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Company > Acushnet Holdings Corp: Business Model, SWOT Analysis, and Competitors 2023

Acushnet Holdings Corp: Business Model, SWOT Analysis, and Competitors 2023

Published: Feb 15, 2023

Inside This Article


    Acushnet Holdings Corp is a renowned golf equipment and apparel company that has gained significant traction in the industry. This blog article delves into Acushnet's business model, exploring the strategies and key factors that have contributed to their success. Additionally, a comprehensive SWOT analysis will shed light on their strengths, weaknesses, opportunities, and threats. By examining their competitors and analyzing market trends, this article aims to provide valuable insights into Acushnet Holdings Corp's position in the market and its potential growth in the year 2023.

    What You Will Learn:

    • Who owns Acushnet Holdings Corp and the significance of understanding its ownership structure.
    • The mission statement of Acushnet Holdings Corp and its importance in guiding the company's operations and decision-making.
    • How Acushnet Holdings Corp generates revenue and the key factors that contribute to its financial success.
    • An in-depth explanation of Acushnet Holdings Corp's business model canvas, shedding light on its key activities, resources, partnerships, and customer segments.
    • The main competitors of Acushnet Holdings Corp and their impact on the company's market position and strategy.
    • A comprehensive SWOT analysis of Acushnet Holdings Corp, highlighting its strengths, weaknesses, opportunities, and threats in the industry.

    Who owns Acushnet Holdings Corp?

    Major shareholders

    Acushnet Holdings Corp, the parent company of iconic golf brands such as Titleist and FootJoy, has a diverse ownership structure. Let's take a closer look at some of the major shareholders who have a significant stake in the company.

    Fila Korea Ltd.

    Fila Korea Ltd., a South Korean sportswear company, is the largest shareholder of Acushnet Holdings Corp. Fila Korea acquired Acushnet in 2011 from Fortune Brands for approximately $1.23 billion. Through this acquisition, Fila Korea gained control of the renowned Titleist and FootJoy brands, strengthening its position in the global golf industry.

    Massachusetts Mutual Life Insurance Company

    Massachusetts Mutual Life Insurance Company (MassMutual) is another significant shareholder of Acushnet Holdings Corp. MassMutual is a leading mutual life insurance company based in the United States. With a history dating back to 1851, MassMutual has established itself as a trusted financial services provider. The company's investment in Acushnet demonstrates its confidence in the growth potential of the golf industry.

    Wellington Management Company LLP

    Wellington Management Company LLP is a prominent global investment management firm. It manages assets for a wide range of clients, including individuals, institutions, and sovereign wealth funds. Wellington Management holds a substantial stake in Acushnet Holdings Corp, reflecting its belief in the company's long-term prospects and the attractiveness of the golf market.

    BlackRock, Inc.

    BlackRock, Inc., the world's largest asset management company, is also among the major shareholders of Acushnet Holdings Corp. With its extensive global reach and expertise, BlackRock manages investments for clients across various asset classes. Its investment in Acushnet underscores the company's recognition of the value and potential growth opportunities within the golf industry.

    Other shareholders

    In addition to the major shareholders mentioned above, Acushnet Holdings Corp has a diverse shareholder base that includes institutional investors, mutual funds, and individual investors. These shareholders contribute to the company's overall ownership structure and provide stability and support for its operations.

    It is worth noting that the ownership of Acushnet Holdings Corp may change over time as shareholders buy or sell their stakes. Therefore, it is important for investors and golf enthusiasts to stay updated on the latest ownership dynamics of the company.

    What is the mission statement of Acushnet Holdings Corp?

    Acushnet Holdings Corp's Mission Statement: Pioneering Excellence in Golf Performance

    Acushnet Holdings Corp, the parent company of renowned golf brands such as Titleist, FootJoy, and Vokey Design, is driven by a clear and impactful mission statement. The company's mission revolves around pioneering excellence in golf performance, which serves as a guiding principle for all their endeavors and business operations.

