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Company > Anheuser-Busch InBev SA/NV: Business Model, SWOT Analysis, and Competitors 2023

Anheuser-Busch InBev SA/NV: Business Model, SWOT Analysis, and Competitors 2023

Published: Jun 11, 2023

Inside This Article


    Anheuser-Busch InBev SA/NV is a multinational drink and brewing company known for its wide range of popular beer brands. This article will provide an in-depth analysis of the company's business model, examining its strengths, weaknesses, opportunities, and threats through a comprehensive SWOT analysis. Additionally, this article will explore the competitors in the industry and offer insights into the future prospects and challenges that Anheuser-Busch InBev might face in 2023.

    What You Will Learn:

    • Who owns Anheuser-Busch InBev SA/NV and the significance of their ownership
    • The mission statement of Anheuser-Busch InBev SA/NV and its focus areas
    • How Anheuser-Busch InBev SA/NV generates revenue and its key sources of income
    • An in-depth explanation of the Business Model Canvas of Anheuser-Busch InBev SA/NV and its components
    • The major competitors of Anheuser-Busch InBev SA/NV and their impact on the industry
    • A comprehensive SWOT analysis of Anheuser-Busch InBev SA/NV, highlighting its strengths, weaknesses, opportunities, and threats.

    Who owns Anheuser-Busch InBev SA/NV?

    Major Shareholders

    Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is one of the largest and most influential beverage companies in the world. With a portfolio of over 500 beer brands, including Budweiser, Stella Artois, and Corona, AB InBev holds a dominant position in the global beer market. But who exactly owns this multinational corporation?

    At the top of the ownership structure, we find major shareholders who hold significant stakes in AB InBev. These major shareholders are typically institutional investors, including mutual funds, pension funds, and other financial institutions. They often hold shares on behalf of their clients or investors, which can include individual shareholders as well.

    One of the largest institutional shareholders of AB InBev is the Brazilian private equity firm 3G Capital. 3G Capital has been a major player in the beer industry and has made significant investments in AB InBev. The firm played a crucial role in the merger between InBev and Anheuser-Busch in 2008, which created the current AB InBev. As a result, 3G Capital has maintained a significant stake in the company.

    Another major shareholder is the Belgian-based investment company Groupe Bruxelles Lambert (GBL). GBL is known for its long-term investment approach and holds a diversified portfolio across various industries, including beer. GBL has been a consistent shareholder in AB InBev and has played a vital role in its growth and development.

    Other Shareholders

    Apart from major institutional shareholders, AB InBev also has a significant number of individual shareholders. These individual shareholders can include company executives, employees, and the general public who have invested in AB InBev's publicly traded shares.

    AB InBev is listed on several stock exchanges, including the New York Stock Exchange (NYSE) and the Euronext Brussels. This listing allows investors from around the world to buy and sell AB InBev shares, making it accessible to a broad range of individual shareholders.

    The company's shareholders are diverse, and their ownership percentages can vary significantly. Some individual shareholders may hold a relatively small number of shares, while others may own substantial stakes in the company.


    While major institutional shareholders such as 3G Capital and Groupe Bruxelles Lambert play a significant role in owning and influencing AB InBev, the company also has a broad base of individual shareholders. The ownership structure of AB InBev reflects its global reach and appeal to both institutional and individual investors. As the company continues to expand and innovate in the beer industry, its ownership will likely continue to evolve.

    What is the mission statement of Anheuser-Busch InBev SA/NV?

    The Mission Statement of Anheuser-Busch InBev SA/NV

    Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is one of the largest and most renowned multinational beverage and brewing companies in the world. With a diverse portfolio of over 500 beer brands, including Budweiser, Stella Artois, and Corona, AB InBev operates in more than 150 countries.

    The mission statement of AB InBev is centered around its commitment to being the leading global brewer, providing consumers with high-quality, innovative, and enjoyable beer experiences. Their mission statement can be summarized as follows:

    1. Delighting consumers: AB InBev aims to consistently deliver superior products that meet the evolving preferences and needs of consumers worldwide. By focusing on quality and innovation, they strive to provide enjoyable and memorable experiences for beer enthusiasts.

    2. Building iconic brands: AB InBev is dedicated to building and nurturing strong brands that have a lasting impact on consumers. They invest in marketing and branding strategies to ensure their products remain relevant, recognizable, and preferred choices in the highly competitive beer industry.

