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Company > Alexander & Baldwin Inc: Business Model, SWOT Analysis, and Competitors 2023

Alexander & Baldwin Inc: Business Model, SWOT Analysis, and Competitors 2023

Published: Feb 19, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of Alexander & Baldwin Inc, a prominent company in 2023. Alexander & Baldwin Inc is a diversified real estate and agriculture company based in the United States. We will explore their unique business model, which combines real estate development with agriculture, and analyze their strengths, weaknesses, opportunities, and threats. Additionally, we will identify their key competitors in the industry, providing a comprehensive overview of Alexander & Baldwin Inc's position in the market.

    What You Will Learn:

    • Who owns Alexander & Baldwin Inc and how the ownership structure influences the company's decision-making process.
    • The mission statement of Alexander & Baldwin Inc and how it guides the company's strategic direction and decision-making.
    • How Alexander & Baldwin Inc generates revenue and sustains its business model, including a breakdown of its key revenue streams.
    • An explanation of the Business Model Canvas and how it is applied to Alexander & Baldwin Inc's operations.
    • The major competitors of Alexander & Baldwin Inc and the factors that contribute to their competitive landscape.
    • A comprehensive SWOT analysis of Alexander & Baldwin Inc, highlighting its strengths, weaknesses, opportunities, and threats in the market.

    Who owns Alexander & Baldwin Inc?


    When it comes to determining ownership of a company, it is important to understand the stakeholders involved. In the case of Alexander & Baldwin Inc, a renowned real estate development and agribusiness company in Hawaii, the ownership landscape is quite diverse. In this section, we will delve into the various entities and individuals that have a stake in the ownership of Alexander & Baldwin Inc.

    Major Shareholders

    The Baldwin Family

    The Baldwin family has played a significant role in the history of Alexander & Baldwin Inc. The company was founded in 1870 by Samuel Thomas Alexander and Henry Perrine Baldwin, who were both descendants of missionaries and influential figures in Hawaii's history. Over the years, the Baldwin family has maintained a substantial ownership stake in the company, ensuring their continued influence and involvement in decision-making processes.

    Institutional Investors

    Alongside the Baldwin family, Alexander & Baldwin Inc. also has a significant presence of institutional investors among its major shareholders. These institutional investors include pension funds, mutual funds, and other investment firms. They are attracted to the company's diversified portfolio, stable growth prospects, and strong presence in the Hawaiian real estate market. The participation of institutional investors brings expertise, capital, and a long-term perspective to the company's ownership structure.

    Insider Ownership

    Directors and Executive Officers

    Insider ownership refers to the shares held by individuals who are closely associated with the company, such as directors and executive officers. In the case of Alexander & Baldwin Inc., the directors and executive officers have a considerable stake in the company. This ownership aligns their interests with those of the shareholders and incentivizes them to make decisions that drive the company's long-term success.

    Public Shareholders

    Individual Investors

    Public shareholders are individual investors who own shares of Alexander & Baldwin Inc. These shareholders can include both small retail investors and high net worth individuals. Owning shares in the company allows them to benefit from potential appreciation in stock value, receive dividends, and participate in corporate governance through voting rights.


    The ownership of Alexander & Baldwin Inc. is distributed among a diverse group of stakeholders. The Baldwin family, institutional investors, directors, executive officers, and individual investors all have a significant role in shaping the company's direction and success. This diverse ownership structure ensures a broad range of perspectives and expertise, contributing to the company's resilience and adaptability in the ever-changing business landscape.

    What is the mission statement of Alexander & Baldwin Inc?

    The Mission Statement of Alexander & Baldwin Inc: Promoting Sustainable Growth and Enhancing Communities

    Alexander & Baldwin Inc. (A&B) is a diversified real estate and agribusiness company based in Hawaii. With a rich history that spans over 150 years, A&B has continuously evolved to meet the changing needs of the Hawaiian community and beyond. At the core of A&B's operations lies a strong mission statement that drives its business practices and decision-making.

    A&B's mission statement is centered around promoting sustainable growth and enhancing the communities it operates in. The company is committed to creating long-term value for its shareholders, employees, customers, and the communities it serves. By adhering to this mission, A&B aims to contribute to the overall well-being and prosperity of Hawaii and the places where it conducts business.