    As a leader in the golf industry, Acushnet Holdings Corp aims to consistently deliver innovative and high-performing products that enhance the experience and performance of golfers at every level. Their mission statement reflects their commitment to pushing the boundaries of golf technology, craftsmanship, and design to help golfers achieve their best performance on the course.

    Fostering Innovation and Product Development

    At the core of Acushnet Holdings Corp's mission statement is the dedication to fostering innovation. The company invests heavily in research and development to constantly improve their products and set new standards in the industry. By staying at the forefront of golf technology, Acushnet Holdings Corp seeks to provide golfers with the tools they need to elevate their game.

    The mission statement also highlights Acushnet Holdings Corp's emphasis on product development. The company's commitment to excellence is evident in their continuous efforts to design and manufacture superior golf equipment, apparel, and accessories. Through a combination of cutting-edge technology, meticulous craftsmanship, and meticulous attention to detail, Acushnet Holdings Corp strives to deliver products that enable golfers to perform at their best.

    Enhancing the Golfing Experience

    Acushnet Holdings Corp's mission statement goes beyond producing exceptional golf products. It also emphasizes their dedication to enhancing the overall golfing experience. The company recognizes that golf is more than just a sport; it is a lifestyle, a passion, and a community. Therefore, Acushnet Holdings Corp is committed to supporting and enriching the golfing community through various initiatives.

    Whether it is through sponsoring professional golf tournaments, providing support to aspiring golfers, or contributing to the development of golf facilities, Acushnet Holdings Corp actively works towards cultivating a thriving golfing culture. By doing so, they aim to create a positive impact on the sport as a whole and foster a sense of camaraderie and enjoyment among golfers worldwide.


    Acushnet Holdings Corp's mission statement encapsulates their dedication to pioneering excellence in golf performance. With a focus on innovation, product development, and enhancing the golfing experience, the company strives to provide golfers with the tools they need to achieve their best performance on the course. By remaining true to their mission, Acushnet Holdings Corp continues to shape the golf industry and inspire golfers around the world.

    How does Acushnet Holdings Corp make money?

    Golf Equipment Sales

    One of the primary ways Acushnet Holdings Corp generates revenue is through the sale of golf equipment. As a leading manufacturer and distributor of golf products, the company offers a wide range of golf clubs, golf balls, golf bags, and other accessories under its renowned brands such as Titleist, FootJoy, and Pinnacle. These products cater to both professional and amateur golfers, allowing Acushnet to tap into a large customer base. With its reputation for producing high-quality and technologically advanced equipment, Acushnet is able to command premium prices, contributing significantly to its revenue stream.

    Professional Golf Sponsorship

    Acushnet Holdings Corp also generates revenue through sponsorships in the professional golf industry. Being the owner of the Titleist brand, the company has established strong relationships with professional golfers worldwide. Acushnet sponsors numerous golfers on various tours, including the PGA Tour and the European Tour, providing them with the necessary equipment and financial support. In return, these golfers endorse and promote Acushnet's products, showcasing their performance and quality on the global stage. This mutually beneficial partnership helps Acushnet increase brand visibility, drive sales, and enhance its reputation as a preferred choice among golf enthusiasts.

    Golf Ball Manufacturing

    Another significant source of revenue for Acushnet comes from its golf ball manufacturing operations. The company has state-of-the-art manufacturing facilities where it produces millions of golf balls annually. Acushnet's golf balls are highly regarded for their precision, durability, and performance characteristics. These balls are used by professional golfers in major tournaments, further solidifying the brand's reputation. Additionally, Acushnet's golf balls are popular among amateur golfers, who value the quality and consistency they offer. The sales generated from golf ball manufacturing contribute substantially to the company's overall revenue.

