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Company > ANGI Homeservices Inc: Business Model, SWOT Analysis, and Competitors 2023

ANGI Homeservices Inc: Business Model, SWOT Analysis, and Competitors 2023

Published: Jun 28, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of ANGI Homeservices Inc, a leading online marketplace for home services. ANGI Homeservices connects homeowners with professionals in various fields such as home improvement, maintenance, and repair. By examining their business model, we can understand how they operate and generate revenue. Additionally, a SWOT analysis will shed light on their strengths, weaknesses, opportunities, and threats in the market. Furthermore, we will explore their key competitors and assess their position in the industry as we look ahead to the year 2023.

    What You Will Learn:

    • Who owns ANGI Homeservices Inc and the implications of its ownership structure.
    • The mission statement of ANGI Homeservices Inc and how it guides the company's operations and goals.
    • The various revenue streams and business strategies employed by ANGI Homeservices Inc to generate profit.
    • An in-depth understanding of ANGI Homeservices Inc's business model canvas, including its key components and value proposition.
    • A comprehensive overview of the competitors in the industry and how ANGI Homeservices Inc positions itself in the market.
    • A detailed SWOT analysis of ANGI Homeservices Inc, exploring its strengths, weaknesses, opportunities, and threats in the current market landscape.

    Who owns ANGI Homeservices Inc?

    Major Shareholders of ANGI Homeservices Inc

    As of the latest available information, ANGI Homeservices Inc, the leading digital marketplace for home services, is owned by a diverse group of shareholders. These shareholders include both institutional and individual investors who hold significant stakes in the company. Let's take a closer look at some of the major shareholders of ANGI Homeservices Inc:

    1. Institutional Shareholders

    Institutional investors play a crucial role in the ownership structure of ANGI Homeservices Inc. These include mutual funds, pension funds, and other large financial institutions. Notable institutional shareholders of ANGI Homeservices Inc include:

    • Vanguard Group: One of the largest investment management companies in the world, Vanguard Group holds a considerable stake in ANGI Homeservices Inc. Their investment signifies confidence in the company's growth potential and long-term prospects.

    • BlackRock: Another prominent institutional investor, BlackRock, has a significant ownership position in ANGI Homeservices Inc. With its expertise in managing assets, BlackRock's investment reflects their belief in the company's ability to deliver value to its shareholders.

    • Fidelity Investments: Fidelity Investments, a renowned multinational financial services corporation, also holds a substantial stake in ANGI Homeservices Inc. Their investment represents a vote of confidence in the company's business model and its potential for future growth.

    2. Individual Shareholders

    In addition to institutional investors, ANGI Homeservices Inc has a significant number of individual shareholders. These shareholders can range from employees and executives of the company to individual investors who have purchased shares on the open market. While specific details about individual shareholders may not be readily available, their collective ownership contributes to the overall ownership structure of the company.

    3. Founders and Management

    The founders and management team of ANGI Homeservices Inc also hold a significant stake in the company. As key stakeholders, they are deeply invested in the success and growth of the organization. Their ownership aligns their interests with those of the shareholders and ensures a strong commitment to the company's long-term goals.

    In conclusion, ANGI Homeservices Inc is owned by a diverse group of shareholders, including institutional investors, individual shareholders, and the founders and management team. This broad ownership structure reflects the confidence and belief in the company's growth potential and its ability to deliver value to its shareholders.

    What is the mission statement of ANGI Homeservices Inc?

    The Mission Statement of ANGI Homeservices Inc

    ANGI Homeservices Inc, a leading digital marketplace for home services, has a clear and concise mission statement that guides its operations and overall business strategy. The mission statement of ANGI Homeservices Inc is:

    "To create the world's largest digital marketplace for home services, in order to connect homeowners with service professionals and enable them to complete their home projects efficiently and effectively."

    This mission statement encapsulates the core purpose of ANGI Homeservices Inc and reflects its commitment to providing a seamless platform that connects homeowners with qualified service professionals. ANGI Homeservices Inc aims to leverage technology and innovation to revolutionize the home services industry, making it easier and more convenient for homeowners to find and hire reliable professionals for their various home improvement needs.

    By positioning itself as the world's largest digital marketplace for home services, ANGI Homeservices Inc strives to offer a comprehensive range of services, ensuring that homeowners can find professionals for tasks as diverse as plumbing, electrical work, gardening, painting, and more. The company aims to be the go-to platform for homeowners seeking trustworthy and skilled professionals, eliminating the hassle of searching through directories or relying on word-of-mouth recommendations.

