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Company > American Superconductor Corp: Business Model, SWOT Analysis, and Competitors 2023

American Superconductor Corp: Business Model, SWOT Analysis, and Competitors 2023

Published: Mar 02, 2023

Inside This Article


    In this blog article, we will delve into the business model of American Superconductor Corp, a leading provider of high-temperature superconductor products and solutions. We will explore their strengths, weaknesses, opportunities, and threats through an in-depth SWOT analysis. Additionally, we will shed light on the competitive landscape, highlighting the key competitors that American Superconductor Corp faces in the year 2023. Join us as we uncover the intricacies of this innovative company and the challenges it encounters in the dynamic market of superconductor technology.

    What You Will Learn:

    • Who owns American Superconductor Corp and the significance of their ownership in the company's operations and decision-making.
    • The mission statement of American Superconductor Corp and how it guides the company's overall goals and strategies.
    • How American Superconductor Corp generates revenue and the key factors that contribute to its financial success.
    • An in-depth explanation of the American Superconductor Corp Business Model Canvas and how it helps to outline the company's value proposition, customer segments, revenue streams, and more.
    • The major competitors of American Superconductor Corp and an analysis of their strengths, weaknesses, opportunities, and threats (SWOT analysis).

    Who owns American Superconductor Corp?

    Major Shareholders of American Superconductor Corp

    American Superconductor Corp (AMSC) is a publicly traded company, meaning its ownership is distributed among numerous shareholders who hold shares of the company's stock. Let's take a closer look at some of the major shareholders of American Superconductor Corp:

    1. Institutional Investors: Institutional investors play a significant role in owning shares of American Superconductor Corp. These include mutual funds, pension funds, and other financial institutions. Some notable institutional shareholders of AMSC include Vanguard Group, BlackRock Inc., and Renaissance Technologies LLC.

    2. Founder and Management: The founder and members of the management team of American Superconductor Corp also own a significant portion of the company. These individuals have a vested interest in the success and growth of the company. Daniel P. McGahn, the President and CEO of AMSC, is one of the prominent stakeholders in the company.

    3. Individual Shareholders: Numerous individual investors also hold shares of American Superconductor Corp. These individuals can range from small retail investors to high-net-worth individuals who see potential in the company's business and growth prospects.

    4. Strategic Partners: American Superconductor Corp has formed strategic partnerships with various companies in the renewable energy and power industries. These partnerships often involve equity investments, which make these companies significant shareholders of AMSC. For example, South Korea's Hyundai Heavy Industries and China's Sinovel Wind Group Co. Ltd. have made substantial investments in American Superconductor Corp.

    It is important to note that the ownership structure of American Superconductor Corp may change over time as shareholders buy or sell their shares. Therefore, the percentages of ownership may vary, and it is advisable to refer to the latest publicly available information or regulatory filings to obtain the most up-to-date ownership details.

    What is the mission statement of American Superconductor Corp?

    The Mission Statement of American Superconductor Corp

    American Superconductor Corp (AMSC) is a leading energy technologies company that specializes in the development and manufacture of advanced power electronics and superconductor products. The company's mission statement reflects its commitment to revolutionize the way energy is generated, delivered, and utilized.

    AMSC's mission is to create a sustainable energy future by delivering innovative solutions that enhance the performance, efficiency, and reliability of electricity grids worldwide. The company aims to enable the integration of renewable energy sources such as wind and solar power into the grid, providing clean and reliable electricity to communities and industries.

    Through its cutting-edge technologies and expertise in power electronics, AMSC strives to increase the efficiency of power generation, transmission, and distribution systems. By improving the performance and reliability of electrical grids, AMSC aims to reduce energy waste and contribute to a more sustainable and environmentally friendly energy landscape.

    In addition to its focus on renewable energy integration and grid optimization, AMSC is also committed to providing exceptional customer support and maintaining strong relationships with its clients. The company aims to collaborate with energy industry stakeholders to develop tailored solutions that address their unique challenges and help them achieve their sustainability goals.

