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Company > Anixter International: Business Model, SWOT Analysis, and Competitors 2023

Anixter International: Business Model, SWOT Analysis, and Competitors 2023

Published: Jan 13, 2023

Inside This Article


    Anixter International is a leading global distributor of network and security solutions, electrical and electronic solutions, and utility power solutions. This blog article aims to provide an in-depth analysis of Anixter's business model, SWOT analysis, and key competitors for the year 2023. By understanding their business model, we can gain insights into their strategies and operations. Additionally, a SWOT analysis will help identify Anixter's strengths, weaknesses, opportunities, and threats, enabling us to assess their competitive position in the market. Lastly, we will explore their main competitors and how they compare in the industry.

    What You Will Learn:

    • Who owns Anixter International and how its ownership structure impacts the company's operations and decision-making.
    • The mission statement of Anixter International and how it guides the company's strategic goals and actions.
    • How Anixter International generates revenue and the key factors that contribute to its financial success.
    • An in-depth explanation of Anixter International's business model canvas, including the various components and how they interact to drive the company's growth and profitability.
    • The main competitors of Anixter International in the market and how they pose a challenge to the company's position and market share.
    • A comprehensive SWOT analysis of Anixter International, examining its strengths, weaknesses, opportunities, and threats in the industry, and how these factors shape its overall competitiveness and future prospects.

    Who owns Anixter International?

    Anixter International - A Global Leader in Supply Chain Solutions

    Anixter International, a Fortune 500 company, is a global leader in the supply chain solutions industry. With a rich history dating back to 1957, the company has established itself as a trusted partner for businesses around the world. But who exactly owns Anixter International?

    Private Equity Acquisition and Ownership

    In January 2020, Anixter International was acquired by Wesco International, a leading provider of electrical, industrial, and communications MRO and OEM products, construction materials, and advanced supply chain management and logistics services. The acquisition created a powerful synergy between the two companies, enabling them to enhance their capabilities, expand their global reach, and provide an even broader range of solutions to their customers.

    Wesco International - The Proud Owner of Anixter International

    Wesco International, founded in 1922 and headquartered in Pittsburgh, Pennsylvania, is a Fortune 500 company and a recognized leader in the distribution and supply chain management industry. With a strong presence in North America, Europe, Asia, and Latin America, Wesco International serves customers in various sectors, including industrial, construction, utility, and commercial, offering a comprehensive portfolio of products and services.

    Strength in Partnership

    The acquisition of Anixter International by Wesco International solidified the latter's position as a global leader in the industry. With combined revenues of over $17 billion, the two companies have an extensive network of suppliers, customers, and distribution centers worldwide. This partnership empowers them to deliver innovative supply chain solutions, advanced logistics services, and comprehensive product offerings to a diverse range of industries.

    Commitment to Customers

    Under Wesco International's ownership, Anixter International continues to operate as a distinct brand. The acquisition has allowed Anixter International to leverage Wesco International's resources and expertise while maintaining its focus on delivering exceptional customer service, industry-leading solutions, and cutting-edge technologies.


    While Anixter International is now owned by Wesco International, the acquisition has only strengthened its position as a global leader in supply chain solutions. This partnership enables Anixter International to provide an even broader range of products, services, and expertise to its customers worldwide. With a commitment to innovation, customer satisfaction, and industry excellence, Anixter International, under Wesco International's ownership, is poised to continue its remarkable growth and success in the years to come.

    What is the mission statement of Anixter International?

    Anixter International's Mission Statement

    Anixter International is a global distributor of network and security solutions, electrical and electronic wire and cable products, and utility power solutions. The company's mission statement encompasses its core values and goals, serving as a guiding principle for its operations and strategic decisions.

    The mission statement of Anixter International is to consistently deliver exceptional value to its customers, suppliers, employees, and shareholders. This commitment is achieved through a relentless focus on customer satisfaction, operational excellence, and innovation.