    The mission statement also emphasizes ANGI Homeservices Inc's focus on efficiency and effectiveness. The company aims to provide homeowners with a seamless experience, allowing them to efficiently complete their home projects by connecting them with service professionals who are not only qualified but also available and ready to tackle the task at hand. ANGI Homeservices Inc recognizes the importance of timely completion and customer satisfaction in the home services industry and aims to deliver on these aspects.

    In summary, ANGI Homeservices Inc's mission statement highlights the company's ambition to be a global leader in the digital marketplace for home services. Through their platform, they strive to connect homeowners with service professionals, revolutionizing the home services industry and ensuring that home projects are completed efficiently and effectively.

    How does ANGI Homeservices Inc make money?

    Advertising Revenue

    One of the primary ways ANGI Homeservices Inc generates revenue is through advertising. The company operates various online platforms, such as Angie's List and HomeAdvisor, which connect consumers with local service professionals. These platforms offer advertising opportunities for businesses in the home services industry.

    Service professionals can pay to have their businesses featured prominently on the platforms, allowing them to gain more visibility and attract potential customers. ANGI Homeservices Inc utilizes targeted advertising strategies to ensure that businesses reach their desired audience effectively.

    Membership Fees

    Another significant source of revenue for ANGI Homeservices Inc is through membership fees. Angie's List, one of the company's well-known platforms, offers a membership-based model. Users can join Angie's List by paying a subscription fee, which grants them access to a wide range of benefits and features.

    Members gain exclusive access to verified reviews, ratings, and recommendations for local service professionals. Additionally, they receive discounts, priority customer service, and can participate in the Angie's List community. These membership fees contribute to ANGI Homeservices Inc's revenue stream and help support the ongoing development and maintenance of their platforms.

    Lead Generation

    ANGI Homeservices Inc also generates revenue through lead generation services. Through its platforms, the company connects consumers with local service professionals who can fulfill their specific needs. When a consumer submits a service request, ANGI Homeservices Inc collects relevant information and matches them with suitable service professionals.

    Service professionals pay ANGI Homeservices Inc for these leads, as it provides them with potential business opportunities. By offering a streamlined and efficient lead generation system, ANGI Homeservices Inc helps service professionals expand their customer base while generating revenue from the fees charged for each lead.

    Ancillary Services

    In addition to its core revenue streams, ANGI Homeservices Inc offers ancillary services that contribute to its overall financial success. These services include advertising on partner websites, business consulting, and software solutions for service professionals.

    By leveraging their expertise in the home services industry, ANGI Homeservices Inc provides valuable resources to service professionals looking to enhance their operations and improve their online presence. These ancillary services generate additional revenue for the company while strengthening its position as a comprehensive solution provider in the home services marketplace.

    ANGI Homeservices Inc Business Model Canvas Explained


    In this section, we will delve into the business model canvas of ANGI Homeservices Inc, a leading digital marketplace for home services. ANGI Homeservices Inc, often referred to as ANGI, is a company that connects homeowners with local professionals, making it easier for people to find and hire trusted service providers for various home improvement and maintenance tasks.

    Key Partners

    One crucial aspect of ANGI's business model is its network of key partners. ANGI collaborates with a wide range of partners to ensure the success of their platform. These partners include local service providers, home improvement retailers, and even manufacturers of home improvement products. By partnering with local service providers, ANGI ensures that homeowners have access to a diverse range of professionals who can meet their specific needs. Collaborations with home improvement retailers and manufacturers allow ANGI to offer exclusive deals and discounts to homeowners, creating additional value for their customers.

    Key Activities

    The key activities of ANGI Homeservices Inc revolve around creating and maintaining a robust platform that connects homeowners with service providers. ANGI invests heavily in developing and continuously improving its website and mobile applications to provide a seamless user experience. Additionally, ANGI engages in extensive marketing and advertising campaigns to attract both homeowners and service providers to their platform. They also invest in customer support and quality assurance systems to ensure that users have a positive experience and that service providers meet the required standards.

    Key Resources

    To support its operations, ANGI requires several key resources. Firstly, they need a strong technology infrastructure to support their digital platform. This includes servers, databases, and software development teams to maintain and enhance their website and mobile applications. Additionally, ANGI relies on a vast database of service providers, which they continuously update and verify to ensure the accuracy of information available to homeowners. Finally, ANGI's team of skilled employees, including customer support representatives, sales and marketing professionals, and data analysts, are vital resources that drive the success of the company.

