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Company > Allergan, Plc: Business Model, SWOT Analysis, and Competitors 2023

Allergan, Plc: Business Model, SWOT Analysis, and Competitors 2023

Published: Feb 22, 2023

Inside This Article


    In this blog article, we will delve into an in-depth analysis of Allergan, Plc, a leading global pharmaceutical company. We will explore their business model, examining how they operate and generate revenue in the highly competitive healthcare industry. Furthermore, we will conduct a SWOT analysis to identify Allergan's strengths, weaknesses, opportunities, and threats, providing valuable insights into their future prospects. Additionally, we will explore their key competitors and analyze how Allergan stands out in the market. Stay tuned to gain a comprehensive understanding of Allergan's position and potential in the industry by 2023.

    What You Will Learn:

    • Who owns Allergan, Plc and the importance of understanding its ownership structure.
    • The mission statement of Allergan, Plc and how it guides the company's operations and goals.
    • How Allergan, Plc generates revenue and the key factors that contribute to its financial success.
    • An explanation of Allergan, Plc's business model canvas and how it outlines the company's key activities, resources, and partnerships.
    • The main competitors of Allergan, Plc and the significance of analyzing their market presence and strategies.
    • A comprehensive SWOT analysis of Allergan, Plc to identify its strengths, weaknesses, opportunities, and threats in the industry.

    Who owns Allergan, Plc?

    Major Shareholders

    Allergan, Plc. is a pharmaceutical company headquartered in Dublin, Ireland. As of the latest available data, the ownership of Allergan is distributed among several major shareholders. These major shareholders include institutional investors, mutual funds, and individual investors.

    One of the largest institutional shareholders of Allergan is The Vanguard Group, Inc. This investment management company holds a significant portion of the company's shares on behalf of its clients. Other notable institutional shareholders include BlackRock, Inc., State Street Corporation, and Wellington Management Company, LLP.

    Key Individual Shareholders

    In addition to institutional investors, there are several key individual shareholders who own significant stakes in Allergan. One such individual is Brenton L. Saunders, the Chairman and CEO of the company. Saunders has been actively involved in the pharmaceutical industry for many years and has played a crucial role in the growth and success of Allergan.

    Another notable individual shareholder is Paul Bisaro, the former CEO of Allergan. Bisaro remains an influential figure within the company and holds a substantial number of shares. His expertise and experience in the pharmaceutical industry have contributed to Allergan's position as a leading global pharmaceutical company.

    Shareholder Composition

    The ownership of Allergan is diversified, with a mix of institutional and individual shareholders. This diverse ownership structure ensures a balanced representation of different stakeholders and helps maintain stability within the company. It also provides a broad base of support for Allergan's strategic decisions and long-term growth plans.

    It is important to note that the ownership structure of Allergan can change over time as shares are bought or sold in the stock market. Therefore, the information provided here reflects the ownership as of the latest available data and may not be up to date at the time of reading.

    Overall, the ownership of Allergan, Plc. is spread across various institutional and individual shareholders, each playing a significant role in the company's success and direction.

    What is the mission statement of Allergan, Plc?

    Allergan's Mission Statement: Enhancing Lives, One Product at a Time

    Allergan, Plc, a global pharmaceutical company, has a clear and concise mission statement that encapsulates its core purpose and values. The company's mission is to enhance lives, one product at a time.

    Allergan is committed to improving the health and well-being of people around the world by developing innovative, high-quality pharmaceutical and medical aesthetics products. They strive to create products that address unmet medical needs and provide effective solutions to improve patients' lives.

    By focusing on enhancing lives, Allergan demonstrates its dedication to making a positive impact on individuals and communities. This mission statement serves as a guiding principle for the company, driving their research and development efforts, as well as their commitment to excellence in manufacturing and delivering their products.

    Allergan's mission statement also highlights their emphasis on continuous improvement and innovation. They recognize the dynamic nature of the healthcare industry and aim to stay at the forefront of scientific advancements to develop breakthrough treatments and therapies. Through their dedication to innovation, Allergan aims to provide cutting-edge products that can transform patients' lives and contribute to their overall well-being.