    3. Fostering a performance-driven culture: AB InBev believes in fostering a culture of excellence and continuous improvement. They encourage their employees to embrace a performance-driven mindset, constantly seeking ways to enhance efficiency, effectiveness, and productivity across all aspects of the business.

    4. Making a positive impact: AB InBev recognizes its responsibility towards society and strives to make a positive impact on the communities in which it operates. Through various sustainability initiatives, they aim to promote responsible drinking, reduce their environmental footprint, and contribute to the well-being of the communities they serve.

    Overall, AB InBev's mission statement reflects its ambition to be a global leader in the brewing industry while prioritizing consumer satisfaction, brand building, employee performance, and social responsibility. By aligning their actions and strategies with this mission, AB InBev continues to shape the future of the beer industry and maintain its strong position in the market.

    How does Anheuser-Busch InBev SA/NV make money?

    Brewing and Selling Beer

    One of the primary ways that Anheuser-Busch InBev SA/NV (AB InBev) generates revenue is through the brewing and selling of beer. With an extensive portfolio of well-known brands such as Budweiser, Stella Artois, and Corona, AB InBev has a strong presence in various markets around the world. The company operates numerous breweries and production facilities globally, enabling it to produce and distribute a wide range of beer products to meet consumer demand.

    AB InBev's brewing operations involve several key steps, including sourcing high-quality ingredients such as barley, hops, and water, as well as utilizing advanced brewing techniques to achieve consistent taste and quality. The company also invests in research and development to create new beer recipes and flavors, ensuring that it remains competitive in an ever-evolving market.

    Once the beer is brewed, AB InBev employs an extensive distribution network to transport its products to retail outlets, including bars, restaurants, convenience stores, and supermarkets. By leveraging its strong relationships with distributors and retailers, the company ensures broad availability and accessibility of its beer brands to consumers worldwide.

    Brand Licensing and Partnerships

    In addition to its own brewing operations, AB InBev also generates revenue through brand licensing and partnerships. The company has strategically collaborated with various entities to expand the reach of its brands and capitalize on market opportunities.

    Through brand licensing, AB InBev grants other companies the right to produce and distribute products under its well-established beer brands. This allows the company to tap into new markets or product categories that it may not have previously explored. For example, AB InBev has licensed its brands for the production of non-alcoholic beverages, such as sodas and energy drinks, catering to consumers seeking alternative beverage options.

    Furthermore, AB InBev forms partnerships with other companies to create co-branded products or engage in joint marketing initiatives. These collaborations often involve cross-promotion, where AB InBev's beer brands are featured alongside complementary products or services. By joining forces with partners across various industries, AB InBev expands its brand presence and revenue streams beyond traditional beer sales.

    Acquisitions and Consolidation

    AB InBev's growth strategy also relies on acquisitions and consolidation within the beer industry. Over the years, the company has made several high-profile acquisitions, allowing it to expand its market share and diversify its product offering. Notable examples include the acquisition of SABMiller in 2016, which solidified AB InBev's position as the world's largest beer company.

    Through these acquisitions, AB InBev gains access to new brands, markets, and distribution channels. The company can leverage its operational expertise and economies of scale to optimize production and distribution efficiencies, resulting in cost savings and increased profitability.

    In summary, Anheuser-Busch InBev SA/NV generates revenue through its core brewing and selling of beer operations, brand licensing and partnerships, as well as strategic acquisitions and consolidation. By leveraging its strong brand portfolio, global distribution network, and industry expertise, AB InBev maintains its position as a leading player in the global beer market.

    Anheuser-Busch InBev SA/NV Business Model Canvas Explained


    The Anheuser-Busch InBev SA/NV (AB InBev) is one of the largest multinational beverage and brewing companies in the world. Established in 2008 through the merger of Anheuser-Busch and InBev, the company has a strong presence in over 150 countries and owns a portfolio of well-known beer brands such as Budweiser, Corona, Stella Artois, and Beck's. To understand the essence of AB InBev's business strategy, it is essential to analyze its Business Model Canvas.