    Customer Satisfaction

    Anixter International places a high emphasis on understanding and meeting the needs of its customers. The company aims to provide exceptional service, high-quality products, and innovative solutions that exceed customer expectations. By building long-term relationships and leveraging its extensive global network, Anixter strives to become a trusted partner for its customers, helping them succeed in their respective industries.

    Operational Excellence

    Anixter International is dedicated to maintaining operational excellence across its global network of distribution centers and offices. The company continuously improves its processes, systems, and logistics to ensure efficient and timely delivery of products and services. By optimizing its supply chain, Anixter aims to enhance customer satisfaction, reduce costs, and increase profitability.


    As a leader in the industry, Anixter International is committed to driving innovation. The company actively invests in research and development, staying at the forefront of emerging technologies and industry trends. Anixter leverages this knowledge to develop and offer cutting-edge solutions that help its customers improve their productivity, efficiency, and overall performance.

    Employee and Shareholder Value

    Anixter International recognizes that its success is directly linked to the commitment and expertise of its employees. The company places significant importance on hiring, developing, and retaining top talent, fostering a collaborative and inclusive work environment. By empowering its employees and providing growth opportunities, Anixter aims to create long-term value for its shareholders.

    In summary, Anixter International's mission statement revolves around delivering exceptional value to all its stakeholders. By prioritizing customer satisfaction, operational excellence, innovation, and employee development, the company seeks to maintain its position as a global leader in the distribution industry.

    How does Anixter International make money?

    Overview of Anixter International's Revenue Streams

    Anixter International is a global distributor of network and security solutions, electrical and electronic solutions, and utility power solutions. The company generates revenue through various channels, including product sales, services, and value-added solutions.

    Product Sales

    The primary source of revenue for Anixter International is the sale of a wide range of products across its three business segments. These products include networking and security equipment, electrical and electronic components, and utility power products. Anixter partners with leading manufacturers to offer an extensive portfolio of high-quality products to its customers.

    With a vast distribution network spanning over 50 countries, Anixter efficiently delivers products to customers across diverse industries, including telecommunications, industrial manufacturing, data centers, and government institutions. The company's expansive product offering and global presence contribute significantly to its revenue generation.


    In addition to product sales, Anixter International provides a range of services that complement its product offerings. These services include technical support, logistics management, and inventory management solutions. By offering these value-added services, Anixter enhances customer experience and establishes long-term partnerships.

    Technical support services help customers with product selection, configuration, and troubleshooting. Anixter's team of experts is available to provide guidance and assist customers in finding the most suitable solutions for their specific requirements.

    Logistics management services ensure efficient and timely delivery of products. Anixter leverages its extensive distribution network and optimized supply chain to streamline the logistics process, reducing lead times and enhancing customer satisfaction.

    Furthermore, Anixter offers inventory management solutions to customers, allowing them to optimize their inventory levels and reduce carrying costs. By leveraging advanced technology and analytics, Anixter helps customers maintain optimal stock levels, ensuring they have the right products at the right time.

    Value-Added Solutions

    Anixter International differentiates itself by providing value-added solutions tailored to meet customer needs. These solutions involve integrating various products and services to create comprehensive and customized solutions for specific applications or industries.

    For example, Anixter offers network infrastructure solutions that encompass products, design assistance, technical support, and project management services. By providing end-to-end solutions, Anixter helps customers build reliable and efficient network infrastructures.

    Similarly, in the utility power segment, Anixter offers solutions for power transmission, distribution, and generation. These solutions involve a combination of products, engineering support, and project management services to ensure the reliable and safe delivery of power to utility companies.

    Through its value-added solutions, Anixter International not only generates additional revenue but also strengthens its relationships with customers as a trusted partner for their complex requirements.


    Anixter International's revenue streams primarily comprise product sales, services, and value-added solutions. The company's extensive product portfolio, global distribution network, and focus on customer-centric services and solutions contribute to its revenue generation. By continuously adapting to market demands and providing innovative offerings, Anixter International maintains a strong position in the industry and drives sustainable growth.

    Anixter International Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool that provides a simplified and visual representation of a company's business model. It consists of nine key building blocks that define how a company creates, delivers, and captures value.

