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Company > Airbnb: Business Model, SWOT Analysis, and Competitors 2023

Airbnb: Business Model, SWOT Analysis, and Competitors 2023

Published: Jun 23, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of Airbnb, one of the leading players in the global hospitality industry. As we venture into 2023, it becomes crucial to understand how this innovative platform has revolutionized the way people travel and experience accommodation. We will examine the strengths, weaknesses, opportunities, and threats that Airbnb faces, as well as explore the key competitors shaping the landscape of this rapidly evolving market. Stay tuned to gain valuable insights into the future of Airbnb and its position in the industry.

    What You Will Learn:

    • Who owns Airbnb and the key stakeholders involved in the company.
    • The mission statement of Airbnb and how it aligns with the company's goals.
    • How Airbnb generates revenue and the various ways it makes money.
    • An in-depth explanation of the Airbnb Business Model Canvas, highlighting its key components and how they contribute to the company's success.
    • The major competitors of Airbnb and the challenges they pose to the company's market share.
    • A comprehensive SWOT analysis of Airbnb, examining its strengths, weaknesses, opportunities, and threats in the industry.

    Who owns Airbnb?

    The Founders and Early Investors

    Airbnb was founded in 2008 by three individuals: Brian Chesky, Joe Gebbia, and Nathan Blecharczyk. Brian Chesky, the current CEO, met his co-founders at the Rhode Island School of Design. Initially, Airbnb started as a platform for renting out air mattresses in their San Francisco apartment during a design conference, hence the name "Air Bed and Breakfast."

    As the company gained traction, the founders sought funding to expand their operations. Many notable investors, including venture capital firms and angel investors, recognized the potential of Airbnb and contributed to its early success. Some of the prominent early investors include Sequoia Capital, Y Ventures, and Greylock Partners.

    Major Shareholders

    Over the years, as Airbnb grew into a global marketplace for short-term rentals, the ownership structure evolved. While the exact ownership percentages are not publicly disclosed, certain individuals and entities have emerged as major shareholders of the company.

    As of its initial public offering (IPO) in December 2020, the largest shareholders of Airbnb included the founders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk. Despite some dilution in their ownership due to subsequent funding rounds, the founders still hold significant stakes in the company, reaffirming their commitment to its success.

    Furthermore, venture capital firms and institutional investors such as Sequoia Capital, Founders Fund, and General Atlantic also hold substantial positions in Airbnb. These investors recognized the potential of the platform early on and have continued to support its growth.

    Public Shareholders

    With Airbnb going public, the ownership of the company extended to public shareholders who purchased its shares on the stock market. This shift in ownership structure allowed individuals and institutional investors to participate in the company's growth and share in its success.

    As of the public listing, Airbnb's ownership is now spread among a diverse range of shareholders, including individual retail investors and institutional shareholders. This broader ownership structure aligns with Airbnb's goal of democratizing access to investment opportunities and involving its community in shaping its future.


    While the founders, early investors, and institutional shareholders own significant stakes in Airbnb, the company's IPO has expanded ownership to a wider range of public shareholders. This diverse ownership structure reflects the growing popularity and global impact of Airbnb, as well as its commitment to inclusive growth and community involvement.

    What is the mission statement of Airbnb?

    Airbnb's Mission Statement

    Airbnb's mission statement is to create a world where anyone can belong anywhere. This mission reflects the company's core values of inclusivity, diversity, and community. By providing a platform that connects travelers with unique accommodations and experiences around the world, Airbnb aims to foster a sense of belonging and break down barriers between people from different backgrounds.

    The company believes that by enabling individuals to share their homes and spaces, they can create meaningful connections and promote understanding among people from various cultures and countries. Airbnb values the idea that everyone should have the opportunity to explore and immerse themselves in different communities, ultimately creating a more interconnected and empathetic society.

    Airbnb's mission statement also encompasses their commitment to providing economic opportunities to hosts and communities. By empowering individuals to become hosts and earn income from their properties, Airbnb aims to support local economies and drive sustainable tourism. This aligns with their belief that travel should benefit both the visitors and the communities they visit.

    In summary, Airbnb's mission statement is to make it possible for people to experience a true sense of belonging while traveling, fostering connections between hosts and guests, and promoting economic opportunities for individuals and communities worldwide.