    Value Proposition

    The value proposition of ANGI Homeservices Inc lies in its ability to simplify the process of finding and hiring trusted service providers for homeowners. By leveraging their extensive network of service providers, ANGI offers homeowners a one-stop solution for all their home improvement and maintenance needs. Homeowners can browse through a wide range of service categories, read reviews and ratings, and compare quotes, ultimately making an informed decision when selecting a service provider. This convenience, coupled with the added benefits of exclusive deals and discounts, provides significant value to homeowners.

    Customer Segments

    ANGI Homeservices Inc primarily targets two main customer segments. The first segment comprises homeowners who are seeking professional services for their homes. This segment includes homeowners of various demographics, from young professionals to families and retirees. The second segment consists of service providers, such as contractors, plumbers, electricians, and other professionals in the home services industry. By catering to both these segments, ANGI creates a balanced ecosystem that benefits all stakeholders involved.


    The business model canvas of ANGI Homeservices Inc highlights the company's focus on creating value for homeowners and service providers alike. By connecting homeowners with a network of trusted professionals and offering a convenient and user-friendly platform, ANGI has established itself as a leader in the home services marketplace. With its key partners, activities, resources, and value proposition, ANGI continues to revolutionize the way people find and hire services for their homes.

    Which companies are the competitors of ANGI Homeservices Inc?


    When it comes to the home services industry, ANGI Homeservices Inc. is a major player. However, it is important to understand the competitive landscape and identify the companies that pose a challenge to ANGI Homeservices. In this section, we will delve into some of the key competitors of ANGI Homeservices Inc.

    1. Thumbtack

    Thumbtack is a prominent player in the home services industry and is often regarded as a direct competitor to ANGI Homeservices. Similar to ANGI Homeservices, Thumbtack provides an online platform that connects consumers with local service professionals. From home repairs and maintenance to event planning and personal services, Thumbtack offers a wide range of services. The company boasts a vast network of service professionals and has gained popularity for its user-friendly interface and customer reviews.

    2. HomeAdvisor

    HomeAdvisor, owned by IAC, is another significant competitor of ANGI Homeservices Inc. Like ANGI Homeservices, HomeAdvisor operates an online marketplace that connects homeowners with service professionals. With a comprehensive database of professionals and a robust screening process, HomeAdvisor aims to ensure quality and reliability for its customers. The company's focus on home improvement, maintenance, and repair services makes it a leading competitor for ANGI Homeservices.

    3. Yelp

    While primarily known as a platform for restaurant reviews, Yelp has expanded its offerings to include local services, making it a competitor in the home services industry. Yelp provides a platform for users to find and review service professionals, including those in the home services sector. Although Yelp's primary focus is not on home services, its vast user base and extensive reviews can influence consumer decisions and pose a competitive threat to ANGI Homeservices.

    4. TaskRabbit

    TaskRabbit is a unique competitor in the home services industry, offering a platform for users to hire skilled individuals for various tasks and services. From furniture assembly to handyman services, TaskRabbit connects individuals with freelancers who can complete specific tasks. While TaskRabbit's model differs from ANGI Homeservices, its focus on connecting consumers with service providers makes it a competitor to consider.

    5. Porch

    Porch is an online platform that helps homeowners find trusted professionals for their home improvement projects. With an extensive network of service providers and a focus on home remodeling and renovation, Porch competes directly with ANGI Homeservices. The platform offers features like project cost estimates and a personalized dashboard, enhancing the user experience and making it a formidable competitor in the industry.


    The home services industry is highly competitive, with several companies vying for market share. ANGI Homeservices Inc. faces competition from established players like Thumbtack, HomeAdvisor, Yelp, TaskRabbit, and Porch. These companies provide similar or complementary services, making the industry dynamic and challenging. ANGI Homeservices Inc. must continue to innovate and provide value to customers to maintain its position in the market.

    ANGI Homeservices Inc SWOT Analysis


    • Established brand: ANGI Homeservices Inc has a strong presence in the home services industry, with well-known brands such as Angie's List and HomeAdvisor. This gives them a competitive advantage and helps attract a large customer base.

    • Extensive network of service professionals: ANGI Homeservices Inc has a vast network of service professionals across various industries, including home improvement, maintenance, and repair. This allows them to offer a wide range of services to customers, increasing their market reach.

    • Advanced technology platform: The company has invested in advanced technology platforms that streamline the process of connecting customers with service professionals. This not only enhances the user experience but also increases efficiency and reduces costs.

    • Diverse revenue streams: ANGI Homeservices Inc generates revenue from multiple sources, including service fees, advertising, and memberships. This diversification reduces their dependence on a single revenue stream and provides stability even during economic downturns.


    • Dependence on third-party service professionals: ANGI Homeservices Inc relies on third-party service professionals to provide services to customers. This dependence can sometimes lead to inconsistencies in service quality and customer experiences, which could impact the company's reputation.

