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Company > Allegion: Business Model, SWOT Analysis, and Competitors 2023

Allegion: Business Model, SWOT Analysis, and Competitors 2023

Published: Feb 18, 2023

Inside This Article


    In this blog article, we will delve into an in-depth analysis of Allegion's business model, conducting a SWOT analysis and examining its competitors. Allegion is a global leader in security products and solutions, specializing in access control, door hardware, and electronic security systems. We will explore the strengths, weaknesses, opportunities, and threats that Allegion faces in the market and how these factors impact its overall performance. Additionally, we will identify and discuss key competitors in the industry to gain a comprehensive understanding of Allegion's competitive landscape.

    What You Will Learn:

    • Who owns Allegion and the importance of understanding the ownership structure of a company.
    • The mission statement of Allegion and the significance of a clear mission in guiding a company's actions and goals.
    • How Allegion makes money and the key revenue streams that contribute to its financial success.
    • An explanation of the Allegion Business Model Canvas, a framework that helps understand the various aspects of Allegion's business model.
    • The main competitors of Allegion and the competitive landscape in which the company operates.
    • An overview of Allegion's SWOT analysis, including its strengths, weaknesses, opportunities, and threats, to gain insight into the company's position in the market.

    Who owns Allegion?


    Allegion is a global leader in security products and solutions, specializing in door hardware, electronic security systems, and access control. Understanding the ownership structure of a company can provide valuable insight into its operations and strategic direction. In this section, we will delve into the question, "Who owns Allegion?"

    Allegion's Ownership Structure

    Allegion is a publicly traded company, meaning its ownership is dispersed among numerous shareholders who hold shares of its common stock. As of [insert date], Allegion's stock is listed on the New York Stock Exchange (NYSE) under the ticker symbol "ALLE."

    Major Shareholders

    While the ownership of Allegion is widely distributed, there are several major shareholders who hold significant stakes in the company. One notable shareholder is [insert shareholder name], which owns [insert percentage] of Allegion's outstanding shares. This influential stakeholder has been actively involved in shaping Allegion's strategic decisions and contributing to its long-term growth.

    Furthermore, institutional investors, such as mutual funds, pension funds, and asset management firms, collectively hold a substantial portion of Allegion's shares. These institutional investors often play a crucial role in influencing the company's direction through their active participation in corporate governance and voting on important matters.

    Key Executives and Board of Directors

    Another aspect of Allegion's ownership is the involvement of its key executives and board of directors. These individuals, who are responsible for overseeing the company's operations and making crucial decisions, often have significant personal holdings of Allegion's stock. Their ownership stakes align their interests with those of the shareholders, as they stand to benefit from the company's success in the form of increased stock value.


    Allegion's ownership structure is characterized by widespread ownership among public shareholders, with several major stakeholders holding significant stakes. The involvement of institutional investors, key executives, and the board of directors further contributes to the alignment of interests and the drive for the company's success. By understanding the ownership landscape, stakeholders can gain valuable insights into Allegion's corporate governance, decision-making processes, and strategic direction.

    What is the mission statement of Allegion?

    Allegion's Mission Statement

    Allegion is a global leader in security products and solutions, providing peace of mind to customers around the world. The company's mission statement is centered around its commitment to creating products and services that enhance security, safety, and convenience for its customers.

    Enhancing Security

    Allegion's primary goal is to enhance security measures for individuals, businesses, and institutions. The company aims to develop innovative and reliable security solutions that protect people and their assets, ensuring a safe and secure environment. By offering a wide range of high-quality products, including door hardware, electronic locks, access control systems, and more, Allegion strives to empower customers with the tools they need to safeguard their spaces.

    Promoting Safety

    In addition to enhancing security, Allegion prioritizes the promotion of safety in all aspects of its operations. The company's mission is to manufacture products that not only protect against unauthorized access but also ensure the well-being of individuals inside a building or facility. By investing in research and development, Allegion continually evolves its product offerings to adapt to emerging safety concerns and challenges.

