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Company > Airports Of Thailand PLC: Business Model, SWOT Analysis, and Competitors 2023

Airports Of Thailand PLC: Business Model, SWOT Analysis, and Competitors 2023

Published: Apr 13, 2023

Inside This Article


    Airports Of Thailand PLC (AOT), a leading airport operator in Southeast Asia, has established itself as a key player in the aviation industry. This blog article titled "Airports Of Thailand PLC: Business Model, SWOT Analysis, and Competitors 2023" aims to provide a comprehensive analysis of AOT's business model, examining its strengths, weaknesses, opportunities, and threats. Additionally, it will delve into the company's key competitors in the market, shedding light on the strategies they employ. This overview sets the stage for a detailed exploration of AOT's operations and its position in the highly competitive airport industry.

    What You Will Learn:

    • Who owns Airports Of Thailand PLC and their role in the company's operations.
    • The mission statement of Airports Of Thailand PLC and how it guides their business strategies.
    • How Airports Of Thailand PLC generates revenue and the different sources of income for the company.
    • An in-depth explanation of Airports Of Thailand PLC's business model canvas and its key components.
    • The main competitors of Airports Of Thailand PLC and their impact on the company's market position.
    • A comprehensive SWOT analysis of Airports Of Thailand PLC, including its strengths, weaknesses, opportunities, and threats.

    Who owns Airports Of Thailand PLC?

    Shareholders of Airports Of Thailand PLC

    Airports Of Thailand PLC, commonly known as AOT, is a public company listed on the Stock Exchange of Thailand. As a publicly traded company, its ownership is distributed among various shareholders. Let's take a closer look at the major stakeholders of AOT.

    1. Government of Thailand

    The government of Thailand holds a significant stake in AOT, making it the largest shareholder. Through its Ministry of Finance, the government has direct control over the operations and management of the company. This ensures that AOT aligns with the country's strategic objectives and long-term development plans.

    2. Local Institutional Investors

    Several local institutional investors, including insurance companies, asset management firms, and pension funds, also own a significant portion of AOT. These institutions invest in AOT as part of their portfolio diversification strategy. Their ownership provides stability and institutional support to the company's growth and development.

    3. Foreign Institutional Investors

    Foreign institutional investors play a crucial role in AOT's ownership structure. With Thailand's growing importance as a regional hub for tourism and business, international investors recognize the potential of AOT. These investors include global asset management firms, sovereign wealth funds, and other institutional investors seeking exposure to the Thai aviation industry.

    4. Retail Investors

    Retail investors, comprising individual shareholders who purchase AOT's shares through stockbrokers, also contribute to the ownership of the company. These investors range from small-scale retail traders to high net worth individuals who see the potential for capital appreciation and dividend income.

    5. Employee Stock Ownership Plan (ESOP)

    To align the interests of its employees with the company's success, AOT has implemented an Employee Stock Ownership Plan (ESOP). Through this program, employees have the opportunity to own shares in the company, making them stakeholders in AOT's performance and growth.

    It is important to note that the ownership structure of AOT may change over time due to buying and selling of shares by existing shareholders or the entry of new investors. As a listed company, AOT must regularly disclose its major shareholders and any changes in ownership to ensure transparency and compliance with regulatory requirements.

    What is the mission statement of Airports Of Thailand PLC?

    The Mission Statement of Airports Of Thailand PLC

    Airports Of Thailand PLC (AOT) is a leading airport management and operations company in Thailand. Established in 2002, AOT operates six major airports in the country, including Suvarnabhumi Airport and Don Mueang International Airport in Bangkok. The company's mission statement is centered around providing world-class airport services, ensuring passenger satisfaction, and contributing to the development of Thailand's aviation industry.

    Commitment to World-Class Airport Services

    AOT's mission statement emphasizes its commitment to delivering world-class airport services to both domestic and international travelers. The company aims to provide a seamless and efficient travel experience by continuously upgrading its facilities, technologies, and operational processes. By prioritizing quality and innovation, AOT endeavors to meet international standards and position its airports among the best in the world.

