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Company > Alithya Group Inc: Business Model, SWOT Analysis, and Competitors 2023

Alithya Group Inc: Business Model, SWOT Analysis, and Competitors 2023

Published: Feb 27, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of Alithya Group Inc, a prominent company in the technology consulting and digital transformation industry. By examining their business model, we will gain insights into their strategies and operations that have contributed to their success. Additionally, conducting a SWOT analysis will help us identify their strengths, weaknesses, opportunities, and threats. Finally, we will explore the competitive landscape to understand the key players in the market and how Alithya Group Inc stands against them in the year 2023.

    What You Will Learn:

    • Who owns Alithya Group Inc and the significance of their ownership in the company.
    • The mission statement of Alithya Group Inc and how it guides their business operations.
    • How Alithya Group Inc generates revenue and sustains its financial growth.
    • An in-depth understanding of Alithya Group Inc's business model canvas and how it contributes to their success.
    • An exploration of the competitors in the industry and how Alithya Group Inc differentiates itself.
    • A comprehensive SWOT analysis of Alithya Group Inc, highlighting their strengths, weaknesses, opportunities, and threats.

    Who owns Alithya Group Inc?

    Major shareholders

    As of the latest available information, Alithya Group Inc. (TSX: ALYA) has a diverse shareholder base, with a mix of institutional investors and individual shareholders. Let's take a closer look at some of the major shareholders of the company.

    1. Caisse de dépôt et placement du Québec (CDPQ)

    One of the largest institutional investors in Alithya Group Inc. is Caisse de dépôt et placement du Québec (CDPQ). CDPQ is a prominent Canadian pension fund manager that manages funds primarily for public and parapublic pension and insurance plans. They hold a significant stake in Alithya Group Inc., reflecting their confidence in the company's growth potential.

    2. Fonds de solidarité FTQ

    Fonds de solidarité FTQ is another major institutional investor in Alithya Group Inc. It is a development capital investment fund created by the Fédération des travailleurs et travailleuses du Québec (FTQ), one of the largest labor federations in Quebec. Fonds de solidarité FTQ aims to support the growth of Quebec's economy by investing in promising local businesses. Their investment in Alithya Group Inc. shows their commitment to fostering the development of the province's technology sector.

    3. Individual shareholders

    Apart from institutional investors, Alithya Group Inc. also has a significant number of individual shareholders. These shareholders include company executives, employees, and retail investors who believe in the company's long-term prospects. Owning shares in Alithya Group Inc. not only gives these individuals a stake in the company's success but also aligns their interests with the company's growth trajectory.

    Insider ownership

    Insider ownership refers to the percentage of a company's shares held by individuals or entities related to the company, such as executives, directors, and major shareholders. As of the latest disclosure, Alithya Group Inc. has a considerable insider ownership, which can be seen as a positive indicator of confidence in the company's future performance.


    The ownership of Alithya Group Inc. is comprised of a diverse mix of institutional investors, including Caisse de dépôt et placement du Québec (CDPQ) and Fonds de solidarité FTQ, as well as individual shareholders. This broad ownership base reflects the company's attractiveness to both institutional and retail investors. Additionally, the significant insider ownership further underlines the confidence insiders have in the company's growth prospects. Overall, Alithya Group Inc.'s ownership structure suggests a strong foundation of support and belief in the company's ability to thrive in the technology sector.

    What is the mission statement of Alithya Group Inc?

    Alithya Group Inc: Empowering Clients through Innovation and Expertise

    Alithya Group Inc, a leading digital strategy and technology consulting company, has a clear and concise mission statement that guides its operations and defines its purpose. The mission statement of Alithya Group Inc is to empower clients through innovation and expertise.

    At the core of Alithya's mission is the commitment to provide clients with the tools and knowledge they need to succeed in the rapidly evolving digital landscape. By harnessing the power of innovation and leveraging their deep expertise, Alithya aims to enable their clients to adapt, grow, and thrive in a world driven by digital transformation.

    Alithya understands that every client is unique, with specific challenges and goals. Therefore, their mission is not only to deliver cutting-edge solutions but also to tailor those solutions to the individual needs of each client. Alithya's team of talented professionals works closely with clients to understand their business objectives, identify opportunities for growth, and develop customized strategies and solutions.

    Furthermore, Alithya believes in the power of collaboration and partnership. Their mission is not simply to provide services to clients but to work alongside them as trusted advisors and partners. By building strong relationships and fostering open communication, Alithya ensures that their clients are actively involved in the decision-making process and have a sense of ownership and control over the solutions implemented.