    How does Airbnb make money?

    Host service fees

    One of the primary ways Airbnb generates revenue is through host service fees. When hosts list their properties on the platform and successfully book guests, Airbnb charges a percentage fee on each reservation. This fee typically ranges from 3% to 5% of the booking subtotal, depending on various factors such as the host's location, the type of accommodation, and the length of stay.

    By implementing host service fees, Airbnb can monetize the platform while providing a convenient and user-friendly experience for hosts. This revenue stream allows Airbnb to maintain and improve its services, invest in marketing initiatives, and expand its global presence.

    Guest service fees

    In addition to host service fees, Airbnb also generates revenue through guest service fees. When guests make a booking, they are charged a separate fee that is typically around 6-12% of the booking subtotal. This fee covers Airbnb's operational costs for providing a secure and reliable platform, including customer support, payment processing, and various safety measures.

    Guest service fees are a crucial aspect of Airbnb's business model as they ensure the platform remains sustainable and can continue to offer a seamless experience for guests. By charging a reasonable fee, Airbnb can fund ongoing enhancements to its technology, maintain trust and safety measures, and develop new features to meet the evolving needs of travelers.

    Experiences and Airbnb Plus

    Apart from the traditional accommodation bookings, Airbnb has expanded its offerings to include Experiences and Airbnb Plus. Experiences are curated activities and tours hosted by locals, providing travelers with unique and authentic experiences in their destinations. Airbnb charges a fee to experience hosts for each booking made through the platform.

    On the other hand, Airbnb Plus is a premium tier of accommodations that have been verified for quality and comfort. Hosts who meet specific criteria can opt to list their properties as Airbnb Plus, and in return, they pay a higher host service fee while benefiting from additional exposure and potential bookings.

    By diversifying its revenue streams with Experiences and Airbnb Plus, Airbnb taps into different segments of the travel market and attracts a broader range of hosts and guests. This strategic expansion allows Airbnb to generate additional income while offering users a more comprehensive travel experience.

    Additional revenue sources

    Apart from the main revenue streams mentioned above, Airbnb also explores other avenues to generate income. These include partnerships with local businesses, cross-promotions, and advertising opportunities. For instance, Airbnb may collaborate with local attractions, restaurants, or transportation services, allowing them to reach Airbnb users and generate revenue through referral programs or exclusive offers.

    Furthermore, Airbnb has introduced a feature called "Airbnb for Work," catering to business travelers. This segment provides additional revenue through corporate partnerships and commissions. By offering tailored solutions for corporate travel needs, Airbnb leverages its platform to tap into the lucrative business travel market.

    In summary, Airbnb's primary revenue comes from host and guest service fees, which allow the platform to sustain its operations and invest in growth. Additionally, the introduction of Experiences, Airbnb Plus, and other partnerships provide Airbnb with additional revenue streams and opportunities for expansion.

    Airbnb Business Model Canvas Explained

    Introduction to the Business Model Canvas

    The Business Model Canvas is a strategic management and lean startup tool that provides a visual overview of a company's business model. It consists of nine key building blocks that capture the essential elements needed to create, deliver, and capture value. By using this framework, businesses can analyze and understand their business model, identify areas for improvement, and innovate more effectively.

    Key Building Blocks of Airbnb's Business Model Canvas

    1. Customer Segments: Airbnb caters to two primary customer segments: hosts and guests. Hosts are individuals or property owners who are willing to rent out their properties, while guests are travelers or individuals seeking accommodations.

    2. Value Proposition: Airbnb offers an alternative and cost-effective accommodation solution for travelers, providing a unique and personalized experience. It allows hosts to monetize their properties and generate income.

    3. Channels: Airbnb operates primarily as an online platform, connecting hosts and guests through its website and mobile application. It provides a user-friendly interface for hosts to list their properties and for guests to browse and book accommodations.

    4. Customer Relationships: Airbnb fosters a two-sided marketplace by providing a platform that facilitates communication and transactions between hosts and guests. It encourages reviews and ratings to build trust and establish long-term relationships.

    5. Revenue Streams: Airbnb generates revenue through various sources. It charges hosts a percentage fee for each booking, typically around 3% for hosts in the United States. Additionally, it charges guests a service fee ranging from 0% to 20% of the booking subtotal.