    Providing Convenience

    Allegion understands the importance of convenience in security solutions. The company's mission statement also emphasizes the need to provide customers with user-friendly products that simplify their daily routines. By integrating technology and design, Allegion strives to create intuitive and accessible security systems that are easy to operate, enhancing the overall user experience. Whether it's a mobile-enabled access control system or a keyless entry solution, Allegion aims to make security convenient and hassle-free for its customers.

    Global Impact

    Allegion's mission extends beyond individual customers and businesses, as the company seeks to have a positive global impact. By building strong partnerships and collaborations, Allegion aims to contribute to the development of secure and sustainable communities worldwide. The company actively engages in initiatives that promote education, safety awareness, and environmental responsibility.

    Overall, Allegion's mission statement reflects its commitment to providing reliable security solutions that enhance safety, promote convenience, and have a positive impact on communities. Through continuous innovation and a customer-centric approach, Allegion strives to be a trusted leader in the security industry.

    How does Allegion make money?

    Introduction to Allegion

    Allegion is a global leader in security products and solutions, dedicated to keeping people safe and secure in their homes, workplaces, and beyond. With a strong focus on innovation and technology, Allegion offers a wide range of products, including locks, access control systems, door closers, and more. In this section, we will explore the various revenue streams that enable Allegion to generate profits and continue its mission of providing top-notch security solutions.

    Product Sales

    The primary source of revenue for Allegion is through the sale of its extensive portfolio of security products. These products cater to both residential and commercial markets, addressing the diverse needs of customers worldwide. From traditional mechanical locks to cutting-edge electronic access control systems, Allegion offers a comprehensive range of solutions designed to meet various security requirements.

    Allegion's product sales are fueled by its strong distribution network, which encompasses both direct sales and partnerships with distributors and dealers. Leveraging its global presence, the company is able to reach customers in over 130 countries, ensuring widespread availability of its products.

    Service and Maintenance Contracts

    In addition to product sales, Allegion generates revenue through service and maintenance contracts. These contracts typically involve providing ongoing support, maintenance, and monitoring services to customers who have installed Allegion's security systems. By offering these contracts, Allegion ensures that its customers receive timely assistance and continued functionality of their security solutions, thereby enhancing customer satisfaction and loyalty.

    Allegion's service and maintenance contracts often include features such as remote monitoring, system upgrades, and regular maintenance visits. These value-added services not only generate recurring revenue for the company but also contribute to the longevity and optimal performance of its security systems.

    Integration and Customization

    Allegion also generates revenue by offering integration and customization services to its customers. With the increasing demand for seamless security solutions, Allegion collaborates with other technology providers to integrate its products with complementary systems. This enables customers to create comprehensive security ecosystems that seamlessly work together.

    Moreover, Allegion's team of experts assists customers in customizing security solutions to meet specific requirements. This could involve tailoring access control systems, designing master key systems, or providing specialized solutions for unique applications. By offering integration and customization services, Allegion generates additional revenue while providing customers with personalized security solutions that perfectly fit their needs.


    Allegion's revenue streams encompass product sales, service and maintenance contracts, as well as integration and customization services. Through its broad range of security products, global distribution network, and commitment to customer support, Allegion has established itself as a leader in the security industry. By continuing to innovate and adapt to evolving security needs, Allegion is well-positioned to further expand its revenue streams and maintain its stronghold in the market.

    Allegion Business Model Canvas Explained

    What is a Business Model Canvas?

    A Business Model Canvas is a strategic management tool that provides a visual representation of a company's business model. It allows businesses to analyze and understand the various components of their operations, and how they interact with each other to create value for customers and generate revenue.

    Understanding Allegion's Business Model Canvas

    Allegion, a leading global provider of security products and solutions, utilizes the Business Model Canvas to outline its key activities, resources, value propositions, customer segments, revenue streams, and more. By examining Allegion's Business Model Canvas, we can gain insights into how the company operates and delivers value to its stakeholders.

    Key Activities

    Allegion's key activities revolve around the design, manufacture, and distribution of a wide range of security products. These activities include research and development to stay at the forefront of innovation, as well as strategic partnerships and collaborations to enhance their product offerings. Additionally, Allegion focuses on providing exceptional customer service, technical support, and training to ensure customer satisfaction.

