee to access and use its software solutions. The company also generates income through professional services, additional offerings, and partnerships/alliances. By diversifying its revenue streams and continually innovating its product offerings, Apptio Inc can sustain its growth and profitability in the technology management market.

    Apptio Inc Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool that helps businesses map out and analyze their business model. It provides a visual representation of the various components that make up a company's business model, allowing organizations to clearly understand how they create, deliver, and capture value.

    Understanding Apptio Inc's Business Model Canvas

    Apptio Inc is a leading provider of technology business management (TBM) solutions. Their business model can be analyzed using the Business Model Canvas, which consists of nine key building blocks:

    1. Customer Segments

    Apptio Inc primarily targets enterprise-level organizations across various industries. Their target customers include IT departments, finance teams, and business leaders who require visibility and transparency into their technology investments.

    2. Value Proposition

    Apptio Inc's value proposition lies in their ability to empower organizations with data-driven insights to optimize their technology investments. By providing a comprehensive TBM solution, they enable businesses to make informed decisions, improve cost transparency, and align technology spending with strategic objectives.

    3. Channels

    Apptio Inc distributes its TBM solutions through a combination of direct sales, partnerships, and online platforms. They have a dedicated sales team that engages with potential customers, while also collaborating with technology partners and resellers to expand their reach.

    4. Customer Relationships

    Apptio Inc focuses on building long-term customer relationships by providing ongoing support and value-added services. They offer training programs, consulting services, and a robust customer support system to ensure their clients maximize the benefits of their TBM solutions.

    5. Revenue Streams

    The primary revenue stream for Apptio Inc is the sale of their TBM software licenses and subscriptions. They also generate revenue through professional services, such as training and consulting, as well as through maintenance and support contracts.

    6. Key Activities

    Apptio Inc's key activities revolve around the development, enhancement, and maintenance of their TBM software solutions. They invest in research and development to stay ahead of market trends and continuously improve their offerings. Additionally, they provide training and consulting services to help customers effectively implement and utilize their TBM solutions.

    7. Key Resources

    The key resources for Apptio Inc include their talented workforce, intellectual property, technology infrastructure, and strategic partnerships. Their team of experts, including software developers, data analysts, and customer support staff, plays a crucial role in delivering high-quality TBM solutions.

    8. Key Partnerships

    Apptio Inc collaborates with technology partners, such as cloud service providers and IT service management vendors, to integrate their TBM solutions with existing enterprise systems. These partnerships enable seamless data integration and enhance the value of their offerings.

    9. Cost Structure

    Apptio Inc incurs costs associated with software development, marketing and sales, customer support, and ongoing research and development. They also invest in infrastructure and personnel to maintain their technology platforms and deliver high-quality services.


    By analyzing Apptio Inc's business model canvas, it becomes evident that their TBM solutions are designed to address the complex challenges faced by organizations in managing and optimizing their technology investments. Their focus on customer relationships, value-added services, and strategic partnerships contributes to their success in the market. The Business Model Canvas provides a comprehensive framework to understand and evaluate Apptio Inc's business model, highlighting the key components that drive their growth and value proposition.

    Which companies are the competitors of Apptio Inc?


    Apptio Inc. operates in the competitive field of technology business management (TBM) solutions, offering cloud-based software and services to help organizations optimize their technology investments. As the market for TBM solutions continues to grow, it is important to understand the key competitors that Apptio faces.

    Competitors of Apptio Inc.

    1. ServiceNow: One of the leading competitors of Apptio, ServiceNow offers a comprehensive suite of IT service management (ITSM) solutions. While Apptio focuses on TBM, ServiceNow provides a broader range of IT management capabilities. However, both companies aim to help organizations increase efficiency and transparency in managing their technology investments.

    2. VMware: As a global leader in virtualization and cloud infrastructure, VMware competes with Apptio by providing software solutions that enable efficient management of IT resources. While VMware's focus is on infrastructure management, Apptio specializes in TBM, creating a slightly different value proposition for customers.

