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Company > Allegheny Technologies Inc: Business Model, SWOT Analysis, and Competitors 2023

Allegheny Technologies Inc: Business Model, SWOT Analysis, and Competitors 2023

Published: Mar 29, 2023

Inside This Article


    This blog article provides a comprehensive analysis of Allegheny Technologies Inc (ATI), a leading global manufacturer of specialty materials and components. The article explores ATI's business model, highlighting its core competencies and key revenue streams. Additionally, a SWOT analysis is conducted to evaluate the company's strengths, weaknesses, opportunities, and threats. Furthermore, the article examines ATI's main competitors in the industry and their potential impact on ATI's market position. Overall, this analysis aims to provide valuable insights into ATI's business strategy and its future prospects in the year 2023.

    What You Will Learn:

    • Who owns Allegheny Technologies Inc and the significance of their ownership
    • The mission statement of Allegheny Technologies Inc and its impact on their business operations
    • How Allegheny Technologies Inc generates revenue and the key factors contributing to their financial success
    • An in-depth explanation of Allegheny Technologies Inc's Business Model Canvas and its role in their overall business strategy
    • The major competitors of Allegheny Technologies Inc and an analysis of their competitive landscape
    • An overview of Allegheny Technologies Inc's SWOT Analysis, including their strengths, weaknesses, opportunities, and threats.

    Who owns Allegheny Technologies Inc?

    Institutional Ownership

    When it comes to determining ownership of a publicly traded company like Allegheny Technologies Inc. (ATI), institutional ownership plays a significant role. Institutional investors, such as mutual funds, pension funds, and other large financial institutions, often hold substantial stakes in companies. These institutions have the resources and expertise to conduct thorough analysis and make informed investment decisions.

    As of the latest available data, institutional investors own a significant portion of ATI's outstanding shares. This indicates that large financial players have confidence in the company's future prospects and potential for growth. Institutional ownership can provide stability to a company's stock price and overall market value.

    Some of the major institutional investors that own shares in ATI include BlackRock Inc., Vanguard Group, and State Street Corporation. These institutions, along with others, collectively hold a substantial percentage of the company's outstanding shares. Their investment decisions can significantly impact ATI's stock performance.

    Insider Ownership

    Insider ownership refers to the shares held by individuals directly involved with the company, such as executives, directors, and employees. Insider ownership can be an important factor to consider as it reflects the level of commitment and belief in the company's success from those with intimate knowledge of its operations.

    As of the latest filings, insider ownership in ATI is relatively low compared to institutional ownership. This suggests that while insiders have confidence in the company, they may not hold a significant stake in the company's overall ownership. However, it is worth noting that insider ownership can fluctuate over time, as executives and employees may periodically buy or sell their shares.

    Retail Ownership

    Retail investors, also known as individual investors, play a crucial role in the ownership of Allegheny Technologies Inc. These are everyday investors who buy and sell shares through brokerage accounts, retirement accounts, or other investment platforms. Retail ownership can provide valuable insights into the sentiment of individual investors towards the company.

    While specific data on retail ownership is not readily available, it is safe to assume that a portion of ATI's outstanding shares is owned by retail investors. The level of retail ownership can vary depending on factors such as the company's market reputation, financial performance, and overall investor sentiment.

    It is important to note that institutional, insider, and retail ownership can change over time as investors adjust their portfolios based on market conditions and individual investment strategies. Monitoring ownership trends can provide valuable insights into the market perception of Allegheny Technologies Inc. and its potential for future success.

    What is the mission statement of Allegheny Technologies Inc?

    The Mission Statement of Allegheny Technologies Inc: Driving Innovation and Creating Value

    Allegheny Technologies Inc (ATI) is a leading global manufacturer of advanced specialty materials and complex components. Established over 90 years ago, the company has built a reputation for its commitment to excellence and innovation in various industries, including aerospace, defense, oil and gas, and electrical energy.

    ATI's mission statement reflects its dedication to driving innovation and creating value for its stakeholders. The company aims to be a trusted partner and supplier of choice, delivering superior products and solutions that meet the evolving needs of its customers.

    One key aspect of ATI's mission is to foster a culture of innovation. The company recognizes that in order to stay ahead in a competitive market, it must constantly explore new ideas, technologies, and processes. By encouraging creativity and collaboration, ATI aims to develop cutting-edge materials and components that can revolutionize industries and drive progress.