    Moreover, Allergan's mission statement reflects their commitment to integrity and ethical conduct. The company upholds high standards of quality, safety, and compliance in all aspects of their operations. They prioritize patient safety and ensure that their products meet rigorous regulatory requirements.

    In summary, Allergan's mission statement, "Enhancing Lives, One Product at a Time," encapsulates their commitment to improving the lives of individuals through innovative healthcare products. It reflects their dedication to continuous improvement, ethical conduct, and making a positive impact on society.

    How does Allergan, Plc make money?


    One of the primary ways Allergan, Plc generates revenue is through its pharmaceutical products. The company develops, manufactures, and markets a wide range of prescription drugs used in various therapeutic areas. Allergan's pharmaceutical portfolio includes treatments for eye care, dermatology, central nervous system disorders, gastroenterology, urology, and more.

    Allergan's flagship pharmaceutical product is Botox, a brand name for botulinum toxin type A. Botox is widely recognized for its cosmetic applications, such as reducing wrinkles and fine lines. However, it is also approved for therapeutic uses, including the treatment of migraines, overactive bladder, and certain muscle disorders.

    In addition to Botox, Allergan's pharmaceutical lineup includes other notable products like Restasis for dry eye disease, Linzess for irritable bowel syndrome with constipation, and Vraylar for the treatment of bipolar depression and schizophrenia. These medications, along with many others, contribute significantly to Allergan's revenue stream.

    Medical Aesthetics

    Allergan is a major player in the medical aesthetics market, which encompasses procedures and treatments aimed at enhancing one's physical appearance. The company's extensive portfolio of aesthetic products enables it to capitalize on the growing demand for cosmetic procedures.

    Allergan's medical aesthetics segment primarily revolves around its renowned Botox brand. Besides its therapeutic applications, Botox is widely used for cosmetic purposes, including the temporary reduction of facial wrinkles. Botox injections are performed by healthcare professionals, such as dermatologists and plastic surgeons, and generate substantial revenue for Allergan.

    Furthermore, Allergan offers a range of other aesthetic products, such as dermal fillers like Juvéderm and Kybella, which are used to address facial volume loss and contouring. These products are popular among individuals seeking non-surgical facial rejuvenation options and contribute significantly to Allergan's revenue in the medical aesthetics space.

    Eye Care

    Allergan boasts a strong presence in the eye care market, offering a variety of products aimed at treating various eye conditions. These include prescription medications, over-the-counter eye drops, and surgical devices.

    One of the key products in Allergan's eye care portfolio is Restasis, a prescription medication used for the treatment of chronic dry eye disease. Restasis helps to increase the eye's natural ability to produce tears, providing relief to patients suffering from this condition. The popularity of Restasis, along with other eye care products like Lumigan for glaucoma treatment, contributes significantly to Allergan's revenue in this sector.

    Additionally, Allergan manufactures and markets a range of over-the-counter eye drops under various brand names, including Refresh, Alphagan, and Zymaxid. These products address common eye concerns such as dryness, allergies, and redness, further diversifying Allergan's revenue streams in the eye care market.

    Other Revenue Streams

    In addition to the aforementioned segments, Allergan generates revenue through other sources. The company engages in strategic collaborations and licensing agreements, allowing it to leverage its expertise and expand its product offerings.

    Allergan also earns income from sales of its medical devices and surgical products. These include devices used in procedures related to eye care, facial aesthetics, and plastic surgery. By providing these products, Allergan caters to healthcare professionals and facilities, contributing to its overall revenue.

    Furthermore, Allergan's global presence enables it to generate revenue from international markets. The company operates in multiple countries, leveraging its diverse product portfolio to address the needs of patients and healthcare providers worldwide.

    Overall, Allergan, Plc's revenue streams are fueled by its pharmaceutical products, medical aesthetics offerings, eye care products, strategic collaborations, medical devices, and international operations. This diversified approach helps ensure the company's financial stability and growth in the healthcare industry.