    Licensing and Other Ventures

    Acushnet Holdings Corp also generates income through licensing agreements and other ventures. The company licenses its brands, such as Titleist and FootJoy, to third-party manufacturers who produce and sell products under these brands. This allows Acushnet to expand its product offerings without the need for significant investment in manufacturing facilities and distribution networks. Furthermore, the company explores other business opportunities, such as partnerships with golf course management companies or golf instruction programs. These ventures provide additional revenue streams and help Acushnet diversify its income sources.

    In conclusion, Acushnet Holdings Corp generates revenue through various channels, including golf equipment sales, professional golf sponsorships, golf ball manufacturing, licensing agreements, and other ventures. The company's commitment to innovation, quality, and partnerships has enabled it to establish a strong presence in the golf industry and maintain a solid financial position.

    Acushnet Holdings Corp Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool that provides a visual representation of a company's business model. It consists of nine key building blocks that help describe and analyze how a company creates, delivers, and captures value. These building blocks include customer segments, value propositions, channels, customer relationships, revenue streams, key activities, key resources, key partners, and cost structure.

    Acushnet Holdings Corp's Business Model Canvas

    Acushnet Holdings Corp, the parent company of well-known golf brands such as Titleist and FootJoy, has a well-defined and successful business model. Let's explore each element of their Business Model Canvas and gain a better understanding of how they operate.

    Customer Segments

    Acushnet primarily targets golf enthusiasts and professionals who seek high-quality golf equipment and apparel. Their customer segments include both individual golfers and golf courses that purchase their products in bulk.

    Value Propositions

    Acushnet's value proposition lies in offering superior golf products that are renowned for their performance and quality. Their products are designed to enhance a golfer's game and provide a competitive advantage on the course.


    The company utilizes a multi-channel approach to reach their customers. They distribute their products through various channels, including direct sales to golf courses, online retail stores, authorized dealers, and their own flagship stores.

    Customer Relationships

    Acushnet prioritizes building strong customer relationships to foster loyalty and repeat business. They achieve this through excellent customer service, personalized recommendations, and ongoing support for their products.

    Revenue Streams

    The primary revenue stream for Acushnet comes from the sale of golf equipment, such as clubs, balls, and accessories, as well as golf apparel and footwear. They also generate revenue through licensing agreements and sponsorship deals with professional golfers and tournaments.

    Key Activities

    The key activities for Acushnet revolve around research and development, product design, manufacturing, marketing, and distribution. They invest heavily in designing and producing innovative golf products that meet the evolving needs of golfers.

    Key Resources

    Acushnet's key resources include their manufacturing facilities, research and development capabilities, intellectual property, strong brand reputation, and a dedicated team of professionals who are passionate about the game of golf.

    Key Partners

    The company collaborates with key partners such as professional golfers, golf courses, retailers, and suppliers. These partnerships help Acushnet expand their reach, gain market insights, and ensure the availability of their products across different channels.

    Cost Structure

    Acushnet incurs costs related to manufacturing, marketing, research and development, distribution, and maintaining their physical and digital presence. They also invest in brand promotion, sponsorships, and customer support to ensure a high-quality experience for their customers.


    Acushnet Holdings Corp's business model is centered around delivering superior golf products to their target customers through multiple channels. By focusing on innovation, strong customer relationships, and strategic partnerships, they have established themselves as a leading player in the golf industry. The Business Model Canvas provides a comprehensive overview of Acushnet's business model and highlights the key factors contributing to their success.

    Which companies are the competitors of Acushnet Holdings Corp?


    Titleist is one of the primary competitors of Acushnet Holdings Corp. As a leading brand in the golf industry, Titleist offers a wide range of golf equipment, including golf balls, clubs, and accessories. Known for their high-quality products and exceptional performance, Titleist has built a strong reputation among professional and amateur golfers alike. The company's commitment to innovation and superior craftsmanship positions it as a formidable competitor to Acushnet Holdings Corp.