    In summary, the mission statement of Alithya Group Inc encapsulates their commitment to empower clients through innovation and expertise. By delivering tailored solutions, fostering collaboration, and staying at the forefront of technological advancements, Alithya strives to be the trusted partner that helps clients navigate the complexities of the digital era and achieve their business objectives.

    How does Alithya Group Inc make money?

    Consulting Services

    One of the primary ways that Alithya Group Inc generates revenue is through its consulting services. The company offers a wide range of consulting solutions to help organizations address their business challenges and achieve their goals. This includes providing strategic advice, implementing technology solutions, and optimizing business processes.

    Alithya's consulting services are tailored to meet the specific needs of each client, with a focus on delivering value and driving measurable results. The company's team of experts works closely with clients to understand their unique requirements and develop customized solutions that address their most pressing issues.

    By offering consulting services, Alithya is able to leverage its deep industry knowledge and expertise to help organizations improve their operations, increase efficiency, and drive innovation. This not only benefits clients by enabling them to stay competitive in today's rapidly evolving business landscape but also allows Alithya to generate revenue and build long-term partnerships with its clients.

    Managed Services

    In addition to consulting services, Alithya Group Inc also generates revenue through its managed services offerings. These services involve taking on the responsibility of managing and operating specific business functions or processes on behalf of clients.

    Alithya's managed services encompass a wide range of areas, including IT infrastructure management, application support and maintenance, help desk support, and business process outsourcing. By offering these services, the company allows clients to focus on their core business activities while benefiting from Alithya's expertise and experience in managing and optimizing these functions.

    The revenue generated from managed services is typically based on a recurring fee structure, where clients pay a regular fee for the ongoing management and support provided by Alithya. This provides a steady and predictable source of income for the company, while also offering clients the peace of mind that their critical business functions are being handled by a trusted partner.

    Software Solutions

    Another revenue stream for Alithya Group Inc comes from its software solutions. The company develops and sells a range of software products and platforms that help organizations streamline their operations, enhance productivity, and drive growth.

    These software solutions cover various areas such as enterprise resource planning (ERP), customer relationship management (CRM), human capital management (HCM), and business intelligence (BI). Alithya's software offerings are designed to meet the specific needs of different industries and organizations, providing them with the tools and capabilities to optimize their business processes and make data-driven decisions.

    By selling software solutions, Alithya is able to generate revenue through licensing fees, maintenance and support contracts, and additional customization or implementation services. This diversification of revenue streams allows the company to capitalize on the growing demand for technology solutions and leverage its expertise in software development to drive profitability.

    In summary, Alithya Group Inc generates revenue through its consulting services, managed services, and software solutions. These offerings enable the company to leverage its industry expertise, help clients overcome their business challenges, and drive growth for both Alithya and its clients.

    Alithya Group Inc Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool that allows businesses to visually represent and analyze their business model. It provides a comprehensive framework for understanding the key elements of a company's value proposition, customer segments, distribution channels, revenue streams, and more. By using the Business Model Canvas, companies can assess their current business model, identify areas for improvement, and develop strategies for growth and innovation.

    Alithya Group Inc's Business Model Canvas

    Alithya Group Inc is a leading global strategy and digital technology consulting firm. Let's explore how their business model is represented using the Business Model Canvas:

    Customer Segments

    Alithya Group Inc primarily serves two main customer segments: large enterprises and government organizations. Their clients come from various industries, including finance, healthcare, telecommunications, and public sectors. By focusing on these specific segments, Alithya Group Inc can tailor their services and solutions to meet the unique needs and challenges faced by their customers.

    Value Proposition

    Alithya Group Inc provides a range of services to their customers, including strategy consulting, digital transformation, data analytics, application development, and IT infrastructure management. Their value proposition lies in their ability to deliver innovative and customized solutions that help their clients drive growth, enhance operational efficiency, and stay ahead in the competitive market.


    Alithya Group Inc utilizes multiple channels to reach and engage with their customers. They have a strong online presence through their website, where potential clients can learn about their services and get in touch with their team. Additionally, they actively participate in industry conferences, events, and networking opportunities to establish relationships and showcase their expertise.

    Customer Relationships

    Building and maintaining strong customer relationships is crucial for Alithya Group Inc. They prioritize understanding their customers' unique challenges and goals, and work closely with them to develop tailored solutions. By providing ongoing support, regular communication, and delivering high-quality services, Alithya Group Inc aims to foster long-term partnerships with their clients.