    • Intense competition: The home services industry is highly competitive, with several established players and new entrants vying for market share. ANGI Homeservices Inc faces competition from both traditional service providers and online platforms, which can pose a challenge to their growth and profitability.

    • Limited international presence: While ANGI Homeservices Inc has a strong presence in the United States, their international footprint is relatively limited. This limits their potential for growth in global markets, which could be a disadvantage compared to competitors with a more extensive international presence.


    • Growing demand for home services: The demand for home services, such as remodeling, landscaping, and handyman services, is expected to continue growing. ANGI Homeservices Inc can capitalize on this trend by expanding their service offerings and acquiring new customers.

    • Digital transformation: The increasing adoption of digital platforms for service bookings and home improvements presents an opportunity for ANGI Homeservices Inc to leverage their advanced technology platform. By investing in digital transformation initiatives, the company can enhance customer experiences and gain a competitive edge.

    • Strategic partnerships and acquisitions: ANGI Homeservices Inc can explore strategic partnerships and acquisitions to expand their reach and diversify their service offerings. Collaborating with complementary businesses or acquiring smaller competitors can help them enter new markets and attract new customers.


    • Economic downturns: During economic downturns, consumers may cut back on discretionary spending, including home services. This can negatively impact ANGI Homeservices Inc's revenue and profitability, highlighting the vulnerability of their business model to economic fluctuations.

    • Negative customer reviews and reputation damage: In the age of online reviews and social media, negative customer experiences can spread quickly and damage a company's reputation. ANGI Homeservices Inc needs to ensure consistent service quality to avoid negative reviews and maintain a positive brand image.

    • Regulatory challenges: The home services industry is subject to various regulations and licensing requirements. Changes in regulations or new legislation can pose challenges for ANGI Homeservices Inc, requiring them to adapt their operations and comply with new standards.

    • Cybersecurity risks: As a technology-driven company, ANGI Homeservices Inc must prioritize cybersecurity to protect customer data and prevent potential breaches. Any security incident or data breach can lead to reputational damage and loss of customer trust.

    Overall, ANGI Homeservices Inc has several strengths that position them as a leading player in the home services industry. However, they also face challenges and need to capitalize on opportunities to maintain their competitive advantage and continue growing.

    Key Takeaways

    • ANGI Homeservices Inc is owned by IAC/InterActiveCorp, a media and internet company.
    • The mission statement of ANGI Homeservices Inc is to "simplify home improvement by connecting homeowners with qualified service professionals."
    • ANGI Homeservices Inc generates revenue through a combination of service fees from service professionals, advertising, and commissions from sales made through their platform.
    • The Business Model Canvas of ANGI Homeservices Inc includes key elements such as customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
    • Competitors of ANGI Homeservices Inc include companies such as HomeAdvisor, Thumbtack, TaskRabbit, and Houzz.
    • ANGI Homeservices Inc SWOT Analysis: Strengths - strong brand recognition, vast network of service professionals; Weaknesses - high competition, dependence on external factors such as the economy; Opportunities - expansion into international markets, potential for partnerships with home improvement retailers; Threats - evolving customer preferences, emergence of new competitors.


    In conclusion, ANGI Homeservices Inc is owned by IAC, a leading media and internet company. The mission statement of ANGI Homeservices Inc is to connect homeowners with reliable and trusted home service professionals. The company makes money through its various platforms, including advertising fees, transaction fees, and membership fees. ANGI Homeservices Inc follows a business model canvas that focuses on customer relationships, key activities, and revenue streams. Some of its competitors in the home services industry include HomeAdvisor, Thumbtack, and Yelp. Conducting a SWOT analysis, ANGI Homeservices Inc has identified its strengths in its extensive network of service professionals and its strong brand recognition. However, it also faces weaknesses in customer retention and the fragmented nature of the industry. Opportunities for growth lie in expanding its international presence and leveraging technology for improved customer experiences. Threats include competition, economic downturns, and potential regulatory challenges. Overall, ANGI Homeservices Inc continues to strive towards its mission of connecting homeowners with reliable service professionals while navigating the ever-evolving landscape of the home services industry.


    What is the SWOT analysis for every company?

    It is not possible to provide a comprehensive SWOT analysis for every company as each company has its own unique strengths, weaknesses, opportunities, and threats. SWOT analysis is a strategic planning tool that helps organizations identify internal factors (strengths and weaknesses) and external factors (opportunities and threats) that may impact their business.