    Callaway Golf Company

    Callaway Golf Company is another major competitor of Acushnet Holdings Corp. Renowned for its cutting-edge technology and innovative designs, Callaway offers a comprehensive lineup of golf clubs, balls, and accessories. With a strong focus on research and development, the company continuously introduces new and improved products that cater to the needs and preferences of golfers at all skill levels. Callaway's commitment to performance and its extensive global distribution network make it a significant rival to Acushnet Holdings Corp.

    TaylorMade Golf Company

    TaylorMade Golf Company is a prominent competitor in the golf industry, challenging Acushnet Holdings Corp with its range of high-performance golf equipment. Known for its innovative club designs and advanced technologies, TaylorMade has earned a loyal following among professional golfers and enthusiasts. The company's dedication to pushing boundaries and enhancing players' experiences sets it apart in the competitive landscape. With a diverse product line encompassing clubs, balls, and accessories, TaylorMade poses a strong challenge to Acushnet Holdings Corp's market share.

    Srixon/Cleveland Golf

    Srixon, along with its subsidiary Cleveland Golf, is a notable competitor of Acushnet Holdings Corp. Srixon is renowned for its high-quality golf balls, while Cleveland Golf specializes in producing clubs and accessories. Both brands focus on delivering exceptional performance and value to golfers of all levels. Srixon's commitment to advanced technology and craftsmanship, coupled with Cleveland Golf's reputation for producing reliable and innovative clubs, makes this combination a formidable rival to Acushnet Holdings Corp.

    Bridgestone Golf

    Bridgestone Golf is a key competitor to Acushnet Holdings Corp, offering a range of golf balls and accessories. The company's extensive experience in rubber and polymer technology allows it to create golf balls with exceptional performance characteristics. Bridgestone Golf's commitment to research and development, combined with its partnerships with professional golfers, has enabled it to carve out a significant market share. With its focus on delivering superior quality and performance, Bridgestone Golf competes directly with Acushnet Holdings Corp in the golf equipment industry.

    Acushnet Holdings Corp SWOT Analysis


    • Leading market position: Acushnet Holdings Corp holds a dominant position in the golf industry, with its flagship brands Titleist and FootJoy being recognized globally as premium golf equipment and apparel providers. This strong market presence allows the company to enjoy significant brand loyalty and customer trust.

    • Diversified product portfolio: Acushnet offers a wide range of products catering to different segments of the golf market, including golf clubs, golf balls, golf gloves, and golf shoes. This diversification not only enhances the company's revenue streams but also reduces its dependence on any single product category.

    • Innovation and technological prowess: Acushnet has a long history of innovation in golf equipment, constantly introducing new technologies and materials to enhance the performance and experience of golfers. Their research and development efforts have resulted in several patented technologies that give the company a competitive edge.

    • Strong distribution network: The company has a well-established distribution network that spans over 100 countries, enabling Acushnet to reach a wide customer base. This extensive network, along with strategic partnerships with golf retailers and online platforms, ensures effective distribution of its products worldwide.


    • Dependence on golf industry performance: Acushnet's business heavily relies on the overall performance of the golf industry. Any downturn in the industry, such as a decrease in golf participation rates or economic instability, can negatively impact the company's sales and profitability.

    • High pricing compared to competitors: While Acushnet's premium brand image is a strength, it can also be a weakness. The higher price points of their products may limit market share among price-sensitive consumers who opt for more affordable alternatives offered by competitors.

    • Limited product offerings for non-professional golfers: Acushnet primarily focuses on catering to professional and serious amateur golfers, which leaves a gap in their product offerings for recreational or occasional golfers. This limitation could potentially hinder the company's growth in reaching a broader consumer base.


    • Growing golf tourism: The increasing popularity of golf tourism offers an opportunity for Acushnet to expand its customer base. By targeting popular golf destinations and partnering with golf resorts and courses, the company can promote its products to tourists who may be looking to enhance their golfing experience.