    Sustainability is a key pillar of A&B's mission statement. The company recognizes the importance of responsible, environmentally-friendly practices that minimize its impact on the planet. A&B is dedicated to integrating sustainable practices into its operations, including resource management, renewable energy initiatives, and land conservation efforts. By doing so, A&B aims to preserve and protect Hawaii's unique natural resources for future generations.

    Enhancing the communities it operates in is another fundamental aspect of A&B's mission. The company strives to make positive contributions to the social, cultural, and economic fabric of these communities. A&B actively engages with local stakeholders to understand their needs and aspirations, and then works collaboratively to implement initiatives that benefit all parties involved. Whether through supporting local nonprofits, investing in infrastructure development, or fostering economic opportunities, A&B aims to create vibrant and thriving communities.

    A&B's mission statement underscores its commitment to conducting business ethically and with integrity. The company recognizes the importance of building trust and maintaining strong relationships with all stakeholders. A&B's dedication to transparency, accountability, and fair business practices is evident in its interactions with employees, customers, suppliers, and the wider community. By upholding the highest standards of corporate governance, A&B strives to be a trusted partner and a responsible corporate citizen.

    In conclusion, the mission statement of Alexander & Baldwin Inc. reflects its commitment to promoting sustainable growth and enhancing the communities it serves. By prioritizing sustainability, engaging with stakeholders, and upholding ethical business practices, A&B aims to create long-term value and contribute positively to the well-being of Hawaii and beyond.

    How does Alexander & Baldwin Inc make money?

    Real Estate

    One of the main ways Alexander & Baldwin Inc (A&B) generates revenue is through its real estate segment. A&B owns and operates a diverse portfolio of commercial properties, including retail centers, industrial parks, and office buildings. These properties are primarily located in Hawaii, where A&B has a deep understanding of the local market dynamics.

    By leasing out its properties to various tenants, A&B earns rental income, which contributes significantly to its overall revenue. The company strategically invests in prime locations, ensuring a steady stream of tenants and maximizing the value of its real estate assets. A&B also focuses on asset management and property development opportunities, further enhancing its revenue-generating potential in the real estate sector.


    Another significant source of revenue for A&B is its agricultural operations. The company owns extensive agricultural land in Hawaii, primarily engaged in growing sugarcane, coffee, and diversified crops. A&B's agricultural division, known as Hawaiian Commercial & Sugar Company (HC&S), was one of the largest sugarcane producers in Hawaii until it ceased operations in 2016.

    While the closure of HC&S affected A&B's agricultural revenue, the company has since diversified its agricultural operations. A&B now focuses on cultivating specialty crops, including coffee, macadamia nuts, and fresh produce, which are in high demand both domestically and internationally. By selling these agricultural products, A&B continues to generate revenue from its agricultural segment.

    Infrastructure and Materials

    In addition to real estate and agriculture, A&B also makes money through its infrastructure and materials division. The company operates a construction materials business, which involves the production and sale of aggregate materials, such as sand and gravel, used in construction projects. A&B owns and operates quarries throughout Hawaii, ensuring a consistent supply of these materials to the construction industry.

    Furthermore, A&B's infrastructure division includes a portfolio of renewable energy projects. The company develops, owns, and operates solar energy facilities, which generate electricity for the grid. Through power purchase agreements and the sale of renewable energy credits, A&B earns revenue from its renewable energy projects.


    Alexander & Baldwin Inc employs a diversified approach to generate revenue. Its real estate division benefits from rental income, asset management, and property development. The agricultural segment focuses on specialty crops and diversified agricultural products. The infrastructure and materials division contributes revenue through the sale of construction materials and renewable energy projects. By leveraging its expertise in these sectors, A&B ensures a steady stream of income and continued growth for the company.

    Alexander & Baldwin Inc Business Model Canvas Explained


    The business model canvas is a strategic management tool that helps organizations clearly understand their business model and identify areas for improvement. In this section, we will explore the business model canvas of Alexander & Baldwin Inc, a diversified real estate and agriculture company based in Hawaii.

    Key Partnerships

    Alexander & Baldwin Inc has built strong partnerships with various stakeholders to support its business operations. The company collaborates with local farmers and suppliers to ensure a steady supply of high-quality agricultural products. Additionally, they have partnerships with construction companies and real estate developers to support their real estate ventures. These partnerships play a crucial role in the company's success by providing access to resources, expertise, and distribution channels.