    Moreover, ATI's mission statement emphasizes the creation of value. The company strives to deliver exceptional products and services that not only meet customer requirements but also provide tangible benefits. By focusing on value creation, ATI aims to establish long-term relationships with customers and generate sustainable growth for its shareholders.

    ATI's commitment to sustainability is also reflected in its mission statement. The company recognizes the importance of environmental and social responsibility in today's world. It aims to develop and manufacture materials and components in a manner that minimizes environmental impact and enhances the well-being of communities where it operates.

    In summary, the mission statement of Allegheny Technologies Inc encapsulates its core values of driving innovation, creating value, and promoting sustainability. By adhering to these principles, the company aims to maintain its position as a global leader in advanced specialty materials and complex components, while contributing positively to society and the environment.

    How does Allegheny Technologies Inc make money?

    Overview of Allegheny Technologies Inc

    Allegheny Technologies Inc (ATI) is a globally recognized leader in the production of specialty materials and components. The company operates across various industries, including aerospace and defense, oil and gas, electrical energy, and medical. With a diverse product portfolio, ATI offers high-performance materials, such as titanium, nickel-based alloys, stainless and specialty steels, and zirconium.

    Revenue Streams

    1. Material Sales

    ATI generates a significant portion of its revenue through the sale of specialty materials. These materials are used in critical applications where performance, durability, and reliability are of utmost importance. The company supplies its products to a wide range of customers, including original equipment manufacturers (OEMs), fabricators, and distributors. The aerospace industry is a major customer, as ATI's materials are extensively used in the production of aircraft engines, structural components, and landing gear systems. Additionally, ATI's materials find applications in the medical field, where they are used in surgical implants and instruments.

    2. Component Manufacturing

    In addition to material sales, ATI provides value-added services by manufacturing components using its specialty materials. By leveraging its expertise in metallurgy and advanced manufacturing techniques, the company produces complex and high-performance components. These components are used in critical applications across various industries, including defense, energy, and automotive. ATI's component manufacturing segment contributes to its overall revenue by offering customers a complete solution, combining both materials and finished products.

    3. Research and Development

    ATI has a strong focus on research and development (R&D) to drive innovation and maintain a competitive edge. The company invests significant resources into developing new materials, improving existing ones, and enhancing manufacturing processes. By continuously innovating, ATI can introduce novel products and solutions to meet evolving industry demands. Revenue is indirectly generated through R&D efforts by attracting customers with cutting-edge materials and technologies.

    4. Supply Chain Services

    ATI also generates revenue through its supply chain services, which involve managing and optimizing the flow of materials and components for customers. The company offers services such as inventory management, logistics, and just-in-time delivery. By streamlining the supply chain, ATI helps customers reduce costs, improve efficiency, and enhance their overall operations. These services generate additional revenue for the company and foster long-term partnerships with customers.


    Allegheny Technologies Inc primarily generates revenue through material sales and component manufacturing. Its diverse product portfolio and expertise in specialty materials enable the company to serve various industries. Additionally, ATI's focus on R&D and supply chain services contribute to its revenue stream. By continually innovating and providing comprehensive solutions, ATI remains a leader in the specialty materials industry.

    Allegheny Technologies Inc Business Model Canvas Explained


    In this section, we will delve into the details of Allegheny Technologies Inc's business model canvas and explore how it contributes to the company's success. The business model canvas is a strategic management tool that provides a holistic view of a company's operations, value proposition, customer segments, revenue streams, and key partnerships. By analyzing Allegheny Technologies Inc's business model canvas, we can gain insights into the company's unique approach to creating and delivering value to its customers.

    Key Partnerships

    One essential aspect of Allegheny Technologies Inc's business model canvas is its key partnerships. The company recognizes the significance of collaborating with strategic partners to enhance its capabilities, expand its market reach, and leverage complementary expertise. These partnerships play a crucial role in Allegheny Technologies Inc's ability to deliver high-quality products and services to its customers.

    Allegheny Technologies Inc has established partnerships with various entities, including suppliers, distributors, research institutions, and industry associations. By collaborating with suppliers, the company ensures a reliable and cost-effective supply chain for the raw materials required in its manufacturing processes. These partnerships help Allegheny Technologies Inc maintain consistent product quality and meet customer demand.