    AMSC's mission statement reflects its dedication to innovation, sustainability, and customer satisfaction. By leveraging its expertise in power electronics and superconductor technologies, the company seeks to drive the global energy transformation towards a more efficient, reliable, and sustainable future.

    How does American Superconductor Corp make money?

    Overview of American Superconductor Corp

    American Superconductor Corp (AMSC) is a leading energy technologies company specializing in the development and manufacturing of advanced power electronics and superconductor products. With a strong focus on renewable energy, AMSC provides solutions to enhance the efficiency, reliability, and resiliency of power systems worldwide.

    Product Offerings

    AMSC generates revenue through the sale of various product offerings. These include:

    1. Wind Turbine Systems

    AMSC's Wind Turbine Systems segment offers wind turbine electronic controls, pitch systems, and power converters. These systems help optimize wind farm performance, increase energy production, and improve grid integration. By providing advanced control solutions, AMSC enables wind turbine manufacturers to enhance their turbines' overall efficiency and reliability.

    2. Grid Solutions

    AMSC's Grid Solutions segment develops solutions to improve the stability, efficiency, and capacity of power grids. This includes products such as high-voltage direct current (HVDC) power converters, grid-level energy storage systems, and voltage regulation systems. These solutions enable utilities and grid operators to enhance grid performance, reduce power losses, and integrate renewable energy sources more effectively.

    3. Superconductor Systems

    AMSC's Superconductor Systems segment focuses on the design and production of superconducting wires and cables, which have applications in various industries, including energy, transportation, and healthcare. Superconducting materials offer significantly lower resistance to electrical currents, enabling higher energy efficiency and power transmission capabilities. By leveraging their expertise in superconductivity, AMSC provides innovative solutions to address the growing demand for efficient power transmission and magnetic resonance imaging (MRI) systems.

    Licensing and Services

    In addition to product sales, AMSC also generates revenue through licensing and services. This includes:

    1. Intellectual Property Licensing

    AMSC holds a portfolio of intellectual property (IP) rights related to its advanced technologies. The company licenses its IP to other companies, allowing them to incorporate AMSC's innovations into their products. Through licensing agreements, AMSC earns royalties and fees, providing a steady stream of revenue.

    2. Engineering and Support Services

    AMSC offers engineering and support services to customers, including wind turbine manufacturers, utilities, and grid operators. These services encompass system design, installation, commissioning, and maintenance. By providing comprehensive support, AMSC ensures the optimal performance and longevity of its products, enhancing customer satisfaction and fostering long-term relationships.


    American Superconductor Corp generates revenue through the sale of wind turbine systems, grid solutions, and superconductor systems. Additionally, the company benefits from intellectual property licensing and engineering services. By leveraging their expertise in advanced power electronics and superconductivity, AMSC continues to contribute to the advancement of clean and efficient energy technologies.

    American Superconductor Corp Business Model Canvas Explained


    The Business Model Canvas is a strategic management tool that provides a holistic view of a company's business model. In this section, we will explore the American Superconductor Corp (AMSC) and its business model canvas.

    Key Partnerships

    AMSC's success heavily relies on its key partnerships. The company collaborates with various stakeholders to expand its market reach and enhance its technological capabilities. One of its notable partnerships is with wind turbine manufacturers. AMSC provides core electrical components that improve the efficiency and performance of wind turbines, allowing manufacturers to offer more reliable and cost-effective solutions to their customers. These partnerships ensure a steady revenue stream for AMSC and establish a strong foothold in the renewable energy sector.

    Key Activities

    AMSC's key activities revolve around the development and production of advanced power electronic systems and superconductor technologies. The company focuses on designing and manufacturing products that enable clean energy generation, transmission, and distribution. AMSC's engineers and scientists work diligently to create innovative solutions that enhance the efficiency and reliability of power systems. Additionally, the company invests in research and development to stay at the forefront of technological advancements in the energy industry.