    Ensuring Passenger Satisfaction

    Another key aspect of AOT's mission is to ensure passenger satisfaction. The company recognizes that travelers' experiences at airports significantly impact their overall perception of Thailand as a destination. Therefore, AOT strives to create a pleasant and comfortable environment for passengers by offering a wide range of services, including duty-free shopping, dining options, lounges, and transportation connectivity. AOT is dedicated to constantly improving the passenger experience by listening to feedback and implementing necessary enhancements.

    Contributing to the Development of Thailand's Aviation Industry

    AOT's mission statement also highlights its commitment to the development of Thailand's aviation industry. The company aims to play a significant role in promoting the growth and competitiveness of the country's air transportation sector. AOT actively collaborates with various stakeholders, including airlines, government agencies, and local communities, to create a sustainable and vibrant aviation ecosystem. By investing in infrastructure, promoting tourism, and attracting international airlines, AOT strives to bolster Thailand's position as a regional aviation hub.

    In summary, Airports Of Thailand PLC's mission statement revolves around providing world-class airport services, ensuring passenger satisfaction, and contributing to the development of Thailand's aviation industry. By pursuing these goals, AOT aims to enhance the country's reputation as a premier travel destination and support the growth of its air transportation sector.

    How does Airports Of Thailand PLC make money?

    Revenue Streams

    Airports Of Thailand PLC generates its revenue through various sources. Here are the primary revenue streams of the company:

    1. Aeronautical Revenue

    A significant portion of Airports Of Thailand PLC's revenue comes from aeronautical services that it provides to airlines operating at its airports. These services include aircraft landing fees, parking fees, passenger service charges, and aircraft ground handling services. The company charges these fees based on the size and type of aircraft, the duration of stay, and the number of passengers.

    2. Non-Aeronautical Revenue

    Airports Of Thailand PLC also generates revenue from non-aeronautical activities. These include rental income from commercial spaces within airport terminals, such as retail shops, duty-free outlets, food and beverage establishments, and car rental services. The company may also earn revenue from advertising and promotional activities within the airport premises.

    3. Concession Fees

    Another significant source of revenue for Airports Of Thailand PLC is concession fees. The company grants concessions to various businesses operating within the airports, including duty-free shops, restaurants, lounges, and other services. These businesses pay a percentage of their revenue as concession fees to the company.

    4. Ground Handling Services

    Airports Of Thailand PLC provides ground handling services, such as baggage handling, aircraft cleaning, and ramp services, to airlines operating at its airports. These services generate revenue through service charges levied on the airlines.

    5. Utilities and Services

    The company also earns revenue by providing utilities and services to airlines and other businesses within the airports. This includes fees for electricity, water supply, waste management, and maintenance services. These charges contribute to the company's overall revenue.

    6. Real Estate Development

    Airports Of Thailand PLC has also ventured into real estate development projects near its airports. The company may generate revenue through the sale or lease of land and property to commercial and residential developers. This diversification of revenue sources helps the company to further increase its financial sustainability.

    Overall, Airports Of Thailand PLC's revenue streams are diverse and derive from a combination of aeronautical and non-aeronautical services, concession fees, ground handling services, utilities, and real estate development. This varied revenue model allows the company to maintain a stable income and continue to invest in the improvement and expansion of its airport infrastructure.

    Airports Of Thailand PLC Business Model Canvas Explained


    The business model canvas is a strategic management tool that allows organizations to visualize, analyze, and design their business models. In this blog post, we will explore the business model canvas of Airports of Thailand PLC (AOT), a leading airport operator in Thailand. By understanding AOT's business model, we can gain insights into how the company creates and delivers value to its stakeholders.

