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Company > ACCO Brands Corp: Business Model, SWOT Analysis, and Competitors 2023

ACCO Brands Corp: Business Model, SWOT Analysis, and Competitors 2023

Published: Apr 06, 2023

Inside This Article


    In this blog article, we will delve into an in-depth analysis of ACCO Brands Corp, a prominent player in the office supplies industry. We will explore their business model, examining how they generate revenue and maintain a competitive edge in the market. Additionally, we will conduct a SWOT analysis to evaluate their strengths, weaknesses, opportunities, and threats. Furthermore, we will identify and assess their key competitors, highlighting the strategies they employ to challenge ACCO Brands Corp's market position. Join us as we explore the dynamics and prospects of ACCO Brands Corp in 2023.

    What You Will Learn:

    • Who owns ACCO Brands Corp: Discover the individuals or entities that have ownership over ACCO Brands Corp and gain insights into their influence on the company's operations and decisions.
    • The mission statement of ACCO Brands Corp: Understand the core purpose and values that drive ACCO Brands Corp's business strategies and initiatives.
    • How ACCO Brands Corp makes money: Explore the various revenue streams and business strategies employed by ACCO Brands Corp to generate profits and sustain its operations.
    • ACCO Brands Corp Business Model Canvas Explained: Dive into an in-depth explanation of ACCO Brands Corp's business model canvas, analyzing its key components and understanding how they work together to support the company's success.
    • Competitors of ACCO Brands Corp: Identify the main competitors of ACCO Brands Corp in the industry and gain insights into their strategies and market positions.
    • ACCO Brands Corp SWOT Analysis: Conduct a comprehensive analysis of ACCO Brands Corp's strengths, weaknesses, opportunities, and threats, enabling a better understanding of its competitive landscape and potential areas for growth or improvement.

    Who owns ACCO Brands Corp?

    Major Shareholders

    ACCO Brands Corp is a publicly traded company, which means that the ownership of the company is divided among numerous shareholders. The largest shareholders of ACCO Brands Corp are institutional investors, including mutual funds, pension funds, and other investment firms.

    One of the major shareholders of ACCO Brands Corp is BlackRock Inc, an American global investment management corporation. As of the latest available data, BlackRock Inc holds a significant stake in ACCO Brands, with ownership of around 10% of the company's outstanding shares.

    Another major shareholder is The Vanguard Group, an American investment management company. The Vanguard Group holds a substantial position in ACCO Brands Corp, owning approximately 9% of the company's shares.

    Insider Ownership

    In addition to institutional investors, there is also insider ownership in ACCO Brands Corp. Insiders refer to individuals who are closely associated with the company, such as executives, directors, and employees. Insider ownership can provide insights into the confidence and commitment of those individuals towards the company's success.

    As of the latest data, insider ownership in ACCO Brands Corp is relatively low. The majority of the company's shares are held by institutional investors, indicating that insiders do not have a significant individual stake in the company. However, it is worth noting that insiders may still hold shares indirectly through various investment vehicles or stock options.

    Public Shareholders

    Apart from institutional investors and insiders, ACCO Brands Corp also has a significant number of shares held by individual public shareholders. These are everyday investors who own shares of the company through buying them on the stock market.

    The exact breakdown of public shareholders and their ownership percentages can vary over time due to buying and selling activities of individual investors. Public shareholders have the opportunity to invest in ACCO Brands Corp and potentially benefit from the company's performance and growth.

    It is important to note that the ownership structure of ACCO Brands Corp can change over time as shareholders buy or sell their shares. It is always advisable to refer to the latest available information or consult with a financial professional for the most up-to-date ownership details.

    What is the mission statement of ACCO Brands Corp?

    Understanding the Mission Statement of ACCO Brands Corp

    ACCO Brands Corp, a leading global supplier of branded office products and solutions, has a clear mission statement that guides its operations and strategic decisions. The company's mission statement can be summarized as follows:

    "ACCO Brands Corp is committed to being the leading provider of innovative office products and solutions worldwide, delivering exceptional value to its customers, employees, and shareholders."

    This concise mission statement reflects ACCO Brands Corp's commitment to excellence and its focus on delivering value to all stakeholders. Let's break down the key elements of their mission statement to gain a deeper understanding.

    1. Leading Provider of Innovative Office Products and Solutions Worldwide

    ACCO Brands Corp positions itself as a leader in the office products and solutions industry. This means that the company strives to be at the forefront of innovation, continuously developing new and cutting-edge products that meet the evolving needs of its customers. By emphasizing its commitment to being a leader, ACCO Brands Corp demonstrates its aim to stay ahead of the competition and maintain a prominent market position.