    Additionally, the company collaborates with distributors to effectively reach its target markets. These partnerships enable Allegheny Technologies Inc to leverage the distribution networks of its partners, ensuring that its products are readily available to customers worldwide. By partnering with distributors, the company can focus on its core competencies while benefiting from the expertise and market knowledge of its partners.

    Furthermore, Allegheny Technologies Inc actively engages with research institutions and industry associations to drive innovation and stay at the forefront of technological advancements. These partnerships facilitate knowledge exchange, collaborative research, and the development of cutting-edge products and solutions. By aligning with leading research institutions and industry associations, Allegheny Technologies Inc can enhance its competitiveness in the market and better serve its customers' evolving needs.

    Key Activities

    Another vital component of Allegheny Technologies Inc's business model canvas is its key activities. These activities encompass the core operations that the company performs to create, deliver, and maintain value for its customers. Understanding these key activities provides insights into Allegheny Technologies Inc's operational efficiency and competitive advantage.

    One of Allegheny Technologies Inc's key activities is its advanced manufacturing capabilities. The company leverages state-of-the-art manufacturing technologies and processes to produce high-quality specialty materials and components. This allows Allegheny Technologies Inc to meet the stringent requirements of its customers, who often operate in demanding industries such as aerospace, defense, and oil and gas.

    Additionally, Allegheny Technologies Inc places significant emphasis on research and development (R&D) activities. The company invests in R&D to continuously innovate and develop new materials, alloys, and manufacturing techniques. This focus on R&D enables Allegheny Technologies Inc to stay ahead of its competitors and deliver cutting-edge solutions that address the evolving needs of its customers.

    Furthermore, Allegheny Technologies Inc's key activities include quality control and assurance processes. The company places a strong emphasis on maintaining the highest standards of quality across its operations. Rigorous quality control measures are implemented at every stage of the manufacturing process to ensure that the final products meet or exceed customer expectations. This commitment to quality has earned Allegheny Technologies Inc a reputation for reliability and excellence in the industry.


    Allegheny Technologies Inc's business model canvas provides a comprehensive overview of the company's strategic approach to creating value for its customers. By building key partnerships and focusing on core activities such as advanced manufacturing, R&D, and quality control, Allegheny Technologies Inc has established itself as a leader in the specialty materials and components industry. Understanding the intricacies of the company's business model canvas helps us appreciate the factors contributing to its success and sets the foundation for further analysis of its competitive advantage.

    Which companies are the competitors of Allegheny Technologies Inc?

    Overview of Allegheny Technologies Inc.

    Allegheny Technologies Inc. (ATI) is a global manufacturer of advanced specialty materials and complex components. The company operates in two business segments: High-Performance Materials & Components (HPMC) and Flat-Rolled Products (FRP). With a diverse portfolio of products, ATI serves various industries such as aerospace, defense, energy, and medical.

    Competitors of Allegheny Technologies Inc.

    ATI faces competition from several companies operating in the same industry. These competitors offer similar products and services, targeting similar customer segments. Some of the notable competitors of Allegheny Technologies Inc. include:

    1. Carpenter Technology Corporation

    Carpenter Technology Corporation is a leading producer and distributor of specialty alloys, including stainless steels, titanium alloys, and superalloys. The company serves industries such as aerospace, automotive, energy, and medical. Carpenter Technology Corporation focuses on providing innovative solutions and collaborating with customers to meet their specific material requirements.

    2. Precision Castparts Corp. (PCC)

    Precision Castparts Corp. is a global manufacturer of complex metal components and products for various industries, including aerospace, power generation, and industrial markets. The company specializes in investment castings, forgings, and fasteners. With its wide range of capabilities, PCC competes with ATI in supplying critical components to the aerospace industry.

    3. Haynes International Inc.

    Haynes International Inc. is a leading producer of high-performance nickel- and cobalt-based alloys, primarily serving industries such as aerospace, chemical processing, and industrial gas turbines. The company focuses on delivering advanced materials that can withstand extreme conditions and offer superior performance. Haynes International Inc. competes with ATI in providing specialty alloys for critical applications.

