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Company > Akbank TAS: Business Model, SWOT Analysis, and Competitors 2023

Akbank TAS: Business Model, SWOT Analysis, and Competitors 2023

Published: Jan 21, 2023

Inside This Article


    In this blog article, we will delve into a comprehensive analysis of Akbank TAS, one of the leading banks in Turkey. We will explore its business model, examining the key strategies and operations that have contributed to its success. Additionally, we will conduct a SWOT analysis, assessing the bank's strengths, weaknesses, opportunities, and threats. Furthermore, we will identify its competitors in the banking industry and discuss the potential challenges and opportunities that Akbank TAS might face in the year 2023.

    What You Will Learn:

    • Who owns Akbank TAS and the significance of their ownership in the company's operations and decision-making.
    • The mission statement of Akbank TAS and how it guides the organization's overall goals and objectives.
    • How Akbank TAS generates revenue and maintains profitability through its diverse range of financial services and products.
    • An in-depth understanding of Akbank TAS' business model canvas and its key components that contribute to its success.
    • Insight into the major competitors of Akbank TAS and how they impact the company's market position and performance.
    • A comprehensive SWOT analysis of Akbank TAS, highlighting its strengths, weaknesses, opportunities, and potential threats in the banking industry.

    Who owns Akbank TAS?

    Ownership Structure of Akbank TAS

    Akbank TAS, one of the leading banks in Turkey, has a diverse ownership structure that is spread among various entities. As of the latest available data, the ownership of Akbank TAS can be categorized into several key groups:

    1. Sabancı Holding: Being the largest shareholder, Sabancı Holding is a prominent Turkish conglomerate that holds a significant stake in Akbank TAS. With a long-standing history in various sectors including finance, industry, and energy, Sabancı Holding has been a key player in shaping the growth and development of Akbank TAS.

    2. Free Float: Apart from Sabancı Holding, a considerable portion of Akbank TAS shares is held by institutional and individual investors in the stock market. This portion, referred to as the free float, allows for public participation in the bank's ownership and provides liquidity to the shareholders.

    3. International Institutional Investors: Akbank TAS attracts interest from numerous international institutional investors who recognize the bank's strong presence in the Turkish banking sector. These investors often view Akbank TAS as an attractive investment opportunity due to its robust financial performance and potential for growth in the Turkish economy.

    4. Government Institutions and Funds: The Turkish government, through various government institutions and funds, may also hold a certain percentage of Akbank TAS shares. These institutions may include sovereign wealth funds or pension funds, which invest on behalf of the government and aim to promote economic stability and development.

    5. Other Shareholders: Additionally, Akbank TAS has numerous other shareholders who hold smaller percentages of the bank's shares. These shareholders may include domestic individuals, local businesses, or other entities that have invested in Akbank TAS for various reasons, such as diversification of their investment portfolios or belief in the bank's long-term growth potential.

    It is important to note that the ownership structure of Akbank TAS may change over time due to market dynamics, acquisitions, or divestitures. Therefore, it is advisable to refer to the latest financial reports and disclosures to obtain the most up-to-date information regarding the bank's ownership.

    What is the mission statement of Akbank TAS?

    The Mission Statement of Akbank TAS

    Akbank TAS, one of the leading banks in Turkey, has a clear and concise mission statement that guides its operations and strategic decisions. The mission statement of Akbank TAS can be summarized as follows:

    "To create sustainable value for our customers, employees, shareholders, and society by delivering innovative financial solutions and exceptional service."

    This mission statement reflects the bank's commitment to various stakeholders and its focus on creating long-term value. Let's delve deeper into the key elements of Akbank TAS's mission statement:

    Creating Sustainable Value

    Akbank TAS recognizes the importance of sustainability in its operations. It aims to create value that not only benefits its stakeholders but also ensures long-term environmental and social sustainability. By incorporating sustainable practices and responsible banking, the bank strives to be a positive force for the communities it serves.


    The mission statement emphasizes the importance of customers as the central focus of Akbank TAS's activities. The bank aims to provide its customers with innovative financial solutions that meet their needs and exceed their expectations. By understanding and anticipating customer requirements, Akbank TAS aims to build long-lasting relationships and maintain customer loyalty.


    Recognizing that its employees are the driving force behind its success, Akbank TAS commits to providing a supportive and inclusive work environment. The bank values its employees and aims to foster growth and development opportunities, enabling them to reach their full potential. By nurturing a culture of collaboration and innovation, Akbank TAS ensures that its employees are motivated and equipped to deliver exceptional service to customers.