    Key Partnerships

    AB InBev's success is largely attributed to its extensive network of key partnerships. The company collaborates with suppliers, distributors, and retailers worldwide to ensure a seamless supply chain and broad market reach. By establishing strong relationships with key partners, AB InBev can secure reliable access to raw materials, efficient distribution channels, and prime shelf space in retail outlets. These partnerships enable the company to maintain a competitive advantage and deliver its products to customers effectively.

    Key Activities

    The key activities of AB InBev revolve around the production, marketing, and distribution of its beer brands. The company operates numerous breweries globally, employing state-of-the-art brewing techniques to maintain the quality and consistency of its products. AB InBev heavily invests in research and development to create innovative flavors and variations, catering to the evolving preferences of consumers. Additionally, the company places significant emphasis on marketing and advertising campaigns to build brand awareness and loyalty in the highly competitive beer industry.

    Key Resources

    AB InBev's key resources encompass both tangible and intangible assets that contribute to its success. The company's extensive brewing infrastructure, including breweries, fermentation tanks, and packaging facilities, forms the backbone of its operations. Moreover, AB InBev's strong brand portfolio, comprising globally recognized beer brands, represents a valuable intangible resource. These brands have been built over decades, embodying consumer trust and loyalty. Furthermore, the company's skilled workforce, supply chain network, and intellectual property rights are crucial resources that enable AB InBev to maintain its market leadership.

    Value Proposition

    AB InBev's value proposition lies in its ability to offer a diverse range of high-quality beer brands that cater to different consumer preferences. The company focuses on delivering superior taste, consistency, and innovation to its customers, ensuring a memorable drinking experience. Additionally, AB InBev aims to provide value through efficient distribution, ensuring its products are readily available to consumers across various markets. By consistently meeting customer expectations, AB InBev establishes itself as a trusted and preferred choice in the global beer industry.

    Customer Segments

    AB InBev targets a wide range of customer segments, encompassing both individual consumers and businesses. The company recognizes the importance of understanding the diverse preferences and cultural nuances of consumers in different regions. AB InBev tailors its product offerings to cater to specific demographics, ensuring it can effectively capture market share across various age groups, income levels, and geographic locations. Furthermore, AB InBev also caters to the business-to-business (B2B) segment by providing beer products to restaurants, bars, hotels, and other hospitality establishments.


    AB InBev utilizes multiple distribution channels to reach its customers effectively. The company leverages its partnerships with distributors and retailers to ensure its products are available in a wide range of outlets, including supermarkets, convenience stores, and e-commerce platforms. AB InBev also invests in its own retail networks, such as breweries with attached taprooms or branded stores, allowing direct interaction with consumers. By employing a multi-channel approach, AB InBev maximizes its market coverage and creates opportunities for customer engagement.


    AB InBev's Business Model Canvas showcases its holistic approach to the beer industry. By establishing key partnerships, executing key activities, leveraging key resources, providing a compelling value proposition, targeting diverse customer segments, and utilizing various distribution channels, the company has been able to sustain its global leadership position. AB InBev's commitment to quality, innovation, and customer satisfaction continues to drive its success in the highly competitive and ever-evolving beer market.

    Which companies are the competitors of Anheuser-Busch InBev SA/NV?

    Competitors of Anheuser-Busch InBev SA/NV

    Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is one of the largest and most influential beer companies in the world. With a vast portfolio of well-known brands, it has a strong presence in both domestic and international markets. However, AB InBev faces stiff competition from several other major players in the global beverage industry. Here are some of its main competitors:

    1. Heineken N.V.

    Heineken N.V. is a Dutch brewing company that operates in more than 70 countries worldwide. It is one of the largest beer producers globally and is known for its flagship brand, Heineken. With a diverse portfolio of over 300 beer and cider brands, Heineken competes directly with AB InBev in many markets. The company's focus on innovation and sustainability has enabled it to maintain a strong presence and challenge AB InBev's market share.

    2. Molson Coors Brewing Company

    Molson Coors Brewing Company is a multinational brewing company based in the United States and Canada. It is the result of a merger between Molson, a Canadian brewery, and Coors, an American brewery. The company produces a wide range of popular beer brands, including Coors Light, Miller Lite, and Blue Moon. Molson Coors competes directly with AB InBev in various markets, particularly in North America, where both companies have a significant presence.