    Key Activities

    The key activities of Alexander & Baldwin Inc revolve around two main sectors: real estate and agriculture. In the real estate sector, the company engages in property development, leasing, and management. They acquire and develop commercial, industrial, and residential properties, and generate revenue through rental income and property sales. In the agriculture sector, the company cultivates and harvests various crops, including sugarcane, coffee, and diversified agriculture products. They also operate a logistics and transportation business to support both sectors.

    Key Resources

    To execute their business activities, Alexander & Baldwin Inc relies on a range of key resources. These include land and property assets, which form the foundation of their real estate business. The company also owns and leases agricultural land, machinery, and equipment necessary for their farming operations. Additionally, they leverage their extensive network of industry experts, employees, and partners to drive innovation and growth.

    Value Proposition

    Alexander & Baldwin Inc offers value to its customers through its diversified business portfolio. By investing in both real estate and agriculture, the company provides customers with a wide range of products and services. They offer attractive residential and commercial properties for rent or sale, catering to the needs of individuals and businesses. In the agriculture sector, they supply high-quality agricultural products to local consumers and export to international markets. The value proposition lies in their ability to deliver reliable, sustainable, and locally-sourced products and services.

    Customer Segments

    The customer segments of Alexander & Baldwin Inc are diverse, given their involvement in both real estate and agriculture. On the real estate side, their customers include businesses and individuals seeking residential, commercial, and industrial spaces. In the agriculture sector, they serve local consumers, wholesalers, and international buyers. By catering to multiple customer segments, the company diversifies its revenue streams and reduces dependency on a single market.


    To reach their customers, Alexander & Baldwin Inc utilizes various channels. For their real estate business, they collaborate with real estate agents, brokers, and online platforms to market and sell properties. They also engage in direct marketing campaigns to attract potential tenants and buyers. In the agriculture sector, the company leverages a combination of traditional distribution channels, such as wholesalers and retailers, as well as online platforms and direct sales to consumers.

    Cost Structure

    Alexander & Baldwin Inc incurs costs related to property acquisition, development, and maintenance in the real estate sector. They also invest in agricultural land, machinery, and technology for their farming operations. Additionally, the company has employee salaries, marketing expenses, and administrative costs. By efficiently managing these costs, the company aims to maximize profitability and maintain a competitive edge.

    Revenue Streams

    The revenue streams of Alexander & Baldwin Inc are generated through rental income, property sales, and agricultural product sales. They generate recurring revenue from leasing properties to tenants and earn additional income through property sales. In the agriculture sector, they generate revenue by selling their diversified agricultural products to consumers and wholesalers. The combination of these revenue streams allows the company to diversify its income sources and mitigate risks.


    By analyzing the business model canvas of Alexander & Baldwin Inc, it becomes evident that the company's success is rooted in its strategic partnerships, diversified business activities, and customer-centric approach. Through their unique combination of real estate and agriculture, the company has established a strong foundation for growth and sustainability.

    Which companies are the competitors of Alexander & Baldwin Inc?

    Competitors of Alexander & Baldwin Inc.

    Alexander & Baldwin Inc. operates in the real estate and agriculture industries, and has several notable competitors in these sectors. Here are some of the key companies that compete with Alexander & Baldwin:

    1. Dole Food Company: Dole is a global agricultural company that operates in the same industry as Alexander & Baldwin. They are renowned for their production and distribution of fresh fruits and vegetables. Dole's extensive supply chain network and strong brand recognition make them a formidable competitor for Alexander & Baldwin's agriculture division.

    2. Matson Inc.: Matson is a transportation and logistics company that specializes in shipping goods between the United States mainland, Hawaii, and other Pacific islands. While Alexander & Baldwin also has a transportation division, Matson's vast fleet of vessels and its dominant position in the Hawaiian shipping market pose a significant challenge to Alexander & Baldwin's logistics operations.

    3. Hawaii Life: Hawaii Life is a real estate brokerage firm that focuses exclusively on properties in Hawaii. As a direct competitor, they offer an extensive portfolio of residential and commercial properties across the state, attracting both local and international clients. Hawaii Life's strong presence and expertise in the Hawaiian real estate market make them a formidable rival for Alexander & Baldwin's real estate division.