    Allergan, Plc Business Model Canvas Explained

    Introduction to Allergan, Plc

    Allergan, Plc is a global pharmaceutical company that specializes in the development, manufacturing, and commercialization of branded pharmaceuticals, biologics, and medical devices. Headquartered in Dublin, Ireland, Allergan operates across multiple therapeutic areas, including neurology, dermatology, ophthalmology, and gastroenterology.

    Key Partnerships

    Allergan has established strategic partnerships with various stakeholders to enhance its business operations and expand its market reach. These partnerships include collaborations with research institutions, universities, and other pharmaceutical companies. By partnering with academic institutions, Allergan gains access to cutting-edge research and development capabilities, enabling the company to stay at the forefront of medical advancements. Collaborations with other pharmaceutical companies allow Allergan to leverage complementary expertise and resources to develop innovative therapies.

    Key Activities

    Allergan's key activities revolve around research and development, manufacturing, marketing, and sales of pharmaceutical products and medical devices. The company invests significantly in research and development to discover and develop new treatments for various medical conditions. Allergan also focuses on manufacturing high-quality products efficiently and adhering to strict regulatory standards. Additionally, the company engages in targeted marketing and sales efforts to promote its products and ensure widespread availability to healthcare professionals and patients.

    Value Proposition

    Allergan's value proposition lies in its commitment to improving patients' lives by providing innovative and effective treatments. The company aims to develop therapies that address unmet medical needs and enhance patient outcomes. Allergan's products are often backed by rigorous clinical trials and extensive research, providing healthcare professionals and patients with confidence in their efficacy and safety. By delivering value through its products, Allergan aims to establish long-term relationships with patients, physicians, and other healthcare stakeholders.

    Customer Segments

    Allergan serves a diverse range of customer segments, including healthcare professionals, hospitals, clinics, and patients. Healthcare professionals, such as physicians and specialists, play a critical role in prescribing and recommending Allergan's products to their patients. Hospitals and clinics utilize Allergan's medical devices and pharmaceuticals to provide quality care to their patients. Ultimately, patients are the end-users of Allergan's products, relying on them to manage their medical conditions and improve their quality of life.

    Revenue Streams

    Allergan generates revenue through the sale of its pharmaceutical products and medical devices. The company earns revenue through direct sales to healthcare professionals and hospitals, as well as through partnerships with distributors and wholesalers. Allergan's revenue streams are diversified across various therapeutic areas, ensuring a robust and sustainable income base.

    Key Resources

    Allergan's key resources include its research and development capabilities, manufacturing facilities, intellectual property, and human capital. The company's research and development teams drive innovation and develop new treatments, contributing to Allergan's competitive advantage. Manufacturing facilities allow the company to produce its pharmaceutical products and medical devices efficiently. Allergan's intellectual property portfolio protects its proprietary technologies and formulations. Lastly, the company's talented workforce, consisting of scientists, researchers, sales representatives, and other professionals, forms a valuable resource in driving Allergan's success.


    Allergan, Plc's business model canvas highlights the company's commitment to delivering innovative and effective treatments across various therapeutic areas. Through strategic partnerships, extensive research and development, targeted marketing and sales efforts, and a focus on customer satisfaction, Allergan continues to be a leading global pharmaceutical company. By understanding the various components of its business model canvas, one can gain insights into the key drivers behind Allergan's success and its mission to improve patient outcomes.

    Which companies are the competitors of Allergan, Plc?

    Competitors of Allergan, Plc

    Allergan, Plc operates in the highly competitive pharmaceutical and healthcare industry. As a global leader in this space, it faces several formidable competitors. Here are some of the key companies that pose a challenge to Allergan:

    1. Johnson & Johnson (J&J): With a diverse portfolio of pharmaceuticals, medical devices, and consumer healthcare products, J&J poses strong competition to Allergan. It boasts well-established brands and a global presence, allowing it to compete across multiple therapeutic areas where Allergan operates.

