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American Airlines Group Inc: Business Model, SWOT Analysis, and Competitors 2023

Published: Mar 15, 2023

Inside This Article


    In this blog article, we will delve into the business model of American Airlines Group Inc and analyze its strengths, weaknesses, opportunities, and threats through a SWOT analysis. As we look ahead to 2023, we will also explore the competitive landscape of the airline industry, identifying American Airlines' key rivals. By gaining a deeper understanding of American Airlines' business strategy and assessing its position in the market, we can better comprehend the challenges and prospects that lie ahead for the company.

    What You Will Learn:

    • Who owns American Airlines Group Inc and the significance of their ownership in the airline industry.
    • The mission statement of American Airlines Group Inc and how it guides their operations and decision-making.
    • How American Airlines Group Inc generates revenue and the key sources of income for the company.
    • An in-depth understanding of the Business Model Canvas of American Airlines Group Inc and how it contributes to their overall success.
    • The major competitors of American Airlines Group Inc and the dynamics of competition in the airline industry.
    • A comprehensive SWOT analysis of American Airlines Group Inc, highlighting their strengths, weaknesses, opportunities, and threats in the market.

    Who owns American Airlines Group Inc?

    Institutional Ownership

    When it comes to determining ownership of American Airlines Group Inc., it is important to look at both individual and institutional shareholders. Institutional ownership refers to the ownership of a company's shares by large financial institutions such as mutual funds, pension funds, and insurance companies. These institutions usually invest on behalf of their clients or policyholders.

    According to recent reports, institutional ownership of American Airlines Group Inc. stands at approximately 77%. This means that the majority of the company's shares are held by institutional investors. These investors often have significant financial resources, allowing them to make substantial investments in the company.

    Major Shareholders

    Within the realm of institutional ownership, there are several major shareholders that stand out in terms of the number of shares held in American Airlines Group Inc. One of the largest institutional shareholders is Vanguard Group Inc., which holds over 57 million shares. BlackRock Inc., another prominent institution, owns around 48 million shares.

    Other notable institutional shareholders include State Street Corporation, which owns approximately 38 million shares, and Capital Research Global Investors, with a stake of around 30 million shares. These major shareholders play a significant role in shaping the ownership landscape of American Airlines Group Inc.

    Individual Ownership

    While institutional ownership dominates the ownership structure of American Airlines Group Inc., individual investors also play a role. These investors can include both retail investors and company insiders. Retail investors are individual shareholders who purchase shares through brokerage accounts or other investment platforms.

    Company insiders, on the other hand, refer to individuals who have an intimate knowledge of the company due to their position within it. This can include executives, board members, and employees who may receive shares as part of their compensation package.

    However, the exact breakdown of individual ownership in American Airlines Group Inc. is not as readily available as institutional ownership. This information is often disclosed in regulatory filings and can vary over time as individuals buy or sell shares.


    In conclusion, American Airlines Group Inc. is primarily owned by institutional investors, with approximately 77% of the company's shares held by these large financial institutions. Major shareholders such as Vanguard Group Inc. and BlackRock Inc. hold significant stakes in the company. While individual ownership also exists, the exact breakdown is not as easily accessible. Understanding the ownership structure of American Airlines Group Inc. provides valuable insight into the stakeholders and influencers of the company's operations and decision-making processes.

    What is the mission statement of American Airlines Group Inc?

    American Airlines Group Inc Mission Statement

    The mission statement of American Airlines Group Inc is to provide safe, reliable, and convenient air transportation to customers, while also focusing on delivering a superior travel experience. The company aims to be the leading airline in the world by offering exceptional customer service and maintaining a strong commitment to employee development and satisfaction.

    American Airlines Group Inc strives to connect people, cultures, and businesses across the globe through its extensive network of flights. The company believes in fostering strong relationships with its customers, employees, and stakeholders, and aims to create a positive impact on the communities it serves.

