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Company > Alteryx Inc: Business Model, SWOT Analysis, and Competitors 2023

Alteryx Inc: Business Model, SWOT Analysis, and Competitors 2023

Published: May 02, 2023

Inside This Article


    In this blog article, we will delve into the business model of Alteryx Inc, a prominent data analytics and automation software company. We will explore the key elements that drive their success and differentiate them in the market. Additionally, we will conduct a comprehensive SWOT analysis to understand their strengths, weaknesses, opportunities, and threats in the ever-evolving business landscape. Furthermore, we will examine their competitors and how Alteryx Inc positions itself to maintain its competitive edge in the industry by 2023.

    What You Will Learn:

    • Who owns Alteryx Inc and the importance of understanding the ownership structure of a company.
    • The mission statement of Alteryx Inc and how it guides their business decisions and strategy.
    • How Alteryx Inc generates revenue and the various streams of income that contribute to their financial success.
    • An explanation of the Alteryx Inc Business Model Canvas and how it helps to visually depict their key activities, resources, and customer segments.
    • An overview of the main competitors of Alteryx Inc and how they compare in the market.
    • A comprehensive SWOT analysis of Alteryx Inc, highlighting their strengths, weaknesses, opportunities, and threats in the industry.

    Who owns Alteryx Inc?

    Major Shareholders

    Alteryx Inc. is a publicly traded company, which means its ownership is spread among various shareholders. The ownership structure of Alteryx Inc. can be analyzed by looking at its major shareholders. As of the latest available information, the major shareholders of Alteryx Inc. are:

    1. Institutional Investors: Institutional investors, such as mutual funds, pension funds, and investment firms, own a significant portion of Alteryx Inc.'s shares. These institutional investors often hold large stakes in the company and play a crucial role in shaping its ownership structure.

    2. Company Executives and Directors: Executives and directors of Alteryx Inc. also own a considerable number of shares. These individuals are often motivated to hold shares in the company to align their interests with those of the shareholders and demonstrate their confidence in the company's future prospects.

    3. Individual Shareholders: There are also individual shareholders who have purchased Alteryx Inc.'s shares through various channels like brokerage accounts or direct stock purchases. These individual shareholders can range from retail investors to high-net-worth individuals who believe in the company's potential for growth.

    Institutional Shareholders

    When it comes to institutional shareholders, several notable names have emerged as major stakeholders in Alteryx Inc. Some of the prominent institutional shareholders include:

    1. The Vanguard Group: As one of the largest investment management companies globally, The Vanguard Group holds a significant stake in Alteryx Inc. With its diverse range of index funds and other investment vehicles, The Vanguard Group has become a prominent player in the ownership of many publicly traded companies.

    2. BlackRock: Another major institutional shareholder of Alteryx Inc. is BlackRock, a global investment management corporation. BlackRock's extensive range of funds and its expertise in various financial services make it a prominent player in the ownership landscape of many companies, including Alteryx Inc.

    3. Fidelity Investments: Fidelity Investments, a multinational financial services corporation, also holds a notable stake in Alteryx Inc. As a leading provider of investment management and retirement planning services, Fidelity Investments represents a significant ownership interest in the company.

    Insider Ownership

    Insider ownership refers to the shares owned by the company's executives, directors, and other insiders. These insiders have intimate knowledge of the company's operations and are often seen as having a vested interest in its success. In the case of Alteryx Inc., insider ownership plays a crucial role in the company's ownership structure.

    The executive officers and directors of Alteryx Inc. hold a substantial amount of the company's shares. This ownership not only demonstrates their commitment to the company's growth but also aligns their interests with those of the shareholders. The presence of insider ownership can provide confidence to investors, as it indicates that those with deep knowledge of the company believe in its potential.

    Overall, Alteryx Inc. has a diverse ownership structure with institutional investors, individual shareholders, and insiders holding significant stakes in the company. This diverse ownership contributes to the stability and growth of the company, as it represents a broad range of perspectives and interests.

    What is the mission statement of Alteryx Inc?

    Alteryx Inc's Mission Statement: Empowering Data Analysts to Drive Business Insights

    Alteryx Inc, a leading provider of self-service data analytics software, has a clear and powerful mission statement that reflects their commitment to empowering data analysts and driving business insights.

    The mission statement of Alteryx Inc can be summarized as follows:

    "Alteryx Inc is dedicated to enabling data analysts to harness the power of data by providing them with a user-friendly and intuitive self-service analytics platform. Our mission is to empower analysts to make informed decisions, drive business insights, and create value for their organizations."

