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Company > Altaba Inc: Business Model, SWOT Analysis, and Competitors 2023

Altaba Inc: Business Model, SWOT Analysis, and Competitors 2023

Published: Jul 07, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of Altaba Inc in 2023. Altaba Inc, a publicly traded investment company, was formed as the result of Yahoo's acquisition by Verizon Communications in 2017. We will explore how Altaba operates within the investment industry, analyzing its strengths, weaknesses, opportunities, and threats. Additionally, we will identify and evaluate Altaba's key competitors, shedding light on the competitive landscape and potential challenges the company may face in the coming years.

    What You Will Learn:

    • Who owns Altaba Inc and the background of the company's ownership.
    • The mission statement of Altaba Inc and its objectives.
    • How Altaba Inc generates revenue and its primary sources of income.
    • An explanation of the Altaba Inc Business Model Canvas and its key components.
    • The major competitors of Altaba Inc and their impact on the company's market position.
    • A comprehensive SWOT analysis of Altaba Inc, highlighting its strengths, weaknesses, opportunities, and threats.

    Who owns Altaba Inc?

    Major Shareholders

    Altaba Inc., formerly known as Yahoo Inc., has undergone significant changes over the years. With the sale of its core internet business to Verizon Communications in 2017, Altaba shifted its focus to managing its remaining assets, which primarily consist of investments in Alibaba Group Holding Limited and Yahoo Japan Corporation.

    The largest shareholders of Altaba Inc. are institutional investors. As of the most recent filings, the top institutional shareholders include Vanguard Group, BlackRock, and State Street Corporation. These investment firms hold significant stakes in Altaba, which reflects their confidence in the company's investment portfolio and potential for growth.

    Yahoo Japan Corporation

    One of Altaba's most valuable assets is its stake in Yahoo Japan Corporation. Altaba owns approximately 27% of Yahoo Japan, making it the largest shareholder. Yahoo Japan is a leading internet company in Japan, offering a wide range of services such as search engine, e-commerce, online advertising, and more. With its strong market presence and continuous innovation, Yahoo Japan has been a key contributor to Altaba's overall value.

    Alibaba Group Holding Limited

    Altaba's other major asset is its investment in Alibaba Group Holding Limited. Altaba owns a significant stake in Alibaba, which has become one of the world's largest e-commerce and technology conglomerates. Alibaba operates various businesses, including online marketplaces, cloud computing, digital media, and entertainment. The value of Altaba's investment in Alibaba has been a major driver of its overall performance.

    Individual Shareholders

    While institutional investors hold the majority of Altaba's shares, there are also individual shareholders who own smaller stakes in the company. These individual investors may include former Yahoo employees, early investors, and retail investors who purchased Altaba shares on the stock market.

    Legal and Regulatory Considerations

    It is important to note that Altaba Inc. operates under various legal and regulatory considerations. As a result of the sale of Yahoo's core internet business to Verizon, Altaba became a registered investment company. This change in status subjects Altaba to specific regulations and reporting requirements enforced by the U.S. Securities and Exchange Commission (SEC).

    Additionally, Altaba's investments in Alibaba and Yahoo Japan have their own legal and regulatory aspects, as they operate in different jurisdictions. Compliance with local laws and regulations in China and Japan is vital for Altaba to protect its investments and ensure proper governance.

    In conclusion, Altaba Inc. is primarily owned by institutional investors, with its largest assets consisting of stakes in Yahoo Japan Corporation and Alibaba Group Holding Limited. While individual shareholders also exist, institutional investors hold the majority of the company's shares. As Altaba operates as a registered investment company, it must adhere to specific legal and regulatory considerations enforced by the SEC.

    What is the mission statement of Altaba Inc?

    The Mission Statement of Altaba Inc: Empowering Individuals with Financial Knowledge and Opportunities

    Altaba Inc, the successor to Yahoo Inc, operates as an investment company focused on managing and monetizing its assets. While Altaba Inc does not have an official mission statement, its actions and objectives can be inferred from its operations and strategic goals.

    Altaba Inc aims to empower individuals with financial knowledge and opportunities, providing them with the tools and resources to make informed investment decisions. By managing its assets effectively, Altaba seeks to maximize shareholder value and generate long-term sustainable growth.

    The company's commitment to empowering individuals is evident in its diverse portfolio of investments. Altaba actively invests in various companies, including Alibaba Group Holding Ltd., as well as other publicly traded and privately held businesses. By diversifying its investments, Altaba aims to provide individuals with exposure to different sectors and markets, enhancing their potential for financial growth.