    Key Partnerships

    AOT operates under a public-private partnership (PPP) model, which involves collaboration with various key partners. Firstly, AOT works closely with the Civil Aviation Authority of Thailand (CAAT) to ensure compliance with aviation regulations and standards. Additionally, AOT forms partnerships with airlines, both domestic and international, to attract more flights and passengers to its airports. These partnerships are crucial for AOT's success as they contribute to the overall growth and sustainability of the aviation industry in Thailand.

    Key Activities

    As an airport operator, AOT engages in a range of key activities to ensure smooth operations and optimal passenger experience. These activities include managing and maintaining airport infrastructure, such as runways, terminals, and parking facilities. AOT also provides essential services such as security, customs, immigration, and baggage handling. Furthermore, AOT actively promotes its airports and Thailand as a preferred destination to airlines and tourists through marketing and promotional campaigns. These activities collectively contribute to AOT's goal of becoming a world-class airport operator.

    Value Proposition

    AOT's value proposition revolves around providing a seamless and efficient airport experience for all stakeholders. For passengers, AOT aims to offer safe, comfortable, and convenient facilities, ensuring a pleasant journey from arrival to departure. Additionally, AOT provides airlines with state-of-the-art infrastructure, excellent ground handling services, and attractive incentives to encourage the expansion of their operations in Thailand. AOT also generates value for the Thai government and local communities by driving economic growth, creating employment opportunities, and contributing to tourism revenue.

    Customer Segments

    AOT serves a diverse range of customer segments, including domestic and international passengers, airlines, retail businesses, and government agencies. Domestic passengers consist of Thai residents traveling within the country, while international passengers include tourists and business travelers visiting Thailand. Airlines are another important customer segment, as they rely on AOT's infrastructure and services to operate their flights. Additionally, retail businesses within AOT's airports, such as duty-free shops and restaurants, cater to the needs of both passengers and airport visitors. Lastly, government agencies, such as customs and immigration, rely on AOT to facilitate seamless travel experiences for passengers.


    By analyzing Airports of Thailand PLC's business model canvas, we can observe how the company creates and delivers value across various stakeholders. Through key partnerships, AOT collaborates with industry players to ensure compliance and foster industry growth. Key activities focus on managing and maintaining airport infrastructure, providing essential services, and promoting Thailand as a preferred destination. AOT's value proposition centers around delivering a seamless airport experience for passengers, airlines, and other stakeholders. Lastly, AOT serves diverse customer segments, including domestic and international passengers, airlines, retail businesses, and government agencies.

    Which companies are the competitors of Airports Of Thailand PLC?

    Competitors of Airports Of Thailand PLC

    Airports Of Thailand PLC (AOT) operates and manages six international airports in Thailand, making it a dominant player in the country's aviation industry. However, it faces competition from various companies both locally and internationally. The following are some of the key competitors of AOT:

    1. Bangkok Airways:

      • Bangkok Airways is a privately-owned airline that operates both domestic and international flights. It has its hub at Suvarnabhumi Airport, one of the airports managed by AOT.
      • While Bangkok Airways primarily focuses on providing air transportation services, it competes indirectly with AOT by attracting passengers who may choose to fly with the airline instead of using AOT-operated airports.
    2. Thai Airways International:

      • Thai Airways International is the national flag carrier airline of Thailand. It operates both domestic and international flights, and its primary hub is located at Suvarnabhumi Airport.
      • As a major player in the aviation industry, Thai Airways International competes with AOT by offering its own range of services to passengers, potentially diverting traffic away from AOT's airports.
    3. Low-cost carriers (LCCs):

      • LCCs such as AirAsia, Nok Air, and Thai Lion Air are popular choices for budget-conscious travelers within Thailand and the region.
      • These airlines often operate from secondary airports, which may compete directly with AOT's airports by attracting travelers who prioritize lower fares over the convenience of major airports.
    4. International airports in neighboring countries:

      • Airports in neighboring countries, such as Suvarnabhumi's close competitor, Kuala Lumpur International Airport in Malaysia, may attract passengers who consider alternative routes or destinations.
      • These international airports compete indirectly with AOT by offering connectivity options and potentially diverting traffic away from Thailand's airports.
    5. Airport operators in neighboring countries:

      • Companies like Malaysia Airports Holdings Berhad (MAHB) and Changi Airport Group in Singapore manage airports that compete with AOT's airports in terms of passenger traffic, connectivity, and service quality.
      • These airport operators continually strive to enhance their facilities and attract airlines and passengers, posing competition to AOT in the Southeast Asian region.