    4. Castle & Cooke Homes: Castle & Cooke Homes is a real estate development company that operates in Hawaii and the mainland United States. They specialize in residential communities and master-planned projects, offering a range of housing options and amenities. Castle & Cooke Homes' expertise in developing attractive and desirable neighborhoods puts them in direct competition with Alexander & Baldwin's real estate development ventures.

    5. Kamehameha Schools: Kamehameha Schools is a private educational institution in Hawaii that owns and manages a substantial land portfolio. They are actively involved in real estate development and leasing, particularly in the commercial and retail sectors. With their extensive land holdings and strong ties to the local community, Kamehameha Schools represent a significant competitor for Alexander & Baldwin's real estate investment and development activities.

    These are just a few examples of the companies that compete with Alexander & Baldwin Inc. in the real estate and agriculture industries. As a result, Alexander & Baldwin must continuously innovate and differentiate itself to maintain its competitive edge in these sectors.

    Alexander & Baldwin Inc SWOT Analysis


    • Diversified portfolio: One of the key strengths of Alexander & Baldwin Inc is its diversified portfolio. The company operates in multiple sectors, including real estate development, agribusiness, and infrastructure construction. This diversification helps the company mitigate risks and take advantage of opportunities in various markets.

    • Strong market position: Alexander & Baldwin Inc has a strong market position in Hawaii, where it is one of the largest landowners and real estate developers. Its extensive landholdings provide a competitive advantage, allowing the company to capitalize on the growing demand for real estate in the region.

    • Sustainable practices: The company has embraced sustainable practices across its operations, which is another strength. Alexander & Baldwin Inc is committed to environmental stewardship, resource conservation, and renewable energy. By prioritizing sustainability, the company not only contributes to the well-being of the environment but also enhances its brand reputation among environmentally conscious consumers.


    • Exposure to market volatility: One of the weaknesses of Alexander & Baldwin Inc is its exposure to market volatility. The company's performance is influenced by economic conditions, fluctuations in real estate prices, and changes in consumer preferences. This makes its financial results vulnerable to market downturns, which can affect its profitability.

    • Concentration risk: Alexander & Baldwin Inc's heavy reliance on the Hawaii market poses a concentration risk. The company's success is heavily tied to the economic conditions and real estate market dynamics in Hawaii. Any adverse events, such as natural disasters or economic downturns specific to the region, could significantly impact the company's operations and financial performance.


    • Growth potential in real estate: The real estate sector in Hawaii has shown robust growth in recent years, presenting significant opportunities for Alexander & Baldwin Inc. The company can leverage its extensive landholdings and expertise in real estate development to capitalize on the increasing demand for residential, commercial, and hospitality properties in the region.

    • Expansion into renewable energy: As a company committed to sustainability, Alexander & Baldwin Inc can explore opportunities in the renewable energy sector. By investing in renewable energy projects such as solar or wind farms, the company can not only contribute to Hawaii's clean energy goals but also generate additional revenue streams.


    • Competitive market: The real estate and agribusiness sectors in Hawaii are highly competitive, with numerous players vying for market share. Alexander & Baldwin Inc faces the threat of increased competition, which can potentially impact its ability to attract customers and tenants, as well as affect its pricing power.

    • Regulatory and environmental challenges: The company also faces threats related to regulatory and environmental challenges. Changes in zoning regulations, environmental regulations, or permits required for development projects can significantly impact the company's plans and timelines. Additionally, any negative environmental impact from its operations can lead to reputational damage and legal consequences.

    Overall, Alexander & Baldwin Inc's SWOT analysis highlights its strengths in diversification and strong market position, along with weaknesses such as exposure to market volatility and concentration risk. The company has opportunities for growth in real estate and renewable energy, but it also faces threats from competition and regulatory/environmental challenges. By leveraging its strengths and addressing its weaknesses, Alexander & Baldwin Inc can position itself for continued success in the future.

    Key Takeaways

    • Alexander & Baldwin Inc is owned by various institutional investors and individual shareholders.
    • The mission statement of Alexander & Baldwin Inc is to create value through real estate development, agribusiness, renewable energy, and land stewardship.
    • Alexander & Baldwin Inc generates revenue through its diversified business portfolio, including real estate leasing and sales, agricultural operations, renewable energy projects, and land management.
    • The Business Model Canvas of Alexander & Baldwin Inc is based on its core activities of real estate development, agriculture, renewable energy, and land stewardship, with a focus on creating sustainable value.
    • Competitors of Alexander & Baldwin Inc include other real estate development companies, agricultural businesses, renewable energy companies, and land management firms.
    • In its SWOT analysis, Alexander & Baldwin Inc's strengths include its diversified business portfolio and strong market position, while its weaknesses include exposure to market fluctuations and regulatory challenges. Opportunities lie in expanding its renewable energy initiatives and real estate development projects, but threats include competition and economic uncertainties.