    An Overview of Anixter International

    Anixter International is a leading global distributor of network and security solutions, electrical and electronic solutions, and utility power solutions. With operations spanning across more than 50 countries, Anixter serves a diverse range of industries, including telecommunications, manufacturing, construction, and government.

    Key Building Blocks of Anixter International's Business Model Canvas

    1. Customer Segments: Anixter International targets a wide range of customer segments, including large enterprises, small and medium-sized businesses, and government organizations. By catering to different customer needs, Anixter can maintain a diverse customer base and mitigate risks associated with overreliance on a single segment.

    2. Value Proposition: Anixter International positions itself as a one-stop-shop for customers' network and security, electrical and electronic, and utility power needs. By offering a comprehensive range of products and solutions, Anixter aims to provide convenience, cost-effectiveness, and technical expertise to its customers.

    3. Channels: Anixter International utilizes a multi-channel distribution strategy to reach its customers. This includes a combination of physical stores, e-commerce platforms, sales representatives, and partnerships with manufacturers and suppliers. The diverse channel mix enables Anixter to effectively serve customers across different regions and industries.

    4. Customer Relationships: Anixter International focuses on building long-term relationships with its customers. Through personalized support, technical assistance, and after-sales services, Anixter aims to establish trust and loyalty with its customers. Additionally, Anixter leverages its global presence to provide local support and ensure customer satisfaction.

    5. Revenue Streams: Anixter International generates revenue primarily through the sale of products and solutions. It offers a wide range of branded and private-label products, earning both margins on sales and distributor discounts from manufacturers. Additionally, Anixter provides value-added services, such as configuration, installation, and maintenance, which contribute to its overall revenue streams.

    6. Key Activities: Anixter International's key activities revolve around sourcing, procurement, logistics, and distribution. It collaborates with various manufacturers and suppliers to ensure a diverse product portfolio. Anixter's global logistics network enables efficient inventory management and timely delivery to customers.

    7. Key Resources: Anixter International's key resources include its extensive product portfolio, global distribution network, technical expertise, and strong relationships with manufacturers and suppliers. These resources enable Anixter to provide a wide range of solutions, efficiently distribute products, and stay updated with the latest industry trends.

    8. Key Partnerships: Anixter International collaborates with manufacturers, suppliers, and technology partners to enhance its product offerings and provide innovative solutions to customers. By establishing strategic partnerships, Anixter can access exclusive products, leverage technological advancements, and expand its market reach.

    9. Cost Structure: Anixter International's cost structure primarily consists of procurement costs, logistics expenses, sales and marketing activities, employee salaries, and maintaining its global infrastructure. By optimizing its supply chain and leveraging economies of scale, Anixter aims to manage its costs effectively while maintaining profitability.


    Anixter International's business model canvas provides a comprehensive overview of how the company creates, delivers, and captures value in the global distribution industry. By focusing on customer segments, value proposition, channels, customer relationships, and key activities, Anixter has established itself as a leading player in the market. Through strategic partnerships, innovative solutions, and efficient cost management, Anixter continues to adapt and thrive in an ever-evolving business landscape.

    Which companies are the competitors of Anixter International?

    Competitors of Anixter International

    Anixter International operates in the highly competitive distribution and supply chain industry. As a leading global provider of communications, security, and wire and cable solutions, Anixter faces competition from several prominent companies in the market. Here are some of its main competitors:

    1. Graybar Electric Company, Inc.: Graybar is a leading distributor of electrical and communications products and solutions. With a vast network of more than 260 locations across North America, Graybar offers a comprehensive range of products and services, including wire and cable, lighting, automation, and data communication.

    2. WESCO International, Inc.: WESCO is a Fortune 500 company and one of the largest electrical distribution companies in the United States. They cater to various industries, including construction, industrial, and utility sectors. WESCO offers a broad range of products and services, encompassing electrical, data communication, lighting, and renewable energy solutions.