    3. Carlsberg Group

    Carlsberg Group is a Danish brewing company with a global reach. It is known for its strong portfolio of brands, including Carlsberg, Tuborg, and Kronenbourg 1664. With operations in more than 40 countries, Carlsberg competes directly with AB InBev in both domestic and international markets. The company's focus on sustainability and responsible drinking has helped it establish a strong brand identity and compete effectively with AB InBev.

    4. Diageo plc

    Diageo plc is a British multinational alcoholic beverages company that operates in various categories, including beer, wine, and spirits. While not primarily a beer company, Diageo's beer brands, such as Guinness and Harp, compete with AB InBev's offerings in certain markets. Diageo's diverse product portfolio and global presence make it a formidable competitor for AB InBev, particularly in the spirits and stout beer segments.

    5. China Resources Snow Breweries Limited

    China Resources Snow Breweries Limited is a joint venture between China Resources Enterprise and SABMiller, which was acquired by AB InBev in 2016. It is one of the leading beer producers in China and has a significant market share in the country. As AB InBev's major competitor in the Chinese market, China Resources Snow Breweries poses a challenge to AB InBev's dominance in this rapidly growing market.

    These are just a few examples of the competitors that Anheuser-Busch InBev SA/NV faces in the highly competitive global beer industry. While AB InBev remains a dominant player, the presence of strong competitors ensures a dynamic and evolving market landscape.

    Anheuser-Busch InBev SA/NV SWOT Analysis


    • Global market leader: Anheuser-Busch InBev (AB InBev) is the largest beer company in the world, with a market share of over 25%. The company's strong presence in both developed and emerging markets gives it a significant advantage over its competitors.
    • Strong brand portfolio: AB InBev owns some of the most recognizable and valuable beer brands, including Budweiser, Corona, Stella Artois, and Beck's. These brands enjoy a loyal customer base and have a strong reputation for quality and innovation.
    • Cost leadership: The company has implemented efficient production and distribution systems, allowing it to achieve economies of scale and reduce costs. This cost leadership enables AB InBev to offer competitive pricing to consumers and maintain high-profit margins.
    • Innovation and marketing capabilities: AB InBev invests heavily in research and development to create new products and improve existing ones. The company also excels in marketing and advertising, creating effective campaigns that resonate with consumers and drive brand loyalty.


    • Dependence on mature markets: While AB InBev has a strong presence in both developed and emerging markets, it heavily relies on mature markets like the United States and Europe for the majority of its revenue. This dependence on mature markets exposes the company to economic downturns and market saturation risks.
    • High debt levels: AB InBev has a significant amount of debt resulting from its acquisitions and expansion strategies. This high debt burden could limit the company's financial flexibility and increase vulnerability to changing market conditions.
    • Lack of diversification: The company's product portfolio is heavily focused on alcoholic beverages, particularly beer. This lack of diversification makes AB InBev susceptible to shifts in consumer preferences towards non-alcoholic or healthier alternatives.


    • Emerging markets growth: AB InBev has the opportunity to expand its presence in emerging markets, where beer consumption is growing rapidly. Countries like China, Brazil, and India offer significant growth potential due to increasing disposable incomes and changing consumer preferences.
    • Expansion into non-alcoholic beverages: As consumer preferences shift towards healthier options, AB InBev can explore opportunities in the non-alcoholic beverage market. By leveraging its strong brand portfolio and distribution capabilities, the company can introduce innovative non-alcoholic beverages to cater to this growing demand.
    • Craft beer and premiumization trends: The rising popularity of craft beer and premiumization presents an opportunity for AB InBev to diversify its product offering and capture a larger share of the market. The company can acquire or invest in craft breweries or introduce premium beer variants under its existing brands.


    • Intense competition: The beer industry is highly competitive, with numerous global and local players vying for market share. AB InBev faces intense competition from companies like Heineken, Molson Coors, and Constellation Brands. This competition could impact AB InBev's market position and profitability.
    • Regulatory challenges: The alcoholic beverage industry is subject to strict regulations concerning advertising, labeling, and distribution. Changes in regulations or new restrictions imposed by governments could affect AB InBev's operations and profitability.
    • Changing consumer preferences: Consumer preferences and tastes are constantly evolving, and there is a growing demand for healthier, low-alcohol, and non-alcoholic alternatives. AB InBev needs to adapt its product portfolio and marketing strategies to cater to these changing preferences, or risk losing market share to competitors who do so.