    By putting safety at the forefront, American Airlines Group Inc ensures that it complies with all regulatory requirements and implements rigorous safety measures. The company continuously invests in advanced technologies and operational efficiency to enhance safety and provide a seamless travel experience for its passengers.

    In addition to safety, American Airlines Group Inc is committed to sustainability and minimizing its environmental impact. The company aims to reduce its carbon footprint through fuel efficiency, waste reduction, and responsible resource management. It actively participates in initiatives to promote sustainable aviation and contribute to a more sustainable future for the industry.

    Moreover, American Airlines Group Inc recognizes the importance of its employees in achieving its mission. The company strives to create a positive work environment that promotes diversity, inclusion, and equal opportunities for all. It invests in employee training and development programs to empower its workforce and ensure their well-being.

    Overall, the mission statement of American Airlines Group Inc reflects its dedication to providing exceptional air travel experiences, prioritizing safety, sustainability, and employee satisfaction. By adhering to these principles, the company aims to maintain its position as a leading airline in the world and continue connecting people and businesses across borders.

    How does American Airlines Group Inc make money?

    Passenger Revenue

    The primary source of revenue for American Airlines Group Inc is passenger revenue. This includes the fares paid by passengers for flights to various destinations. The company operates a vast network of domestic and international flights, catering to millions of passengers each year. American Airlines offers different classes of service, such as first class, business class, and economy class, allowing passengers to choose the level of comfort and service they desire. The fares charged for these different classes, as well as additional fees for services like baggage handling and seat selection, contribute to the passenger revenue.

    Cargo Revenue

    In addition to passenger revenue, American Airlines Group Inc generates a significant portion of its income through cargo operations. The company operates a dedicated cargo division, American Airlines Cargo, which offers shipping services for various goods and commodities. These include perishable items, pharmaceuticals, electronics, and other high-value products. American Airlines Cargo utilizes the extensive global network of the airline to transport cargo efficiently and securely. The revenue generated from these cargo services contributes to the overall profitability of the company.

    Ancillary Revenue

    American Airlines Group Inc also generates revenue from ancillary sources. Ancillary revenue refers to the income generated from non-ticket sources, such as fees for services and products beyond the basic airfare. These include charges for checked baggage, extra legroom seats, in-flight meals, and entertainment options. American Airlines offers various ancillary services to enhance the travel experience and provide additional convenience to passengers. The revenue generated from these services helps supplement the core passenger and cargo revenue streams.

    Loyalty Program

    American Airlines Group Inc operates a loyalty program called AAdvantage, which provides frequent flyers with rewards and benefits. The program allows customers to earn miles for every flight they take with American Airlines or its partners. These miles can be redeemed for free flights, cabin upgrades, hotel stays, car rentals, and other travel-related services. American Airlines generates revenue through the sale of miles to partners, such as credit card companies and hotels, who offer them as rewards to their customers. This partnership and mileage sales contribute to the overall financial performance of the company.

    Codeshare and Joint Venture Agreements

    American Airlines Group Inc has entered into various codeshare and joint venture agreements with other airlines. These agreements allow American Airlines to expand its reach and offer flights to destinations that are not directly served by the company. Through codeshare agreements, American Airlines can sell tickets on partner airlines' flights, extending its network and generating additional revenue. Joint venture agreements involve revenue-sharing arrangements, where American Airlines and its partners collaborate on routes, schedules, and pricing. These partnerships contribute to the overall revenue of American Airlines Group Inc by providing access to a broader customer base and increasing market share.

    American Airlines Group Inc Business Model Canvas Explained


    The American Airlines Group Inc is one of the largest airline companies in the world, providing domestic and international passenger and cargo services. In order to understand how this company operates, it is important to analyze its business model canvas.

    Key Partnerships

    American Airlines Group Inc has established key partnerships with various entities in order to enhance its operations. One of its primary partnerships is with other airlines through code-sharing agreements. This allows American Airlines to expand its route network and offer customers a wider range of destinations. Additionally, the company has partnerships with airports, maintenance and repair organizations, and hotels to ensure smooth operations and a seamless travel experience for its customers.