    • Expansion into emerging markets: Acushnet can capitalize on the growing interest in golf in emerging markets such as China, India, and Southeast Asia. These regions present untapped potential for the company to establish a stronger presence and gain market share by introducing its premium products to a new customer base.

    • E-commerce and digital marketing: The rise of e-commerce and digital marketing provides an opportunity for Acushnet to enhance its online presence and reach a wider audience. By investing in online platforms, social media marketing, and personalized digital experiences, the company can effectively target and engage with golfers globally.


    • Intense competition: The golf industry is highly competitive, with numerous established brands and newcomers vying for market share. Competitors offering similar products at competitive prices pose a threat to Acushnet's market position and profitability.

    • Economic downturns and consumer spending: In times of economic instability or recessions, consumers may reduce their discretionary spending, including on golf equipment and apparel. Such economic downturns can negatively impact Acushnet's sales and financial performance.

    • Changing consumer preferences and trends: Shifts in consumer preferences towards alternative sports or recreational activities can pose a threat to Acushnet. If the younger generation shows less interest in golf or prefers other sports, it could lead to a decline in demand for the company's products.

    • Counterfeit products: Acushnet faces the risk of counterfeit products, which can harm its brand reputation and result in revenue loss. Counterfeit products may offer inferior quality and performance, misleading customers and negatively impacting their perception of the company's authentic products.

    Key Takeaways

    • Acushnet Holdings Corp is owned by various institutional and individual investors, including Fila Korea Ltd., Mirae Asset Global Investments, and Waddell & Reed Financial.

    • The mission statement of Acushnet Holdings Corp is to be the performance and quality leader in the golf industry, providing golfers with exceptional products and services.

    • Acushnet Holdings Corp generates revenue through the sale of golf equipment, including clubs, balls, and accessories, as well as through the provision of golf-related services.

    • The Acushnet Holdings Corp Business Model Canvas encompasses key elements such as value proposition, customer segments, channels, customer relationships, revenue streams, key activities, key resources, and cost structure.

    • Some of the main competitors of Acushnet Holdings Corp in the golf industry include Callaway Golf Company, TaylorMade Golf Company, and Titleist's parent company, Fila Korea Ltd.

    • A SWOT analysis of Acushnet Holdings Corp reveals its strengths in brand recognition and product quality, weaknesses in limited product diversification, opportunities in emerging markets and technological advancements, and threats from intense competition and economic downturns.


    In conclusion, Acushnet Holdings Corp is owned by a combination of public shareholders and institutional investors. The mission statement of the company is to be the performance and quality leader in every golf category they compete in. They achieve this mission by making money through the sale of golf equipment, golf balls, and other related accessories under their renowned brands such as Titleist and FootJoy.

    The Acushnet Holdings Corp Business Model Canvas is a comprehensive framework that explains how the company creates, delivers, and captures value. It outlines key elements such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.

    As for competitors, Acushnet Holdings Corp faces competition from various companies in the golf industry. Some notable competitors include Callaway Golf Company, TaylorMade Golf Company, and Bridgestone Corporation. These companies also produce and market golf equipment, apparel, and accessories, and strive to capture a significant share of the golf market.

    In conducting a SWOT analysis of Acushnet Holdings Corp, we can identify the company's strengths such as its strong brand presence, high-quality products, and loyal customer base. However, there are also weaknesses, such as dependence on a specific market segment and limited product diversification. Opportunities for growth include expanding into emerging markets and introducing innovative products, while threats include intense competition and economic downturns.

    Overall, Acushnet Holdings Corp has established itself as a leading player in the golf industry, driven by its mission to provide superior performance and quality. Through a strong business model and strategic positioning, the company continues to generate revenue and compete effectively with its rivals.


    What is the SWOT analysis for every company?

