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Company > Allied Esports Entertainment Inc: Business Model, SWOT Analysis, and Competitors 2023

Allied Esports Entertainment Inc: Business Model, SWOT Analysis, and Competitors 2023

Published: May 07, 2023

Inside This Article


    Allied Esports Entertainment Inc is a global esports entertainment company that focuses on the development of esports properties and content creation. This blog article aims to provide an in-depth analysis of the company's business model, SWOT analysis, and its competitors in 2023. By examining its strengths, weaknesses, opportunities, and threats, we can gain valuable insights into the future prospects of Allied Esports Entertainment Inc. Additionally, exploring its competitors will shed light on the competitive landscape within the esports industry and how Allied Esports Entertainment Inc positions itself in this dynamic market.

    What You Will Learn:

    • Who owns Allied Esports Entertainment Inc and the significance of their ownership in the company.
    • The mission statement of Allied Esports Entertainment Inc and how it guides their strategic decisions.
    • How Allied Esports Entertainment Inc generates revenue and what factors contribute to their financial success.
    • An explanation of the Business Model Canvas of Allied Esports Entertainment Inc and how it functions.
    • The key competitors of Allied Esports Entertainment Inc and their impact on the industry.
    • A comprehensive SWOT analysis of Allied Esports Entertainment Inc, highlighting their strengths, weaknesses, opportunities, and threats.

    Who owns Allied Esports Entertainment Inc?

    Overview of Ownership

    Allied Esports Entertainment Inc. is a publicly traded company, which means that ownership is divided among shareholders who hold shares of the company's stock. As of the latest available information, the ownership of Allied Esports Entertainment Inc. is distributed among a diverse group of institutional and individual investors.

    Major Shareholders

    One of the largest shareholders of Allied Esports Entertainment Inc. is Black Ridge Acquisition Corp., a special purpose acquisition company (SPAC) that completed a merger with the company in 2019. Black Ridge Acquisition Corp. holds a significant portion of the company's outstanding shares, giving them a substantial stake in the overall ownership structure.

    Additionally, there are several well-known institutional investors who hold significant positions in Allied Esports Entertainment Inc. Some of these major institutional shareholders include hedge funds, asset management firms, and pension funds. These institutions often have substantial resources and expertise in analyzing and investing in the gaming and entertainment industry.

    It is important to note that ownership can change over time as shareholders buy or sell their shares. Therefore, the current ownership structure may not reflect any recent transactions or changes in ownership.

    Individual Investors

    Apart from institutional investors, there are also individual investors who own shares of Allied Esports Entertainment Inc. These individuals can range from small retail investors to high-net-worth individuals who have an interest in the gaming and entertainment sector.

    Individual investors often purchase shares through brokerage accounts, allowing them to participate in the ownership and potential growth of the company. Their ownership stakes may vary depending on the number of shares they hold and the overall size of the company.


    Allied Esports Entertainment Inc. has a diverse ownership structure, with major shareholders including Black Ridge Acquisition Corp. and various institutional investors. Additionally, individual investors also hold ownership stakes in the company. As with any publicly traded company, ownership can change over time as shares are bought and sold on the stock market. It is important for investors and stakeholders to stay informed about the latest ownership structure and any significant changes that may impact the company.

    What is the mission statement of Allied Esports Entertainment Inc?

    The Mission Statement of Allied Esports Entertainment Inc

    Allied Esports Entertainment Inc is a global esports entertainment company that aims to connect and engage esports communities worldwide. The company's mission statement is centered around three key elements: innovation, collaboration, and community.


    Allied Esports Entertainment Inc is committed to being at the forefront of innovation in the esports industry. The company strives to create unique and immersive experiences for esports enthusiasts by leveraging the latest technologies and trends. By continuously pushing boundaries and exploring new ideas, Allied Esports aims to provide cutting-edge entertainment solutions that captivate and engage audiences.


    Collaboration plays a vital role in Allied Esports' mission statement. The company believes in the power of partnerships and working together to achieve shared goals. Allied Esports actively seeks collaboration opportunities with other industry players, brands, and organizations to foster growth and development within the esports ecosystem. By forging strategic alliances, the company aims to create a network of like-minded entities that can collectively shape the future of esports.


    At the heart of Allied Esports' mission statement is the importance of community. The company recognizes that esports is not just about competition but also about creating a sense of belonging and camaraderie among its participants and fans. Allied Esports strives to build and nurture inclusive and vibrant esports communities worldwide. By organizing live events, tournaments, and online platforms, the company aims to provide a space where esports enthusiasts can connect, share, and celebrate their passion for gaming.