    Key Activities

    The key activities of American Airlines Group Inc revolve around providing air transportation services. This includes operating a fleet of aircraft, managing flight schedules, and ensuring the safety and security of passengers and cargo. The company also engages in marketing and sales activities to attract customers and promote its services. Additionally, American Airlines invests in technological advancements to improve its operations, such as online booking platforms and mobile applications.

    Value Proposition

    American Airlines Group Inc offers a unique value proposition to its customers. Firstly, it provides a wide range of flight options, including domestic and international routes, allowing customers to travel to various destinations conveniently. The company also focuses on providing exceptional customer service, ensuring a comfortable and enjoyable travel experience. Moreover, American Airlines offers various loyalty programs and benefits to frequent flyers, enhancing customer loyalty and satisfaction.

    Customer Segments

    American Airlines Group Inc serves a diverse range of customer segments. These include individual leisure travelers, business travelers, and cargo shippers. The company caters to both domestic and international customers, offering different services and amenities based on the specific needs of each segment. Furthermore, American Airlines targets frequent flyers through its loyalty programs, providing exclusive benefits and rewards.

    Cost Structure

    The cost structure of American Airlines Group Inc mainly consists of operating expenses related to its fleet, maintenance and repairs, fuel, and labor. The company also incurs marketing and advertising expenses to promote its services. Additionally, American Airlines invests in technology and infrastructure to ensure efficient operations. It is important to note that the airline industry is highly capital-intensive, requiring significant investment in aircraft and infrastructure.

    Revenue Streams

    American Airlines Group Inc generates revenue primarily through the sale of air transportation services. This includes ticket sales, baggage fees, and other ancillary services such as onboard food and beverage sales. The company also earns revenue through partnerships and code-sharing agreements with other airlines. Additionally, American Airlines offers cargo services, generating revenue from the transportation of goods.


    The business model canvas of American Airlines Group Inc highlights the various aspects of its operations. From key partnerships and activities to its value proposition and customer segments, the company focuses on delivering a seamless travel experience to a diverse range of customers. By understanding its cost structure and revenue streams, one can appreciate the complexity and dynamics of the airline industry.

    Which companies are the competitors of American Airlines Group Inc?

    Major Competitors

    American Airlines Group Inc. operates in a highly competitive industry where several major airlines vie for market share. Some of the primary competitors of American Airlines Group Inc. are:

    1. Delta Air Lines: Delta Air Lines is one of the biggest competitors of American Airlines Group Inc. It is a major American airline known for its extensive global network and strong presence in both domestic and international markets. Delta Air Lines consistently ranks among the top airlines in terms of revenue passenger miles and is known for its high-quality customer service.

    2. United Airlines: United Airlines is another significant competitor of American Airlines Group Inc. With a vast fleet and an extensive route network, United Airlines competes fiercely with American Airlines Group Inc. for both domestic and international passengers. The airline is known for its hub-and-spoke system, offering convenient connections and a wide range of destinations.

    3. Southwest Airlines: Although Southwest Airlines primarily operates as a low-cost carrier, it competes with American Airlines Group Inc. on various routes. Known for its affordable fares and no-frills service, Southwest Airlines has gained a loyal customer base and is particularly popular among leisure travelers. Its extensive domestic network poses direct competition to American Airlines Group Inc., especially on shorter routes.

    Other Competitors

    Apart from the major competitors mentioned above, American Airlines Group Inc. also faces competition from several other airlines, including:

    1. JetBlue Airways: JetBlue Airways is a low-cost carrier that competes with American Airlines Group Inc. primarily on domestic routes. While it may not have the same global reach as American Airlines Group Inc., JetBlue Airways focuses on providing affordable fares, comfortable cabin experience, and excellent customer service.