    2. Delivering Exceptional Value

    Delivering exceptional value is a core component of ACCO Brands Corp's mission. The company understands that value goes beyond offering competitive prices. It encompasses the quality, functionality, and reliability of their products, as well as the overall customer experience. ACCO Brands Corp aims to provide its customers with products and solutions that exceed their expectations, ensuring they receive the utmost value for their investment.

    3. Customers, Employees, and Shareholders

    ACCO Brands Corp's mission statement highlights its commitment to three key stakeholders: customers, employees, and shareholders. By prioritizing these groups, the company recognizes their importance in its overall success.

    Customers: ACCO Brands Corp places a strong emphasis on meeting and exceeding customer expectations. It aims to understand their needs and provide them with products and solutions that enhance productivity and efficiency in the office environment.

    Employees: The mission statement acknowledges the significance of employees as valuable assets. ACCO Brands Corp strives to create a positive work environment, fostering employee growth and engagement. By investing in its employees, the company believes it can cultivate a talented and dedicated workforce that contributes to its success.

    Shareholders: ACCO Brands Corp acknowledges its responsibility to deliver value to its shareholders. This means generating sustainable profits and maximizing shareholder returns through sound business practices and strategic decision-making.

    In summary, ACCO Brands Corp's mission statement encompasses its commitment to being a leading provider of innovative office products and solutions worldwide, delivering exceptional value to its customers, employees, and shareholders. By understanding and aligning with this mission, ACCO Brands Corp continues to drive its business forward while maintaining a strong focus on its stakeholders' needs and expectations.

    How does ACCO Brands Corp make money?

    Revenue Streams

    ACCO Brands Corp generates its revenue through various channels. Let's take a closer look at their primary sources of income:

    1. Product Sales

    ACCO Brands Corp primarily generates revenue by selling its wide range of office products and supplies. The company offers a diverse portfolio of brands, including well-known names such as AT-A-GLANCE, Swingline, Mead, and Quartet. These brands encompass a wide array of products, including staplers, notebooks, calendars, presentation tools, and more. ACCO Brands Corp sells its products through various channels, including traditional office supply stores, e-commerce platforms, and distributors worldwide.

    2. International Operations

    ACCO Brands Corp has a significant presence in international markets, allowing them to tap into a global customer base. The company operates in over 100 countries, leveraging its extensive distribution network to reach customers across the globe. By expanding its operations internationally, ACCO Brands Corp can diversify its revenue streams and mitigate risks associated with regional economic fluctuations.

    3. E-commerce

    In recent years, ACCO Brands Corp has strategically invested in e-commerce platforms to capitalize on the growing trend of online shopping. The company operates its own e-commerce websites, providing customers with a convenient way to purchase their products directly. Additionally, ACCO Brands Corp partners with leading online retailers, such as Amazon, to reach a broader customer base and increase sales volume.

    4. Licensing and Brand Partnerships

    ACCO Brands Corp also generates revenue through licensing agreements and brand partnerships. The company licenses its brands to third-party manufacturers, allowing them to produce and sell products under the ACCO Brands Corp portfolio. This strategy not only expands their product offerings but also provides a steady stream of licensing fees. Furthermore, ACCO Brands Corp collaborates with other brands and organizations to create co-branded products, tapping into new markets and attracting a wider audience.

    5. Corporate Solutions

    ACCO Brands Corp offers corporate solutions tailored to businesses of all sizes. These solutions encompass office and workspace planning, furniture, and organizational tools. By providing comprehensive solutions, ACCO Brands Corp can secure long-term contracts and recurring revenue streams from corporate clients.

    In conclusion, ACCO Brands Corp generates its revenue through product sales, international operations, e-commerce, licensing agreements, brand partnerships, and corporate solutions. By diversifying its revenue streams and continuously exploring new opportunities, the company maintains a strong financial position in the office products industry.

    ACCO Brands Corp Business Model Canvas Explained


    ACCO Brands Corp is a leading global provider of branded office products and solutions. In this section, we will delve into the business model canvas of ACCO Brands Corp, exploring the key components that make up their business model.

    Key Partnerships

    ACCO Brands Corp has established strategic partnerships with various key players in the office products industry. These partnerships enable them to access a wide range of distribution channels and expand their customer reach. By collaborating with suppliers, retailers, and e-commerce platforms, ACCO Brands Corp can ensure their products are readily available to customers worldwide.