    3. Rexel Holdings USA Corp.: Rexel is a global electrical supply chain company, with a significant presence in the North American market. They provide a wide range of electrical products, including lighting, automation, renewable energy, and wire and cable solutions. Rexel serves various sectors, such as industrial, commercial, residential, and energy infrastructure.

    4. Grainger: Grainger is a leading distributor of maintenance, repair, and operating (MRO) supplies. They offer a comprehensive range of products, including electrical, lighting, safety, and industrial supplies. With an extensive distribution network and an online presence, Grainger caters to customers in various industries, including manufacturing, government, healthcare, and commercial sectors.

    5. Fastenal Company: Fastenal is a distributor of industrial and construction supplies, including electrical, safety, and maintenance products. They have a vast network of stores across the United States and operate globally. Fastenal's product offering includes fasteners, tools, abrasives, and other industrial supplies.

    These companies compete with Anixter International by offering similar products and services, targeting similar customer segments, and striving to provide efficient distribution networks. The competition drives innovation, enhances customer service, and ensures a dynamic market environment within the distribution and supply chain industry.

    Anixter International SWOT Analysis


    • Anixter International has a strong global presence with operations in over 50 countries. This allows the company to tap into diverse markets and reach a wide range of customers.
    • The company has a robust distribution network, with over 300 warehouses worldwide. This extensive network enables Anixter to efficiently deliver products to its customers, ensuring timely and reliable service.
    • Anixter has established long-term relationships with a large number of suppliers. This not only gives the company access to a wide range of products but also allows for favorable pricing and terms, giving Anixter a competitive edge in the market.
    • The company has a strong reputation for providing high-quality products and excellent customer service. This has helped Anixter build a loyal customer base and maintain strong relationships with clients across various industries.


    • Anixter heavily relies on third-party suppliers for its products. This dependence exposes the company to supply chain risks, such as disruptions in the availability of key components or materials. Any disruption in the supply chain can negatively impact Anixter's ability to meet customer demand and fulfill orders.
    • The company's heavy reliance on its distribution network can also pose challenges. Managing such an extensive network requires significant resources and expertise. Any inefficiencies or disruptions in the distribution network can result in delays or errors in product delivery, leading to customer dissatisfaction.
    • Anixter has a relatively high debt burden, which could limit its financial flexibility. The company's debt obligations may restrict its ability to invest in growth initiatives or respond to market changes effectively.
    • The company operates in a highly competitive industry. Anixter faces competition from both traditional distributors and e-commerce platforms. This intense competition can put pressure on pricing and margins, making it challenging for the company to maintain profitability.


    • Anixter can leverage its global presence and distribution network to expand into new markets. By identifying emerging markets or untapped industries, the company can capitalize on growth opportunities and diversify its revenue streams.
    • The increasing demand for technology infrastructure, driven by trends such as cloud computing, IoT, and 5G, presents a significant opportunity for Anixter. The company can position itself as a trusted provider of essential infrastructure solutions, catering to the growing needs of businesses in this digital era.
    • Anixter can focus on developing strategic partnerships with key suppliers to ensure a stable supply chain. Collaborating closely with suppliers can help mitigate supply chain risks and secure access to critical components or materials, ensuring uninterrupted operations.
    • The company can invest in technology and automation to improve operational efficiency and reduce costs. Embracing digital tools, such as inventory management systems and predictive analytics, can optimize Anixter's supply chain, enhance customer service, and drive overall productivity.


    • Economic uncertainties, such as fluctuations in exchange rates, trade tensions, and recessions, can impact Anixter's business. These factors can lead to reduced customer spending, affecting the demand for the company's products and services.
    • The ongoing COVID-19 pandemic has caused disruptions across industries globally. Anixter is not immune to these challenges, as it may face supply chain disruptions, reduced customer demand, and operational constraints due to government-imposed restrictions. The company needs to adapt quickly to the changing market dynamics and mitigate the impact of the pandemic on its operations.
    • Anixter faces the risk of cybersecurity threats and data breaches. As a distributor of technology products, the company handles sensitive customer information. Any security breaches or data leaks can damage Anixter's reputation, erode customer trust, and result in legal and financial consequences.
    • The rapid advancement of technology and digital transformation can disrupt the traditional distribution model. E-commerce platforms and direct-to-customer sales channels pose a threat to Anixter's business, as customers may choose to bypass traditional distributors. The company needs to stay agile and embrace digital innovation to remain competitive in the evolving market landscape.