    Furthermore, Altaba Inc seeks to leverage its deep understanding of the digital landscape to identify emerging trends and investment opportunities. By staying at the forefront of technological advancements, the company can identify promising startups and technology-driven businesses that have the potential to deliver substantial returns for investors.

    In addition to financial empowerment, Altaba Inc also strives to foster a culture of innovation and collaboration. By partnering with other industry leaders and investing in cutting-edge technologies, the company aims to drive forward-thinking solutions that benefit both its shareholders and the broader community.

    Overall, while Altaba Inc does not have a formal mission statement, its actions and objectives align with the mission of empowering individuals with financial knowledge and opportunities. By actively managing its assets, diversifying its investments, and embracing innovation, the company aims to provide individuals with the tools they need to navigate the complex world of finance and achieve their financial goals.

    How does Altaba Inc make money?

    Investments and Portfolio Management

    Altaba Inc primarily generates revenue through its investments and portfolio management activities. As a holding company, Altaba holds a significant stake in a variety of companies, most notably Alibaba Group, a leading Chinese multinational conglomerate specializing in e-commerce, technology, and entertainment.

    Alibaba's success has played a crucial role in Altaba's financial performance. The company's investment in Alibaba has proven to be highly lucrative, as Alibaba's stock has experienced substantial growth over the years. Altaba benefits from the appreciation of Alibaba's stock price and generates income through dividends received on its shares.

    In addition to Alibaba, Altaba holds investments in various other companies, including Yahoo Japan Corporation, Hortonworks Inc, and Excalibur IP, LLC. These investments contribute to Altaba's overall revenue stream, providing the company with diversification and potential for capital appreciation.

    Altaba's investment strategy focuses on actively managing its portfolio to optimize returns. The company's experienced team of investment professionals continuously evaluates and adjusts its holdings to maximize profitability. By monitoring market trends, conducting thorough research, and leveraging their industry expertise, Altaba aims to identify investment opportunities that align with its long-term growth objectives.

    While Altaba's primary revenue source remains its investment portfolio, it's worth noting that the company has engaged in other activities to unlock shareholder value. In the past, Altaba has monetized some of its non-core assets through strategic divestitures. These divestitures, such as the sale of Yahoo's operating business to Verizon Communications, have provided Altaba with additional capital to invest in its core holdings or distribute to shareholders.

    Overall, Altaba Inc generates revenue through its investment and portfolio management activities, primarily driven by its stake in Alibaba Group. The company's investment strategy, coupled with its commitment to actively manage its holdings, positions it to capitalize on market opportunities and deliver sustained financial performance.

    Altaba Inc Business Model Canvas Explained

    What is a Business Model Canvas?

    A Business Model Canvas is a strategic management tool that helps organizations visualize and understand how different components of their business work together to create value. It provides a framework for analyzing and designing business models, enabling companies to identify their key activities, resources, partnerships, customer segments, and revenue streams.

    Understanding Altaba Inc's Business Model Canvas

    Altaba Inc, formerly known as Yahoo Inc, is an American multinational conglomerate holding company. It was created as a result of the acquisition of Yahoo's operating business by Verizon Communications in 2017. Altaba Inc's Business Model Canvas can help us dissect and comprehend the key elements that contribute to its business strategy and value creation.

    Key Partnerships

    Altaba Inc's success relies on strategic partnerships with various entities across different industries. One of its key partnerships is with Verizon Communications, the telecommunications giant that acquired Yahoo's operating business. This partnership allows Altaba to leverage Verizon's extensive network, resources, and expertise to enhance its operations and expand its market reach.

    Additionally, Altaba Inc collaborates with various advertisers, content providers, and technology companies to drive revenue through its digital advertising and media platforms. These partnerships enable Altaba to attract a diverse range of advertisers and offer a wide array of content to its users.

    Key Activities

    Altaba Inc engages in a range of key activities to ensure its business operations run smoothly. These activities include:

    1. Content Creation and Curation: Altaba invests in creating and curating engaging content to attract users to its platforms. This involves producing original content, partnering with content creators, and licensing content from third parties.

    2. Advertising and Monetization: Altaba generates revenue through digital advertising on its platforms. This involves developing and managing advertising technologies, targeting specific customer segments, and optimizing ad placements to maximize revenue.

    3. Data Analysis and Insights: Altaba leverages its vast user data to gain insights into user behavior, preferences, and trends. This data analysis helps Altaba refine its advertising strategies, personalize user experiences, and identify emerging market opportunities.

    Key Resources

    To support its business activities, Altaba Inc relies on a variety of key resources. These include:

    1. Technology Infrastructure: Altaba maintains a robust technology infrastructure to support its digital platforms and services. This includes servers, data centers, cloud computing resources, and network infrastructure.