    Key Resources

    AMSC's key resources include its highly skilled workforce, advanced manufacturing facilities, and intellectual property portfolio. The company's engineers and technicians possess deep expertise in power electronics and superconductor technologies, enabling them to develop cutting-edge solutions. AMSC's manufacturing facilities are equipped with state-of-the-art equipment, enabling efficient production and quality control. Furthermore, the company's extensive intellectual property portfolio strengthens its competitive advantage and protects its innovations from imitation.

    Value Proposition

    AMSC's value proposition lies in its ability to offer reliable, efficient, and cost-effective solutions for clean energy generation and transmission. The company's advanced power electronic systems and superconductor technologies enhance the performance of wind turbines, making them more efficient and reducing maintenance costs. This value proposition attracts wind turbine manufacturers and utilities seeking to optimize their renewable energy assets. AMSC's solutions also contribute to the global effort of reducing carbon emissions and promoting sustainable energy practices.

    Customer Segments

    AMSC serves two primary customer segments: wind turbine manufacturers and electric utilities. Wind turbine manufacturers benefit from AMSC's core electrical components, which improve the performance and efficiency of their turbines. This partnership allows manufacturers to offer more competitive and reliable wind energy solutions to their customers. Electric utilities, on the other hand, leverage AMSC's solutions to enhance the efficiency and reliability of their power systems. This customer segment values AMSC's products for their ability to optimize grid performance and reduce operational costs.


    AMSC utilizes multiple channels to deliver its products and services to customers. The company employs a direct sales force to establish and maintain relationships with wind turbine manufacturers and electric utilities. Through these direct channels, AMSC can provide personalized solutions and support to its customers. Additionally, the company leverages digital marketing strategies and participates in industry events and conferences to raise awareness about its offerings and attract potential customers.

    Revenue Streams

    AMSC generates revenue through the sale of its power electronic systems, superconductor technologies, and related services. The company's sales are primarily driven by contracts with wind turbine manufacturers and electric utilities. Revenue is generated through the sale of core electrical components, licensing fees for AMSC's intellectual property, and service agreements for maintenance and support. AMSC's diversified revenue streams ensure a stable financial outlook and enable the company to invest in research and development for future innovations.


    The American Superconductor Corp's business model canvas exemplifies its commitment to providing innovative solutions for clean energy generation and transmission. Through key partnerships, activities, resources, and value propositions, AMSC has established itself as a leader in the renewable energy industry. By serving wind turbine manufacturers and electric utilities, the company contributes to the global shift towards sustainable energy practices. With its strong revenue streams and continuous focus on technological advancements, AMSC is well-positioned for future growth and success.

    Which companies are the competitors of American Superconductor Corp?

    Competitors of American Superconductor Corp

    American Superconductor Corp (AMSC) operates in the highly competitive market of power technologies and energy solutions. While AMSC is a renowned player in the field, several other companies also vie for market share and pose as competitors. Here are some notable competitors of American Superconductor Corp:

    1. Siemens AG: Siemens is a multinational conglomerate with a strong presence in the power sector. They offer a wide range of products and solutions, including power generation, transmission, and distribution systems. Siemens' extensive portfolio and global reach make them a formidable competitor for AMSC.

    2. General Electric Company (GE): GE is another major player in the power industry and offers a range of solutions for power generation, transmission, and distribution. With their vast experience and global footprint, GE competes directly with AMSC in various areas, such as wind power systems and grid solutions.

    3. ABB Ltd: ABB is a leading provider of power and automation technologies. They offer solutions for power generation and distribution, including high-voltage transmission systems and grid management. ABB's comprehensive offerings and strong market presence make them a significant competitor for AMSC.

    4. Schneider Electric SE: Schneider Electric specializes in energy management and automation solutions. They provide a wide range of products and services, including power distribution systems and grid automation. Schneider Electric's expertise and innovative solutions put them in direct competition with AMSC.

    5. Vestas Wind Systems A/S: As a global leader in wind energy, Vestas competes directly with AMSC in the wind power sector. They offer comprehensive solutions for wind turbines, including design, manufacturing, installation, and maintenance. Vestas' strong market position and focus on renewable energy make them a notable competitor for AMSC's wind power solutions.