    Key Resources

    Allegion's key resources consist of its manufacturing facilities, research and development centers, and distribution networks. These resources enable the company to efficiently produce and deliver its security products to customers worldwide. Moreover, Allegion's team of skilled employees and their expertise in the security industry are invaluable resources that contribute to the company's success.

    Value Propositions

    Allegion's value propositions center around providing high-quality security solutions that safeguard people and property. The company offers a wide range of products, including locks, access control systems, door hardware, and more, all designed to meet the specific needs and requirements of their customers. Allegion's emphasis on innovation, reliability, and ease of use ensures that their offerings provide maximum security and peace of mind.

    Customer Segments

    Allegion serves a diverse set of customer segments, ranging from residential and commercial customers to institutional and industrial clients. Their products cater to various industries, including education, healthcare, hospitality, government, and manufacturing. By understanding the unique needs of each customer segment, Allegion can tailor their offerings and provide customized solutions that address specific security challenges.

    Revenue Streams

    Allegion generates revenue through the sale of its security products, as well as the provision of associated services such as installation, maintenance, and support. The company's broad product portfolio and global presence allow them to generate revenue from both new sales and recurring business, as customers often require ongoing support and upgrades for their security systems.


    By examining Allegion's Business Model Canvas, we can gain a comprehensive understanding of how the company operates and creates value for its stakeholders. Their focus on innovation, customer satisfaction, and a diverse range of products and services enables Allegion to maintain its position as a leader in the security industry. Understanding the various components of Allegion's business model provides insights into their strategic approach and highlights the key factors contributing to their ongoing success.

    Which companies are the competitors of Allegion?

    Competitors of Allegion

    Allegion, a global leader in security products and solutions, faces competition from several notable companies in the industry. Here are some of Allegion's major competitors:

    1. ASSA ABLOY: As one of the largest manufacturers of locks and security systems worldwide, ASSA ABLOY is a direct competitor to Allegion. The company offers a comprehensive range of products, including mechanical and electromechanical locks, access control systems, and door hardware. With a strong global presence and a diverse product portfolio, ASSA ABLOY poses a significant challenge to Allegion's market position.

    2. Dormakaba: With a focus on providing innovative and sustainable access solutions, Dormakaba competes with Allegion in various market segments. The company offers products such as door hardware, electronic access control systems, and mobile access solutions. Dormakaba's commitment to technological advancements and customer-centric solutions makes it a formidable competitor for Allegion.

    3. Honeywell International: Honeywell, a multinational conglomerate, competes with Allegion in the security products and solutions market. Honeywell offers a wide range of security systems, including access control, video surveillance, and intrusion detection systems. With a strong emphasis on integrated solutions and advanced analytics, Honeywell's offerings often overlap with Allegion's product portfolio, creating competition in the market.

    4. Schlage: Schlage, a brand owned by Allegion, may seem contradictory as a competitor. However, within Allegion's own portfolio, Schlage competes with other product lines. Schlage offers a comprehensive range of mechanical and electronic locks, door hardware, and access control solutions. While Allegion benefits from having multiple brands under its umbrella, internal competition from Schlage and other brands is a reality.

    5. Stanley Black & Decker: Stanley Black & Decker is a diversified global provider of tools, security solutions, and industrial products. In the security segment, the company offers a wide array of products, including access control systems, video surveillance, and alarm systems. With a strong brand reputation and a broad product offering, Stanley Black & Decker poses a competitive threat to Allegion.

    It is worth mentioning that the security products and solutions market is highly competitive, with numerous players vying for market share. While Allegion has established itself as a leader in the industry, it must continuously innovate and adapt to stay ahead of its competitors.

    Allegion SWOT Analysis


    • Strong brand recognition: Allegion is a well-established brand in the security solutions industry, known for its high-quality products and services. This gives the company a competitive advantage and helps attract customers.

    • Diverse product portfolio: Allegion offers a wide range of security products, including locks, access control systems, door closers, and more. This diversity allows the company to cater to different customer needs and increases its revenue streams.

    • Global presence: Allegion operates in over 130 countries, giving it a significant global footprint. This helps the company tap into new markets and expand its customer base.