    2. Pfizer Inc.: Another major player in the pharmaceutical industry, Pfizer is known for its strong research and development capabilities. It competes with Allergan in areas such as ophthalmology, neurology, and dermatology, offering a range of innovative drugs and treatments.

    3. AbbVie Inc.: AbbVie is a global biopharmaceutical company that competes with Allergan in the field of specialty therapeutics. It is particularly known for its expertise in immunology and oncology, areas where Allergan also has a presence.

    4. Novartis International AG: Novartis is a Swiss multinational pharmaceutical company that competes with Allergan in various therapeutic areas, including ophthalmology, dermatology, and neuroscience. It has a strong global footprint and a diverse product portfolio.

    5. Roche Holding AG: Roche is a leading healthcare company that competes with Allergan in the fields of ophthalmology, oncology, and neuroscience. It is known for its innovative biopharmaceuticals and diagnostic solutions.

    6. Merck & Co., Inc.: Merck is a global pharmaceutical company that competes with Allergan in areas such as ophthalmology, dermatology, and infectious diseases. It has a strong pipeline of drugs and a well-established presence in multiple markets.

    These are just a few examples of the many competitors Allergan, Plc faces in the pharmaceutical and healthcare industry. The competition is fierce, driving companies like Allergan to continuously innovate and develop new treatments to stay ahead in this rapidly evolving market.

    Allergan, Plc SWOT Analysis


    • Strong portfolio of pharmaceutical products: Allergan, Plc boasts a diverse range of pharmaceutical products across various therapeutic areas, including ophthalmology, dermatology, neurosciences, and urology. This broad product portfolio enables the company to capture a wide customer base and generate substantial revenues.

    • Robust research and development capabilities: Allergan, Plc invests heavily in research and development to drive innovation and develop new drugs and treatments. The company's strong R&D capabilities allow it to stay ahead of competitors by continuously introducing new and improved products to the market.

    • Global presence and market leadership: Allergan, Plc has a strong global presence, with operations in over 100 countries worldwide. The company's established market leadership in key therapeutic areas, such as Botox and eye care products, provides it with a competitive advantage and enhances its brand recognition.

    • Strong brand equity: Allergan, Plc is known for its high-quality and effective pharmaceutical products. The company's brands, such as Botox and Restasis, have become household names and enjoy strong brand equity. This brand recognition and trust among consumers contribute to Allergan, Plc's competitive position in the market.


    • Dependence on a few key products: Despite having a diverse product portfolio, Allergan, Plc relies heavily on a few key products for a significant portion of its revenue. This dependence on a limited number of products exposes the company to risks, such as patent expirations or market competition, which could impact its financial performance.

    • Vulnerability to regulatory changes: Allergan, Plc operates in a highly regulated industry, and changes in regulations can significantly impact its operations. Regulatory hurdles or changes in pricing and reimbursement policies may affect the company's ability to market and sell its products, leading to potential revenue loss.


    • Expansion into emerging markets: Allergan, Plc has the opportunity to expand its presence in emerging markets, such as China, Brazil, and India, where there is a growing demand for pharmaceutical products. By targeting these markets, the company can tap into new customer segments and drive revenue growth.

    • Growth potential in aesthetics and cosmetic market: The aesthetics and cosmetic market is experiencing significant growth globally. Allergan, Plc, with its popular brand Botox and other cosmetic products, can leverage this trend and capitalize on the increasing demand for non-surgical aesthetic treatments.


    • Intense competition: The pharmaceutical industry is highly competitive, with numerous global and local players vying for market share. Allergan, Plc faces intense competition from both established pharmaceutical companies and emerging biotech firms. This competitive landscape poses a threat to the company's market position and profitability.

    • Patent expirations: Like other pharmaceutical companies, Allergan, Plc faces the risk of patent expirations for its key products. Once a patent expires, generic competitors can enter the market, leading to a significant decline in sales and market share for Allergan, Plc's branded products.