    3. Flexera: Another notable competitor of Apptio, Flexera offers software asset management (SAM) solutions that help organizations optimize their software licenses and reduce costs. While Apptio's TBM solutions encompass a broader scope, including hardware and cloud resources, Flexera concentrates on software licensing and compliance.

    4. Cherwell: Cherwell is a provider of IT service management solutions, competing with Apptio in the broader IT management space. While Apptio focuses on optimizing technology investments, Cherwell's solutions cover a wider range of IT processes, such as incident management, change management, and service catalog.

    5. Digital Fuel: Digital Fuel, acquired by Apptio in 2018, was originally one of its competitors. Digital Fuel offered IT financial management and TBM solutions. Since the acquisition, Apptio has integrated Digital Fuel's capabilities into its own product offerings, leveraging their expertise to enhance its position in the market.


    Apptio Inc. faces competition from several notable companies in the TBM and IT management space. While each competitor may have a slightly different focus or specialization, they all aim to help organizations optimize their technology investments and improve overall efficiency. Understanding the landscape of competitors is essential for Apptio to stay innovative and continue providing valuable solutions to its customers.

    Apptio Inc SWOT Analysis


    • Established Market Presence: Apptio Inc has an established market presence in the technology industry, particularly in the field of IT financial management. The company has built a strong reputation as a trusted provider of software solutions that help organizations effectively manage their IT investments.

    • Comprehensive Product Offering: Apptio offers a comprehensive suite of products that cater to the diverse needs of its customers. From IT cost optimization and vendor management to budgeting and forecasting, their range of solutions enables businesses to gain better visibility and control over their IT spending.

    • Strong Customer Base: With a customer base that includes Fortune 500 companies and government agencies, Apptio has successfully captured a significant share of the market. Their ability to attract and retain high-profile clients speaks to the quality and effectiveness of their products.

    • Continuous Innovation: Apptio is known for its commitment to innovation. The company consistently invests in research and development to enhance its product offerings and ensure they remain at the forefront of technological advancements. This commitment to innovation gives them a competitive edge in the market.


    • Dependency on IT Industry: Apptio's success is heavily reliant on the health and growth of the IT industry. Any downturn or disruption in the technology sector could potentially have a negative impact on the company's revenue and profitability.

    • Limited Geographic Presence: Despite its strong market presence, Apptio has a relatively limited geographic reach. The majority of its customers are concentrated in North America and Europe, leaving significant untapped opportunities in other regions.

    • High Implementation Costs: Apptio's software solutions often require significant upfront investments, making them less accessible to small and mid-sized businesses with limited budgets. The high implementation costs could potentially deter potential customers and limit the company's market reach.


    • Growing IT Spending: The increasing reliance on technology in various industries presents a significant opportunity for Apptio. As organizations continue to invest in IT infrastructure and digital transformation initiatives, the demand for Apptio's solutions is likely to grow.

    • Expansion into Emerging Markets: Apptio has the opportunity to expand its geographic presence into emerging markets, such as Asia Pacific and Latin America. These regions offer substantial growth potential and could help diversify the company's customer base.

    • Strategic Partnerships: Collaborating with strategic partners, such as IT service providers or cloud computing companies, can provide Apptio with access to new customers and enhance its product offerings. By forging partnerships, the company can leverage the strengths of other organizations to expand its market reach.


    • Intense Competition: The IT financial management software market is highly competitive, with numerous players vying for market share. Apptio faces the threat of losing customers to competitors that offer similar solutions or enter the market with innovative products.

    • Rapid Technological Changes: The technology landscape is constantly evolving, with new advancements and trends emerging regularly. Apptio needs to stay ahead of these changes and continuously update its products to remain relevant and competitive.