    In conclusion, Alexander & Baldwin Inc is a publicly traded company, meaning it is owned by its shareholders. The company's mission statement is to be the premier real estate company in Hawaii, focusing on creating value through its land and commercial investments.

    Alexander & Baldwin Inc generates revenue through various sources, including real estate development, leasing of properties, and agricultural operations. The company's diversified business model allows it to adapt to different market conditions and seize opportunities for growth.

    Analyzing Alexander & Baldwin Inc's business model canvas, we can see that the company focuses on key activities such as land acquisition, development, and management, as well as property leasing and agriculture. By leveraging these activities, the company is able to create value for its customers and stakeholders.

    In terms of competition, Alexander & Baldwin Inc faces competition from other real estate developers and investors in Hawaii. Some notable competitors include Castle & Cooke, Kamehameha Schools, and Howard Hughes Corporation. However, the company's strong market presence, extensive land portfolio, and strategic investments give it a competitive edge in the industry.

    Conducting a SWOT analysis of Alexander & Baldwin Inc reveals its strengths in having a diversified business model, a strong brand reputation, and a focus on sustainable practices. The company also faces challenges such as market fluctuations and regulatory changes. However, it has opportunities to capitalize on Hawaii's growing real estate market and expand its agricultural operations.

    Overall, Alexander & Baldwin Inc's ownership structure, mission statement, revenue sources, business model canvas, competition, and SWOT analysis provide a comprehensive understanding of the company's position in the market. With a strong foundation and strategic approach, Alexander & Baldwin Inc is poised for continued success in the real estate and agriculture sectors in Hawaii.


    Who are the authors of SWOT analysis?

    SWOT analysis is a framework that is widely used in business and strategic planning. However, it does not have a specific set of authors. The origins of SWOT analysis can be traced back to the 1960s and 1970s, where it was developed and popularized by various management consultants and scholars. Some notable figures who have contributed to the development of SWOT analysis include Albert Humphrey, Kenneth Andrews, and Roland Christensen.

    What is the SWOT analysis PDF?

    The SWOT analysis PDF is a document that provides a comprehensive analysis of the strengths, weaknesses, opportunities, and threats of a business or organization. It is a tool used in strategic planning to assess the internal and external factors that may impact the performance and success of the entity. The SWOT analysis PDF typically includes a summary of the organization's strengths and weaknesses, along with an evaluation of the opportunities and threats present in its market or industry. It is often used to identify areas of improvement, define strategic goals, and develop action plans.

    Who created SWOT analysis in 1960s?

    SWOT analysis was not created by a specific individual in the 1960s. It is a framework that emerged from research conducted by Albert Humphrey and his team at the Stanford Research Institute in the 1960s and 1970s. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and the framework was developed as a tool to assess and analyze the internal and external factors affecting an organization's strategic planning.

    What is the SWOT analysis theory?

    The SWOT analysis theory is a strategic planning framework used to evaluate the internal strengths and weaknesses, as well as the external opportunities and threats, of an individual, organization, or project. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

    Strengths refer to the positive attributes or factors that give an individual or organization a competitive advantage over others. These can include resources, expertise, unique capabilities, or a strong brand reputation.

    Weaknesses are the internal factors that hinder an individual or organization's performance or competitive position. These can include lack of resources, limited expertise, poor infrastructure, or internal inefficiencies.

    Opportunities are external factors or situations that can be leveraged to benefit an individual or organization. These can include emerging markets, technological advancements, new customer segments, or favorable industry trends.

    Threats are external factors or situations that pose risks or challenges to an individual or organization's success. These can include competition, economic downturns, changing consumer preferences, or regulatory changes.

    By conducting a SWOT analysis, individuals or organizations can identify their strengths and weaknesses to capitalize on opportunities and mitigate threats. The analysis helps in developing strategies, setting goals, and making informed decisions to improve performance and achieve objectives.

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