    Key Activities

    The key activities of ACCO Brands Corp revolve around designing, manufacturing, and marketing a diverse portfolio of office products. They invest heavily in research and development to create innovative solutions that meet the changing needs of the modern workplace. Additionally, ACCO Brands Corp focuses on maintaining strong relationships with their customers through effective marketing and customer support initiatives.

    Value Proposition

    ACCO Brands Corp offers a compelling value proposition to customers by providing high-quality office products that enhance productivity and organizational efficiency. Their extensive product portfolio includes well-known brands such as AT-A-GLANCE, Swingline, and Mead, which are synonymous with reliability and functionality. Moreover, ACCO Brands Corp emphasizes sustainability in their product offerings, aiming to reduce their environmental impact and provide customers with eco-friendly choices.

    Customer Segments

    ACCO Brands Corp caters to a diverse range of customer segments within the office products market. Their target customers include individual consumers, small businesses, large enterprises, educational institutions, and government agencies. By understanding the specific needs and preferences of each segment, ACCO Brands Corp can tailor their products and marketing strategies to effectively meet the demands of different customer groups.

    Customer Relationships

    ACCO Brands Corp places great importance on building strong customer relationships. They strive to provide exceptional customer service and support, ensuring that customers have a positive experience throughout their journey. Through various channels such as online platforms, customer service centers, and educational resources, ACCO Brands Corp actively engages with customers, addressing their inquiries, resolving issues, and providing valuable product information.

    Revenue Streams

    ACCO Brands Corp generates revenue through the sale of their office products and solutions. They have a diversified revenue stream that encompasses both direct sales to customers and sales through various distribution channels. This includes retail partnerships, e-commerce platforms, and business-to-business sales. By leveraging multiple revenue streams, ACCO Brands Corp ensures a steady and sustainable income flow.

    Key Resources

    The key resources of ACCO Brands Corp include their manufacturing facilities, research and development capabilities, supply chain network, and intellectual property. These resources enable them to design, produce, and distribute their office products efficiently. ACCO Brands Corp also invests in their talented workforce, ensuring they have the skills and expertise to drive product innovation and maintain operational excellence.

    Key Partnerships

    ACCO Brands Corp has established strategic partnerships with various key players in the office products industry. These partnerships enable them to access a wide range of distribution channels and expand their customer reach. By collaborating with suppliers, retailers, and e-commerce platforms, ACCO Brands Corp can ensure their products are readily available to customers worldwide.


    ACCO Brands Corp operates with a robust business model that revolves around delivering high-quality office products and solutions to a diverse range of customers. With their strategic partnerships, emphasis on customer relationships, and commitment to innovation, ACCO Brands Corp continues to thrive in the competitive office products market.

    Which companies are the competitors of ACCO Brands Corp?


    ACCO Brands Corp is a renowned company that specializes in the manufacturing and distribution of various office and school supplies. As a leader in the industry, it faces competition from several other companies that offer similar products and services. In this section, we will explore some of the key competitors of ACCO Brands Corp.

    1. 3M Company

    3M Company, commonly known as 3M, is a global conglomerate that operates in various sectors, including office supplies. With a wide range of products, including adhesive tapes, stationery, and office organization solutions, 3M poses a significant competition to ACCO Brands Corp. The company has a strong global presence and a reputation for innovation, making it a formidable competitor in the industry.

    2. Newell Brands Inc.

    Newell Brands Inc. is another notable competitor of ACCO Brands Corp. With a diverse portfolio of brands, including Sharpie, Paper Mate, and Elmer's, Newell Brands offers a comprehensive range of office supplies and stationery products. The company's extensive distribution network and strong brand recognition give it a competitive edge in the market.

    3. BIC Group

    BIC Group, a leading manufacturer of stationery, lighters, and razors, is also a direct competitor of ACCO Brands Corp. While primarily known for their pens and writing instruments, BIC also offers various office supplies, such as markers, correction tapes, and adhesive products. BIC's reputation for quality and affordability makes it a preferred choice for many consumers, posing a challenge to ACCO Brands Corp.

    4. Staples Inc.

    Staples Inc., an American retail company specializing in office supplies, is a significant competitor of ACCO Brands Corp. With a vast product range and a strong online presence, Staples attracts a large customer base. The company not only offers its own branded products but also carries products from various other manufacturers, including ACCO Brands Corp. This makes Staples a direct competitor in terms of distribution and market presence.

    5. Esselte Group

    Esselte Group, a global provider of office supplies and organization solutions, competes with ACCO Brands Corp in the market. The company offers a wide range of products, including filing and storage solutions, desk accessories, and planners. Esselte Group's focus on functionality and design, combined with its global distribution network, makes it a significant player in the industry and a strong competitor for ACCO Brands Corp.