    6. Toshiba Corporation: Toshiba is a diversified conglomerate with significant operations in power systems and industrial infrastructure. They provide various solutions for power generation, transmission, and distribution, including advanced grid systems. Toshiba's diverse product offerings and global presence make them a competitor for AMSC in multiple segments.

    These are just a few examples of the companies that compete with American Superconductor Corp in the power technologies and energy solutions market. The competition among these players drives innovation and pushes AMSC to continuously enhance their products and services to maintain their competitive edge.

    American Superconductor Corp SWOT Analysis


    American Superconductor Corp (AMSC) has several strengths that contribute to its overall success in the market. One of its key strengths is its strong intellectual property portfolio. The company holds numerous patents for its innovative superconductor technologies, which provide a significant competitive advantage in the industry.

    Another strength of AMSC is its diversified customer base. The company serves a wide range of industries, including power generation, renewable energy, and electric utilities. This diversification helps to mitigate risks associated with any particular industry or customer, and allows AMSC to generate stable revenue streams.

    Furthermore, AMSC has a strong track record of successful partnerships and collaborations. The company has formed strategic alliances with leading players in the industry, such as General Electric and Siemens. These partnerships not only enhance AMSC's market presence but also provide access to new markets and resources.


    Despite its strengths, AMSC also faces certain weaknesses that pose challenges to its growth and profitability. One of the weaknesses is the company's dependence on a few key customers. AMSC relies heavily on a small number of customers for a significant portion of its revenue. If any of these customers were to reduce their orders or switch to alternative suppliers, it could have a significant impact on AMSC's financial performance.

    Another weakness of AMSC is its limited manufacturing capacity. The company currently operates a single manufacturing facility, which could potentially constrain its ability to meet growing demand. This limitation may result in delays in fulfilling customer orders and could hinder the company's expansion plans.

    Additionally, AMSC faces the risk of technological obsolescence. As the superconductor industry continues to evolve rapidly, there is a constant need for innovation and technological advancements. If AMSC fails to keep pace with these developments, it may lose its competitive edge and market position.


    AMSC operates in a market that offers several opportunities for growth and expansion. One of the key opportunities is the increasing demand for renewable energy. As governments and organizations worldwide aim to reduce their carbon footprint, there is a growing need for clean and sustainable energy solutions. AMSC's superconductor technologies can play a vital role in enabling the efficient transmission and distribution of renewable energy, positioning the company well to capitalize on this trend.

    Another opportunity for AMSC lies in the electric vehicle (EV) market. With the global shift towards electric transportation, there is a rising demand for high-performance electric motors and power electronics. AMSC's superconductor technologies have the potential to enhance the efficiency and performance of these components, presenting a significant growth opportunity for the company.

    Furthermore, AMSC can leverage its strong intellectual property portfolio to explore licensing and royalty agreements. By granting licenses to other companies, AMSC can generate additional revenue streams while expanding its market reach.


    Despite the opportunities, AMSC faces certain threats that could hinder its growth and profitability. One of the major threats is intense competition in the superconductor industry. The market is highly competitive, with several established players and new entrants vying for market share. This competition could lead to price pressures and erode AMSC's margins.

    Another threat is the regulatory environment. Changes in government policies and regulations, particularly related to renewable energy and electric grid infrastructure, could impact AMSC's business. Adverse regulatory decisions or delays in policy implementation could affect the demand for AMSC's products and services.

    Additionally, AMSC faces the risk of economic downturns and market fluctuations. A global economic slowdown or recession could lead to reduced capital spending by its customers, thereby impacting AMSC's revenue and profitability.

    In conclusion, while American Superconductor Corp has notable strengths such as its strong intellectual property portfolio and diversified customer base, it also faces weaknesses such as customer dependence and limited manufacturing capacity. However, the company has opportunities to capitalize on the growing demand for renewable energy and electric vehicles, as well as the potential to explore licensing agreements. Nonetheless, AMSC must also navigate threats such as intense competition, regulatory changes, and economic uncertainties to maintain its position in the market.