    To conduct a SWOT analysis for a specific company, it is necessary to gather information about its industry, market position, competitors, financial performance, internal resources, and external market conditions. Based on this information, the following are some common factors that might be considered in a SWOT analysis for any company:


    • Strong brand reputation
    • Unique selling proposition or competitive advantage
    • Solid financial position
    • Skilled workforce or talented employees
    • Effective leadership or management team


    • Lack of brand recognition
    • Limited financial resources
    • Inefficient business processes
    • Poor customer service
    • Lack of innovation or outdated technology


    • Emerging market trends
    • Expansion into new markets or geographic regions
    • Strategic partnerships or alliances
    • Increasing demand for a specific product or service
    • Technological advancements that can improve operations


    • Intense competition
    • Economic downturns or market fluctuations
    • Changing consumer preferences or industry trends
    • Regulatory changes or legal challenges
    • Potential disruptions in the supply chain

    It is important to note that the specific factors mentioned above may vary greatly depending on the industry, size, and specific circumstances of each company. Therefore, a SWOT analysis should be tailored to the specific company being analyzed.

    What is SWOT analysis in real estate?

    SWOT analysis is a strategic planning tool used in the real estate industry to evaluate the strengths, weaknesses, opportunities, and threats associated with a particular property or real estate investment. It helps investors, developers, and real estate professionals assess the viability and potential of a property or project.

    Strengths: These are internal factors that contribute positively to the property or investment. It could include features like a prime location, good infrastructure, unique architectural design, or favorable zoning regulations.

    Weaknesses: These are also internal factors but represent the negative aspects of the property or investment. It could include issues such as poor condition of the property, outdated facilities, limited parking space, or high maintenance costs.

    Opportunities: These are external factors that can be leveraged to increase the value or profitability of the property. It could include factors like economic growth in the area, new infrastructure projects, changing demographics, or emerging market trends.

    Threats: These are external factors that may negatively impact the property or investment. It could include factors like economic downturns, changing government policies, increasing competition, or environmental risks.

    By conducting a SWOT analysis, real estate professionals can identify and prioritize their actions, make informed decisions, and develop strategies to maximize the strengths, minimize weaknesses, exploit opportunities, and mitigate threats associated with a particular real estate project or investment.

    Which companies have a SWOT analysis?

    Many companies have a SWOT analysis available, as it is a commonly used tool in strategic planning. Some examples of companies that have publicly available SWOT analyses include:

    1. Apple Inc.
    2. Amazon.com Inc.
    3. The Coca-Cola Company
    4. Microsoft Corporation
    5. Procter & Gamble Co.
    6. Walmart Inc.
    7. Nike, Inc.
    8. McDonald's Corporation
    9. Tesla, Inc.
    10. Google (Alphabet Inc.)

    It is important to note that SWOT analyses can vary based on the source and the time period in which they were conducted, so it is recommended to refer to the latest and most credible sources for accurate and up-to-date SWOT analyses.

    What is a SWOT analysis of a supply chain company?


    1. Efficient and well-optimized supply chain network
    2. Strong relationships with suppliers and vendors
    3. Robust inventory management systems
    4. Excellent transportation and logistics capabilities
    5. Skilled and knowledgeable workforce
    6. Technologically advanced systems for real-time tracking and monitoring
    7. Effective risk management strategies
    8. Strong financial position and ability to invest in infrastructure and technology


    1. Lack of flexibility in adapting to sudden changes in demand or disruptions in the supply chain
    2. Dependence on a single or limited number of suppliers/vendors
    3. Inefficient use of resources leading to increased costs and waste
    4. Limited visibility and transparency across the supply chain
    5. Ineffective communication and coordination among different functions within the supply chain
    6. Inability to quickly respond to market trends and changing customer preferences
    7. Inadequate contingency plans for potential disruptions or emergencies


    1. Expansion into new markets or geographical regions
    2. Collaborations and partnerships with suppliers and vendors to improve efficiency and cost-effectiveness
    3. Adoption of new technologies to enhance supply chain visibility, performance, and customer satisfaction
    4. Growing demand for sustainable and environmentally friendly supply chain practices
    5. Integration of e-commerce and digital platforms for improved customer experience
    6. Development of innovative products or services to meet evolving customer needs
    7. Potential for mergers or acquisitions to strengthen market position and capabilities


    1. Intense competition from other supply chain companies
    2. Fluctuating fuel and transportation costs
    3. Political and economic uncertainties impacting global trade and supply chain operations
    4. Disruptions caused by natural disasters, pandemics, or geopolitical events
    5. Increasing regulations and compliance requirements
    6. Rapid technological advancements necessitating constant investment in infrastructure and systems
    7. Risk of reputational damage due to ethical or social issues within the supply chain

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