    2. Alaska Airlines: Alaska Airlines is a major player on the West Coast and offers flights to various destinations within North America. While it may not have as extensive a network as American Airlines Group Inc., Alaska Airlines competes for market share in regions where it has a strong presence, providing an alternative choice for travelers.

    3. Spirit Airlines: Spirit Airlines is an ultra-low-cost carrier that competes with American Airlines Group Inc. on price-sensitive routes. Known for its no-frills approach and low fares, Spirit Airlines attracts budget-conscious travelers and offers competitive options on certain routes.

    It is important to note that competition in the airline industry is dynamic, and new players or market shifts can impact the competitive landscape. However, American Airlines Group Inc. faces significant competition from these major and other notable airlines in its pursuit of market dominance.

    American Airlines Group Inc SWOT Analysis


    • Strong brand recognition: American Airlines is one of the largest and most well-known airlines in the world, with a long history and a strong brand presence. This gives them an advantage in attracting customers and maintaining customer loyalty.
    • Extensive route network: American Airlines has an extensive route network, covering both domestic and international destinations. This allows them to cater to a wide range of customers and provides them with a competitive edge in the industry.
    • Strong alliances and partnerships: American Airlines has formed strong alliances and partnerships with other airlines, allowing them to offer customers a wider range of travel options and benefits. This enhances their competitive position and helps them attract and retain customers.
    • Efficient operations: American Airlines has made significant investments in technology and operational efficiency, allowing them to streamline their operations and reduce costs. This enables them to offer competitive prices to customers and maintain profitability.
    • Strong customer service: American Airlines has a reputation for providing good customer service, with friendly and helpful staff. This helps them attract and retain customers, as well as build a positive brand image.


    • Aging fleet: American Airlines has an aging fleet of aircraft, which can lead to higher maintenance and operating costs. This puts them at a disadvantage compared to competitors with newer, more fuel-efficient aircraft.
    • High debt levels: American Airlines has a high level of debt, which can limit their financial flexibility and increase their vulnerability to economic downturns or other unforeseen events. This can also affect their ability to invest in new technologies or expand their services.
    • Frequent delays and cancellations: American Airlines has been criticized for frequent delays and cancellations, which can lead to customer dissatisfaction and loss of business. This is a weakness that needs to be addressed to improve their overall customer experience.
    • Limited focus on international markets: American Airlines has traditionally focused more on domestic routes, which limits their presence and growth potential in international markets. This puts them at a disadvantage compared to competitors with a stronger international presence.


    • Growing demand for air travel: The global demand for air travel is expected to continue growing, driven by factors such as increasing disposable income, expanding middle class, and growing tourism. This presents an opportunity for American Airlines to attract more customers and increase their market share.
    • Expansion into emerging markets: American Airlines can focus on expanding their operations in emerging markets, where demand for air travel is growing rapidly. By establishing a strong presence in these markets, they can tap into new customer segments and diversify their revenue streams.
    • Technological advancements: Advances in technology, such as more fuel-efficient aircraft and improved operational systems, present opportunities for American Airlines to improve their efficiency, reduce costs, and enhance the customer experience. Embracing these technologies can give them a competitive advantage in the industry.
    • Partnerships with low-cost carriers: American Airlines can explore partnerships with low-cost carriers to tap into the growing demand for budget travel. By offering codeshare agreements or connecting flights, they can attract price-conscious customers and expand their market reach.


    • Intense competition: The airline industry is highly competitive, with numerous airlines competing for customers. This can put pressure on American Airlines' pricing power and profit margins. They need to continually differentiate their services and offerings to remain competitive.
    • Economic volatility: The airline industry is sensitive to economic conditions, and a slowdown in the economy can lead to reduced demand for air travel. Factors such as recessions, fluctuations in fuel prices, and geopolitical events can impact American Airlines' financial performance.
    • Regulatory challenges: The airline industry is subject to various regulations and policies, including safety regulations, security measures, and environmental standards. Compliance with these regulations can be costly and time-consuming for American Airlines.
    • Threat of terrorism and global pandemics: The airline industry is vulnerable to threats such as terrorism and global pandemics, which can disrupt travel patterns and impact customer confidence. American Airlines needs to have robust security measures in place and be prepared to handle such crises effectively.