    It is important to note that while AOT faces competition from various companies, it still holds a strong position in the Thai aviation market. Its extensive network of airports, ongoing infrastructure development, and focus on passenger satisfaction contribute to its competitive advantage. However, AOT must remain vigilant and adapt to changing market dynamics to maintain its position against these competitors.

    Airports Of Thailand PLC SWOT Analysis


    • Strategic location: Airports of Thailand PLC (AOT) operates six international airports in Thailand, including Suvarnabhumi Airport, which is a major hub for Southeast Asia. Thailand's central location in the region allows AOT to serve as a gateway for millions of tourists and business travelers.

    • Strong financial performance: AOT has consistently achieved strong financial results over the years. In the fiscal year 2019, the company reported a net profit of ฿28.6 billion ($920 million), representing a growth of 13.8% compared to the previous year. This financial stability allows AOT to invest in infrastructure development and expansion projects.

    • Diversified revenue streams: AOT generates revenue from various sources, including aeronautical fees, non-aeronautical fees, and commercial activities such as retail, food and beverage, and duty-free sales. This diversified revenue stream provides stability and reduces dependency on a single source of income.


    • Capacity constraints: With the growing number of tourists visiting Thailand, AOT's airports are facing capacity constraints, especially during peak travel seasons. This can lead to congestion, longer waiting times, and a decrease in customer satisfaction. AOT needs to invest in infrastructure improvements to address these capacity issues.

    • Dependence on tourism: A significant portion of AOT's revenue comes from tourism-related activities, such as duty-free sales and retail. The tourism industry is susceptible to external factors like economic downturns, political instability, and global health crises. AOT's heavy reliance on tourism makes it vulnerable to these external shocks.

    • Limited international presence: While AOT operates several airports in Thailand, it has limited international presence compared to some of its global competitors. This limits the company's ability to tap into new markets and expand its operations abroad.


    • Growing tourism industry: The tourism industry in Thailand has been experiencing steady growth, with millions of tourists visiting the country each year. This presents an opportunity for AOT to further capitalize on this trend by expanding its airport operations, improving services, and attracting more airlines and passengers.

    • Infrastructure development: Thailand has plans for significant infrastructure development, including the expansion of airports, railways, and highways. AOT can leverage these infrastructure projects to enhance its airport capacity, improve connectivity, and attract more airlines and passengers.

    • Digital transformation: The aviation industry is undergoing a digital transformation, with the adoption of technologies such as biometrics, artificial intelligence, and data analytics. AOT can embrace these technologies to enhance passenger experience, streamline operations, and improve efficiency.


    • Competition from regional airports: AOT faces competition from other airports in the Southeast Asian region, such as Changi Airport in Singapore and Kuala Lumpur International Airport in Malaysia. These airports have established themselves as major hubs and attract airlines and passengers. AOT needs to continuously improve its services and infrastructure to remain competitive.

    • Economic downturns: AOT's financial performance is closely linked to the overall economic conditions, both globally and domestically. Economic downturns can lead to a decrease in air travel demand, affecting AOT's revenue and profitability.

    • Political instability: Thailand has experienced periods of political instability in the past, which can impact the tourism industry and air travel. Political unrest, protests, or changes in government policies can disrupt AOT's operations and affect its financial performance.