    Key Takeaways

    • Anheuser-Busch InBev SA/NV is owned by a diverse group of shareholders, including institutional investors and individual shareholders.
    • The mission statement of Anheuser-Busch InBev SA/NV is to bring people together for a better world by brewing and promoting responsible drinking.
    • Anheuser-Busch InBev SA/NV primarily makes money through the sale of alcoholic beverages, including beer, cider, and spirits, across a wide range of brands and markets.
    • The Business Model Canvas of Anheuser-Busch InBev SA/NV encompasses key elements such as key partners, key activities, value propositions, customer relationships, channels, customer segments, cost structure, and revenue streams.
    • Anheuser-Busch InBev SA/NV faces competition from major players in the beverage industry, including The Coca-Cola Company, Heineken NV, and Molson Coors Brewing Company.

    SWOT Analysis:

    • Strengths: Anheuser-Busch InBev SA/NV enjoys a strong global presence with a diverse portfolio of popular brands. It holds a significant market share and has a well-established distribution network.
    • Weaknesses: The company faces challenges in adapting to changing consumer preferences and increasing competition in the craft beer segment. It also has a high debt burden due to acquisitions.
    • Opportunities: Anheuser-Busch InBev SA/NV can explore opportunities in emerging markets, expand its non-alcoholic beverage offerings, and invest in sustainable practices to meet growing consumer demand.
    • Threats: The company is exposed to risks such as regulatory changes, economic downturns, and increasing health concerns related to alcohol consumption. It also faces intense competition and potential disruption from new market entrants.


    In conclusion, Anheuser-Busch InBev SA/NV is a multinational beverage company that is owned by a diverse group of shareholders. Their mission statement focuses on becoming the best beer company in a better world, emphasizing their dedication to delivering high-quality products while also making a positive impact on society.

    Anheuser-Busch InBev SA/NV generates revenue through various channels, primarily through the sale of their beer brands both domestically and internationally. They also make money through marketing and advertising initiatives, strategic partnerships, and licensing agreements.

    The Anheuser-Busch InBev SA/NV Business Model Canvas provides a comprehensive overview of their key activities, resources, and partnerships that contribute to their success. It highlights their strong distribution network, extensive brand portfolio, and continuous focus on innovation and sustainability as key elements of their business model.

    In terms of competition, Anheuser-Busch InBev SA/NV faces competition from various companies within the beverage industry. Major competitors include Heineken, Molson Coors Beverage Company, and Constellation Brands, among others. These companies compete for market share and strive to attract consumers through unique product offerings, marketing strategies, and brand positioning.

    Conducting a SWOT analysis of Anheuser-Busch InBev SA/NV reveals its strengths in terms of its dominant market position, strong brand portfolio, and global presence. However, it also highlights weaknesses such as potential vulnerability to changing consumer preferences and market conditions. Opportunities include expanding into emerging markets and diversifying their product offerings, while threats include increasing regulations and intense competition within the industry.

    In conclusion, Anheuser-Busch InBev SA/NV is a formidable player in the beverage industry, driven by its commitment to excellence, innovation, and sustainability. Despite the challenges and competition it faces, the company's strong market position and strategic initiatives position it for continued success in the future.


    What are the weaknesses of Anheuser Busch?

    Some of the weaknesses of Anheuser Busch, the multinational brewing company, include:

    1. Dependence on a few key brands: Anheuser Busch heavily relies on a few flagship brands such as Budweiser and Bud Light for a significant portion of its revenue. This can make the company vulnerable to changing consumer preferences and market trends.

    2. Declining beer consumption: In recent years, there has been a decline in overall beer consumption as consumers increasingly shift towards alternative alcoholic beverages like craft beer, spirits, and wine. Anheuser Busch may face challenges in capturing this changing consumer demand.

    3. Intense competition: The brewing industry is highly competitive, with numerous global and local players. Anheuser Busch faces intense competition from other major breweries like Heineken, Molson Coors, and AB InBev, as well as from smaller craft breweries that have gained popularity in recent years.

    4. Vulnerability to regulations and taxes: The beer industry is subject to various regulations and taxes, which can impact the profitability of companies like Anheuser Busch. Changes in alcohol taxes, advertising restrictions, or regulations related to packaging and labeling can create challenges for the company.