    This mission statement emphasizes the core principles that Alteryx Inc stands for:

    1. Enabling Data Analysts: Alteryx Inc aims to enable data analysts to work efficiently and effectively by providing them with tools and resources that streamline their workflow. By removing the barriers to data access and analysis, Alteryx Inc empowers analysts to focus on extracting insights from data.

    2. Harnessing the Power of Data: Alteryx Inc recognizes the transformative potential of data and believes that it should be accessible and actionable for all stakeholders within an organization. By providing a self-service analytics platform, Alteryx Inc enables analysts to unlock the value of data and drive meaningful outcomes.

    3. User-Friendly and Intuitive: Alteryx Inc is committed to developing software that is user-friendly and intuitive, ensuring that data analysts can easily navigate and leverage the platform. By simplifying complex data analytics processes, Alteryx Inc empowers analysts to become more productive and efficient in their work.

    4. Informed Decisions and Business Insights: Alteryx Inc believes that data-driven decision-making is crucial for organizations to thrive in a rapidly evolving business landscape. By equipping data analysts with the tools and capabilities to uncover insights from data, Alteryx Inc enables them to make informed decisions that drive business growth and success.

    5. Creating Value for Organizations: Alteryx Inc understands the importance of data as a strategic asset for organizations. By empowering data analysts to extract insights and create value from data, Alteryx Inc contributes to the overall success and competitiveness of its customer organizations.

    In summary, the mission statement of Alteryx Inc encapsulates their dedication to empowering data analysts, enabling informed decision-making, and driving business insights through a user-friendly and intuitive self-service analytics platform. This mission statement serves as a guiding principle for Alteryx Inc in their pursuit of helping organizations leverage the power of data to achieve their goals.

    How does Alteryx Inc make money?

    Subscription Revenue

    One of the primary ways Alteryx Inc generates revenue is through subscription fees. They offer various subscription plans to their customers, which provide access to their data analytics platform. These plans often include features such as data blending, predictive analytics, and spatial analytics.

    Customers pay a monthly or annual fee to use Alteryx's software, enabling them to streamline and automate their data analysis processes. The subscription revenue model ensures a consistent and predictable income stream for Alteryx, allowing them to invest in product development and customer support.

    Additional Products and Services

    Apart from their core data analytics platform, Alteryx Inc also offers additional products and services that contribute to their revenue streams. They provide add-ons and extensions that enhance the functionality of their software, allowing customers to tailor their analytics capabilities to meet specific needs.

    Furthermore, Alteryx offers professional services such as training, consulting, and implementation support. These services help customers maximize the value they can derive from Alteryx's software and ensure successful adoption within their organizations. The fees charged for these additional products and services add to Alteryx's overall revenue.

    Partnerships and Alliances

    Alteryx Inc has formed strategic partnerships and alliances with other companies to expand their market reach and generate additional revenue. They collaborate with technology vendors, system integrators, and consulting firms to offer integrated solutions that combine Alteryx's data analytics capabilities with complementary products and services.

    These partnerships often involve revenue-sharing agreements, where Alteryx receives a portion of the sales generated through these alliances. By leveraging the expertise and customer base of their partners, Alteryx can tap into new markets and increase their revenue streams.

    Enterprise Licensing

    Large enterprises and organizations often require enterprise-wide licensing agreements to deploy software across multiple teams and departments. Alteryx Inc offers enterprise licensing options that cater to the needs of these organizations. These agreements typically involve a higher upfront cost but provide cost savings and centralized administration for the company.

    By targeting enterprise customers, Alteryx can secure long-term contracts and generate significant revenue. They offer tailored solutions, including customized support and training, to meet the specific requirements of these larger organizations.


    Alteryx Inc employs a variety of revenue streams to generate income. Their subscription model, additional products and services, partnerships, and enterprise licensing agreements all contribute to their financial success. By diversifying their revenue sources and continuously innovating their offerings, Alteryx remains a leading player in the data analytics industry.

    Alteryx Inc Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool that provides a simple yet effective way to visualize and analyze a company's business model. It consists of nine key building blocks that represent the major components of a business, including customer segments, value proposition, channels, customer relationships, revenue streams, key activities, key resources, key partnerships, and cost structure.

    Alteryx Inc's Business Model Canvas

    Alteryx Inc, a leading data analytics company, has a comprehensive and well-defined business model that enables it to create value for its customers and generate revenue. Let's take a closer look at each building block of Alteryx's Business Model Canvas:

    Customer Segments

    Alteryx targets a wide range of customer segments, including enterprises, small and medium-sized businesses, and individual data analysts. Its software caters to various industries such as finance, healthcare, retail, and manufacturing, making it suitable for organizations of all sizes and sectors.