    Key Takeaways

    • Anixter International is owned by WESCO International, a leading electrical distribution company.
    • The mission statement of Anixter International is to be the leading global distributor of network and security solutions, electrical and electronic solutions, and utility power solutions.
    • Anixter International generates revenue through the distribution of products and solutions in the areas of network and security, electrical and electronic, and utility power.
    • The Anixter International Business Model Canvas consists of key activities such as sourcing and procurement, sales and marketing, and logistics and distribution, all aimed at delivering value to customers.
    • Competitors of Anixter International include companies like Graybar Electric, Wesco International, and Arrow Electronics.
    • In terms of SWOT analysis, Anixter International's strengths lie in its global reach and extensive product portfolio, while weaknesses may include potential dependence on certain suppliers. Opportunities include the growing demand for network and security solutions, while threats may arise from intense competition and changing market dynamics.


    In conclusion, Anixter International is a global leader in the distribution of network and security solutions, electrical and electronic wire and cable, and utility power solutions. The company is publicly traded, and its ownership is dispersed among various institutional and individual shareholders.

    Anixter International's mission statement revolves around delivering innovative supply chain solutions, connecting customers to technology, and enabling them to build, maintain, and improve their businesses. The company aims to be the trusted partner for its customers and suppliers, offering superior value and excellent service.

    The primary source of revenue for Anixter International comes from the sale of its diversified product portfolio, which includes network infrastructure, electrical solutions, and security products. The company has built strong relationships with a vast network of suppliers and customers worldwide, allowing it to generate consistent and sustainable revenue streams.

    Anixter International's business model can be best understood through the Business Model Canvas framework. The company focuses on key activities such as sourcing and procuring products, maintaining a robust distribution network, providing technical expertise and support, and offering value-added services. This comprehensive approach enables Anixter International to create value for its customers and differentiate itself in the market.

    As for competitors, Anixter International faces competition from various companies operating in the same industry. Some of the prominent competitors include Graybar Electric, Wesco International, and Würth Group. These companies also specialize in the distribution of electrical, electronic, and network solutions, making the industry highly competitive.

    Lastly, conducting a SWOT analysis reveals Anixter International's strengths, weaknesses, opportunities, and threats. The company's strengths lie in its extensive product portfolio, global presence, and strong partnerships. However, it also faces weaknesses such as vulnerability to economic fluctuations and dependence on suppliers. Anixter International has opportunities for growth through expanding into emerging markets and leveraging technological advancements. Nevertheless, it must stay vigilant to threats like intense competition and changing customer demands.

    In summary, Anixter International is a leading global distributor in the network and security solutions industry, with a clear mission to provide innovative supply chain solutions. Through its diverse product portfolio and robust business model, the company generates revenue and creates value for its customers. While facing competition from various players, Anixter International continues to strive for growth and address challenges through its strengths and opportunities.


    What is SWOT analysis in international business?

    SWOT analysis is a strategic planning tool used in international business to assess the strengths, weaknesses, opportunities, and threats involved in a particular business venture or international market. It is a systematic approach to evaluate both internal factors (strengths and weaknesses) and external factors (opportunities and threats) that can impact the success of a company's international operations.

    Strengths: These are the internal factors that provide an advantage to the company in the international market. They could include factors such as brand reputation, technological expertise, strong financial resources, or a skilled workforce.

    Weaknesses: These are the internal factors that put the company at a disadvantage in the international market. They could include factors such as limited resources, low brand recognition, lack of competitive advantage, or inefficient processes.

    Opportunities: These are the external factors that can be leveraged to the company's advantage in the international market. They could include factors such as emerging markets, favorable government policies, new consumer trends, or untapped market segments.