    Key Takeaways

    • American Airlines Group Inc is owned by a diverse group of shareholders, including institutional investors, mutual funds, and individual shareholders.
    • The mission statement of American Airlines Group Inc is to provide safe, reliable, and convenient air travel to customers, while delivering a superior customer experience.
    • American Airlines Group Inc primarily generates revenue through the sale of airline tickets, as well as ancillary services such as baggage fees and in-flight purchases.
    • The Business Model Canvas of American Airlines Group Inc encompasses key elements such as key partners, key activities, value proposition, customer segments, channels, customer relationships, revenue streams, and cost structure.
    • Major competitors of American Airlines Group Inc include other major airlines such as Delta Air Lines, United Airlines, and Southwest Airlines.
    • In the SWOT analysis, American Airlines Group Inc's strengths lie in its extensive route network, strong brand recognition, and loyal customer base. However, it faces challenges in terms of intense competition, rising fuel costs, and regulatory constraints.


    In conclusion, American Airlines Group Inc is owned by various institutional and individual investors, with no single majority shareholder. The mission statement of the company is to provide safe, reliable, and convenient air travel to customers, while also delivering value to shareholders. American Airlines Group Inc generates revenue through various sources, including passenger ticket sales, cargo transportation, and ancillary services.

    The Business Model Canvas of American Airlines Group Inc provides a comprehensive overview of its key activities, resources, and partnerships. The company focuses on delivering exceptional customer service, optimizing its network and fleet, and leveraging technology to enhance operational efficiency.

    American Airlines Group Inc faces strong competition in the airline industry. Its main competitors include Delta Air Lines, United Airlines, and Southwest Airlines. These companies constantly strive to attract customers with competitive pricing, superior service, and innovative offerings.

    A SWOT analysis of American Airlines Group Inc reveals its strengths, such as a strong brand presence and extensive route network, as well as weaknesses like high operating costs and vulnerability to fuel price fluctuations. Opportunities for the company include expanding into new markets and leveraging technology advancements, while threats include intense competition, economic downturns, and geopolitical uncertainties.

    Overall, American Airlines Group Inc is a prominent player in the airline industry, constantly adapting to evolving market dynamics and striving to deliver exceptional value to its customers and shareholders.


    What is SWOT analysis for airline company?

    SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats of a business or organization. In the case of an airline company, the SWOT analysis would assess the internal and external factors affecting its performance. Here is an example of a SWOT analysis for an airline company:


    1. Strong brand recognition and reputation in the market.
    2. Extensive route network and global presence.
    3. Modern and well-maintained fleet of aircraft.
    4. Strong alliances and partnerships with other airlines.
    5. Skilled and experienced workforce.
    6. Efficient operations and logistics management.


    1. High fixed costs and vulnerability to fuel price fluctuations.
    2. Dependence on external factors such as weather conditions and geopolitical events.
    3. Limited control over airport infrastructure and air traffic control systems.
    4. Challenges in managing customer service and handling complaints.
    5. Limited differentiation in services and products compared to competitors.
    6. Environmental concerns and increasing pressure for sustainable practices.


    1. Growing demand for air travel, particularly in emerging markets.
    2. Expansion into new routes and markets.
    3. Introduction of new services and products to cater to changing customer preferences.
    4. Technological advancements for improved operational efficiency and customer experience.
    5. Collaborations with other sectors, such as tourism and hospitality, for joint marketing initiatives.
    6. Introduction of sustainable practices and initiatives to meet environmental regulations and consumer demands.


    1. Intense competition from existing and new airlines.
    2. Economic downturns and fluctuations in the global economy.
    3. Political instability, terrorism, and security concerns affecting travel demand.
    4. Volatile fuel prices and currency exchange rates.
    5. Regulatory and legal challenges in different countries.
    6. Adverse weather conditions and natural disasters impacting flight schedules and operations.