    • Economic Downturn: During times of economic downturn or recession, organizations tend to cut back on their IT spending, which could negatively impact Apptio's revenue and profitability. The company needs to be prepared for potential fluctuations in demand during uncertain economic conditions.

    Overall, Apptio Inc has established itself as a reputable provider of IT financial management software solutions. While it has strengths in market presence, product offering, and customer base, it also faces challenges such as geographic limitations and high implementation costs. However, the company can capitalize on opportunities in growing IT spending, expansion into emerging markets, and strategic partnerships. It must also address threats from intense competition, rapid technological changes, and economic downturns to maintain its position in the market.

    Key Takeaways

    • Apptio Inc, a technology company, is owned by Vista Equity Partners, a private equity firm specializing in software, data, and technology-enabled businesses.

    • The mission statement of Apptio Inc is to "deliver technology business management solutions that help organizations analyze, plan, and optimize their technology investments, ultimately driving innovation and business growth."

    • Apptio Inc generates revenue through its software-as-a-service (SaaS) platform, which provides technology business management solutions to organizations, helping them manage and optimize their technology investments.

    • The Apptio Inc Business Model Canvas illustrates the key components of the company's business model, including customer segments, value proposition, channels, customer relationships, revenue streams, key activities, key resources, key partnerships, and cost structure.

    • Apptio Inc faces competition from other technology companies in the technology business management space, including VMware, ServiceNow, and Cherwell, among others.

    • In terms of SWOT analysis, Apptio Inc's strengths include its innovative technology solutions and strong customer base. However, it also faces weaknesses such as potential cybersecurity risks. Opportunities for the company include the growing demand for technology business management solutions, while threats include intense competition in the market and potential economic downturns impacting customer spending.


    In conclusion, Apptio Inc is a leading provider of technology business management solutions. It was acquired by Vista Equity Partners in 2018, making them the current owner of the company. Apptio's mission is to help organizations make informed decisions about their technology investments and drive innovation. They achieve this by providing cloud-based software solutions that enable businesses to analyze and optimize their IT spending.

    Apptio Inc generates revenue through a subscription-based model, where customers pay for access to their software platform. By offering a comprehensive suite of tools and services, Apptio helps organizations track and manage their IT costs, as well as identify opportunities for cost savings and efficiency improvements.

    By analyzing Apptio Inc's business model canvas, we can see that they have a strong value proposition, targeting both IT and finance departments within organizations. Their customer relationships are built on long-term subscriptions, ensuring recurring revenue streams. Additionally, Apptio has key partnerships with various technology vendors, which enhances their offering and expands their market reach.

    In terms of competition, Apptio Inc faces several competitors in the technology business management space. Some of the notable competitors include ServiceNow, BMC Software, and VMware. These companies also provide software solutions that help organizations manage their IT finances and operations, creating a competitive landscape for Apptio.

    Finally, conducting a SWOT analysis of Apptio Inc reveals their strengths in providing industry-leading technology business management solutions and their ability to adapt to changing market demands. However, they also face challenges in terms of market saturation and intense competition. Opportunities lie in expanding their customer base and diversifying their offerings, while threats include economic downturns and potential disruptions in the technology sector.

    Overall, Apptio Inc remains a key player in the technology business management space, constantly innovating and delivering value to their customers. With a solid mission, a sustainable revenue model, and a strategic approach to competition, Apptio is well-positioned for continued success in the industry.


    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a company:

    1. Company websites: Many companies include SWOT analyses in their annual reports, investor presentations, or corporate social responsibility reports. Look for the "Investor Relations" or "About Us" sections of the company's website.

    2. Business databases: Online business databases like Bloomberg, Hoovers, or MarketLine provide SWOT analyses and other financial and market information on companies. Some databases may require a subscription or access through a library.

    3. Securities and Exchange Commission (SEC) filings: Publicly traded companies in the United States are required to file regular reports with the SEC. You can find SWOT analyses and other relevant information in filings such as the annual report (Form 10-K) or the management discussion and analysis (MD&A) section.