    Akbank TAS acknowledges the importance of delivering sustainable financial performance and creating value for its shareholders. The bank strives to generate profitable growth and maximize shareholder returns through prudent risk management and strategic decision-making. By consistently delivering strong financial results, Akbank TAS aims to instill confidence and trust among its shareholders.


    Lastly, Akbank TAS recognizes its role and responsibility in contributing to the betterment of society. The bank actively engages in various corporate social responsibility initiatives and projects that address societal needs. By supporting education, environmental initiatives, and community development, Akbank TAS aims to make a positive impact on society beyond its core business operations.

    In conclusion, the mission statement of Akbank TAS reflects its commitment to creating sustainable value for its customers, employees, shareholders, and society. By focusing on innovation, exceptional service, and responsible banking practices, Akbank TAS strives to be a leading financial institution that positively impacts the communities it serves.

    How does Akbank TAS make money?

    Overview of Akbank TAS

    Akbank TAS, one of the largest banks in Turkey, employs various strategies to generate revenue and ensure profitability. As a full-service bank, Akbank TAS offers a wide range of financial products and services to individuals, businesses, and institutions. Let's delve into the primary sources of revenue for Akbank TAS.

    1. Interest Income

    Like most traditional banks, Akbank TAS earns a significant portion of its revenue through interest income. This revenue stream is primarily derived from the interest charged on loans and mortgages provided to customers. As customers repay their loans, the bank earns interest, which contributes to its overall profits. Additionally, interest earned from fixed-income securities, such as government bonds and corporate bonds, also contributes to the interest income of Akbank TAS.

    2. Fee and Commission Income

    Another significant source of revenue for Akbank TAS is fee and commission income. The bank charges various fees and commissions for its services, such as account maintenance fees, transaction fees, credit card fees, and foreign exchange fees. Additionally, the bank earns commissions from facilitating trade finance, investment banking services, asset management, and insurance products. These fees and commissions collectively contribute to the bank's revenue and profitability.

    3. Foreign Exchange and Trading Activities

    Akbank TAS engages in foreign exchange and trading activities, which provide an additional avenue for revenue generation. The bank participates in currency trading, both for its own account and on behalf of its clients. By leveraging its expertise in foreign exchange markets, Akbank TAS earns profits from favorable fluctuations in exchange rates. Furthermore, the bank also engages in trading activities, including buying and selling securities, derivatives, and other financial instruments, to generate additional revenue.

    4. Treasury Operations

    Akbank TAS's treasury operations play a crucial role in generating revenue for the bank. The treasury department manages the bank's liquidity, investments, and risk management activities. By investing in various financial instruments, such as government securities, money market instruments, and corporate bonds, the bank aims to earn income from interest, dividends, and capital appreciation. Additionally, the treasury department actively manages the bank's foreign exchange exposure to capitalize on currency movements and generate profits.

    5. Other Sources of Income

    Akbank TAS diversifies its revenue streams by offering other financial services. These may include insurance products, asset management services, private banking services, and investment advisory services. By providing these additional services, the bank not only enhances its customer base but also generates additional income and cross-selling opportunities.


    In conclusion, Akbank TAS employs a diverse range of strategies to generate revenue and ensure profitability. Its main sources of income include interest income from loans and fixed-income securities, fee and commission income from various services, foreign exchange and trading activities, treasury operations, and other financial services. By leveraging its extensive product portfolio and expertise, Akbank TAS continues to thrive in the competitive banking industry.

    Akbank TAS Business Model Canvas Explained

    Introduction to Akbank TAS

    Akbank TAS is one of the leading banks in Turkey, known for its innovative business model and customer-centric approach. In this section, we will delve deeper into the business model canvas of Akbank TAS and explore the key components that make it successful.

    Key Partnerships

    Akbank TAS has established strategic partnerships with various entities to enhance its value proposition and expand its reach. These partnerships include collaborations with technology companies, fintech startups, and other financial institutions. By partnering with these organizations, Akbank TAS is able to leverage their expertise and resources to deliver innovative products and services to its customers. These partnerships not only help in driving customer acquisition but also contribute to the overall growth and sustainability of the bank.

    Key Activities

    The key activities of Akbank TAS revolve around providing a wide range of financial services to its customers. This includes retail banking, corporate banking, investment banking, asset management, and insurance services. The bank also focuses on continuous product innovation and technological advancements to stay ahead in the highly competitive banking industry. Additionally, Akbank TAS actively engages in market research, customer segmentation, and data analysis to identify and meet the evolving needs of its target audience.

