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Company > Amber Road Inc: Business Model, SWOT Analysis, and Competitors 2023

Amber Road Inc: Business Model, SWOT Analysis, and Competitors 2023

Published: Jul 03, 2023

Inside This Article


    In this blog article, we will delve into the business model of Amber Road Inc, a leading provider of global trade management solutions. We will explore the key components of their business model and understand how they operate in the market. Additionally, a comprehensive SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis will be conducted to evaluate the company's current standing and potential future prospects. Furthermore, we will identify and analyze Amber Road's major competitors, shedding light on the competitive landscape in the global trade management industry. Stay tuned to gain valuable insights into Amber Road Inc's strategies and positioning for the year 2023.

    What You Will Learn:

    • Who owns Amber Road Inc and how their ownership structure impacts the company's operations and decision-making.
    • The mission statement of Amber Road Inc and how it guides the company's overall objectives and direction.
    • How Amber Road Inc generates revenue and the various sources of income that contribute to its financial success.
    • An explanation of the Amber Road Inc Business Model Canvas, including its key components and how they interrelate to support the company's operations and value proposition.
    • The main competitors of Amber Road Inc in the market and how they compare in terms of product offerings, market share, and competitive advantage.
    • A comprehensive SWOT analysis of Amber Road Inc that evaluates its strengths, weaknesses, opportunities, and threats, providing insights into the company's current position and potential challenges it may face in the future.

    Who owns Amber Road Inc?


    In this section, we will delve into the ownership of Amber Road Inc, a global provider of cloud-based global trade management solutions. Understanding the ownership structure of a company can provide valuable insights into its operations, decision-making processes, and potential stakeholders' interests. Let's explore who owns Amber Road Inc.

    Publicly Traded Company

    Amber Road Inc is a publicly traded company listed on the New York Stock Exchange under the ticker symbol "AMBR." As a publicly traded company, Amber Road's ownership is distributed among various individuals and institutional investors who hold shares of the company's stock.


    The ownership of Amber Road Inc is primarily determined by its shareholders. Shareholders are individuals or entities who own shares of the company's stock, which represents their ownership stake in the company. Amber Road Inc has a diverse range of shareholders, including both individual investors and institutional investors.

    Individual investors can include retail investors who purchase shares through brokerage accounts, as well as company insiders such as executives, employees, and board members who acquire shares through various compensation programs. These individual investors may hold relatively smaller ownership stakes compared to institutional investors.

    Institutional investors, on the other hand, include mutual funds, pension funds, hedge funds, and other investment firms. These entities often hold larger ownership stakes due to the significant amount of capital they can allocate to investments. Institutional investors may actively manage their investment portfolios and make decisions based on their investment strategies and goals.

    Major Shareholders

    While the exact ownership percentages of individual and institutional shareholders may fluctuate over time due to buying and selling of shares, some major shareholders of Amber Road Inc are worth highlighting. These major shareholders typically hold significant ownership stakes and can influence the company's decision-making processes.

    One notable major shareholder of Amber Road Inc is Blackstone Group, a leading global investment firm. As of the latest available information, Blackstone Group owns a significant portion of Amber Road's outstanding shares. Their ownership stake signifies their confidence in the company's potential and their interest in its long-term growth.


    Understanding the ownership structure of Amber Road Inc provides insight into the various stakeholders involved in the company. As a publicly traded company, Amber Road's ownership is distributed among individual and institutional shareholders. Major shareholders, such as Blackstone Group, often have a significant influence on the company's direction and decision-making processes. By exploring who owns Amber Road Inc, one can gain a better understanding of the dynamics that shape the company's operations and strategies.

    What is the mission statement of Amber Road Inc?

    The Mission Statement of Amber Road Inc: Empowering Global Trade

    Amber Road Inc. is a global provider of cloud-based solutions for managing and optimizing international supply chain operations. As a leading provider of Global Trade Management (GTM) software, Amber Road aims to empower companies to efficiently and effectively navigate the complexities of global trade.

    Their mission statement, "Empowering Global Trade," succinctly captures the essence of their purpose and vision. It reflects their commitment to enabling businesses to overcome the challenges associated with international trade and unlock new opportunities for growth and success.

    Amber Road's mission statement signifies their dedication to providing innovative technology solutions that streamline global supply chains, enhance compliance, and drive operational excellence. By leveraging their expertise and advanced software capabilities, Amber Road empowers organizations to navigate the ever-changing landscape of international trade regulations, mitigate risk, and seize market opportunities.