    2. Intellectual Property: Altaba possesses a portfolio of intellectual property assets, including patents, trademarks, and copyrights. These assets provide legal protection and competitive advantage in the highly competitive digital industry.

    3. Human Capital: Altaba's success is driven by its talented workforce. The company employs professionals with expertise in various fields, including technology, marketing, content creation, and data analytics.

    Customer Segments

    Altaba Inc caters to a diverse range of customer segments. Its primary customer segments include:

    1. Internet Users: Altaba's digital platforms, such as Yahoo Search, Yahoo Mail, and Yahoo Finance, attract millions of internet users seeking information, communication, and entertainment.

    2. Advertisers: Altaba offers targeted advertising solutions to businesses of all sizes. Advertisers can reach specific customer segments and leverage Altaba's data analytics capabilities to optimize their ad campaigns.

    Revenue Streams

    Altaba Inc generates revenue through various streams, including:

    1. Advertising Revenue: Altaba earns revenue by displaying digital advertisements on its platforms. Advertisers pay for ad placements, clicks, or impressions, depending on the advertising model.

    2. Content Licensing: Altaba licenses its content to other publishers and media organizations, generating additional revenue streams.

    3. Partnerships and Investments: Altaba invests in various companies and startups, aiming to generate returns on its investments through dividends, capital gains, or liquidity events.


    Altaba Inc's Business Model Canvas provides a comprehensive overview of the key components that drive the company's business strategy and value creation. By understanding the interplay between key partnerships, activities, resources, customer segments, and revenue streams, we can gain insights into how Altaba Inc positions itself in the digital industry and sustains its competitive advantage.

    Which companies are the competitors of Altaba Inc?


    Altaba Inc., formerly known as Yahoo Inc., is a multinational technology company that provides a wide range of internet services. Since its establishment in 1994, Altaba has faced strong competition in various sectors of the digital industry. In this section, we will discuss some of the prominent companies that are considered competitors of Altaba Inc.

    Google Inc.

    Google Inc. is undoubtedly one of the biggest competitors of Altaba Inc. The search engine giant offers a wide range of internet services, including search, advertising, cloud computing, and software solutions. With its dominant market share in the online search industry, Google poses a significant threat to Altaba's search engine offerings. Additionally, Google's diverse product portfolio, consisting of popular services like Gmail, Google Maps, and YouTube, further intensifies the competition between the two tech giants.

    Facebook Inc.

    Facebook Inc., the social media giant, is another major competitor of Altaba Inc. While Altaba's presence in the social media space is relatively limited, Facebook has become the go-to platform for billions of users worldwide. With its vast user base and extensive advertising capabilities, Facebook poses a significant challenge to Altaba's advertising and content-driven services. The competition between Altaba and Facebook extends beyond social media, as both companies strive to attract users and advertisers to their respective platforms.

    Amazon.com Inc.

    Amazon.com Inc., the e-commerce behemoth, is also a significant competitor of Altaba Inc. While Altaba does not operate a direct e-commerce platform, Amazon's dominance in the online retail space impacts Altaba's digital advertising and content services. Amazon's advertising business has been growing rapidly, leveraging its e-commerce platform and vast customer data. This growth directly competes with Altaba's advertising offerings, as both companies vie for a share of the digital advertising market.

    Microsoft Corporation

    Microsoft Corporation, a technology giant, is another key competitor of Altaba Inc. While Microsoft's primary focus lies in software development and enterprise solutions, it also competes with Altaba in various areas. Microsoft's search engine, Bing, competes directly with Altaba's search engine offerings. Additionally, Microsoft's cloud computing services, such as Azure, compete with Altaba's cloud-based solutions. The rivalry between Altaba and Microsoft is multifaceted, spanning across search, software, and cloud services.


    Altaba Inc. faces intense competition from several prominent companies in the digital industry. The competition with Google, Facebook, Amazon, and Microsoft is particularly significant, as these companies dominate various sectors of the digital landscape. As Altaba continues to evolve and adapt to the ever-changing technology market, it must navigate the challenges posed by these formidable competitors.

    Altaba Inc SWOT Analysis


    1. Valuable Stake in Alibaba: Altaba Inc holds a significant stake in Alibaba, one of the world's largest e-commerce companies. This strategic investment provides Altaba with a strong source of income and potential growth.

    2. Diverse Investment Portfolio: Altaba has a diversified investment portfolio that includes various companies in sectors such as technology, finance, and healthcare. This diversification helps to mitigate risks and provides potential for high returns.