    • Technological innovation: Allegion invests in research and development to stay at the forefront of technological advancements in the security industry. This enables the company to develop innovative products and solutions, giving it a competitive edge.


    • Dependence on construction industry: A significant portion of Allegion's revenue comes from the construction industry, which is susceptible to economic downturns. This dependence exposes the company to the risks associated with the cyclical nature of the construction sector.

    • Limited customer base: Allegion primarily serves commercial and institutional customers, which limits its exposure to the residential market. This narrow customer base could potentially hinder the company's growth opportunities.

    • Intense competition: The security solutions industry is highly competitive, with many players in the market. Allegion faces competition from both established companies and new entrants, which puts pressure on its market share and profitability.


    • Increasing demand for smart security solutions: With the rise of smart homes and connected devices, there is a growing demand for security solutions that can be integrated into these systems. Allegion can capitalize on this trend by developing and marketing innovative smart security products.

    • Expansion into emerging markets: Allegion has the opportunity to expand its presence in emerging markets, where the demand for security solutions is on the rise. By establishing a strong foothold in these markets, the company can tap into new sources of revenue and increase its market share.

    • Acquisitions and partnerships: Allegion can explore strategic acquisitions and partnerships to enhance its product offerings and expand its customer base. By collaborating with other companies in the industry or acquiring complementary businesses, Allegion can strengthen its position in the market.


    • Economic uncertainty: Allegion is vulnerable to economic downturns, which can impact the construction industry and reduce the demand for its products. Economic volatility, changes in interest rates, and fluctuations in currency exchange rates pose risks to the company's financial performance.

    • Rapid technological advancements: The security solutions industry is evolving at a fast pace, driven by technological advancements. Allegion needs to keep up with these changes to remain competitive. Failure to adapt to emerging technologies could result in the company losing market share to more innovative competitors.

    • Regulatory compliance: The security industry is subject to various regulations and standards, which Allegion must comply with. Non-compliance can lead to legal and financial consequences, as well as damage the company's reputation.

    • Price pressure: Intense competition in the security solutions market can lead to price pressure. Allegion may need to lower its prices to remain competitive, which could impact its profit margins.

    Key Takeaways

    • Allegion is owned by various institutional investors, with no single majority owner.
    • The mission statement of Allegion is to keep people safe and secure where they live, work, and visit.
    • Allegion makes money by manufacturing and selling security products, including locks, door hardware, and access control systems.
    • The Allegion Business Model Canvas explains how the company creates value through key activities such as product development, manufacturing, marketing, and distribution.
    • Some of the competitors of Allegion include ASSA ABLOY, dormakaba, Stanley Black & Decker, and Honeywell International.
    • In terms of SWOT analysis, Allegion's strengths lie in its strong brand, innovative product portfolio, and global presence. Its weaknesses include dependence on the construction industry and potential vulnerability to economic downturns. Opportunities for Allegion include market expansion and technological advancements, while threats include intense competition and changing regulations.


    In conclusion, Allegion is a leading global provider of security products and solutions, specializing in door and access control systems. The company's mission is to keep people safe and secure where they live, work, and visit. With a wide range of innovative products and a strong focus on customer satisfaction, Allegion has established itself as a trusted brand in the industry.

    Allegion generates revenue through the sale of its products and services, which include mechanical and electronic locks, door closers, exit devices, and access control systems. The company has a diverse customer base, serving various sectors such as residential, commercial, and institutional.

    By examining Allegion's Business Model Canvas, we can see the key elements that contribute to its success. These include key activities such as research and development, manufacturing, and distribution, as well as key partnerships with distributors and technology providers. The company also emphasizes customer relationships and strives to provide excellent support and service.

    In terms of competition, Allegion faces competition from various companies in the security products and solutions industry. Some of its main competitors include Assa Abloy, dormakaba, and Stanley Black & Decker. These companies also offer a range of security products and solutions and compete for market share and customer loyalty.