    It is important to note that the specific factors mentioned in the SWOT analysis can vary depending on the airline company's individual circumstances, market dynamics, and industry trends.

    What are the weaknesses of American Airlines?

    Some weaknesses of American Airlines include:

    1. Financial instability: American Airlines has faced financial challenges in the past, including bankruptcy filings. This indicates weaknesses in their financial management and stability.

    2. Customer service issues: There have been several instances of poor customer service reported by passengers, including delays, cancellations, lost baggage, and unfriendly staff. This affects customer satisfaction and loyalty.

    3. Aging fleet: American Airlines operates a large number of older aircraft, which may result in higher maintenance costs and lower fuel efficiency compared to competitors with newer fleets.

    4. Limited international presence: While American Airlines is a major player in the domestic market, its international network is relatively limited compared to global competitors. This restricts its ability to capture a larger market share in the international travel segment.

    5. Labor disputes: American Airlines has had ongoing disputes with labor unions, leading to strikes and disruptions in the past. These conflicts can negatively impact operations and customer experience.

    6. High debt levels: American Airlines carries a significant amount of debt, which can limit its financial flexibility and ability to invest in necessary upgrades or expansions.

    7. Lack of innovation: American Airlines has been criticized for its lack of innovation compared to some competitors. This includes slower adoption of new technologies and amenities, which may affect its competitiveness in the industry.

    It is important to note that weaknesses can vary over time, and American Airlines may be actively working to address some of these issues.

    What is a SWOT analysis for a group?

    A SWOT analysis for a group involves evaluating the strengths, weaknesses, opportunities, and threats that the group faces. It is a strategic planning tool that helps the group identify internal and external factors that can impact its performance and success. Here is a breakdown of each component:

    1. Strengths: These are the positive attributes, skills, and resources that the group possesses. It could include things like a diverse range of skills, strong teamwork, effective communication, or access to necessary resources.

    2. Weaknesses: These are the internal factors that hinder the group's progress or create obstacles. It could include things like lack of experience, limited resources, poor coordination, or ineffective decision-making processes.

    3. Opportunities: These are external factors or situations that can be advantageous to the group. It could include emerging markets, potential collaborations, favorable industry trends, or new technologies that can be utilized.

    4. Threats: These are external factors or situations that can negatively impact the group's performance or goals. It could include things like intense competition, changing regulations, economic downturns, or technological disruptions.

    By conducting a SWOT analysis, the group can gain a comprehensive understanding of its internal capabilities and external environment. This analysis helps in developing strategies to leverage strengths, address weaknesses, seize opportunities, and mitigate threats to achieve its objectives.

    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a specific company:

    1. Company website: Start by visiting the official website of the company you are interested in. Some businesses publish their SWOT analysis on their website, particularly in the investor relations or corporate governance sections.

    2. Annual reports: Publicly traded companies often include a SWOT analysis in their annual reports. These reports can be found on the company's website or through financial databases like Bloomberg, Reuters, or the U.S. Securities and Exchange Commission's EDGAR database.

    3. Business databases: Utilize business databases such as Hoovers, Business Source Complete, or MarketLine, which provide comprehensive reports and analyses on various companies, including SWOT analysis.

    4. Analyst reports: Check if any financial or industry analysts have published reports on the company. These reports often include SWOT analysis as part of their assessment. Research firms like McKinsey, Gartner, or Forrester Research might be good sources.

    5. News articles and business publications: Search for news articles, magazines, or business publications that cover the company you are interested in. Journalists or industry experts may have conducted their own SWOT analysis or referenced one in their articles.

    6. Academic and research papers: University libraries or online academic databases like JSTOR, Google Scholar, or ScienceDirect may have research papers or case studies that include SWOT analysis of specific companies.

    Remember that SWOT analyses may vary depending on the source, so it's often beneficial to consult multiple analyses to obtain a well-rounded perspective.

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