    4. Aperam SA

    Aperam SA is a global stainless, electrical, and specialty steel producer. The company offers a wide range of stainless steel grades, electrical steels, and specialty alloys. Aperam serves various industries, including automotive, construction, and energy. With its diverse product portfolio, Aperam competes with ATI in the stainless steel market segment.

    5. Reliance Steel & Aluminum Co.

    Reliance Steel & Aluminum Co. is one of the largest metals service center companies in North America. The company provides a comprehensive range of metals and services to customers across various industries, including aerospace, energy, and manufacturing. Reliance Steel & Aluminum Co. competes with ATI in the distribution of materials and components.


    As a global manufacturer of advanced specialty materials and components, Allegheny Technologies Inc. faces competition from several prominent companies in the industry. Carpenter Technology Corporation, Precision Castparts Corp., Haynes International Inc., Aperam SA, and Reliance Steel & Aluminum Co. are among the key competitors of ATI. These companies offer similar products and services, targeting similar customer segments in industries such as aerospace, energy, and automotive. In this competitive landscape, ATI strives to differentiate itself through its innovative solutions, customer collaborations, and diverse product portfolio.

    Allegheny Technologies Inc SWOT Analysis


    • Established brand: Allegheny Technologies Inc (ATI) has a strong reputation in the industry, with over 50 years of experience in the manufacturing and distribution of specialty materials.
    • Diverse product portfolio: ATI offers a wide range of products, including specialty metals, precision forgings, and engineered components. This diversification helps the company mitigate risks and cater to various market demands.
    • Global presence: ATI operates in multiple countries, allowing it to tap into different markets and benefit from global economic growth. This also helps the company reduce dependence on a single market and diversify its revenue streams.
    • Strong financial position: The company has a healthy balance sheet and a strong cash flow, enabling it to invest in research and development, expand its production capabilities, and pursue strategic acquisitions.


    • Dependence on the aerospace industry: ATI relies heavily on the aerospace sector for a significant portion of its revenue. Any downturn or instability in the aerospace industry could negatively impact the company's financial performance.
    • High fixed costs: ATI's operations require substantial capital investments in manufacturing facilities and equipment. This creates a challenge for the company to adjust its costs during periods of low demand or economic downturns.
    • Limited customer base: The company's customer base is relatively concentrated, with a few major customers accounting for a significant portion of its sales. This dependency on a few key customers exposes ATI to the risk of losing business if any of these customers switch to competitors or face financial difficulties.


    • Growing demand for specialty metals: The increasing use of specialty metals in industries such as automotive, defense, and energy provides opportunities for ATI to expand its customer base and generate additional revenue.
    • Technological advancements: Advancements in materials science and manufacturing technologies present opportunities for ATI to develop innovative products and gain a competitive edge in the market.
    • Strategic partnerships and acquisitions: ATI can explore partnerships with other companies or strategic acquisitions to strengthen its market position, expand its product offerings, and penetrate new markets.


    • Intense competition: ATI operates in a highly competitive market, facing competition from both domestic and international players. Price competition and the ability to offer high-quality products are key factors that can affect the company's market share and profitability.
    • Fluctuating raw material prices: The cost of raw materials, such as titanium, nickel, and steel, can experience significant fluctuations. These price fluctuations can impact ATI's profitability and increase its production costs.
    • Economic downturns: A global economic downturn or recession can lead to reduced demand for ATI's products, affecting its sales and financial performance.

    Key Takeaways

    • Allegheny Technologies Inc is a publicly traded company, meaning its ownership is distributed among individual and institutional investors who hold shares in the company.
    • The mission statement of Allegheny Technologies Inc is to be a global leader in the production of specialty materials and components, focusing on advanced technologies and innovation.
    • Allegheny Technologies Inc generates revenue through the manufacture and sale of specialty materials and components for various industries, including aerospace, defense, oil and gas, and electrical energy.
    • The Business Model Canvas of Allegheny Technologies Inc encompasses key elements such as key partners, key activities, value proposition, customer segments, channels, customer relationships, revenue streams, and cost structure.
    • Competitors of Allegheny Technologies Inc include companies such as Carpenter Technology Corporation, Haynes International Inc, and Precision Castparts Corp. A SWOT analysis of Allegheny Technologies Inc reveals its strengths, weaknesses, opportunities, and threats in the market.