    • Pricing pressures: Governments, insurance companies, and healthcare providers are increasingly pressuring pharmaceutical companies to lower drug prices. This pricing pressure can impact Allergan, Plc's profitability and margins, especially for its high-cost specialty drugs.

    Key Takeaways

    • Allergan, Plc is owned by AbbVie Inc., a global biopharmaceutical company.
    • The mission statement of Allergan, Plc is to improve the lives of people around the world by providing innovative and accessible healthcare solutions.
    • Allergan, Plc generates revenue primarily through the sale of pharmaceutical products, including prescription drugs, aesthetics products, and over-the-counter medicines.
    • The Business Model Canvas of Allergan, Plc is based on key activities such as research and development, manufacturing and distribution, marketing and sales, and strategic partnerships.
    • Competitors of Allergan, Plc include pharmaceutical companies such as Pfizer, Johnson & Johnson, and Novartis.

    SWOT Analysis of Allergan, Plc:

    • Strengths: Strong portfolio of products, global presence, and strong brand reputation.
    • Weaknesses: High dependence on a few key products, potential legal and regulatory challenges, and increasing competition.
    • Opportunities: Growing demand for healthcare products, potential for expansion into emerging markets, and advancements in technology.
    • Threats: Patent expirations, generic competition, pricing pressures, and stringent regulations.


    In conclusion, Allergan, Plc is a multinational pharmaceutical company owned by AbbVie Inc., which acquired Allergan in 2020. The mission statement of Allergan, Plc is to enhance the lives of patients worldwide by developing innovative and effective healthcare solutions.

    Allergan, Plc generates revenue through various avenues, primarily by manufacturing and selling prescription drugs, medical devices, and consumer healthcare products. Additionally, they earn income through licensing agreements and collaborations with other companies in the healthcare industry.

    The Business Model Canvas of Allergan, Plc outlines the key elements of their business strategy. It encompasses key activities such as research and development, manufacturing, marketing, and distribution. By focusing on these areas, Allergan, Plc aims to create value for its stakeholders and deliver high-quality products to patients.

    Allergan, Plc faces competition from several companies in the pharmaceutical and healthcare industry. Some notable competitors include Pfizer Inc., Johnson & Johnson, Novartis AG, and Merck & Co., Inc. These companies operate in similar market segments and strive to develop innovative solutions to address the needs of patients worldwide.

    Lastly, conducting a SWOT analysis of Allergan, Plc reveals its strengths, weaknesses, opportunities, and threats. Their strengths lie in their strong portfolio of products, diverse revenue streams, and global presence. However, they face challenges such as patent expirations and increasing regulatory scrutiny. Nevertheless, Allergan, Plc has significant opportunities for growth, particularly in emerging markets and through strategic partnerships.

    In conclusion, Allergan, Plc is a prominent player in the pharmaceutical industry, driven by its mission to improve patients' lives and fueled by its diverse revenue streams. Despite facing competition and challenges, the company's commitment to innovation and global presence positions it well for future success.


    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a company:

    1. Company websites: Start by visiting the official website of the company you are interested in. Some companies may publish their own SWOT analysis or provide information that can help you conduct your own analysis.

    2. Business news and financial websites: Websites like Bloomberg, Forbes, Reuters, and Yahoo Finance often provide detailed analysis and reports on companies, including SWOT analysis. Use the search function on these websites and look for articles or reports related to the company you are researching.

    3. Market research reports: Market research firms and agencies often publish reports that include SWOT analysis of companies. These reports may require a subscription or purchase, but they can provide comprehensive and up-to-date information.

    4. Business databases: Databases like Business Source Complete, ProQuest, or Factiva provide access to a wide range of business articles, reports, and publications. You can search for the company name or industry along with "SWOT analysis" to find relevant information.

    5. Online search engines: Conduct a simple web search using the company name along with "SWOT analysis." This may lead you to articles, blog posts, or academic papers that discuss or analyze the company's strengths, weaknesses, opportunities, and threats.