    Threats: These are the external factors that could negatively impact the company's international operations. They could include factors such as intense competition, economic downturns, political instability, changing regulations, or technological disruptions.

    By conducting a SWOT analysis, companies can identify their strengths to leverage, weaknesses to address, opportunities to explore, and threats to mitigate. This analysis helps in developing effective strategies to maximize opportunities and minimize risks in the international business environment.

    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a company:

    1. Company's website: Start by visiting the company's official website. Many companies provide SWOT analyses or similar information in their annual reports, investor presentations, or corporate social responsibility reports. Look for sections like "Our Strategy," "About Us," or "Investor Relations" where you might find relevant information.

    2. Business databases: Use business databases such as Bloomberg, Hoovers, or MarketResearch.com. These databases often provide comprehensive reports on companies, including SWOT analyses. Some databases may require a subscription or purchase, but you may also find free sources or trial periods.

    3. Industry reports and publications: Look for industry reports or publications that frequently analyze companies in a specific sector. These reports often include SWOT analyses or similar assessments. Examples include reports from PwC, Deloitte, or McKinsey, as well as industry-specific publications or journals.

    4. Financial news and analysis websites: Websites such as Yahoo Finance, CNBC, or Forbes often publish articles or analysis on various companies, including SWOT analyses. Use the search function on these websites and enter the company name along with "SWOT analysis" to find relevant articles.

    5. Academic research: Explore academic journals, databases, or university libraries. Many researchers and scholars publish studies or analyses on specific companies, which may include SWOT analyses. Use academic search engines like Google Scholar or JSTOR and enter the company name along with "SWOT analysis" to find relevant academic papers.

    6. Market research reports: Market research firms, such as Statista or IBISWorld, often produce detailed reports on companies and industries. These reports may include SWOT analyses as part of their analysis. Some reports may require a purchase, while others may be available for free or with limited access.

    Remember that SWOT analyses can be subjective and vary depending on the source. It is advisable to consult multiple sources to form a comprehensive understanding and get a balanced view of a company's strengths, weaknesses, opportunities, and threats.

    Which company is good for SWOT analysis?

    There are many companies that are suitable for SWOT analysis, as it is a commonly used strategic planning tool. However, some well-known companies that are often analyzed using SWOT analysis include:

    1. Apple Inc.
    2. Google (Alphabet Inc.)
    3. Amazon.com Inc.
    4. Microsoft Corporation
    5. Coca-Cola Company
    6. Tesla Inc.
    7. Walmart Inc.
    8. Procter & Gamble Co.
    9. Nike Inc.
    10. Samsung Electronics Co. Ltd.

    These companies have a significant presence in their respective industries and have a wealth of information available for analysis. However, any company, regardless of its size or industry, can benefit from a thorough SWOT analysis to evaluate its strengths, weaknesses, opportunities, and threats.

    What are some examples of SWOT analysis?

    Some examples of SWOT analysis could include:

    1. A company analyzing its strengths such as a strong brand image, loyal customer base, and efficient supply chain, weaknesses such as a lack of diversification in products or services, limited online presence, and high employee turnover, opportunities such as expanding into new markets, launching innovative products, and strategic partnerships, and threats such as intense competition, changing regulations, and economic downturns.

    2. An individual conducting a personal SWOT analysis could identify strengths such as strong communication skills, ability to work well in teams, and a strong educational background, weaknesses such as lack of experience in a specific industry, limited network connections, and weak time management skills, opportunities such as attending industry conferences, pursuing further education, and networking events, and threats such as job market competition, economic instability, and technological advancements.

    3. A non-profit organization conducting a SWOT analysis may identify strengths such as dedicated volunteers, strong community support, and effective fundraising strategies, weaknesses such as limited funding sources, outdated technology infrastructure, and lack of professional staff, opportunities such as partnering with other organizations, expanding services to new regions, and leveraging social media for awareness, and threats such as changes in government regulations, decreased public funding, and competing organizations.

    These examples illustrate how SWOT analysis can be applied to various contexts, including business, personal development, and non-profit sectors, to assess internal strengths and weaknesses and external opportunities and threats.

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