    ACCO Brands Corp faces fierce competition from various companies operating in the office supplies industry. The likes of 3M Company, Newell Brands Inc., BIC Group, Staples Inc., and Esselte Group are just a few examples of the competitors that ACCO Brands Corp must contend with. As the industry continues to evolve and new players emerge, the competition among these companies will intensify, driving innovation and benefiting consumers with a broader range of choices.

    ACCO Brands Corp SWOT Analysis


    1. Strong brand portfolio: ACCO Brands Corp has a diverse range of well-established brands, including well-known names like AT-A-GLANCE, Mead, Swingline, and Five Star. This extensive brand portfolio provides the company with a competitive advantage and helps to create customer loyalty.

    2. Global presence: With operations in more than 100 countries, ACCO Brands Corp has a strong global presence. This allows the company to tap into various markets and benefit from economies of scale. It also enables them to cater to diverse customer needs and preferences across different regions.

    3. Product innovation: ACCO Brands Corp focuses on continuous product innovation, which helps them stay ahead of the competition. The company invests in research and development to enhance their product offerings and introduce new solutions that meet the evolving needs of their customers.

    4. Strong distribution network: ACCO Brands Corp has a well-established distribution network that enables them to reach a wide customer base efficiently. They have partnerships with various retail channels, including online platforms, office supply stores, and wholesalers, ensuring their products are widely available.


    1. Dependence on traditional office supplies market: ACCO Brands Corp heavily relies on the traditional office supplies market, which is facing challenges due to the increasing digitization of work processes. As more businesses shift towards digital solutions, the demand for traditional office supplies may decline, impacting the company's sales.

    2. Vulnerability to economic downturns: ACCO Brands Corp's performance is closely tied to the overall economic conditions. During economic downturns, businesses and consumers tend to reduce their spending on office supplies, which can negatively affect the company's revenue and profitability.


    1. Growing demand for remote work solutions: The rise of remote work, especially in the wake of the COVID-19 pandemic, presents an opportunity for ACCO Brands Corp. The company can capitalize on the increasing demand for remote work solutions, such as innovative home office products, to cater to the changing work environment.

    2. Expansion into emerging markets: ACCO Brands Corp can explore opportunities in emerging markets, where the demand for office supplies is growing. By expanding their presence in these markets, the company can tap into new customer segments and drive revenue growth.


    1. Intense competition: The office supplies industry is highly competitive, with numerous players vying for market share. ACCO Brands Corp faces competition from both established brands and new entrants. Intense competition can put pressure on pricing and erode the company's market share.

    2. Technological advancements: Rapid technological advancements pose a threat to ACCO Brands Corp. As digital solutions continue to evolve, there is a risk that traditional office supplies may become obsolete. The company needs to adapt and invest in digital technologies to stay relevant in the changing market landscape.

    Key Takeaways

    • ACCO Brands Corp is owned by institutional investors, with the largest shareholders being Vanguard Group and BlackRock.
    • The mission statement of ACCO Brands Corp is to provide innovative solutions that help individuals and organizations achieve their goals.
    • ACCO Brands Corp makes money through the sale of office products, including paper, binders, planners, and other related supplies.
    • The business model canvas of ACCO Brands Corp emphasizes key activities such as product development, marketing, and distribution, supported by strategic partnerships.
    • Competitors of ACCO Brands Corp include companies such as 3M, Newell Brands, and Avery Dennison Corp.
    • In a SWOT analysis, ACCO Brands Corp's strengths include a strong brand portfolio and global reach, while its weaknesses include dependence on retail partners. Opportunities for growth include expansion into emerging markets, but threats include intense competition and changing consumer preferences.


    In conclusion, ACCO Brands Corp is a multinational corporation that specializes in office supplies and solutions. The company's mission is to provide innovative and reliable products that enhance productivity and organization in the workplace. ACCO Brands Corp generates revenue through the sale of its wide range of office products, including paper, binders, notebooks, and filing systems. By utilizing a well-defined business model canvas, the company ensures efficiency and effectiveness in its operations.

    In terms of competition, ACCO Brands Corp faces competition from various companies in the office supplies industry, including 3M, Staples, and Avery Dennison. These competitors offer similar products and services, creating a competitive landscape for ACCO Brands Corp.