    Value Proposition

    The core value proposition of Alteryx is its powerful and user-friendly data analytics platform. Alteryx enables businesses to easily access, prepare, blend, and analyze data from multiple sources. Its platform empowers users to perform complex data analytics tasks without the need for extensive coding or technical expertise.


    Alteryx primarily distributes its software through a direct sales approach. The company has a dedicated sales team that engages with potential customers, offering demonstrations, trials, and personalized consultations to showcase the value and capabilities of its platform. Additionally, Alteryx also leverages partnerships with technology resellers and consulting firms to increase its reach and market penetration.

    Customer Relationships

    Alteryx emphasizes building strong customer relationships by providing excellent support and training services. The company offers comprehensive customer support through email, phone, and an online knowledge base. Alteryx also conducts training programs, workshops, and webinars to ensure that customers can effectively utilize its platform and maximize their data analytics capabilities.

    Revenue Streams

    Alteryx generates revenue through a subscription-based model. Customers pay a recurring fee to access and use the Alteryx platform, which includes ongoing software updates, customer support, and access to additional features and modules. The company also offers different pricing tiers based on the scale and complexity of a customer's data analytics needs.

    Key Activities

    Alteryx's key activities revolve around software development, platform enhancement, and customer support. The company continuously invests in research and development to improve its data analytics capabilities and stay ahead of market trends. Alteryx also actively engages with its user community to gather feedback and incorporate user-driven enhancements into its platform.

    Key Resources

    Alteryx's key resources include its talented workforce, intellectual property, and technological infrastructure. The company relies on its team of data scientists, engineers, and business professionals to develop and maintain its software platform. Additionally, Alteryx's proprietary algorithms, data models, and patents form crucial intellectual assets that give it a competitive advantage in the market.

    Key Partnerships

    Alteryx forms strategic partnerships with technology companies, consulting firms, and data providers to enhance its platform's functionality and expand its reach. Collaborating with leading data providers allows Alteryx to integrate valuable datasets into its platform, enabling users to access and analyze industry-specific information. The company's partnerships with consulting firms also facilitate the adoption and implementation of its platform within client organizations.

    Cost Structure

    Alteryx incurs costs in various areas, including research and development, marketing and sales, customer support, and infrastructure maintenance. As a technology company, Alteryx invests heavily in software development to enhance its platform's features and performance. Marketing and sales activities are crucial for driving customer acquisition and revenue growth, while customer support ensures customer satisfaction and retention. Infrastructure costs encompass hosting and maintaining the platform, ensuring scalability and reliability.

    In summary, Alteryx Inc's Business Model Canvas illustrates how the company effectively creates value for its customers through its data analytics platform. By understanding the key building blocks of Alteryx's business model, one can appreciate the company's strategic approach to customer segmentation, value creation, distribution channels, customer relationships, revenue generation, and cost management.

    Which companies are the competitors of Alteryx Inc?


    Alteryx Inc. operates in the data analytics and business intelligence software market, where it faces competition from various companies offering similar solutions. These competitors strive to provide efficient and user-friendly platforms for data analysis, automation, and visualization. Some of the prominent competitors of Alteryx Inc. include:

    Tableau Software

    Tableau Software is a leading competitor of Alteryx Inc. It offers a comprehensive suite of data visualization and business intelligence tools. Tableau allows users to create interactive dashboards, reports, and graphs, making it easier to analyze and present data. The software integrates with various data sources, enabling users to combine and blend data from different platforms. While Alteryx focuses on data preparation and blending, Tableau specializes in data visualization and analytics.


    Domo is another significant competitor in the data analytics market. It provides a cloud-based platform that integrates data from multiple sources and offers real-time insights. Domo's user-friendly interface allows users to interact with and visualize data effortlessly. The platform also includes features for collaboration and data sharing, making it suitable for teams working on collaborative projects. Domo's emphasis on real-time data analysis sets it apart from Alteryx.

    Microsoft Power BI

    Microsoft Power BI is a powerful business intelligence tool that competes with Alteryx Inc. Power BI allows users to connect to various data sources, clean and transform data, and create interactive visualizations and reports. The platform offers advanced analytics capabilities, including AI and machine learning integrations. While Power BI shares some similarities with Alteryx in terms of data preparation and visualization, its integration with other Microsoft products, such as Excel and Azure, gives it an edge for organizations already using Microsoft's ecosystem.