    The mission statement also highlights Amber Road's customer-centric approach. They strive to be a trusted partner for companies of all sizes and industries, offering tailored solutions that address their unique trade management needs. This commitment to customer success is central to their mission of empowering global trade.

    In summary, Amber Road Inc.'s mission statement encapsulates their mission to enable businesses to thrive in the global marketplace. By providing comprehensive GTM software solutions, they empower organizations to optimize their supply chains, enhance compliance, and achieve their international trade objectives.

    How does Amber Road Inc make money?

    Revenue streams

    Amber Road Inc generates its revenue through a combination of software licensing, subscription fees, and professional services. Here's a closer look at each of these revenue streams:

    Software licensing

    Amber Road offers a comprehensive suite of software solutions designed to streamline global trade operations. These software licenses are sold to organizations looking to enhance their supply chain management and compliance processes. Clients pay a one-time fee to obtain the license, which grants them access to the software's features and functionalities. The software licensing revenue is a significant portion of Amber Road's overall earnings.

    Subscription fees

    In addition to software licensing, Amber Road also offers subscription-based pricing models. This allows customers to access the software on a recurring basis, typically on a monthly or annual subscription fee. The subscription fees provide clients with continuous access to updates, upgrades, and customer support. This model ensures a steady stream of revenue for Amber Road while offering flexibility and scalability to its customers.

    Professional services

    Amber Road further monetizes its expertise through professional services. These services include implementation support, training, consulting, and system integration. The company's team of experts works closely with clients to optimize the software's functionality, tailor it to their specific needs, and provide guidance throughout the implementation process. The professional services revenue stream adds value to the software offering and helps clients maximize the benefits of using Amber Road's solutions.

    Customer retention and expansion

    To ensure sustainable revenue growth, Amber Road emphasizes customer retention and expansion strategies. By providing excellent customer support, continuous software updates, and relevant industry insights, the company aims to maintain long-term relationships with its clients. This approach not only secures recurring revenue through subscription renewals but also creates opportunities for upselling additional services or expanding the software usage within existing clients' organizations.


    Amber Road Inc generates revenue through software licensing, subscription fees, and professional services. By diversifying its revenue streams and prioritizing customer retention, the company has established a solid foundation for sustainable growth in the global trade management industry.

    Amber Road Inc Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool that helps businesses describe, design, challenge, and pivot their business models. It provides a visual representation of the nine essential building blocks that form the foundation of any business. These blocks include key elements such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.

    Understanding Amber Road Inc's Business Model Canvas

    Amber Road Inc, a leading provider of global trade management solutions, utilizes the Business Model Canvas to outline its business strategies and operations. Let's take a closer look at how each building block is defined in the context of Amber Road Inc:

    1. Customer Segments: Amber Road Inc targets a diverse range of customers, including manufacturers, retailers, and distributors engaged in cross-border trade. Their solutions cater to companies of all sizes, from small businesses to large enterprises.

    2. Value Propositions: The company's value propositions revolve around simplifying and automating global trade processes, reducing risk and costs, enhancing compliance, and improving supply chain visibility. By providing comprehensive trade management solutions, Amber Road Inc enables its customers to optimize their global supply chain operations.

    3. Channels: Amber Road Inc utilizes various channels to deliver its solutions to customers. These channels include direct sales teams, strategic partnerships with logistics providers, and an online platform where customers can access and manage their trade-related activities.

    4. Customer Relationships: The company focuses on building long-term customer relationships by providing exceptional customer support, ongoing training, and continuous product updates. They also offer personalized solutions tailored to each customer's specific trade requirements.

    5. Revenue Streams: Amber Road Inc generates revenue through a combination of software licensing, subscription fees, and professional services. This diversified revenue model allows the company to generate consistent income streams while adapting to changing market demands.

    6. Key Resources: The company's key resources include its proprietary software platform, a team of trade management experts, strategic partnerships with industry leaders, and a strong network of global trade professionals. These resources enable Amber Road Inc to deliver comprehensive solutions and stay ahead in the competitive global trade management market.

    7. Key Activities: Amber Road Inc engages in various key activities to ensure the successful delivery of its solutions. These activities include software development, customer onboarding, trade compliance consulting, continuous product enhancements, and staying up-to-date with evolving global trade regulations.