    3. Strong Financial Position: Altaba Inc boasts a strong financial position, with substantial cash reserves and minimal debt. This financial stability allows the company to pursue new investment opportunities and withstand economic downturns.


    1. Legal and Regulatory Risks: Altaba Inc faces legal and regulatory risks associated with its investments. Changes in regulations or legal disputes could adversely affect the company's investments and financial performance.

    2. Overreliance on Alibaba: While Altaba's stake in Alibaba is a strength, it also represents a weakness due to the company's heavy dependence on Alibaba's performance. Any negative developments or decline in Alibaba's market position could significantly impact Altaba's financial standing.

    3. Lack of Direct Control: As a passive investment company, Altaba lacks direct control over its investments. This lack of control exposes the company to the decisions and actions of the management teams of the companies in which it invests, potentially impacting the overall performance.


    1. Technology Sector Growth: The rapid growth of the technology sector presents numerous investment opportunities for Altaba Inc. The company can leverage its financial resources and expertise to invest in emerging technologies and capitalize on the industry's advancements.

    2. Expansion into New Markets: Altaba has the opportunity to expand its investment portfolio into new markets and industries. By diversifying its investments further, the company can reduce its reliance on Alibaba and capture potential growth in other sectors.

    3. Strategic Partnerships and Acquisitions: Altaba can explore strategic partnerships and acquisitions to enhance its investment portfolio. Collaborating with or acquiring innovative companies can provide access to new technologies and markets, contributing to long-term growth.


    1. Market Volatility: Altaba Inc is exposed to market volatility, which can impact the value of its investments. Economic uncertainties, geopolitical tensions, and changes in investor sentiment can lead to significant fluctuations in stock prices, affecting Altaba's financial performance.

    2. Competition from Other Investment Firms: Altaba faces competition from other investment firms that also seek attractive investment opportunities. This competition can limit Altaba's ability to secure desirable investments and potentially reduce its returns.

    3. Currency and Exchange Rate Risks: Altaba's investments are exposed to currency and exchange rate risks, especially due to its significant stake in Alibaba, which operates primarily in China. Fluctuations in currency values can impact the company's investment returns and financial position.

    In conclusion, Altaba Inc's SWOT analysis highlights its strengths, such as its valuable stake in Alibaba and diverse investment portfolio. However, the company also faces weaknesses such as legal and regulatory risks and overreliance on Alibaba. Altaba has opportunities to explore new markets, invest in emerging technologies, and form strategic partnerships. Nevertheless, the company must navigate threats such as market volatility, competition, and currency risks to maintain its financial stability and achieve long-term growth.

    Key Takeaways

    • Altaba Inc is owned by its shareholders, who hold stocks of the company.
    • The mission statement of Altaba Inc is to maximize long-term stockholder value through the monetization of Yahoo's non-core assets and the distribution of the net proceeds to shareholders.
    • Altaba Inc primarily makes money through the sale and monetization of its non-core assets, such as its stake in Alibaba Group and Yahoo Japan.
    • The business model canvas of Altaba Inc focuses on key activities like asset monetization, risk management, shareholder distribution, and strategic investments.
    • Altaba Inc faces competition from companies such as Alibaba Group, Google, Microsoft, and Verizon in various sectors, including e-commerce, search engines, and digital advertising.
    • In terms of SWOT analysis, Altaba Inc's strengths include its valuable assets and strategic investments, while its weaknesses lie in its reliance on a few key assets. Opportunities for Altaba Inc include potential acquisitions and partnerships, while threats include intense competition and market volatility.


    In conclusion, Altaba Inc, formerly known as Yahoo, has undergone significant changes in recent years. After selling its core business to Verizon, the company transformed into a holding company known as Altaba Inc. As for ownership, the majority of Altaba Inc's shares are held by institutional investors, with no single entity having a controlling stake.

    The mission statement of Altaba Inc is to maximize shareholder value through the efficient management of its assets. As a holding company, Altaba Inc's primary source of revenue is generated through its investments and holdings in various companies, such as Alibaba Group and Yahoo Japan. These investments provide Altaba Inc with a steady stream of income and potential capital gains.

    To better understand Altaba Inc's business model, the Business Model Canvas provides a comprehensive framework. The company's key activities revolve around managing its investments, ensuring the growth and profitability of its holdings, and making strategic decisions to maximize shareholder value.

    Altaba Inc faces stiff competition in the digital landscape. Some of its main competitors include other internet giants like Google, Facebook, and Amazon. These companies not only share similar business models but also compete for advertising revenue, user engagement, and market dominance.