    Key Resources

    To effectively execute its business model, Akbank TAS relies on a variety of key resources. The bank's extensive branch network across Turkey serves as a crucial physical resource, allowing customers to easily access banking services. Furthermore, Akbank TAS heavily invests in technology infrastructure and digital platforms to provide seamless online and mobile banking experiences. The bank's highly skilled workforce, comprising experienced bankers and financial experts, acts as a valuable human resource, ensuring the delivery of high-quality services to customers.

    Value Proposition

    Akbank TAS differentiates itself from competitors by offering a unique value proposition to customers. The bank focuses on providing personalized financial solutions tailored to the specific needs and preferences of individual and corporate clients. By leveraging its deep understanding of customer requirements, Akbank TAS delivers superior customer service, quick response times, and innovative financial products. Additionally, the bank emphasizes transparency, trust, and reliability, which are key components of its value proposition.

    Customer Segments

    Akbank TAS caters to a diverse range of customer segments, including individual customers, small and medium-sized enterprises (SMEs), and large corporations. The bank recognizes that each segment has distinct financial needs and preferences, and thus, provides customized solutions to address these requirements effectively. By understanding the unique characteristics of each customer segment, Akbank TAS ensures that its products and services resonate with the target audience, resulting in increased customer satisfaction and loyalty.


    The business model canvas of Akbank TAS highlights the bank's commitment to delivering exceptional financial services to its customers. Through strategic partnerships, a wide range of key activities, essential resources, and a compelling value proposition, Akbank TAS has successfully positioned itself as a leading player in the Turkish banking industry. By continuously adapting to customer needs and leveraging technological advancements, Akbank TAS remains at the forefront of innovation, ensuring long-term growth and sustainability.

    Which companies are the competitors of Akbank TAS?


    When it comes to the banking industry in Turkey, Akbank TAS is undoubtedly one of the leading players. However, it operates in a highly competitive market where several other financial institutions strive to gain a significant market share. In this section, we will explore the main competitors of Akbank TAS and analyze their strategies and strengths.

    1. Türkiye İş Bankası A.Ş.

    Türkiye İş Bankası, commonly known as İşbank, is one of the largest and oldest banks in Turkey. It offers a wide range of banking products and services to individuals, small businesses, and corporate clients. With a strong presence nationwide, İşbank poses a significant competition to Akbank TAS. The bank's extensive branch network, innovative digital banking solutions, and diverse customer base contribute to its competitive advantage.

    2. Türkiye Garanti Bankası A.Ş.

    Garanti Bank, a subsidiary of BBVA, is another major competitor of Akbank TAS. It is recognized for its customer-centric approach and technological advancements in banking. Garanti Bank offers comprehensive financial solutions, including retail banking, corporate banking, commercial banking, and investment services. With its focus on digital transformation and customer experience, Garanti Bank successfully competes with Akbank TAS for market share.

    3. Yapı ve Kredi Bankası A.Ş.

    Yapı Kredi Bank, formed through a merger between Koçbank and Yapı Kredi Bankası, is a prominent player in the Turkish banking industry. It provides a wide range of financial services, including retail banking, commercial banking, and corporate banking. Yapı Kredi Bank's strategic partnerships, innovative banking solutions, and strong customer base contribute to its competitiveness against Akbank TAS.

    4. Türkiye Vakıflar Bankası T.A.O.

    Vakıfbank, owned by Turkey's General Directorate of Foundations, is a state-owned bank that competes with Akbank TAS. It offers various banking services, including retail banking, commercial banking, and investment banking. Vakıfbank's extensive branch network, government support, and focus on social responsibility initiatives contribute to its market presence and competition with Akbank TAS.

    5. Türk Ekonomi Bankası A.Ş.

    Turkish Economy Bank, also known as TEB, is a subsidiary of BNP Paribas and operates as a commercial and retail bank in Turkey. TEB focuses on providing banking services to small and medium-sized enterprises (SMEs) and retail customers. Its innovative products, dedicated customer service, and strong SME banking expertise position it as a formidable competitor to Akbank TAS.


    While Akbank TAS holds a prominent position in the Turkish banking industry, it faces fierce competition from several other well-established banks. Türkiye İş Bankası, Garanti Bank, Yapı Kredi Bank, Vakıfbank, and TEB are some of the key competitors that challenge Akbank TAS's market share. Each competitor brings unique strengths, such as extensive branch networks, innovative digital solutions, and customer-centric approaches, making the competition in the Turkish banking market intense and dynamic.