    In summary, Allied Esports Entertainment Inc's mission statement revolves around innovation, collaboration, and community. By embracing these values, the company aims to shape the esports landscape and provide unparalleled experiences for esports enthusiasts around the globe.

    How does Allied Esports Entertainment Inc make money?

    Sponsorships and Partnerships

    One of the main sources of revenue for Allied Esports Entertainment Inc is through sponsorships and partnerships. As a leading esports company, they have successfully forged strategic alliances with various brands and companies looking to tap into the rapidly growing esports market. These partnerships often involve prominent placement of sponsors' logos and branding within Allied Esports' events, broadcasts, and digital content.

    By partnering with well-known brands, Allied Esports not only generates revenue through sponsorship deals but also gains exposure to a wider audience. This mutually beneficial relationship allows sponsors to reach their target demographic of esports enthusiasts while providing financial support to Allied Esports.

    Event Revenue

    Another significant revenue stream for Allied Esports is generated through organizing and hosting esports events. They have established a global network of dedicated esports venues and mobile esports trucks, known as the "HyperX Esports Trucks," which are equipped with state-of-the-art gaming setups. These venues serve as the perfect location for hosting esports tournaments, attracting both professional players and passionate fans.

    Allied Esports generates revenue from these events through ticket sales, merchandise sales, concessions, and licensing fees. The popularity of esports has led to sold-out arenas and stadiums, allowing Allied Esports to capitalize on the demand for live esports experiences.

    Media Rights and Broadcasting

    With the rising popularity of esports, media rights and broadcasting have become a lucrative revenue stream for Allied Esports. They have secured partnerships with major broadcasters and streaming platforms to broadcast their events and tournaments to a global audience. These media deals often involve licensing fees and revenue sharing agreements, providing an additional source of income for the company.

    Through their dedicated production team, Allied Esports ensures high-quality broadcasts, providing an immersive viewing experience for esports fans worldwide. As esports continues to gain mainstream recognition, the value of media rights and broadcasting deals is expected to grow, further contributing to Allied Esports' revenue.

    Content Creation and Digital Advertising

    Allied Esports also generates revenue through content creation and digital advertising. They produce a wide range of digital content, including live streams, highlight reels, and exclusive interviews with esports players and industry experts. This content is distributed across various platforms, including their website, social media channels, and streaming platforms.

    By creating engaging and informative content, Allied Esports attracts a large online audience, which in turn generates advertising revenue. They partner with brands looking to reach the esports community and offer various advertising opportunities, such as sponsored content, banner ads, and pre-roll video ads. This revenue stream allows Allied Esports to monetize their online presence and continue producing high-quality content for their audience.

    In conclusion, Allied Esports Entertainment Inc generates revenue through sponsorships and partnerships, event organization, media rights and broadcasting, as well as content creation and digital advertising. These diverse revenue streams contribute to their overall success as a leading player in the esports industry.

    Allied Esports Entertainment Inc Business Model Canvas Explained

    Key Partners

    Allied Esports Entertainment Inc operates within the global esports industry, which is characterized by a complex network of key partners. These partners include game developers, hardware manufacturers, event organizers, streaming platforms, sponsors, and advertisers. By collaborating with these key partners, Allied Esports is able to create a comprehensive ecosystem that supports the growth and success of the company.

    Game developers play a crucial role as they provide the games that form the foundation of Allied Esports' tournaments and events. These developers include major players such as Riot Games, Valve Corporation, and Blizzard Entertainment. By partnering with these developers, Allied Esports gains access to their popular titles, which helps attract a large audience and ensure the success of their events.

    Hardware manufacturers are also important partners for Allied Esports. They provide the necessary gaming equipment, such as gaming PCs, consoles, and peripherals, ensuring that players have access to top-notch technology during tournaments. Partnerships with companies like ASUS, Razer, and HyperX enable Allied Esports to showcase cutting-edge hardware, enhancing the overall experience for players and viewers.

    Event organizers play a pivotal role in planning and executing esports tournaments. Allied Esports collaborates with experienced event organizers, such as ESL and DreamHack, to ensure that their events run smoothly and attract both professional players and enthusiastic fans. These partnerships enable Allied Esports to leverage the expertise and resources of established event organizers, contributing to the overall success of their tournaments.

    Streaming platforms are essential for reaching a global audience. Allied Esports partners with popular streaming platforms like Twitch, YouTube Gaming, and Facebook Gaming to broadcast their tournaments and events to millions of viewers worldwide. These partnerships not only provide exposure for Allied Esports but also generate revenue through advertising and sponsorship deals.