    8. Key Partnerships: The company forms strategic partnerships with logistics providers, customs brokers, and other industry stakeholders to enhance its service offerings. These partnerships allow Amber Road Inc to provide end-to-end trade management solutions and extend its reach into new markets.

    9. Cost Structure: Amber Road Inc's cost structure primarily consists of software development and maintenance costs, employee salaries, sales and marketing expenses, and ongoing customer support. By efficiently managing these costs, the company can maintain profitability while delivering value to its customers.


    By utilizing the Business Model Canvas, Amber Road Inc effectively outlines its business strategies and operations. This tool allows the company to visualize and analyze its key components, ensuring a comprehensive approach to global trade management. Understanding how each building block fits together enables Amber Road Inc to continuously innovate and provide valuable solutions to its customers in the ever-evolving global trade landscape.

    Which companies are the competitors of Amber Road Inc?


    Amber Road Inc. operates in the global trade management software market and has established itself as a leading player in this industry. However, it faces competition from several other companies offering similar solutions. In this section, we will explore some of the key competitors of Amber Road Inc.

    Competitor 1: Descartes Systems Group

    Descartes Systems Group is a major competitor of Amber Road Inc. in the global trade management software market. With its extensive suite of solutions, Descartes offers a comprehensive platform for managing trade compliance, logistics, and supply chain operations. The company has a strong global presence and serves customers across various industries. Descartes' advanced technology and robust customer base make it a formidable competitor for Amber Road Inc.

    Competitor 2: BluJay Solutions

    BluJay Solutions is another prominent competitor of Amber Road Inc. specializing in global trade management and logistics software. The company offers a wide range of solutions that enable businesses to streamline their supply chain operations, automate trade compliance, and optimize logistics. With a focus on delivering innovative and scalable solutions, BluJay Solutions poses a significant challenge to Amber Road Inc. in the market.

    Competitor 3: Integration Point

    Integration Point is a leading provider of global trade management and compliance solutions, competing directly with Amber Road Inc. The company offers a comprehensive suite of software modules that address various aspects of trade compliance, risk management, and supply chain visibility. Integration Point's solutions cater to businesses of all sizes and industries, making it a tough competitor for Amber Road Inc. in terms of market share and customer base.

    Competitor 4: Oracle Corporation

    Oracle Corporation, a global technology giant, also competes with Amber Road Inc. in the global trade management software market. With its extensive suite of enterprise software solutions, Oracle provides a comprehensive platform for managing various aspects of global trade and supply chain operations. The company's vast customer base and strong brand recognition give it a competitive advantage over Amber Road Inc. in terms of market presence and resources.


    Amber Road Inc. faces competition from several companies offering global trade management software solutions. Descartes Systems Group, BluJay Solutions, Integration Point, and Oracle Corporation are some of the key competitors in this market. While Amber Road Inc. has established itself as a leader, it needs to continuously innovate and differentiate itself to stay ahead in the highly competitive global trade management software market.

    Amber Road Inc SWOT Analysis


    Amber Road Inc, a leading provider of global trade management (GTM) solutions, boasts several significant strengths that contribute to its success in the market.

    First and foremost, the company's comprehensive suite of GTM software and services is highly regarded for its ability to automate and streamline complex global trade processes. This enables businesses to optimize their supply chain operations, reduce costs, and improve compliance with international trade regulations.

    Another key strength of Amber Road Inc is its extensive customer base, which includes a wide range of industries such as manufacturing, retail, and logistics. This diverse clientele not only demonstrates the company's ability to cater to various market segments but also provides a strong foundation for continued growth and expansion.

    Furthermore, the company's strong partnerships with major shipping carriers, customs agencies, and trade organizations give it a competitive edge in the market. These collaborations allow Amber Road Inc to offer its customers access to real-time trade data, regulatory updates, and industry best practices, enhancing the value of its GTM solutions.


    Despite its many strengths, Amber Road Inc also faces certain weaknesses that could potentially hinder its growth and market position.

    One notable weakness is the company's heavy reliance on its GTM software suite for revenue generation. While this specialization has allowed Amber Road Inc to establish itself as a leader in the industry, it also leaves the company vulnerable to changes in market demands and technological advancements. Any significant disruption in the GTM software market or the emergence of new competitors could pose a threat to the company's financial stability.

    Another weakness of Amber Road Inc is its limited presence in certain geographical regions. Although the company has a global reach, its market penetration in some areas, particularly in emerging markets, may not be as strong as its competitors. This lack of presence could hinder its ability to capitalize on potential growth opportunities in these regions.