    QlikView is a data analytics and visualization tool that provides a robust platform for data exploration and analysis. It offers a user-friendly interface with drag-and-drop functionality, allowing users to create dynamic dashboards and reports. QlikView's associative data model enables users to navigate and explore data intuitively. While Alteryx focuses on data preparation and blending, QlikView focuses on data visualization and analysis.


    Alteryx Inc. operates in a competitive market, where several companies offer similar solutions for data analytics and business intelligence. Each competitor has its unique strengths and focuses on different aspects of the data analysis process. While Alteryx specializes in data preparation and blending, competitors like Tableau Software, Domo, Microsoft Power BI, and QlikView offer strong alternatives for data visualization, analysis, and collaboration. Organizations should carefully evaluate their specific needs and consider these competitors to ensure they choose the right solution for their data analytics requirements.

    Alteryx Inc SWOT Analysis


    • Industry-leading platform: Alteryx Inc is known for its powerful and intuitive data analytics platform that caters to a wide range of industries. It offers a comprehensive suite of tools and features that enable businesses to easily access, prepare, and analyze large volumes of data.

    • Strong customer base: The company has a strong and diverse customer base, including Fortune 500 companies and government agencies. This demonstrates the trust and confidence that customers have in Alteryx's solutions.

    • High customer satisfaction: Alteryx's commitment to customer success is reflected in its high customer satisfaction ratings. The company provides excellent customer support, regular product updates, and a vibrant user community that fosters collaboration and knowledge sharing.

    • Robust partner ecosystem: Alteryx has built a robust partner ecosystem that includes technology partners, system integrators, and consulting firms. This allows customers to leverage additional expertise and resources to maximize the value they derive from Alteryx's platform.


    • Limited international presence: While Alteryx has a significant presence in the North American market, its international footprint is relatively limited. This puts the company at a disadvantage compared to competitors who have established a stronger global presence.

    • Dependence on third-party data providers: Alteryx relies on third-party data providers to supply the data that its customers analyze. Any disruptions or limitations in the availability of these data sources could negatively impact the company's operations and customer experience.

    • Steep learning curve: Alteryx's platform, while powerful, can have a steep learning curve for new users. This may require additional training and resources to fully harness the capabilities of the platform, which could be a barrier for some potential customers.


    • Growing demand for data analytics: The global demand for data analytics solutions is rapidly increasing as businesses recognize the value of data-driven decision-making. Alteryx is well-positioned to capitalize on this trend and expand its customer base.

    • Expansion into international markets: Alteryx has an opportunity to expand its presence in international markets, where there is a growing need for advanced data analytics solutions. By focusing on localization efforts and strategic partnerships, the company can tap into new revenue streams.

    • Strategic acquisitions: Alteryx has the opportunity to strengthen its product offerings and market position through strategic acquisitions. By acquiring complementary technologies or companies, Alteryx can enhance its platform's capabilities and reach a broader customer base.


    • Intense competition: The data analytics market is highly competitive, with numerous players offering similar solutions. Alteryx faces the threat of competitors introducing innovative products or pricing strategies that could erode its market share.

    • Data privacy and security concerns: With the increasing focus on data privacy and security, Alteryx needs to ensure that its platform and data handling practices comply with evolving regulations. Any breaches or concerns regarding data privacy could damage the company's reputation and customer trust.

    • Economic downturns: Alteryx's business could be adversely affected by economic downturns or recessions. During challenging economic times, businesses may reduce their spending on data analytics solutions, which could impact Alteryx's revenue growth.

    Key Takeaways

    • Alteryx Inc is a publicly traded company, meaning that its ownership is distributed among its shareholders.
    • The mission statement of Alteryx Inc is to empower organizations to make data-driven decisions by providing a comprehensive analytics platform.
    • Alteryx Inc primarily generates revenue through the sale of its software and subscriptions, as well as through professional services and training.
    • The Alteryx Inc Business Model Canvas demonstrates how the company creates, delivers, and captures value through its key activities, resources, and partnerships.
    • Competitors of Alteryx Inc include Tableau, Microsoft Power BI, IBM Watson Analytics, and Qlik, among others.
    • In a SWOT analysis of Alteryx Inc, its strengths include a user-friendly platform and a strong customer base, while weaknesses include strong competition and potential reliance on third-party data sources. Opportunities include the growing demand for data analytics, while threats include changing industry standards and evolving technology.


    In conclusion, Alteryx Inc is a leading data analytics company with a clear mission statement of empowering organizations to make informed decisions through data-driven insights. The company generates revenue through a combination of software licensing, professional services, and training offerings. By providing a comprehensive Business Model Canvas, we have highlighted the key elements of Alteryx Inc's business model, including its value proposition, key activities, and customer segments.