    Akbank TAS SWOT Analysis


    1. Strong Market Position: Akbank TAS is one of the leading banks in Turkey, holding a significant market share. It has built a strong brand reputation and has a wide network of branches across the country.

    2. Diversified Product Portfolio: The bank offers a wide range of financial products and services, including retail banking, corporate banking, investment banking, and asset management. This diversification helps Akbank TAS to cater to the varying needs of its customers and generate multiple revenue streams.

    3. Technological Advancements: Akbank TAS has heavily invested in technology to enhance its operational efficiency and customer experience. It has implemented advanced online and mobile banking platforms, allowing customers to conveniently access their accounts and perform transactions. This technological edge gives the bank a competitive advantage in the digital banking space.


    1. Reliance on Domestic Market: Although Akbank TAS has a strong presence in the Turkish market, its heavy reliance on the domestic market makes it vulnerable to any economic downturns or political uncertainties within the country. This limits the bank's ability to diversify its risks across different markets.

    2. High Non-Performing Loans: Akbank TAS faces the challenge of managing a relatively high level of non-performing loans (NPLs). This indicates potential credit risks and affects the bank's profitability and overall financial health. The bank needs to focus on improving its risk management practices and reducing NPLs to maintain stability.


    1. Growing Demand for Digital Banking: The increasing adoption of digital technologies and changing customer preferences present an opportunity for Akbank TAS to further expand its digital banking services. By investing in innovative digital solutions and creating a seamless customer experience, the bank can attract more tech-savvy customers and gain a competitive edge in the market.

    2. Expansion into Emerging Markets: Akbank TAS can explore opportunities for expansion into emerging markets, particularly in the Middle East and North Africa region. These markets offer potential growth prospects and can help the bank diversify its revenue sources.


    1. Intense Competition: The banking sector in Turkey is highly competitive, with numerous local and international players vying for market share. This intense competition puts pressure on Akbank TAS to continuously innovate, improve its products and services, and differentiate itself from competitors.

    2. Regulatory and Compliance Risks: The banking industry is subject to stringent regulations and compliance requirements. Changes in regulations or failure to comply with existing ones can expose Akbank TAS to legal and reputational risks. The bank needs to stay updated with regulatory changes and invest in robust compliance measures to mitigate these risks.

    Key Takeaways

    • Akbank TAS is owned by the Sabancı Group, one of Turkey's largest conglomerates.
    • The mission statement of Akbank TAS is to provide innovative and reliable financial services to its customers, while also contributing to the development of the Turkish economy.
    • Akbank TAS primarily makes money through various financial services, including retail banking, corporate banking, investment banking, and asset management.
    • The Akbank TAS Business Model Canvas explains the key components of the bank's business model, including the value proposition, customer segments, channels, revenue streams, and key activities.
    • Akbank TAS faces competition from other major banks in Turkey, such as İşbank, Garanti Bank, and Yapı Kredi Bank, among others.
    • In terms of SWOT analysis, Akbank TAS's strengths lie in its strong brand reputation and extensive branch network, while its weaknesses include a high level of competition and potential regulatory risks. Opportunities for the bank include expanding its digital banking offerings, while threats include economic volatility and changing customer preferences.


    In conclusion, Akbank TAS is a leading bank in Turkey, owned primarily by the Sabanci Group. Its mission statement is to provide excellent financial services and solutions to its customers, creating value for all stakeholders.

    The bank generates revenue through a variety of channels, including interest income from loans, fees from banking services, and income from its investment and trading activities. Its Business Model Canvas explains how it delivers value to its customers through innovative products, efficient operations, and a strong distribution network.

    When it comes to competition, Akbank TAS faces strong rivalry from other major banks in Turkey, such as Garanti Bank, Isbank, and Yapi Kredi. These competitors constantly strive to attract customers with similar services and products, making the banking industry highly competitive.

    A SWOT analysis of Akbank TAS reveals its strengths lie in its strong brand presence, extensive branch network, and diverse product portfolio. However, it also faces challenges such as increasing competition, regulatory changes, and economic uncertainties. By capitalizing on its strengths and addressing its weaknesses, Akbank TAS can maintain its position as a leading player in the Turkish banking sector.

    Overall, Akbank TAS's ownership, mission statement, revenue generation, business model, competitors, and SWOT analysis provide insights into its operations and market position. As the bank continues to adapt to changing market dynamics and customer needs, it remains committed to delivering exceptional financial services and driving growth for its stakeholders.


    Where is Akbank located?

    Akbank is located in Turkey.

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