    Amber Road Inc has several opportunities to further enhance its market position and capitalize on emerging trends within the global trade management industry.

    One significant opportunity lies in the increasing complexity of global trade regulations. As governments worldwide continue to introduce new trade policies and regulations, businesses are faced with the challenge of ensuring compliance. Amber Road Inc can leverage its expertise and technology to offer innovative solutions that help companies navigate this complex regulatory landscape, providing a significant growth opportunity.

    Additionally, the growing emphasis on sustainability and responsible sourcing presents an opportunity for Amber Road Inc to expand its offerings. By developing GTM solutions that enable businesses to track and manage their supply chains' environmental and social impacts, the company can align itself with the sustainability goals of its customers and attract new clients seeking to enhance their corporate social responsibility.


    While Amber Road Inc is well-positioned in the global trade management industry, it must also consider potential threats that could impact its market share and profitability.

    One significant threat is the intensifying competition within the industry. As more companies recognize the importance of efficient global trade management, new players are entering the market, offering similar solutions and services. This increased competition could potentially erode Amber Road Inc's market share and put pressure on its pricing and profit margins.

    Moreover, geopolitical tensions and trade disputes between countries pose a threat to the company's operations. Changes in trade policies, tariffs, or customs regulations could disrupt global supply chains and impact the demand for Amber Road Inc's GTM solutions. To mitigate this threat, the company must closely monitor these developments and adapt its offerings accordingly.

    In conclusion, Amber Road Inc's SWOT analysis reveals its strengths, weaknesses, opportunities, and threats. By leveraging its strengths, addressing its weaknesses, capitalizing on emerging opportunities, and mitigating potential threats, the company can maintain its leadership position in the global trade management industry and drive future growth.

    Key Takeaways

    • Ownership of Amber Road Inc is not explicitly mentioned in the blog post, suggesting that it is unknown or not a significant factor in the discussion.
    • The mission statement of Amber Road Inc is not provided in the blog post, indicating that it may not be a central focus or relevant to the topics discussed.
    • Amber Road Inc generates revenue through its business model, which is explained in detail in the blog post's section on the Amber Road Inc Business Model Canvas.
    • Competitors of Amber Road Inc are not specifically mentioned in the blog post, suggesting that the focus is on other aspects of the company rather than its competition.
    • The blog post includes a SWOT analysis of Amber Road Inc, providing insights into its strengths, weaknesses, opportunities, and threats.


    In conclusion, Amber Road Inc is owned by its shareholders, with no single majority stakeholder. The company's mission statement is to provide innovative software solutions that help companies streamline their global trade operations. Amber Road Inc makes money primarily through the sale and licensing of their software products, as well as through providing related services such as implementation, training, and support.

    By analyzing the Amber Road Inc Business Model Canvas, it becomes clear that the company focuses on key activities such as software development, sales and marketing, customer support, and continuous product improvement. Their value proposition lies in their ability to simplify and automate complex global trade processes, ultimately saving time and reducing costs for their customers.

    While Amber Road Inc has established itself as a leader in the global trade management software industry, it does face competition from other companies. Some of its direct competitors include Descartes Systems Group, BluJay Solutions, and Integration Point. These competitors offer similar software solutions and services, and are constantly striving to innovate and capture market share.

    In conducting a SWOT analysis of Amber Road Inc, it is evident that the company has several strengths such as a strong brand reputation, a comprehensive product portfolio, and a global customer base. However, it also faces challenges such as intense competition, rapid technological advancements, and the need to continuously adapt to changing trade regulations.

    Overall, Amber Road Inc has positioned itself as a trusted provider of global trade management software solutions, serving a wide range of industries and customers around the world. With its mission-driven approach and commitment to innovation, the company is well-positioned to navigate the ever-evolving landscape of global trade and continue to drive success in the future.


    What are the 4 areas of SWOT analysis?

    The four areas of SWOT analysis are:

    1. Strengths: These are the internal factors that give an organization an advantage over others. Strengths can be resources, capabilities, expertise, or any other positive aspect that sets the organization apart.

    2. Weaknesses: These are the internal factors that put an organization at a disadvantage compared to others. Weaknesses are areas where the organization may lack resources, expertise, or capabilities, and they need to be addressed or improved.

    3. Opportunities: These are the external factors that can be exploited by an organization to its advantage. Opportunities can arise from market trends, technological advancements, changing customer preferences, or any other external factor that can benefit the organization.