    When conducting a SWOT analysis of ACCO Brands Corp, the company's strengths lie in its strong brand recognition, wide product portfolio, and global reach. However, it also faces weaknesses such as dependence on the retail industry and the threat of increasing digitalization. Opportunities for growth include expanding into emerging markets and developing innovative technologies. On the other hand, the company must also address threats such as intense competition and economic uncertainties.

    Overall, ACCO Brands Corp remains a key player in the office supplies industry, constantly striving to meet the evolving needs of its customers while navigating the challenges of a competitive market.


    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a company:

    1. Company website: Many companies publish their SWOT analysis on their official websites, especially in their annual reports or investor relations sections. Look for documents such as "Management Discussion and Analysis" or "Business Strategy" to find relevant information.

    2. Business databases: Online databases such as Bloomberg, Hoovers, or LexisNexis often provide SWOT analysis reports on companies. These platforms may require a subscription or access through a library or educational institution.

    3. Market research reports: Market research firms like IBISWorld, MarketResearch.com, or Statista often provide SWOT analysis reports on various companies or industries. These reports provide a comprehensive overview of the company's strengths, weaknesses, opportunities, and threats.

    4. Industry publications: Trade magazines, industry-specific journals, or newspapers often publish SWOT analysis reports on companies within their respective sectors. These publications can be found online or in print.

    5. Business news websites: Websites like Forbes, Bloomberg, or Business Insider frequently publish articles or reports that include SWOT analysis of companies, particularly for larger or well-known organizations.

    6. Academic resources: Universities or academic institutions often provide access to research databases or libraries that contain SWOT analysis reports. Check if your educational institution offers access to such resources.

    Remember that a SWOT analysis is subjective and can vary depending on the source. It is recommended to cross-reference multiple analyses to get a comprehensive understanding of a company's strengths, weaknesses, opportunities, and threats.

    What is a SWOT analysis of a company brand?

    A SWOT analysis of a company brand is an evaluation of its strengths, weaknesses, opportunities, and threats. It helps in identifying the internal and external factors that can impact the brand's performance and competitiveness. Here's how each element of a SWOT analysis applies to a company brand:

    1. Strengths: These are the positive attributes and characteristics that give the brand a competitive advantage. Examples include a strong reputation, brand recognition, loyal customer base, unique selling proposition, superior product quality, or effective marketing strategies.

    2. Weaknesses: These are the areas where the brand lags behind its competitors or faces challenges. Weaknesses can include poor brand image, limited market presence, negative customer perception, outdated technology, lack of innovation, or inadequate resources.

    3. Opportunities: These are external factors that the brand can capitalize on to grow and expand its market share. Opportunities can arise from emerging markets, changing consumer trends, technological advancements, strategic partnerships, or new product/service offerings.

    4. Threats: These are external factors that pose risks or challenges to the brand's success. Threats can include intense competition, economic downturns, changing consumer preferences, regulatory changes, negative publicity, or disruptive technologies.

    By conducting a SWOT analysis, a company brand can gain insights into its current position in the market, understand its competitive advantages, identify areas for improvement, and develop strategies to leverage opportunities and mitigate threats.

    What are the 5 elements of SWOT analysis?

    The 5 elements of SWOT analysis are:

    1. Strengths: Internal factors that give an organization an advantage over others and contribute to its success. These can include resources, capabilities, expertise, strong brand reputation, or unique selling propositions.

    2. Weaknesses: Internal factors that put an organization at a disadvantage compared to others. These may include lack of resources, poor infrastructure, limited market presence, or inefficient processes.

    3. Opportunities: External factors or trends in the market that can be advantageous to an organization. These may include emerging markets, technological advancements, changes in consumer behavior, or new partnerships and collaborations.

    4. Threats: External factors or trends that can negatively impact an organization's performance. These may include intense competition, changes in regulations, economic downturns, shifting consumer preferences, or disruptive technologies.

    5. Analysis: This element involves evaluating and understanding the relationships between the strengths, weaknesses, opportunities, and threats identified. It helps organizations identify strategic actions to leverage their strengths, mitigate weaknesses, seize opportunities, and minimize threats.

    What is the best company for SWOT analysis?

    There are many companies that provide SWOT analysis services, but it is subjective to determine which is the best as it depends on specific requirements and preferences. Some well-known companies for SWOT analysis include McKinsey & Company, Boston Consulting Group (BCG), Bain & Company, Deloitte, PricewaterhouseCoopers (PwC), and KPMG. These firms have extensive experience in strategic consulting and can offer comprehensive SWOT analysis along with other strategic planning services. However, it is advisable to research and evaluate different companies based on their expertise, reputation, customer reviews, and cost before making a decision.

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