    6. Key Activities: The key activities of Airbnb include maintaining and improving its online platform, marketing and advertising to attract new hosts and guests, and ensuring a smooth booking experience for both parties. It also invests in customer support and trust and safety measures.

    7. Key Resources: Airbnb's key resources include its online platform, the technology infrastructure to support its operations, a large user base of hosts and guests, and brand reputation. It also relies on partnerships with payment processors and insurance providers to enhance the user experience.

    8. Key Partnerships: Airbnb has formed partnerships with various stakeholders, including property management companies, tourist boards, and travel agencies, to expand its reach and enhance its offerings. It collaborates with payment processors to facilitate secure transactions and insurance providers to offer coverage for hosts and guests.

    9. Cost Structure: Airbnb incurs costs related to platform maintenance, marketing and advertising, customer support, legal and regulatory compliance, and technological infrastructure. It invests in trust and safety measures to ensure the protection of hosts and guests.


    The Airbnb Business Model Canvas provides a comprehensive overview of how the company creates, delivers, and captures value. By understanding each building block, Airbnb can continually innovate and adapt its business model to meet the evolving needs of hosts and guests. This framework also serves as a valuable tool for aspiring entrepreneurs to analyze and develop their own business models in the sharing economy.

    Which companies are the competitors of Airbnb?

    Traditional Hospitality Industry

    One of the biggest competitors of Airbnb is the traditional hospitality industry, which includes hotels, resorts, and bed and breakfasts. These establishments have been offering accommodation services for decades and have built a strong reputation and customer base. With their professional management, standardized services, and luxurious amenities, hotels can be an attractive option for travelers who prefer a more traditional and reliable experience.

    Booking Holdings

    Booking Holdings, formerly known as Priceline Group, is a global online travel agency that operates multiple brands, including Booking.com, Agoda, and Kayak. While Airbnb primarily focuses on providing accommodation options, Booking Holdings offers a comprehensive platform for booking flights, hotels, car rentals, and vacation packages. With a vast inventory of properties worldwide, Booking.com is a significant competitor for Airbnb, particularly for travelers who prefer a one-stop-shop for all their travel needs.

    Expedia Group

    Expedia Group is another prominent online travel agency that competes with Airbnb. Through its brands such as Expedia, Hotels.com, Orbitz, and HomeAway, the company offers a wide range of accommodation options, from hotels to vacation rentals. Expedia Group's extensive network and partnerships with various hospitality providers make it a formidable competitor for Airbnb, especially for travelers seeking a diverse selection of properties and travel services.


    HomeToGo is a meta-search engine that aggregates vacation rental listings from various platforms, including Airbnb, Booking.com, and HomeAway. It allows users to compare prices and availability across different websites, making it easier to find the best deal. As a direct aggregator of Airbnb's listings, HomeToGo competes by offering a more streamlined search experience and helping users discover alternative options beyond Airbnb.


    Vrbo, formerly known as HomeAway, is a vacation rental marketplace that primarily focuses on whole-home rentals, including cottages, villas, and apartments. With a significant number of listings globally, Vrbo appeals to travelers looking for a private and immersive experience. While Vrbo may not have the same level of community-driven interactions as Airbnb, it offers an alternative for those who prioritize privacy and exclusivity.


    Sonder is a hospitality company that offers a mix of hotel-like services and apartment-style accommodations. They lease and manage entire buildings or floors, providing guests with professionally designed and serviced spaces. Sonder's model bridges the gap between hotels and vacation rentals, offering a consistent experience while maintaining the uniqueness and flexibility of a home rental. Its focus on quality and standardized services makes it a competitor for Airbnb in the mid to high-end travel segment.


    As the sharing economy continues to evolve, Airbnb faces competition from various players in the hospitality and travel industry. Traditional hotels, online travel agencies like Booking Holdings and Expedia Group, meta-search engines such as HomeToGo, and vacation rental marketplaces like Vrbo and Sonder all aim to capture a share of the growing alternative accommodation market. Each competitor brings its unique value proposition, catering to different traveler preferences and needs.

    Airbnb SWOT Analysis


    • Global Presence: Airbnb operates in over 220 countries and has more than 7 million listings worldwide. This global presence gives Airbnb a competitive advantage over other similar platforms, as users can find accommodations almost anywhere they travel.