    Conducting a SWOT analysis helps us evaluate Altaba Inc's strengths, weaknesses, opportunities, and threats. The company's strengths lie in its valuable investments and diverse asset portfolio. However, weaknesses such as dependence on external companies and legal challenges pose challenges for the company. Altaba Inc has opportunities to capitalize on emerging technologies and global market trends. Yet, it faces threats from intense competition, evolving regulations, and geopolitical uncertainties.

    In conclusion, Altaba Inc remains a significant player in the digital landscape, leveraging its investments and holdings to generate revenue and maximize shareholder value. However, the company must navigate the competitive landscape, address weaknesses, and seize opportunities to ensure long-term success in an ever-changing market.


    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a company:

    1. Company Websites: Visit the official website of the company you are interested in and look for sections such as "About Us," "Investor Relations," or "Corporate Strategy." These sections often provide insights into the company's strengths, weaknesses, opportunities, and threats.

    2. Annual Reports: Companies usually include SWOT analysis in their annual reports, which can be found on their websites. Look for the "Investor Relations" or "Financial Information" section to access these reports.

    3. Business Databases: Online business databases such as Bloomberg, Hoovers, or Mergent provide comprehensive company profiles and analysis, including SWOT analysis. These databases often require a subscription or membership, but many libraries or educational institutions provide free access to their patrons.

    4. Market Research Reports: Market research companies and consulting firms often publish reports that include SWOT analysis on various companies and industries. Reports from sources like MarketResearch.com, IBISWorld, or Statista can be purchased or accessed through academic or public libraries.

    5. Business News and Magazines: Business news websites and magazines like Forbes, Bloomberg, Fortune, or Business Insider often publish articles or analysis that include SWOT analysis on specific companies. Use their search function to find articles related to the company you are interested in.

    6. Academic Journals: Scholarly journals that focus on business and management studies might include SWOT analysis in their articles. Access these journals through academic databases such as JSTOR, ProQuest, or Google Scholar, using keywords related to the company and SWOT analysis.

    Remember that SWOT analysis can be subjective and may vary depending on the source. It is recommended to explore multiple sources to gain a comprehensive understanding of the company's strengths, weaknesses, opportunities, and threats.

    What are the 5 elements of SWOT analysis?

    The 5 elements of SWOT analysis are:

    1. Strengths: These are the internal factors that give an organization an advantage over its competitors. Strengths may include unique resources, skills, or capabilities that contribute to the organization's success.

    2. Weaknesses: These are the internal factors that put an organization at a disadvantage compared to its competitors. Weaknesses may include lack of resources, skills gaps, or deficiencies in processes or systems.

    3. Opportunities: These are the external factors that can be leveraged by an organization to its advantage. Opportunities may arise from market trends, changes in customer needs, or emerging technologies that can be capitalized on.

    4. Threats: These are the external factors that pose challenges or risks to an organization's success. Threats may include intense competition, changing regulations, or economic downturns that can negatively impact the organization.

    5. Trends: While not always explicitly mentioned as a separate element in SWOT analysis, it is important to consider current and future trends that may impact an organization. This includes trends related to technology, consumer behavior, market dynamics, or social and environmental factors.

    Which companies have a SWOT analysis?

    Many companies have conducted SWOT analyses, as it is a commonly used strategic planning tool. Some well-known companies that have publicly shared their SWOT analyses include:

    1. Apple Inc.
    2. Amazon.com Inc.
    3. The Coca-Cola Company
    4. Microsoft Corporation
    5. Google (Alphabet Inc.)
    6. Facebook, Inc.
    7. Tesla, Inc.
    8. Walmart Inc.
    9. Procter & Gamble Co.
    10. McDonald's Corporation

    Please note that these are just a few examples and there are numerous other companies that have conducted SWOT analyses, either internally or publicly.

    What are the 4 pillars of SWOT analysis?

    The four pillars of SWOT analysis are:

    1. Strengths: These are the internal factors that give an organization an advantage over others. It includes the resources, capabilities, expertise, and competitive advantages that the organization possesses.
    2. Weaknesses: These are the internal factors that put an organization at a disadvantage compared to others. It includes the areas where the organization lacks resources, skills, or competitive advantages.
    3. Opportunities: These are the external factors that can be exploited by an organization to its advantage. It includes market trends, customer needs, technological advancements, or any other favorable conditions that can help the organization grow.
    4. Threats: These are the external factors that may pose challenges or risks to an organization. It includes competition, changing market trends, economic downturns, regulatory changes, or any other unfavorable conditions that can hinder the organization's growth.

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