    Key Takeaways

    • Airports of Thailand PLC is a publicly traded company, meaning it is owned by shareholders who hold its stocks.
    • The mission statement of Airports of Thailand PLC is to develop and manage airports in Thailand to the highest international standards, providing safe and efficient services for passengers and airlines.
    • Airports of Thailand PLC primarily generates revenue through aeronautical and non-aeronautical sources. Aeronautical sources include fees charged to airlines and passengers, while non-aeronautical sources include rental income from retail and commercial spaces within the airports.
    • The Business Model Canvas of Airports of Thailand PLC outlines key components such as key activities (airport operations and management), key resources (airport infrastructure and facilities), and customer segments (airlines and passengers).
    • The main competitors of Airports of Thailand PLC in the Thai market include Bangkok Airways, Thai Airways, and other regional airports. In the international market, it competes with airports in neighboring countries such as Malaysia, Singapore, and Vietnam.
    • In terms of SWOT analysis, Airports of Thailand PLC's strengths include its strategic location in a popular tourist destination and its well-established infrastructure. Its weaknesses include vulnerability to geopolitical factors and competition. Opportunities include an increase in tourism and potential for expansion, while threats include economic downturns and changing travel trends.


    In conclusion, Airports Of Thailand PLC (AOT) is a government-owned company that operates and manages airports in Thailand. As a state enterprise, it is fully owned by the Ministry of Finance.

    The mission statement of AOT is to provide world-class airport services, ensuring safety, security, and customer satisfaction. They strive to be a leading airport operator in the Asia-Pacific region, promoting economic growth and tourism in Thailand.

    AOT generates revenue through various sources, primarily from aeronautical and non-aeronautical activities. Aeronautical revenue includes fees from airlines, aircraft parking, and landing charges. Non-aeronautical revenue comes from retail shops, duty-free outlets, food and beverage establishments, and rental income from commercial spaces within the airports.

    To understand its business model, the Business Model Canvas provides a comprehensive framework. AOT's key activities include airport operations, maintenance, and development. Their value proposition lies in providing efficient airport services, ensuring customer satisfaction, and contributing to the growth of the aviation industry in Thailand.

    In terms of competition, AOT faces competition from other airport operators in the region, such as Changi Airport Group, Malaysia Airports Holdings Berhad, and Incheon International Airport Corporation. These competitors strive to attract airlines, passengers, and businesses to their respective airports, creating a competitive environment in the aviation industry.

    Lastly, conducting a SWOT analysis reveals AOT's strengths such as its strategic location, extensive infrastructure, and strong government support. However, it also faces challenges like increasing competition and the need for continuous infrastructure development. Opportunities lie in the growing tourism industry in Thailand, while threats include geopolitical tensions and economic uncertainties.

    Overall, Airports Of Thailand PLC plays a crucial role in the development of Thailand's aviation sector. By continuously improving its services, expanding its infrastructure, and adapting to market changes, AOT aims to maintain its position as a leading airport operator in the region.


    What is the airports of Thailand Public Company Ltd?

    Airports of Thailand Public Company Limited (AOT) is a state enterprise that manages and operates six international airports in Thailand. These airports are:

    1. Suvarnabhumi Airport (BKK) - located in Bangkok, it is the main international airport in Thailand.
    2. Don Mueang International Airport (DMK) - situated in Bangkok, it is the country's second-largest international airport.
    3. Phuket International Airport (HKT) - located in Phuket, it is one of the busiest airports in Thailand, serving as a gateway to popular tourist destinations.
    4. Chiang Mai International Airport (CNX) - situated in Chiang Mai, it serves as a major hub for domestic and international flights in Northern Thailand.
    5. Hat Yai International Airport (HDY) - located in Hat Yai, it serves as a major gateway to Southern Thailand and neighboring countries.
    6. Mae Fah Luang Chiang Rai International Airport (CEI) - situated in Chiang Rai, it serves as a gateway to the Golden Triangle region and nearby countries.

    These airports collectively handle a significant portion of Thailand's air traffic and contribute to the country's tourism and economic development.

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