    In conclusion, Allegheny Technologies Inc (ATI) is a global leader in the specialty metals industry. The ownership of the company is widely distributed among institutional investors, with no single majority shareholder.

    ATI's mission statement revolves around delivering innovative solutions and creating value for its customers, employees, and shareholders. The company aims to be the supplier of choice for advanced materials and components, providing superior quality and customer service.

    ATI generates its revenue through various business segments, including High-Performance Materials & Components, Flat Rolled Products, and Engineered Products & Solutions. The company's diverse product portfolio allows it to serve a wide range of industries such as aerospace, defense, energy, and medical.

    Analyzing ATI's business model canvas, it is evident that the company focuses on key activities such as research and development, manufacturing, and distribution. By leveraging its core competencies and strategic partnerships, ATI is able to create value for its stakeholders and maintain a competitive edge in the market.

    As for competitors, ATI faces competition from companies like Carpenter Technology Corporation, Haynes International Inc, and Precision Castparts Corp. These companies operate in similar sectors and offer comparable products and services, posing challenges to ATI's market share and profitability.

    Finally, conducting a SWOT analysis of Allegheny Technologies Inc revealed its strengths in technological expertise, global presence, and diversified product offerings. However, the company also faces weaknesses such as high operational costs and dependence on a few key customers. Opportunities lie in the growing demand for specialty metals, while threats include intense competition and economic uncertainties.

    Overall, Allegheny Technologies Inc has established itself as a leading player in the specialty metals industry, driven by its mission to provide innovative solutions and create value for its stakeholders. With a strong business model and a focus on continuous improvement, ATI is well-positioned to navigate the challenges and capitalize on opportunities in the market.


    What is a SWOT analysis for a technology company?

    A SWOT analysis for a technology company involves assessing its internal strengths and weaknesses, as well as external opportunities and threats. Here is an example of a SWOT analysis for a technology company:


    1. Innovative products and services: The company offers cutting-edge technology solutions that are ahead of the competition.
    2. Strong research and development capabilities: The company invests heavily in R&D to continuously improve its products and stay at the forefront of technological advancements.
    3. Skilled workforce: The company has a team of highly skilled and knowledgeable employees who contribute to its technological expertise.
    4. Strong brand reputation: The company has established a positive brand image and is trusted by customers for its high-quality and reliable technology solutions.


    1. Limited market share: The company may have a smaller market share compared to its competitors, impacting its revenue and growth potential.
    2. Dependence on a few key products: The company's success heavily relies on a few flagship products, making it vulnerable to market fluctuations and changes in customer preferences.
    3. High production costs: The cost of developing and manufacturing technology products can be significant, impacting the company's profitability.


    1. Market expansion: The company can explore new markets or expand its presence in existing markets to increase its customer base.
    2. Strategic partnerships: Collaborating with other technology companies or forming strategic alliances can help the company access new technologies, markets, or distribution channels.
    3. Growing demand for technology solutions: The increasing reliance on technology across industries presents an opportunity for the company to offer its products and services to a broader range of customers.


    1. Intense competition: The technology industry is highly competitive, with numerous players vying for market share, which can pose a threat to the company's growth and profitability.
    2. Rapid technological advancements: The fast-paced nature of technology can make products obsolete quickly, requiring the company to constantly innovate and adapt.
    3. Cybersecurity threats: As technology becomes more prevalent, the risk of cyber attacks and data breaches increases, highlighting the need for robust security measures to protect the company and its customers.

    This SWOT analysis provides an overview of the internal and external factors that can impact the performance and strategic decision-making of a technology company.

    Where can I find a SWOT analysis?

    There are several places where you can find SWOT analyses:

    1. Company websites: Many companies publish SWOT analyses on their websites, especially in their annual reports or investor presentations.

    2. Business databases: Business databases like Hoovers, Bloomberg, and MarketLine provide SWOT analyses for various companies and industries. These databases usually require a subscription or access through a library.

    3. Industry reports: Industry research reports from market research companies such as IBISWorld, Statista, and Research and Markets often include SWOT analyses for specific industries.

    4. Academic journals: Some academic journals in the fields of business, marketing, and strategy may publish SWOT analyses as part of their research articles.

    5. Management consulting firms: Management consulting firms like McKinsey, Boston Consulting Group, and Deloitte sometimes publish industry reports or whitepapers that include SWOT analyses.