    • Brand Recognition: Airbnb has become a household name and is widely recognized as a trusted platform for finding unique and affordable accommodations. This brand recognition gives Airbnb an edge over its competitors, as it attracts both hosts and guests.

    • Diverse Accommodation Options: One of Airbnb's strengths is its ability to offer diverse accommodation options to cater to different needs and preferences. From private rooms to entire homes, treehouses to castles, Airbnb provides a wide range of choices, allowing users to find the perfect fit for their travel experience.

    • User-friendly Platform: Airbnb's website and mobile app are designed to be user-friendly and intuitive. The platform's interface makes it easy for hosts to list their properties and for guests to search and book accommodations. This user-friendly experience enhances customer satisfaction and encourages repeat usage.


    • Regulatory Challenges: Airbnb faces regulatory challenges in many cities and countries due to concerns over housing affordability, tax evasion, and the impact on local communities. These regulatory hurdles can limit the growth and expansion of Airbnb's business in certain markets.

    • Quality Control: As Airbnb relies on individual hosts to provide accommodations, maintaining consistent quality control can be a challenge. While the platform does have measures in place to ensure guest safety and satisfaction, occasional negative experiences can still occur, potentially tarnishing the company's reputation.

    • Dependence on Hosts: Airbnb's success heavily relies on the willingness of hosts to list their properties and provide a positive experience for guests. If hosts become dissatisfied with the platform or choose to list their properties elsewhere, it could impact the availability and quality of accommodations on Airbnb.


    • Expansion into New Markets: Although Airbnb has a significant global presence, there are still untapped markets where the platform can expand. By entering new markets and targeting specific demographics, Airbnb can reach a wider audience and increase its user base.

    • Partnerships with Tourism Boards: Collaborating with tourism boards and local governments can create opportunities for Airbnb to promote sustainable tourism and contribute to local economies. These partnerships can help Airbnb gain support from local authorities and mitigate regulatory challenges.

    • Experiences and Services: Airbnb has already ventured into offering experiences and services in addition to accommodations. Expanding this aspect of the business can provide new revenue streams and enhance the overall travel experience for guests, further differentiating Airbnb from competitors.


    • Competition: The online travel industry is highly competitive, with other platforms such as Booking.com and Vrbo vying for market share. These competitors may offer similar services or target specific niches, posing a threat to Airbnb's market position.

    • Economic Downturn: During economic downturns or global crises, travel and tourism tend to be significantly affected. A decrease in travel demand can impact Airbnb's revenue and profitability, making the company vulnerable to economic fluctuations.

    • Data Security and Privacy Concerns: As a platform that collects and stores personal data, Airbnb faces the risk of data breaches or unauthorized access. Any security incidents can erode user trust and damage Airbnb's reputation, leading to a decline in bookings and revenue.

    Overall, while Airbnb has numerous strengths and opportunities, it also faces challenges and threats that need to be carefully managed to sustain its growth and success in the competitive travel industry.

    Key Takeaways

    1. Ownership of Airbnb: Airbnb is a privately held company, meaning it is not publicly traded on the stock market. The largest stakeholders in Airbnb are its co-founders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, along with various venture capital firms that have invested in the company.

    2. Mission statement of Airbnb: Airbnb's mission is to create a world where anyone can belong anywhere. They aim to connect travelers with unique accommodation options and create a sense of belonging and community wherever their guests go.

    3. Revenue generation: Airbnb primarily makes money by charging hosts a percentage fee on each booking, known as a host service fee. Additionally, they charge guests a service fee for using their platform to book accommodations. These fees contribute to Airbnb's revenue stream.

    4. Airbnb Business Model Canvas: The Business Model Canvas is a strategic management tool that explains how a company creates, delivers, and captures value. Airbnb's business model revolves around connecting hosts and guests, offering a platform for booking accommodations, and earning revenue through service fees.

    5. Competitors of Airbnb: Airbnb faces competition from various companies in the hospitality and travel industry. Some of its main competitors include Booking.com, HomeAway, VRBO, and Expedia's vacation rental platform. These companies offer similar services and strive to attract both hosts and guests to their platforms.