    Lastly, conducting a SWOT analysis of Allegion reveals its strengths, weaknesses, opportunities, and threats. The company's strengths lie in its strong brand reputation, diverse product portfolio, and global presence. However, weaknesses include dependence on distributors and vulnerability to economic fluctuations. Opportunities for Allegion include technological advancements and expansion into new markets, while threats include intense competition and potential regulatory challenges.

    In summary, Allegion is a leading player in the security products and solutions industry, driven by its mission to keep people safe. With a solid business model, a diverse range of products, and a focus on customer satisfaction, Allegion is well-positioned for continued success in the market.


    What are the four 4 parts of SWOT analysis?

    The four parts of SWOT analysis are:

    1. Strengths: These are the internal factors that give an organization an advantage over its competitors. It includes the resources, capabilities, and positive attributes that contribute to the success of the organization.

    2. Weaknesses: These are the internal factors that put an organization at a disadvantage compared to its competitors. It includes the areas where the organization lacks resources, capabilities, or positive attributes, and may hinder its performance.

    3. Opportunities: These are the external factors that can be exploited by an organization to its advantage. It includes market trends, new technologies, changes in regulations, or any other external factors that can create new growth prospects for the organization.

    4. Threats: These are the external factors that can negatively impact an organization's performance. It includes competition, changing market conditions, economic downturns, or any other external factors that can pose challenges or risks to the organization.

    What are 4 examples of threats in SWOT analysis?

    1. Increased competition: The presence of new or stronger competitors in the market can pose a threat to a company's market share and profitability.

    2. Changing consumer preferences: Shifts in consumer tastes and preferences can make a company's products or services less desirable, leading to decreased demand and potential loss of market share.

    3. Economic downturn: A recession or economic crisis can negatively impact a company's sales and revenue, as consumers reduce their spending on non-essential items.

    4. Technological advancements: Rapid advancements in technology can render a company's products or services obsolete, forcing them to adapt or risk becoming irrelevant in the market.

    What is SWOT analysis and examples?

    SWOT analysis is a strategic planning technique used to evaluate the strengths, weaknesses, opportunities, and threats of a business or organization. It helps in identifying internal factors (strengths and weaknesses) and external factors (opportunities and threats) that can impact the success of a company. Here are some examples of each component:

    1. Strengths:
    • Strong brand reputation
    • Skilled and experienced workforce
    • High-quality products/services
    • Efficient supply chain management
    • Strong financial position
    1. Weaknesses:
    • Lack of brand recognition
    • Limited product range
    • Insufficient market research
    • Poor customer service
    • Inadequate technological infrastructure
    1. Opportunities:
    • Emerging markets or industries
    • Expansion into new geographical locations
    • Growing demand for a specific product/service
    • Technological advancements
    • Strategic partnerships and collaborations
    1. Threats:
    • Intense competition
    • Economic recession or market downturns
    • Changes in government regulations
    • Rapidly evolving technology
    • Substitute products/services

    These examples demonstrate how a SWOT analysis can help businesses identify areas where they excel, areas where they need improvement, potential growth opportunities, and potential threats that may hinder their progress.

    What is the SWOT analysis theory?

    The SWOT analysis theory is a framework used to evaluate the internal strengths and weaknesses, as well as the external opportunities and threats, of an individual, organization, or project. It is a strategic planning tool that helps in understanding the current situation and making informed decisions for future actions.

    The acronym SWOT stands for:

    • Strengths: Internal factors that give an advantage over others, such as unique resources, skills, or capabilities.
    • Weaknesses: Internal factors that put an individual or organization at a disadvantage, such as lack of expertise, limited resources, or poor infrastructure.
    • Opportunities: External factors that can be exploited to achieve goals or gain a competitive edge, such as emerging markets, technological advancements, or changing consumer trends.
    • Threats: External factors that may hinder progress or pose risks, such as competition, economic downturns, regulatory changes, or shifting customer preferences.

    The SWOT analysis theory involves identifying and analyzing these four aspects to understand the current situation, assess potential risks and opportunities, and formulate strategies accordingly. The analysis helps in maximizing strengths, minimizing weaknesses, capitalizing on opportunities, and mitigating threats. It offers a comprehensive overview and assists in making informed decisions for strategic planning, marketing, project management, or personal development.

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