    6. Government reports: Government agencies often publish SWOT analyses for specific sectors or industries as part of their economic reports.

    7. Online search: You can find SWOT analyses by conducting a simple internet search. Many websites, blogs, and forums may have SWOT analyses available for different companies or industries.

    Remember that SWOT analyses should be used as a tool for information and analysis, but it is essential to critically evaluate the sources and consider multiple perspectives.

    What is SWOT analysis in green technology?

    SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats associated with a particular business or industry. In the context of green technology, SWOT analysis can help assess the current and potential state of the industry, as well as identify areas for growth and improvement. Some elements of SWOT analysis in green technology may include:

    1. Strengths:
    • Renewable energy sources: Green technology benefits from the availability of renewable energy sources like solar, wind, hydro, and geothermal power.
    • Environmental benefits: Green technology helps reduce greenhouse gas emissions, air pollution, and dependence on fossil fuels.
    • Innovation and research: The industry is driven by continuous innovation and research to develop new and improved green technologies.
    • Government support: Many governments provide incentives and subsidies to promote the adoption of green technologies.
    1. Weaknesses:
    • High costs: Green technologies often require significant upfront investments, making them less affordable for some individuals and businesses.
    • Limited infrastructure: The infrastructure required to support widespread adoption of green technologies, such as charging stations for electric vehicles or renewable energy grids, may be lacking in some areas.
    • Limited awareness: Lack of awareness and understanding about green technologies can hinder their adoption.
    1. Opportunities:
    • Market growth: The global green technology market is expected to grow significantly as governments and businesses increasingly prioritize sustainability.
    • Public demand: Growing public concern for the environment and climate change creates opportunities for green technology companies.
    • Collaboration: Partnerships and collaborations with other industries, such as construction or transportation, can lead to the integration of green technologies into various sectors.
    • Policy changes: Favorable government policies, such as increased regulations on carbon emissions or incentives for renewable energy, can create opportunities for green technology companies.
    1. Threats:
    • Competition: As the green technology market expands, competition among companies may intensify.
    • Technological advancements: Rapid advancements in technology could make current green technologies obsolete.
    • Economic factors: Economic downturns or fluctuations in energy prices can impact the adoption and investment in green technologies.
    • Political and regulatory risks: Changes in government policies or regulations can influence the viability and profitability of green technology initiatives.

    By analyzing these factors, SWOT analysis helps stakeholders in the green technology sector to understand the industry's current position and make informed decisions about future strategies and actions.

    How to do a SWOT analysis for a company?

    To perform a SWOT analysis for a company, follow these steps:

    1. Identify the objective: Determine the purpose of conducting the analysis. Are you analyzing the company as a whole or a specific product/service?

    2. Gather information: Collect relevant data about the company and its industry. This can include financial statements, market research reports, customer feedback, employee feedback, and competitor analysis.

    3. Identify strengths: Evaluate the company's internal factors that give it a competitive advantage. This can include factors like a strong brand reputation, dedicated employees, proprietary technology, or efficient processes.

    4. Identify weaknesses: Determine the internal factors that may put the company at a disadvantage. This can include factors like outdated technology, lack of skilled workforce, poor customer service, or limited resources.

    5. Identify opportunities: Analyze external factors in the market or industry that could be advantageous for the company. This can include emerging trends, changes in consumer behavior, new market segments, or technological advancements.

    6. Identify threats: Evaluate external factors that could potentially harm the company's performance. This can include factors like intense competition, economic downturns, legal/regulatory changes, or shifts in consumer preferences.

    7. Analyze and prioritize: Review the identified strengths, weaknesses, opportunities, and threats. Assess the impact and likelihood of each factor and prioritize them based on their significance to the company's objectives.

    8. Develop strategies: Based on the SWOT analysis, develop strategies to capitalize on strengths, minimize weaknesses, seize opportunities, and mitigate threats. These strategies can include market expansion, product innovation, cost-cutting measures, or talent acquisition.

    9. Monitor and review: Continuously monitor the internal and external environment to ensure the SWOT analysis remains relevant. Regularly review and update strategies to adapt to changing circumstances and maximize the company's performance.

    Remember, a SWOT analysis should be objective and unbiased, focusing on gathering accurate information and providing valuable insights to make informed business decisions.

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