    6. Airbnb SWOT Analysis: A SWOT analysis of Airbnb highlights its strengths, weaknesses, opportunities, and threats. Some key takeaways from this analysis may include Airbnb's strong brand recognition and global reach as strengths, potential regulatory challenges and backlash from the hotel industry as weaknesses, opportunities for expansion into new markets, and threats from competitors and changing consumer preferences.


    In conclusion, Airbnb is a global online marketplace that connects travelers with individuals who have accommodations to rent. The company was founded in 2008 by Brian Chesky, Joe Gebbia, and Nathan Blecharczyk. Today, Airbnb is owned by its founders, as well as a number of other investors.

    The mission statement of Airbnb is to create a world where anyone can belong anywhere. They aim to provide unique and authentic travel experiences by enabling people to rent out their homes or spaces to travelers.

    Airbnb generates revenue through service fees charged to both hosts and guests. They charge hosts a percentage of each booking, typically around 3%, while guests are charged a service fee that can range from 6% to 12% of the booking subtotal.

    The Airbnb Business Model Canvas provides a comprehensive overview of the company's key activities, resources, and partners. It highlights the importance of their platform, which acts as a marketplace connecting hosts and guests, as well as the role of technology in facilitating bookings and ensuring a seamless experience.

    As for competitors, Airbnb faces competition from various companies in the sharing economy and hospitality industry. Some of its main competitors include Booking.com, Expedia, HomeAway, and VRBO. These companies offer similar services and aim to capture a share of the growing market for alternative accommodations and travel experiences.

    In a SWOT analysis of Airbnb, we can identify its strengths, such as a strong brand presence and a vast global network of hosts and guests. However, there are also weaknesses, such as regulatory challenges and concerns over safety and security. Opportunities for Airbnb include expanding into new markets and offering additional services, while threats include increased competition and potential backlash from local communities.

    Overall, Airbnb has revolutionized the way people travel and experience new destinations. With its unique business model and mission to provide an inclusive and authentic travel experience, Airbnb continues to dominate the home-sharing industry while facing challenges and opportunities in an ever-evolving marketplace.


    What are the strengths and weaknesses of Airbnb?

    Strengths of Airbnb:

    1. Wide Range of Accommodation Options: Airbnb offers a diverse selection of accommodation options, including apartments, houses, villas, and unique properties like castles or treehouses. This variety caters to different traveler preferences and allows for unique and memorable experiences.

    2. Cost-Effective: Generally, Airbnb accommodations are more affordable than traditional hotels, making it an attractive option for travelers seeking budget-friendly accommodations. It can provide cost savings, especially for families or larger groups who can book entire homes instead of multiple hotel rooms.

    3. Local Experience: Staying in an Airbnb allows travelers to immerse themselves in local communities and neighborhoods, providing a more authentic and culturally enriching experience than a typical hotel. Hosts often provide personalized recommendations, insider tips, and a more personalized level of hospitality.

    4. Flexibility and Amenities: Airbnb accommodations often offer more flexibility compared to hotels, with amenities such as kitchens, laundry facilities, and communal spaces. This can be particularly beneficial for longer stays or travelers who prefer self-catering options.

    Weaknesses of Airbnb:

    1. Quality and Consistency: The quality and cleanliness of Airbnb accommodations can vary significantly, as they are managed by individual hosts. Without standardized quality control, there is a risk of encountering subpar or misrepresented properties, leading to potentially disappointing experiences for guests.

    2. Safety and Security: While Airbnb has implemented safety measures, such as verified profiles and reviews, there have been instances of fraudulent listings, scams, or safety concerns. Guests may have concerns about their personal safety and security in unfamiliar environments, especially when staying in shared accommodations.

    3. Legal and Regulatory Challenges: Airbnb faces legal and regulatory challenges in many cities and countries, as it disrupts traditional hospitality industries and can impact local housing availability. Some cities have imposed restrictions or regulations on short-term rentals, limiting the operation of Airbnb listings.

    4. Lack of Human Interaction: While some travelers appreciate the privacy and independence offered by Airbnb, others may miss the services and human interaction provided by hotels, such as round-the-clock front desk assistance, room service, or concierge services.

    What are the threats of Airbnb?