    5. Limited geographic diversification: While Anheuser Busch has a significant presence in the United States, it has limited exposure in other regions. This lack of geographic diversification makes the company more susceptible to regional economic fluctuations, changes in consumer preferences, and political instability in specific markets.

    6. Negative brand perception: Anheuser Busch has faced criticism in the past for its marketing practices, environmental impact, and labor relations. This negative brand perception can affect consumer loyalty and brand image, particularly among younger and more socially conscious consumers.

    7. Dependence on traditional distribution channels: Anheuser Busch relies heavily on traditional distribution channels, such as wholesalers and retailers, to reach consumers. The rise of e-commerce and direct-to-consumer sales could disrupt these distribution channels and pose a challenge to the company's market reach.

    It is important to note that while these weaknesses exist, Anheuser Busch is still a dominant player in the global brewing industry and has a strong market position.

    What are 5 examples of weakness in SWOT analysis?

    1. Lack of market knowledge or understanding: This weakness refers to a limited understanding of the target market, customer preferences, or industry trends, which can hinder the ability to effectively position and market the products or services.

    2. Limited financial resources: Insufficient capital or limited funding can be a weakness, as it may restrict the company's ability to invest in research and development, expand operations, or compete with larger competitors.

    3. Dependence on a single supplier or customer: Relying heavily on a single supplier or customer can be a weakness, as any disruption in the relationship or changes in their business can significantly impact the company's operations and financial stability.

    4. Weak brand recognition or reputation: If a company's brand is not well-known or has a negative reputation, it can be a weakness as it may affect customer trust, brand loyalty, and the ability to attract new customers.

    5. Inefficient internal processes: If a company has inefficient or outdated internal processes, it can lead to delays, errors, or higher costs, negatively impacting productivity, customer satisfaction, and profitability.

    What are 3 examples of opportunities in SWOT analysis?

    1. Market Expansion: SWOT analysis can help identify opportunities for businesses to expand into new markets or target new customer segments. For example, a company may identify a growing demand for its products or services in a particular region or demographic group, presenting an opportunity for market expansion.

    2. Technological Advancements: Advances in technology can create opportunities for businesses to improve their operations, develop innovative products or services, or enhance their marketing strategies. For instance, a company may identify an opportunity to leverage artificial intelligence or data analytics to optimize its production processes or personalize its customer experiences.

    3. Strategic Partnerships: SWOT analysis can uncover opportunities for strategic partnerships or collaborations with other businesses. By identifying complementary strengths and weaknesses, a company can establish partnerships that can help it achieve mutual benefits, such as access to new markets, shared resources, or increased brand visibility.

    What is Anheuser Busch competitive advantage?

    Anheuser-Busch's competitive advantage lies in several key areas:

    1. Strong brand portfolio: Anheuser-Busch boasts a diverse and highly recognized portfolio of beer brands, including Budweiser, Bud Light, Corona, Stella Artois, and many more. These brands have established a loyal customer base and are associated with quality and taste.

    2. Extensive distribution network: The company has a well-established and extensive distribution network that spans across the United States and many other countries. This allows Anheuser-Busch to efficiently deliver its products to retailers and consumers, ensuring widespread availability.

    3. Brewing expertise and quality: Anheuser-Busch's long history and expertise in brewing have contributed to the development of high-quality beers that meet consumer preferences. The company has mastered the art of brewing, ensuring consistency and excellence in its products.

    4. Innovation and product development: Anheuser-Busch continuously invests in research and development, leading to innovations in brewing techniques and product offerings. The company has introduced new flavors, styles, and packaging formats to cater to evolving consumer tastes and preferences.

    5. Marketing and advertising capabilities: Anheuser-Busch is known for its effective marketing and advertising campaigns, which have helped build brand awareness and create emotional connections with consumers. The company invests heavily in advertising, sponsorships, and promotions to maintain a strong market presence.

    6. Economies of scale: As one of the largest beer producers globally, Anheuser-Busch benefits from economies of scale, allowing it to achieve cost efficiencies in production, distribution, and procurement. This enables the company to offer competitive prices while maintaining profitability.

    Overall, Anheuser-Busch's competitive advantage stems from its strong brand portfolio, extensive distribution network, brewing expertise, innovation, marketing capabilities, and economies of scale. These factors contribute to its market leadership and enable the company to withstand competition in the beer industry.

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