    Sponsors and advertisers are another key component of Allied Esports' business model. They provide the financial support necessary to fund tournaments, events, and marketing initiatives. Major brands like Intel, Coca-Cola, and Red Bull have partnered with Allied Esports to increase their visibility within the esports industry. These partnerships not only provide financial support but also offer opportunities for cross-promotion and brand integration, benefiting both Allied Esports and their sponsors.

    In summary, Allied Esports Entertainment Inc relies on a diverse network of key partners to create a successful business model within the esports industry. By collaborating with game developers, hardware manufacturers, event organizers, streaming platforms, sponsors, and advertisers, Allied Esports is able to deliver high-quality tournaments and events that attract a large and engaged audience.

    Which companies are the competitors of Allied Esports Entertainment Inc?

    Major Competitors

    Allied Esports Entertainment Inc. faces competition from several major companies in the esports industry. These competitors include:

    1. ESL (Electronic Sports League): As one of the largest esports organizations worldwide, ESL offers a wide range of tournaments and leagues across various games. With a strong focus on professional gaming, ESL attracts top players and teams from around the globe.

    2. Riot Games: Known for their popular game League of Legends, Riot Games has established itself as a prominent player in the esports scene. They organize the annual League of Legends World Championship, which is one of the most-watched esports events worldwide.

    3. Activision Blizzard: With games like Call of Duty and Overwatch under their umbrella, Activision Blizzard has a significant presence in the esports industry. They operate the Overwatch League, a professional esports league featuring teams from around the world.

    4. Twitch: Although not a direct competitor in terms of organizing events or leagues, Twitch is a major player in the live streaming of esports content. As the leading platform for esports streaming, Twitch attracts millions of viewers who watch various esports events and tournaments.

    Emerging Competitors

    In addition to the major players, there are also several emerging competitors that Allied Esports Entertainment Inc. should keep an eye on:

    1. FACEIT: FACEIT is a platform that organizes and hosts online gaming competitions, including esports tournaments. With a focus on competitive gaming and community building, FACEIT has gained popularity among both casual and professional gamers.

    2. DreamHack: DreamHack is a Swedish production company that organizes large-scale gaming festivals and esports tournaments. Their events attract a diverse audience and showcase a variety of games, making them a potential competitor for Allied Esports Entertainment Inc.

    3. G-Loot: G-Loot operates an esports platform that enables players to compete in various games and win cash prizes. Their focus on creating a competitive environment for gamers could position them as a rival in the esports market.

    4. OverActive Media: OverActive Media is a global esports and entertainment company that owns several esports teams, including Toronto Ultra (Call of Duty League) and Toronto Defiant (Overwatch League). With a strong presence in multiple leagues, OverActive Media could pose a challenge for Allied Esports Entertainment Inc.

    By monitoring both the major competitors and emerging players in the esports industry, Allied Esports Entertainment Inc. can stay informed about the evolving landscape and adapt its strategies accordingly.

    Allied Esports Entertainment Inc SWOT Analysis


    • Strong brand recognition: Allied Esports Entertainment Inc has established itself as a leading brand in the esports industry. With a portfolio of world-class esports properties and a history of successful events, the company enjoys strong brand recognition among gamers and esports enthusiasts.

    • Diversified revenue streams: The company has a diversified revenue model that includes sponsorship deals, media rights, ticket sales, merchandise, and advertising. This diversification helps mitigate the risks associated with relying on a single revenue stream, making Allied Esports Entertainment Inc more resilient to market fluctuations.

    • Strategic partnerships: Allied Esports Entertainment Inc has forged strategic partnerships with key players in the industry, including renowned game developers, media companies, and sponsors. These partnerships not only provide the company with access to exclusive content and resources but also contribute to its credibility and market positioning.


    • Relatively small market share: Despite its strong brand recognition, Allied Esports Entertainment Inc has a relatively small market share compared to some of its competitors. This can limit the company's ability to negotiate favorable sponsorship deals, secure exclusive media rights, or attract top-tier talent.

    • Limited physical presence: While the company has successfully organized numerous online esports events, its physical presence in terms of dedicated esports arenas is relatively limited. This can potentially hinder its ability to provide a complete and immersive esports experience to fans, especially in markets where live events are highly valued.

    • Dependence on consumer spending: Allied Esports Entertainment Inc's revenue heavily relies on consumer spending, whether it is through ticket sales, merchandise, or advertising. Economic downturns or changes in consumer behavior could negatively impact the company's financial performance.


    • Growing global esports market: The global esports market is experiencing rapid growth, with a projected value of over $3 billion by 2025. This presents a significant opportunity for Allied Esports Entertainment Inc to expand its reach and capitalize on the increasing popularity of esports.