    There are several threats associated with Airbnb:

    1. Regulatory challenges: Airbnb faces regulatory challenges in many jurisdictions around the world. Some cities and countries have imposed restrictions or bans on short-term rentals due to concerns about housing affordability, neighborhood disruption, and safety regulations.

    2. Legal issues: Airbnb has faced legal challenges related to various issues, including rental regulations, taxation, and liability for accidents or damages that occur on rented properties.

    3. Safety concerns: There have been instances of property damage, theft, and personal safety incidents reported by both hosts and guests. These incidents can damage Airbnb's reputation and erode trust in the platform.

    4. Competition from traditional hospitality industry: Airbnb competes with traditional hotels, bed and breakfasts, and other accommodation providers. These established players have resources, brand recognition, and regulatory compliance that can pose a challenge for Airbnb's growth.

    5. Trust and quality control: Maintaining consistent quality across a diverse range of listings can be a challenge for Airbnb. There have been cases of misleading or inaccurate listings, unclean accommodations, and hosts who do not meet guest expectations, which can affect the overall trust and user experience.

    6. Economic and social impacts: Some argue that Airbnb contributes to rising rental prices and housing shortages in popular tourist destinations as properties are taken off the long-term rental market and converted into short-term rentals. This can lead to negative economic and social impacts on local communities.

    7. Data privacy and security: As a platform that collects and processes personal information, Airbnb needs to address concerns related to data privacy and security. Any data breaches or mishandling of user data can have serious consequences for the company.

    8. Reputation management: Airbnb's reputation can be impacted by incidents such as discrimination, illegal activities taking place in rented properties, or negative guest experiences. These incidents can lead to negative publicity and affect the perception of the platform.

    Overall, while Airbnb has revolutionized the accommodation industry, these threats pose challenges that the company needs to navigate to ensure sustainable growth and success.

    What is a competitive disadvantage of Airbnb?

    One competitive disadvantage of Airbnb is the lack of consistent quality and standardization across listings. Since anyone can list their property on Airbnb, there is a wide range of quality and amenities offered, making it difficult for users to have consistent experiences. Some listings may have inaccurate descriptions, misleading photos, or poor customer service, leading to dissatisfaction among guests. This lack of standardization can result in a negative perception of Airbnb as a whole and favor traditional hotels or other accommodation options that offer more consistent quality and service.

    What are the risks of Airbnb business model?

    1. Legal and regulatory risks: The legality of short-term rentals can vary in different jurisdictions. Some cities have strict regulations or outright bans on Airbnb, which can result in fines, legal disputes, or the suspension of listings.

    2. Property damage and theft: There is a risk of guests causing damage to the property or stealing valuable items. While Airbnb provides host protection programs, they may not cover all types of damages or fully compensate hosts.

    3. Safety concerns: Safety incidents can occur in Airbnb properties, such as accidents, injuries, or criminal activities. Hosts need to take precautions and ensure the security of their guests.

    4. Reputation and trust: Negative experiences or incidents can harm the reputation of both hosts and Airbnb as a platform. A few high-profile incidents can erode trust in the service and discourage potential guests.

    5. Unreliable guests: There is a risk of guests making bookings but not showing up or canceling last minute, leading to lost revenue for hosts. Hosts may also face difficulties in dealing with problematic guests, such as guests violating house rules or causing disturbances.

    6. Market saturation and competition: As the popularity of Airbnb grows, there is an increasing number of hosts, resulting in market saturation and intense competition. This can lead to lower occupancy rates, reduced rental prices, and decreased profitability for hosts.

    7. Economic downturns and travel disruptions: During economic downturns or travel disruptions, such as natural disasters or pandemics, the demand for Airbnb accommodations can significantly decrease. Hosts may face financial challenges during such times.

    8. Tax and financial considerations: Hosts need to comply with tax regulations and may need to pay income tax on their rental income. Failure to do so can result in penalties or legal issues. Additionally, hosts may face financial risks if they heavily rely on Airbnb income, as it may be unpredictable or seasonal.

    9. Data security and privacy: Airbnb collects and stores personal and financial data of hosts and guests, making it vulnerable to data breaches and privacy concerns. Any breach in data security can harm the trust and confidence of users.

    10. Changes in Airbnb policies and fees: Airbnb can change its policies and fee structures, which may impact hosts' profitability. Hosts may need to adapt to new regulations or face unexpected costs.

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