    Revenue Streams

    Alithya Group Inc generates revenue through various streams. Their primary source of income comes from consulting fees charged for their services. They offer different pricing models, such as fixed-fee contracts, hourly rates, and retainer-based agreements, depending on the specific project requirements and client preferences.

    Key Activities

    Alithya Group Inc engages in a range of key activities to deliver their services effectively. This includes strategic planning, market research, project management, software development, data analysis, and ongoing client support. They invest in research and development to stay at the forefront of technology advancements and ensure they can provide innovative solutions to their clients.

    Key Resources

    To support their operations, Alithya Group Inc relies on various key resources, including a team of highly skilled consultants, advanced technology infrastructure, strategic partnerships with technology vendors, and a strong reputation in the industry. These resources enable them to deliver high-quality services and maintain a competitive advantage.

    Key Partnerships

    Alithya Group Inc collaborates with strategic partners to enhance their capabilities and expand their service offerings. They work closely with technology vendors, software providers, and industry experts to access the latest tools and knowledge. These partnerships allow Alithya Group Inc to provide comprehensive solutions to their clients and stay ahead of their competitors.

    Cost Structure

    Alithya Group Inc incurs costs related to employee salaries, technology infrastructure, marketing and advertising, research and development, and administrative expenses. They aim to optimize their cost structure while maintaining the highest level of service quality and customer satisfaction.

    In conclusion, Alithya Group Inc's business model, represented using the Business Model Canvas, demonstrates their focus on delivering innovative solutions to their customers, building strong relationships, and leveraging strategic partnerships. By analyzing and refining their business model, Alithya Group Inc continues to drive growth and success in the consulting industry.

    Which companies are the competitors of Alithya Group Inc?

    Competitors in the IT Consulting Industry

    Alithya Group Inc operates in the highly competitive IT consulting industry, where several companies strive to deliver similar services and solutions to clients. Here are some notable competitors of Alithya Group Inc:

    1. Accenture: As one of the world's largest IT consulting firms, Accenture offers a comprehensive range of services including strategy, digital, technology, and operations consulting. With its global presence and vast resources, Accenture poses a significant competition to Alithya Group Inc.

    2. CGI Group Inc: CGI is a multinational IT consulting and outsourcing company, offering a wide array of services such as systems integration, application development, and managed IT services. CGI's strong market presence and extensive client base make it a formidable competitor for Alithya Group Inc.

    3. Deloitte: Deloitte is a renowned global professional services firm that provides consulting, audit, tax, and advisory services. With its vast expertise in technology consulting and strong industry knowledge, Deloitte competes with Alithya Group Inc for clients seeking comprehensive IT consulting solutions.

    4. IBM: IBM is a multinational technology company that offers a wide range of IT consulting services, including cloud computing, data analytics, and cybersecurity. With its extensive portfolio and global reach, IBM poses a significant competition to Alithya Group Inc, particularly in large-scale enterprise projects.

    5. Capgemini: Capgemini is a global leader in consulting, technology services, and digital transformation. The company offers a comprehensive suite of services, including IT strategy consulting, application development, and infrastructure management. Capgemini's expertise and strong reputation make it a formidable competitor for Alithya Group Inc in various industries.

    While these are a few prominent competitors in the IT consulting industry, it is worth noting that the competitive landscape is constantly evolving due to mergers, acquisitions, and the emergence of new players. Alithya Group Inc must continuously innovate and differentiate itself to stay ahead in this highly competitive market.

    Alithya Group Inc SWOT Analysis


    • Strong reputation and brand recognition: Alithya Group Inc has established itself as a reputable player in the technology consulting and digital transformation services industry. With years of experience and successful projects, the company has built a strong brand that is recognized and trusted by clients.

    • Diverse range of services: The company offers a wide range of services, including IT consulting, application development, cloud solutions, cybersecurity, and more. This diversification allows Alithya to cater to the needs of various industries and clients, reducing its dependence on a single market segment.

    • Skilled and experienced workforce: Alithya Group Inc boasts a talented team of professionals with expertise in different technologies and industries. The company invests in training and development programs to ensure its workforce stays at the cutting edge of technological advancements, enabling them to deliver high-quality services to clients.