    It is not possible to provide the SWOT analysis for every company as there are millions of companies worldwide, each having their own unique strengths, weaknesses, opportunities, and threats. SWOT analysis is a strategic planning tool used to evaluate the internal and external factors influencing a company's performance. It is specific to each individual company and requires a detailed analysis of its industry, market position, competitive landscape, and internal capabilities.

    To conduct a SWOT analysis, companies typically assess their strengths (such as brand reputation, financial resources, or talented workforce), weaknesses (such as outdated technology, limited market presence, or weak supply chain), opportunities (such as emerging markets, new product/service offerings, or technological advancements), and threats (such as intense competition, economic downturns, or changing consumer preferences).

    Therefore, the SWOT analysis will vary for each company based on its industry, size, location, and specific business circumstances. It is a tool that companies use to understand their unique position and make informed strategic decisions.

    What are the 4 areas of SWOT analysis?

    The four areas of SWOT analysis are:

    1. Strengths: These are the internal factors that give an organization an advantage over others. They can include unique resources, skills, capabilities, or a strong brand image.

    2. Weaknesses: These are the internal factors that put an organization at a disadvantage compared to others. They can include limited resources, outdated technology, lack of expertise, or poor reputation.

    3. Opportunities: These are the external factors that an organization can exploit to its advantage. They can include market trends, emerging technologies, changes in regulations, or new customer needs.

    4. Threats: These are the external factors that can potentially harm an organization's performance or success. They can include competition, economic downturns, changes in consumer preferences, or disruptive technologies.

    What is a SWOT analysis for IT teams?

    A SWOT analysis for IT teams is a strategic planning technique used to evaluate the strengths, weaknesses, opportunities, and threats associated with the IT department or team within an organization. It helps in identifying areas of improvement, potential risks, and opportunities for growth. Here is how each element of the SWOT analysis applies to IT teams:

    1. Strengths: These are the internal positive attributes of the IT team. It can include skilled and knowledgeable staff, efficient processes, advanced technology infrastructure, strong problem-solving capabilities, effective communication, and teamwork.

    2. Weaknesses: These are the internal negative aspects that need improvement within the IT team. It can include lack of certain skills or expertise, outdated technology or infrastructure, poor coordination among team members, ineffective project management, or limited resources.

    3. Opportunities: These are external factors that can be favorable to the IT team. It can include emerging technologies, market trends, new business requirements, potential collaborations or partnerships, or organizational initiatives that align with IT capabilities.

    4. Threats: These are external factors that pose risks or challenges to the IT team. It can include changing industry regulations, cybersecurity threats, budget constraints, competition, rapidly evolving technology, or resistance to change within the organization.

    By conducting a SWOT analysis, IT teams can gain valuable insights into their current state and future prospects. It helps them formulate strategies to leverage their strengths, address weaknesses, capitalize on opportunities, and mitigate threats, ultimately improving their overall performance and effectiveness.

    What is SWOT analysis and examples?

    SWOT analysis is a strategic planning technique used to evaluate the strengths, weaknesses, opportunities, and threats of a project, business, or organization. It helps to identify internal and external factors that can impact the success or failure of a venture. Here are some examples of each category:

    1. Strengths:
    • Strong brand reputation
    • Skilled and experienced workforce
    • Advanced technological infrastructure
    • Excellent customer service
    • Unique selling proposition (USP)
    1. Weaknesses:
    • Limited financial resources
    • Lack of market presence
    • Outdated technology
    • Inefficient internal processes
    • Poor brand awareness
    1. Opportunities:
    • Emerging market trends
    • New untapped customer segments
    • Strategic partnerships or collaborations
    • Expansion into new geographical regions
    • Advances in technology that can improve operations
    1. Threats:
    • Intense competition
    • Economic downturns
    • Changing customer preferences
    • Regulatory changes or legal issues
    • Potential entry of new competitors

    These examples illustrate how a SWOT analysis can help organizations identify their strengths to leverage, weaknesses to address, opportunities to pursue, and threats to mitigate.

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