    Key Takeaways

    • American Superconductor Corp (AMSC) is a publicly traded company, meaning it is owned by shareholders who hold its stock.
    • The mission statement of AMSC is to power the world with smarter, cleaner energy solutions by developing and delivering innovative technologies for renewable energy and grid solutions.
    • AMSC generates revenue through the sale of its products and services, which include superconductor-based power cables, wind turbine systems, grid solutions, and power electronics.
    • The Business Model Canvas of AMSC includes key elements such as customer segments, value proposition, channels, customer relationships, revenue streams, key activities, key resources, key partnerships, and cost structure.
    • AMSC faces competition from various companies in the renewable energy and grid solutions industry, including Siemens Gamesa Renewable Energy, General Electric Company, and Vestas Wind Systems.

    SWOT Analysis of American Superconductor Corp:

    • Strengths: AMSC has a strong focus on innovation and technological advancements, a diverse product portfolio, and a global presence.
    • Weaknesses: AMSC heavily relies on a few key customers and is susceptible to market fluctuations, faces high research and development costs, and has limited brand recognition.
    • Opportunities: The growing demand for renewable energy and grid solutions presents significant growth opportunities for AMSC, as well as the expansion into emerging markets and strategic partnerships.
    • Threats: AMSC faces intense competition, regulatory challenges, and potential disruptions in the supply chain. Additionally, economic downturns and fluctuations in foreign currency exchange rates can also pose threats to the company.


    In conclusion, American Superconductor Corp is a leading company in the field of superconductor technology. As for ownership, the company is publicly traded, with its shares listed on the NASDAQ stock exchange, meaning it is owned by a range of individual and institutional investors.

    The mission statement of American Superconductor Corp is to power the world with cleaner, smarter energy. The company is dedicated to developing and commercializing innovative solutions that enable the global transition to a sustainable energy future.

    In terms of revenue generation, American Superconductor Corp has a diverse business model. It primarily makes money through the sale of its superconductor products, including wind turbine components, power grid solutions, and energy storage systems. Additionally, the company provides engineering and consulting services to its customers.

    The Business Model Canvas of American Superconductor Corp provides a comprehensive overview of how the company creates, delivers, and captures value. It highlights key aspects such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. This canvas helps visualize the company's business strategy and how it operates within the industry.

    In terms of competition, American Superconductor Corp faces several competitors in the superconductor technology sector. Some notable competitors include Siemens AG, General Electric Company, and Nexans SA. These companies also operate in the renewable energy and power grid sectors, offering similar products and solutions.

    Lastly, conducting a SWOT analysis of American Superconductor Corp reveals its strengths, weaknesses, opportunities, and threats. The company's strengths lie in its innovative technology, strong customer base, and global presence. However, it also faces challenges such as intense competition, regulatory uncertainties, and potential supply chain disruptions. Nonetheless, American Superconductor Corp has opportunities to expand in emerging markets, develop new products, and collaborate with strategic partners to strengthen its position in the industry.

    Overall, American Superconductor Corp is a dynamic company with a clear mission, diverse revenue streams, and a strong presence in the superconductor technology industry. Despite competition and challenges, the company continues to innovate and contribute to the global energy transition.


    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a company:

    1. Company website: Start by visiting the official website of the company you are interested in. Some companies may publish their SWOT analysis or strategic plans on their website, especially if they have a dedicated investor relations or corporate governance section.

    2. Annual reports: Publicly traded companies are required to publish annual reports, which often include a section discussing the company's strengths, weaknesses, opportunities, and threats. These reports can be found on the company's website or on financial and investor information platforms.

    3. Business databases: Many business databases and platforms provide SWOT analysis reports on various companies. Examples include Hoovers, Bloomberg, MarketResearch.com, and IBISWorld. These platforms often require a subscription or may offer limited access to free users.

    4. News articles and industry reports: Business news websites, financial publications, and industry-specific websites often publish SWOT analysis reports or articles analyzing the strengths, weaknesses, opportunities, and threats of different companies. Searching through news archives or using specific keywords related to the company can help in finding relevant analysis.