    • Strong client relationships: Alithya has developed long-term partnerships with a diverse client base, including large enterprises and government organizations. These strong relationships are built on trust, successful project delivery, and exceptional customer service, which helps the company secure repeat business and referrals.


    • Geographic concentration: While Alithya operates in multiple regions, its operations are primarily concentrated in North America. This geographic concentration exposes the company to risks associated with regional economic downturns, regulatory changes, and market saturation.

    • Dependence on key clients: Alithya relies on a few major clients for a significant portion of its revenue. This dependence increases the company's vulnerability to any changes in client preferences, loss of a key client, or increased competition for these clients' business.

    • Relatively small market share: Compared to some of its competitors, Alithya Group Inc holds a relatively small market share in the technology consulting industry. This limited market share may restrict the company's ability to compete with larger players for major contracts and limit its growth potential.


    • Growing demand for digital transformation: As businesses across industries increasingly recognize the need for digital transformation, the demand for technology consulting services is expected to rise. Alithya can capitalize on this trend by expanding its service offerings and positioning itself as a trusted partner for organizations seeking to undergo digital transformation.

    • Expansion into new markets: Alithya has the opportunity to expand its operations into new geographic regions or target new industry sectors. By diversifying its client base, the company can reduce its reliance on specific markets and mitigate the risks associated with regional economic fluctuations.

    • Strategic partnerships and acquisitions: Alithya can explore strategic partnerships or acquisitions to enhance its capabilities and expand its market presence. By joining forces with complementary companies or acquiring niche players, Alithya can gain access to new technologies, expertise, and client bases.


    • Intense competition: The technology consulting industry is highly competitive, with numerous companies vying for clients' business. Alithya faces the risk of losing market share to competitors that offer similar services at lower prices or have stronger brand recognition.

    • Rapid technological advancements: The fast-paced nature of technology means that new innovations and solutions emerge regularly. Alithya must stay ahead of these advancements to remain competitive and relevant. Failure to do so may result in the company being perceived as outdated or less capable compared to competitors.

    • Economic downturns: Alithya's business is susceptible to economic downturns, as organizations may reduce their technology consulting budgets during challenging economic times. A prolonged economic recession could lead to a decline in demand for the company's services and negatively impact its financial performance.

    • Regulatory changes: Changes in regulations related to data privacy, cybersecurity, or industry-specific compliance requirements can impact Alithya's operations. Failure to adapt to these changes or comply with new regulations may result in penalties, loss of business, or damage to the company's reputation.

    Key Takeaways

    • Alithya Group Inc is a publicly traded company, meaning it is owned by its shareholders.
    • The mission statement of Alithya Group Inc is to provide innovative digital solutions and services that empower businesses to achieve their goals.
    • Alithya Group Inc generates revenue through its various services, including consulting, technology solutions, and managed services.
    • The business model canvas of Alithya Group Inc encompasses key elements such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
    • Some of the competitors of Alithya Group Inc include CGI Group Inc, Accenture, IBM, and Deloitte.


    In conclusion, Alithya Group Inc is a leading technology company that specializes in providing innovative solutions to its clients. The ownership of the company is in the hands of its shareholders, who contribute to its success and growth. The mission statement of Alithya Group Inc revolves around delivering value and excellence to its customers, through its expertise in technology and consulting services.

    Alithya Group Inc generates revenue through various means, including consulting services, software development, and project management. Its diverse range of offerings allows the company to cater to different industries and clients.

    The Business Model Canvas of Alithya Group Inc provides a comprehensive overview of its key activities, resources, and partnerships. This model helps the company streamline its operations, optimize its resources, and create value for its stakeholders.

    While Alithya Group Inc has established itself as a leader in the technology industry, it faces competition from other companies in the market. Some of its main competitors include CGI Inc, Accenture, and Deloitte. These companies also provide technology and consulting services, making the industry highly competitive.

    Lastly, conducting a SWOT analysis of Alithya Group Inc reveals its strengths, weaknesses, opportunities, and threats. The company's strengths lie in its expertise, reputation, and strong client relationships. However, it also faces challenges such as market saturation and the need to continuously innovate to stay ahead.

    In conclusion, Alithya Group Inc is a dynamic and competitive technology company with a clear mission, diverse revenue streams, and a strong position in the market. By leveraging its strengths and addressing its weaknesses, it can continue to thrive and excel in the rapidly evolving technology landscape.


    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a company:

    1. Search online: Start by searching for the company name followed by "SWOT analysis" on popular search engines like Google. This can help you find articles, reports, or blog posts that have already conducted a SWOT analysis on the company.