    4. Threats: These are the external factors that may pose challenges or risks to an organization. Threats can include competition, economic downturns, regulatory changes, or any other external factor that can potentially harm the organization's performance or prospects.

    How do you check SWOT analysis?

    To check a SWOT analysis, you can follow these steps:

    1. Identify the purpose: Determine why the SWOT analysis is being conducted and what you aim to achieve by analyzing the strengths, weaknesses, opportunities, and threats.

    2. Review the data: Take a closer look at the information collected for each element of the SWOT analysis. Ensure that the data is accurate, reliable, and up-to-date. If necessary, gather additional data or conduct further research.

    3. Evaluate the strengths: Examine the identified strengths of the organization or project. Assess whether they are significant, unique, and can contribute to a competitive advantage. Consider how these strengths align with the overall goals and objectives.

    4. Assess the weaknesses: Analyze the identified weaknesses of the organization or project. Determine their impact on performance and growth. Explore strategies to address or mitigate these weaknesses to minimize their negative impact.

    5. Evaluate the opportunities: Review the opportunities identified in the SWOT analysis. Assess their potential for growth, market expansion, or improvement. Prioritize the opportunities based on their feasibility, relevance, and potential benefits.

    6. Analyze the threats: Examine the threats identified in the SWOT analysis. Evaluate their potential impact on the organization or project. Develop strategies to mitigate or avoid these threats to ensure sustainability and success.

    7. Consider the interrelationships: Identify any connections or relationships between the different elements of the SWOT analysis. For example, strengths can be utilized to exploit opportunities, weaknesses can be addressed to overcome threats, etc. Consider how leveraging strengths can minimize weaknesses and how addressing weaknesses can maximize opportunities.

    8. Validate with stakeholders: Share the SWOT analysis with relevant stakeholders such as team members, management, or clients. Seek their input and feedback to ensure a comprehensive and accurate assessment.

    9. Update regularly: SWOT analysis is not a one-time exercise. It should be reviewed and updated periodically to adapt to changing circumstances, market trends, or internal factors. Ensure that the SWOT analysis remains relevant and reflects the current state of the organization or project.

    By following these steps, you can thoroughly check and validate a SWOT analysis, ensuring its accuracy and usefulness in decision-making.

    What are 3 threats for SWOT analysis?

    1. Competition: Strong competitors can pose a threat to a company's market share and profitability. They may offer similar products or services at lower prices or with better features, which can result in a loss of customers.

    2. Economic factors: Economic downturns, inflation, or changes in consumer spending habits can impact a company's sales and profitability. Unfavorable economic conditions can reduce demand for a company's products or services, leading to financial difficulties.

    3. Technological changes: Rapid advancements in technology can disrupt industries and render existing products or business models obsolete. Companies that fail to keep up with technological developments may find it challenging to remain competitive and may risk losing market share to more innovative firms.

    What is a good SWOT analysis?

    A good SWOT analysis is one that is thorough, objective, and actionable. Here are some elements that contribute to a good SWOT analysis:

    1. Comprehensive: It should cover all relevant aspects of the business or situation being analyzed, including strengths, weaknesses, opportunities, and threats.

    2. Objective: The analysis should be based on factual information and avoid personal biases or assumptions. It is important to gather data from multiple sources and involve different perspectives to ensure objectivity.

    3. Specific and focused: The analysis should be specific to the organization or situation under consideration. Avoid general statements and provide detailed examples to support each point.

    4. Realistic: The strengths and weaknesses identified should accurately reflect the organization's internal capabilities and limitations. Opportunities and threats should be relevant and based on external factors that may impact the organization.

    5. Actionable insights: The analysis should provide clear insights and recommendations for the organization to leverage its strengths, address weaknesses, capitalize on opportunities, and mitigate threats. These recommendations should be practical and feasible.

    6. Future-oriented: A good SWOT analysis should consider both the current state and future prospects of the organization. It should identify potential future trends, emerging markets, or technological advancements that may impact the organization.

    7. Consistent with the organization's goals: The SWOT analysis should align with the organization's overall objectives and strategic direction. It should highlight how the strengths can be leveraged to achieve goals, weaknesses that need to be addressed, and opportunities that align with the organization's vision.

    Remember, a SWOT analysis is a tool for decision-making and strategic planning. It should be used as a foundation to develop strategies and actions that will lead to the desired outcomes.

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