    5. Academic databases: If you have access to academic databases such as JSTOR or EBSCOhost through a university or library, you can search for research papers, case studies, or articles that may contain SWOT analysis on specific companies.

    Remember that SWOT analyses can vary depending on the source, so it is advisable to consult multiple sources to get a well-rounded understanding of a company's position.

    What is a SWOT analysis for a real company?

    A SWOT analysis is a strategic planning technique used to evaluate the strengths, weaknesses, opportunities, and threats of a company or organization. Here is an example of a SWOT analysis for a real company, in this case, Apple Inc.:


    1. Strong brand recognition and reputation globally.
    2. Innovative products and technology, leading to a competitive advantage.
    3. Strong financial performance and high profitability.
    4. Extensive supply chain and distribution network.
    5. Strong customer loyalty and a large customer base.


    1. High prices of products, limiting market accessibility for some consumers.
    2. Dependence on a limited number of product lines, making the company vulnerable to market fluctuations.
    3. Overreliance on third-party manufacturers for components.
    4. Limited customization options for products.
    5. Legal battles concerning patent infringement and intellectual property rights.


    1. Growing demand for smartphones, wearables, and other digital products.
    2. Expansion into emerging markets, such as India and China.
    3. Diversification into new product categories, like augmented reality and electric vehicles.
    4. Leveraging the growing trend of subscription-based services, such as Apple Music and Apple TV+.
    5. Strategic partnerships with other companies to enhance product offerings.


    1. Intense competition from rivals, particularly in the smartphone market.
    2. Rapid technological advancements, making products quickly obsolete.
    3. Global economic uncertainties and currency fluctuations.
    4. Increasing government regulations and scrutiny regarding data privacy and security.
    5. Potential supply chain disruptions or delays due to events like natural disasters or political instability.

    Please note that this SWOT analysis is a general representation and may not encompass all aspects of Apple Inc.'s current situation.

    What is the difference between SOAR and SWOT?

    SOAR and SWOT are both strategic planning frameworks used in business, but they have some key differences:

    1. Purpose:
    • SWOT (Strengths, Weaknesses, Opportunities, Threats) is primarily used for analyzing the current situation of a business or project. It assesses internal strengths and weaknesses, as well as external opportunities and threats.
    • SOAR (Strengths, Opportunities, Aspirations, Results) is focused on creating a vision for the future and developing strategies to achieve it. It emphasizes positive aspects and aims to build on strengths and opportunities.
    1. Focus:
    • SWOT emphasizes understanding the current state of affairs, identifying areas of improvement, and mitigating risks.
    • SOAR emphasizes leveraging strengths, capitalizing on opportunities, and setting ambitious goals to drive success.
    1. Approach:
    • SWOT analysis involves gathering and analyzing data to identify strengths, weaknesses, opportunities, and threats. It often leads to the development of action plans to address identified issues.
    • SOAR focuses on identifying strengths and opportunities, aligning aspirations with those strengths, and defining measurable results. It encourages a positive and future-oriented mindset.
    1. Mindset:
    • SWOT analysis can sometimes highlight negative aspects or risks, leading to a more cautious or defensive approach.
    • SOAR promotes a positive and proactive mindset, encouraging organizations to focus on their strengths and opportunities to achieve ambitious goals.

    In summary, while SWOT analysis analyzes the current situation and helps identify areas of improvement, SOAR is a forward-looking approach that emphasizes utilizing strengths and opportunities to achieve desired outcomes.

    Which companies have a SWOT analysis?

    Many companies have conducted SWOT analyses as part of their strategic planning process. Some well-known companies that have published their SWOT analyses include:

    1. Apple Inc.
    2. Coca-Cola Company
    3. Amazon.com Inc.
    4. Google (Alphabet Inc.)
    5. Microsoft Corporation
    6. Nike Inc.
    7. Walmart Inc.
    8. Tesla Inc.
    9. Procter & Gamble Co.
    10. McDonald's Corporation

    Please note that these are just a few examples, and there are many more companies that have conducted SWOT analyses.

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