    2. Company websites: Many companies provide their own SWOT analysis as part of their investor relations or annual reports section on their website. Look for sections like "Investor Relations," "About Us," or "Financial Information" on the company's website.

    3. Business databases: Access business databases like LexisNexis, Business Source Complete, or Hoovers. These databases provide comprehensive company information, including SWOT analyses, financial data, and industry reports. Some of these databases may require a subscription or access through an educational institution.

    4. Industry reports: Industry reports from market research firms often include SWOT analyses on major companies in the sector. Check out reports from firms like IBISWorld, MarketResearch.com, or Statista. Some of these reports may require a fee to access.

    5. Business publications: Industry-specific magazines, newspapers, and business journals often publish SWOT analyses on companies. Look for publications like Forbes, Fortune, Bloomberg Businessweek, or the Wall Street Journal. You can use the publication's search function or browse their archives to find relevant articles.

    Remember that SWOT analyses can vary based on the author's perspective, so it is advisable to compare multiple sources to get a broader understanding of the company's strengths, weaknesses, opportunities, and threats.

    What is a SWOT analysis for a group?

    A SWOT analysis for a group is a strategic planning technique used to evaluate the strengths, weaknesses, opportunities, and threats of a particular group or team. It helps the group identify internal and external factors that may affect their performance and success. Here's how a SWOT analysis can be conducted for a group:

    1. Strengths: Identify the group's internal positive factors that contribute to its success. This could include the skills, knowledge, experience, resources, or unique attributes possessed by the group members. For example, a strong teamwork, diverse expertise, or effective communication.

    2. Weaknesses: Identify the group's internal negative factors that hinder its success. This could include limitations, shortcomings, or areas needing improvement. For example, lack of certain skills, conflicts within the group, or inadequate resources.

    3. Opportunities: Identify the external factors or situations that can be advantageous to the group. This involves recognizing potential opportunities for growth, collaboration, or development that the group can leverage. For example, emerging markets, new technologies, or partnerships with other organizations.

    4. Threats: Identify the external factors or challenges that may negatively impact the group's performance or success. This involves recognizing potential risks, competition, or obstacles that the group may face. For example, changing regulations, economic downturns, or competing groups.

    By conducting a SWOT analysis, groups can get a comprehensive understanding of their current situation and make informed decisions on how to capitalize on their strengths, address weaknesses, seize opportunities, and mitigate threats. It helps in setting realistic goals, developing strategies, and improving overall performance.

    What is Alibaba weakness?

    One of Alibaba's weaknesses is its heavy reliance on the Chinese market. Approximately 70% of its revenue comes from China, making it vulnerable to any economic or regulatory changes in the country. This dependence on a single market limits its diversification and exposes it to risks associated with the Chinese market, such as economic slowdowns or political instability.

    Another weakness is the prevalence of counterfeit products on Alibaba's platforms. Despite the company's efforts to combat counterfeits, the problem persists, tarnishing Alibaba's reputation and potentially leading to legal issues. This undermines consumer trust and may discourage some businesses from using Alibaba's platforms.

    Additionally, Alibaba faces intense competition both domestically and internationally. In China, it competes with e-commerce giants like JD.com and Pinduoduo, while globally it faces competition from Amazon, eBay, and other major players. This competitive landscape puts pressure on Alibaba to innovate, differentiate, and maintain its market share.

    Lastly, corporate governance concerns have been raised regarding Alibaba. The company's complex corporate structure, which involves multiple subsidiaries and related-party transactions, has been criticized for lacking transparency. Such concerns may undermine investor confidence and pose risks to Alibaba's long-term sustainability.

    What are the 4 pillars of SWOT analysis?

    The four pillars of SWOT analysis are:

    1. Strengths: These are the internal factors that give a business a competitive advantage over others. They can include resources, skills, reputation, or any other positive attributes of the organization.

    2. Weaknesses: These are the internal factors that put a business at a disadvantage compared to others. They can include limitations, lack of resources, poor infrastructure, or any other negative aspects of the organization.

    3. Opportunities: These are external factors that can be exploited to the advantage of the organization. They can include emerging markets, new technologies, changing consumer preferences, or any other favorable circumstances that can lead to growth or improvement.

    4. Threats: These are external factors that can potentially harm or pose challenges to the organization. They can include competition, economic downturns, changing regulations, or any other unfavorable circumstances that can hinder the organization's success.

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