    • Expansion into new markets: The company has the potential to expand its operations into new geographical markets. By identifying emerging markets with a high demand for esports, Allied Esports Entertainment Inc can tap into new revenue streams and establish a presence in untapped regions.

    • Development of new esports properties: Allied Esports Entertainment Inc can leverage its expertise and industry connections to develop new esports properties. By creating unique and engaging content, the company can attract a wider audience and differentiate itself from competitors.


    • Intense competition: The esports industry is highly competitive, with numerous players vying for market share. Established esports organizations, new startups, and traditional sports leagues entering the esports space pose a threat to Allied Esports Entertainment Inc's market position and profitability.

    • Technological advancements: Rapid technological advancements, such as virtual reality, augmented reality, and cloud gaming, can disrupt the esports landscape. Failure to adapt and embrace new technologies could leave Allied Esports Entertainment Inc at a competitive disadvantage.

    • Regulatory challenges: The esports industry is subject to evolving regulations, both at national and international levels. Changes in regulations regarding gambling, player rights, or intellectual property could impact the company's operations and revenue streams.

    Key Takeaways

    • Allied Esports Entertainment Inc is owned by Black Ridge Acquisition Corp, a special purpose acquisition company.
    • The mission statement of Allied Esports Entertainment Inc is to revolutionize the esports industry by providing innovative and immersive experiences to gamers and fans worldwide.
    • Allied Esports Entertainment Inc generates revenue through various streams, including hosting esports events, operating esports arenas, and offering content and advertising partnerships.
    • The Business Model Canvas of Allied Esports Entertainment Inc includes key elements such as customer segments, value propositions, channels, revenue streams, key activities, key resources, and partnerships.
    • Competitors of Allied Esports Entertainment Inc include other esports companies such as ESL, Twitch, and Fnatic.

    SWOT Analysis of Allied Esports Entertainment Inc:

    • Strengths: Strong brand recognition, strategic partnerships, and a diverse portfolio of esports assets.
    • Weaknesses: Dependence on the success and popularity of specific games, limited geographical reach, and a relatively small market share.
    • Opportunities: Growing global esports market, increasing popularity of streaming platforms, and potential expansion into new markets and partnerships.
    • Threats: Intense competition within the esports industry, evolving technology and gaming trends, and potential regulatory challenges.


    In conclusion, Allied Esports Entertainment Inc is owned by Black Ridge Acquisition Corp. Their mission statement is to create and deliver innovative esports entertainment experiences that engage and excite audiences around the world. They generate revenue through various streams, including event organizing, media and content creation, sponsorship and advertising, and merchandise sales.

    Analyzing their business model canvas, we can see that Allied Esports Entertainment Inc focuses on key activities such as organizing tournaments and events, creating engaging content, and building strong partnerships with sponsors. They also leverage technology and platforms to reach their target audience and enhance their overall experience.

    As for competitors, Allied Esports Entertainment Inc faces competition from companies like Live Nation Entertainment, World Poker Tour, and Esports Entertainment Group. These companies also operate in the esports and entertainment industry, offering similar services and competing for audience attention and sponsorships.

    Conducting a SWOT analysis, we can identify Allied Esports Entertainment Inc's strengths in their strong brand reputation, experienced management team, and global presence. They also face weaknesses such as dependency on sponsorships and the potential for market saturation. However, they have opportunities in the growing esports industry, expanding into new markets, and diversifying their revenue streams. They also face threats from changing consumer preferences, intense competition, and regulatory challenges.

    Overall, Allied Esports Entertainment Inc is a key player in the esports and entertainment industry, striving to deliver exciting experiences to their audience while generating revenue through various avenues. With their strong brand and global presence, they are well-positioned to navigate the dynamic landscape of this rapidly growing market.


    Who are Allied Esports competitors?

    Some of Allied Esports' competitors in the esports industry include:

    1. ESL (Electronic Sports League)
    2. DreamHack
    3. Gfinity
    4. FACEIT
    5. ELEAGUE
    6. Twitch (as a streaming platform)
    7. Blizzard Entertainment (organizer of games like Overwatch and Hearthstone)
    8. Riot Games (organizer of League of Legends)
    9. Activision Blizzard (organizer of Call of Duty)
    10. Tencent Holdings (organizer of PUBG Mobile and Honor of Kings)

    What does Allied Esports do?

    Allied Esports is a global esports entertainment company that focuses on providing innovative infrastructure, transformative live experiences, multi-platform content, and interactive services to the esports community. They operate a network of dedicated esports properties and venues around the world, including the HyperX Esports Arena Las Vegas, which is the first permanent esports venue on the Las Vegas Strip. Allied Esports also organizes and hosts various esports tournaments, competitions, and events, offering players and fans an immersive and engaging experience.

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