    6. Industry associations and trade publications: Check if any industry-specific associations or trade publications have published SWOT analysis on the company you are interested in. These sources often provide valuable insights and analysis specific to the industry.

    Remember that SWOT analyses may vary in quality, accuracy, and relevance, so it is important to evaluate multiple sources and cross-reference the information you find to form a well-rounded understanding of the company's position.

    What happened to Allergan?

    As of my knowledge cutoff in October 2021, Allergan is still an active company and a leading global pharmaceutical company. However, it underwent a significant acquisition and reorganization in recent years. In 2019, Allergan was acquired by AbbVie, an American biopharmaceutical company, in a deal worth approximately $63 billion. Following the acquisition, the combined entity operates under the name AbbVie, but Allergan's products and brand continue to exist within the larger company.

    What is a SWOT analysis in supply market analysis?

    A SWOT analysis in supply market analysis is a strategic tool used to assess the strengths, weaknesses, opportunities, and threats related to the supply market. It helps businesses evaluate the internal and external factors that may affect their supply chain and procurement activities.

    Here is a breakdown of each component in a SWOT analysis for supply market analysis:

    1. Strengths: These are the internal factors that give a competitive advantage to the business in the supply market. It could include aspects such as strong supplier relationships, efficient logistics, cost advantages, or unique capabilities.

    2. Weaknesses: These are the internal factors that put the business at a disadvantage in the supply market. It could include issues like high costs, limited supplier options, poor inventory management, or outdated technology.

    3. Opportunities: These are the external factors that could be leveraged to the business's advantage in the supply market. It could include emerging markets, new supplier partnerships, favorable regulations, or technological advancements.

    4. Threats: These are the external factors that pose challenges or risks to the business in the supply market. It could include factors like intense competition, economic downturns, changing customer demands, or supply chain disruptions.

    By conducting a SWOT analysis, businesses can identify their strengths and weaknesses, capitalize on opportunities, and mitigate threats. This analysis helps in developing strategies to enhance the procurement process, optimize the supply chain, and maximize competitiveness in the market.

    What is an assessment of the consultancy firms strengths and weaknesses better known as SWOT analysis also examining?

    In addition to analyzing the strengths, weaknesses, opportunities, and threats (SWOT) of a consultancy firm, a comprehensive SWOT analysis may also examine other aspects, such as:

    1. Reputation and Brand Image: Assessing the firm's reputation and brand perception in the market. This includes considering the firm's track record, client testimonials, and overall standing within the industry.

    2. Expertise and Skills: Evaluating the consultancy firm's areas of expertise, domain knowledge, and the skillset of its consultants. This helps determine the firm's ability to offer valuable insights and deliver effective solutions.

    3. Client Base and Relationships: Examining the firm's existing client base, the duration and strength of client relationships, and the level of client satisfaction. This provides insight into the firm's ability to attract and retain clients.

    4. Market Positioning: Analyzing how the firm differentiates itself from competitors and its positioning in the market. This involves understanding the firm's unique value proposition and how it captures market share.

    5. Financial Performance: Assessing the financial health and stability of the consultancy firm. This includes analyzing revenue growth, profitability, cash flow, and overall financial management.

    6. Innovation and Adaptability: Evaluating the firm's ability to innovate and adapt to changing market dynamics, emerging technologies, and evolving client needs. This helps determine the firm's potential for long-term success.

    7. Team Dynamics and Culture: Examining the firm's internal dynamics, culture, leadership, and employee satisfaction. This provides insights into the firm's ability to attract and retain top talent, foster collaboration, and maintain a positive work environment.

    8. Ethical Standards: Assessing the firm's commitment to ethical business practices, integrity, and compliance with industry regulations. This helps determine the firm's reputation and trustworthiness among clients and stakeholders.

    A comprehensive SWOT analysis incorporating these factors provides a holistic understanding of a consultancy firm's overall capabilities, competitive advantages, and potential areas for improvement.

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