    4. Market research reports: Market research firms often conduct SWOT analyses as part of their reports on specific industries or companies. Reports from firms like IBISWorld, Euromonitor, or Statista may include SWOT analyses.

    5. Academic journals and case studies: Scholarly journals and case studies in business and management often include SWOT analyses as part of their analysis of a specific company or industry. Accessing these resources may require a subscription or access through a library.

    6. Online search: Simply searching for "SWOT analysis" along with the company name in a search engine like Google can sometimes yield results. However, be cautious and verify the credibility and reliability of the source before relying on the information.

    Remember that a SWOT analysis is often subjective and can vary depending on who conducts it, so it's important to consider multiple sources and perspectives when researching.

    What is a SWOT analysis for a medical company?

    A SWOT analysis for a medical company is a strategic planning tool that assesses the company's strengths, weaknesses, opportunities, and threats. It helps identify the internal and external factors that can impact the company's performance and success. Here is an example of a SWOT analysis for a medical company:


    1. Strong reputation and brand recognition in the medical industry.
    2. Skilled and experienced medical professionals.
    3. Advanced medical technology and equipment.
    4. Wide range of medical services and specialties.
    5. Strong relationships with healthcare providers and insurance companies.
    6. Robust financial position and ability to invest in research and development.


    1. Limited geographical presence, serving only a specific region.
    2. High operational costs due to expensive medical equipment and skilled staff.
    3. Lack of diversification in revenue streams.
    4. Limited marketing and promotional activities.
    5. Reliance on a few key clients or contracts.
    6. Difficulty in attracting and retaining top talent in a competitive industry.


    1. Growing demand for specialized medical services.
    2. Expansion into new geographical markets.
    3. Introduction of new medical technologies and services.
    4. Collaboration with pharmaceutical companies for research and development.
    5. Increasing focus on preventive healthcare and wellness programs.
    6. Potential partnerships with insurance companies for better coverage.


    1. Intense competition from other medical companies and healthcare providers.
    2. Changing regulatory and legal environment.
    3. Economic downturns impacting healthcare spending.
    4. Rapid technological advancements making existing equipment obsolete.
    5. Increasing costs of healthcare services.
    6. Potential negative public perception or scandals affecting the industry.

    It is important to note that the specific factors mentioned in the SWOT analysis will vary depending on the medical company's size, location, specialization, and other unique characteristics.

    What are the 4 areas of SWOT analysis?

    The four areas of SWOT analysis are:

    1. Strengths: This involves identifying the internal factors that give an organization an advantage over others. It includes examining the company's resources, capabilities, skills, and competitive advantage.

    2. Weaknesses: This involves identifying the internal factors that may hinder or place the organization at a disadvantage compared to others. It includes assessing areas where the organization may lack resources, skills, or competitive advantage.

    3. Opportunities: This involves identifying the external factors that could potentially benefit the organization. It includes analyzing market trends, customer needs, technological advancements, and any other favorable conditions that can be leveraged.

    4. Threats: This involves identifying the external factors that could potentially harm the organization. It includes analyzing competition, market saturation, economic downturns, regulatory changes, and any other factors that may pose risks or challenges to the organization.

    Which companies have a SWOT analysis?

    Many companies have a SWOT analysis, as it is a commonly used tool in strategic planning and business analysis. Some well-known companies that have conducted SWOT analyses include:

    1. Apple Inc.
    2. Microsoft Corporation
    3. Google (Alphabet Inc.)
    4. Amazon.com Inc.
    5. Coca-Cola Company
    6. Walmart Inc.
    7. Tesla Inc.
    8. Nike Inc.
    9. McDonald's Corporation
    10. Procter & Gamble Co.

    Please note that the availability of specific SWOT analyses may vary, and it is recommended to search for the latest reports or publications directly related to the company of interest.

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