    When it comes to competition, Alteryx Inc faces competition from established players like Tableau, IBM, and Microsoft, as well as emerging startups in the data analytics space. However, Alteryx Inc's strong positioning as a self-service analytics platform and its focus on customer satisfaction give it a competitive edge.

    Lastly, a SWOT analysis of Alteryx Inc reveals its strengths in terms of a robust platform, a large customer base, and a strong brand image. Its weaknesses include a relatively high pricing structure and potential reliance on third-party technology. Opportunities for Alteryx Inc lie in the growing demand for data analytics solutions and the expansion into new markets. However, it also faces threats such as intense competition and evolving customer needs.

    Overall, Alteryx Inc's innovative approach to data analytics, along with its strong market position and strategic partnerships, make it a formidable player in the industry. As the demand for data-driven insights continues to grow, Alteryx Inc is well-positioned to capitalize on these opportunities and drive further success in the future.


    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a company:

    1. Company websites: Start by visiting the official website of the company you are interested in. Some companies may have published their SWOT analysis in their annual reports, investor presentations, or corporate social responsibility reports.

    2. Business databases: Utilize business databases such as Bloomberg, Hoovers, or Business Source Complete, which often provide SWOT analyses for various companies. These databases can be accessed through libraries, educational institutions, or paid subscriptions.

    3. Industry reports: Look for industry reports or market research reports that include SWOT analyses. These reports are often available through market research firms or industry-specific associations. Examples include reports from PwC, Deloitte, or IBISWorld.

    4. Online search: Conduct a search on search engines like Google or Bing using the company name and "SWOT analysis." You may find SWOT analyses from various sources such as business news websites, consulting firms, or independent analysts.

    5. Stock market platforms: Some stock market platforms or financial websites, such as Yahoo Finance or Seeking Alpha, provide SWOT analyses as part of their company profiles or analyst reports.

    6. Business publications: Check business magazines, journals, or newspapers for articles or reports that include SWOT analyses of specific companies. Examples include Forbes, Harvard Business Review, or The Wall Street Journal.

    Remember that SWOT analyses can vary depending on the source, so it is beneficial to consider multiple perspectives and sources to form a comprehensive understanding of the company's strengths, weaknesses, opportunities, and threats.

    What is SWOT analysis in software company?

    SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats of a software company. It helps in identifying internal and external factors that can impact the company's growth and success.

    1. Strengths: These are the internal factors that give the software company a competitive advantage over others. It could include factors such as a highly skilled development team, proprietary technology, strong brand reputation, or a wide range of software products.

    2. Weaknesses: These are the internal factors that hinder the software company's growth or put it at a disadvantage. It could include factors such as outdated technology, lack of skilled resources, poor customer service, or low market share.

    3. Opportunities: These are the external factors that can be leveraged by the software company to grow and expand its business. It could include factors such as emerging markets, technological advancements, increasing demand for software solutions, or partnerships with other companies.

    4. Threats: These are the external factors that pose challenges or risks to the software company's growth and profitability. It could include factors such as intense competition, changing customer preferences, economic downturns, or legal and regulatory changes.

    By analyzing these four factors, a software company can develop strategies to capitalize on its strengths, overcome weaknesses, exploit opportunities, and mitigate threats. It helps in making informed decisions, setting realistic goals, and formulating effective strategies for the company's overall success.

    Which companies have a SWOT analysis?

    Many companies have conducted SWOT (Strengths, Weaknesses, Opportunities, and Threats) analyses. Some well-known companies that have publicly released their SWOT analyses include:

    1. Apple Inc.
    2. Amazon.com Inc.
    3. The Coca-Cola Company
    4. Ford Motor Company
    5. Google (Alphabet Inc.)
    6. Microsoft Corporation
    7. Nike, Inc.
    8. PepsiCo, Inc.
    9. Procter & Gamble Co.
    10. Tesla, Inc.

    These are just a few examples, and there are numerous other companies that have conducted internal SWOT analyses for strategic planning purposes, even if they have not publicly released them.

    Is SWOT analysis part of Six Sigma?

    No, SWOT analysis is not a part of Six Sigma. SWOT analysis is a strategic planning tool used to assess an organization's strengths, weaknesses, opportunities, and threats. It is primarily used for strategic decision-making and does not have a direct link to Six Sigma, which is a data-driven methodology used for process improvement and reducing variation in business processes. However, organizations may use SWOT analysis as a complementary tool alongside Six Sigma to identify areas for improvement and align them with strategic goals.

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