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Company > Accenture plc: Business Model, SWOT Analysis, and Competitors 2023

Accenture plc: Business Model, SWOT Analysis, and Competitors 2023

Published: Jun 08, 2023

Inside This Article


    In this blog article, we will delve into Accenture plc's business model, examine its strengths, weaknesses, opportunities, and threats through a comprehensive SWOT analysis, and explore its key competitors in the year 2023. Accenture plc is a renowned global professional services company that offers a wide range of solutions in strategy, consulting, technology, and operations. By understanding its business model and analyzing its competitive landscape, we can gain valuable insights into Accenture's positioning in the market and its potential growth prospects in the coming years.

    What You Will Learn:

    • Who owns Accenture plc and the importance of understanding the ownership structure of a company.
    • The mission statement of Accenture plc and how it guides the company's actions and goals.
    • The various ways Accenture plc generates revenue and the key drivers of its financial success.
    • An explanation of the Business Model Canvas for Accenture plc, shedding light on its key activities, resources, and partnerships.
    • The major competitors of Accenture plc and the industry landscape it operates in.
    • A comprehensive SWOT analysis of Accenture plc, identifying its strengths, weaknesses, opportunities, and threats in the market.

    Who owns Accenture plc?

    Public Ownership

    Accenture plc is a publicly traded company, which means that its ownership is distributed among various shareholders who hold its stocks or shares. As of the latest available data, the majority of Accenture's ownership is held by institutional investors, including mutual funds, pension funds, and other investment firms. These institutional investors typically purchase large amounts of shares, making them significant stakeholders in the company.

    Top Institutional Shareholders

    Some of the top institutional shareholders of Accenture plc include Vanguard Group, BlackRock, State Street Corporation, and Fidelity Investments. These institutions manage vast amounts of investment funds on behalf of their clients, which may include individuals, corporations, and other organizations. Their ownership stakes in Accenture reflect the confidence they have in the company's growth potential and financial performance.

    Insider Ownership

    In addition to institutional investors, Accenture also has insider ownership, which refers to shares held by individuals closely associated with the company. These insiders may include board members, executives, and employees who have been granted stock options or other forms of equity compensation. Insider ownership not only aligns the interests of these individuals with those of other shareholders but also demonstrates their belief in the company's success.

    Individual Shareholders

    Beyond institutional and insider ownership, individual investors also have the opportunity to own shares of Accenture. These individuals can purchase shares of Accenture through brokerage accounts, online trading platforms, or various financial institutions. Owning shares in a company like Accenture allows individual investors to participate in its growth and potentially benefit from dividend payments or appreciation in stock value.


    Accenture plc is owned by a combination of institutional investors, insiders, and individual shareholders. The majority of its ownership is held by institutional investors, including prominent names in the investment industry. Insider ownership further reinforces the commitment of individuals closely associated with the company. Lastly, individual investors have the opportunity to own shares of Accenture and be part of its growth story.

    What is the mission statement of Accenture plc?

    The Mission Statement of Accenture plc

    Accenture plc, a global professional services company, operates with the mission to drive innovation and help clients transform their businesses. Their mission statement revolves around leveraging technology and industry expertise to deliver solutions that create value for their clients and improve their performance.

    Accenture's mission is to "deliver on the promise of technology and human ingenuity." This statement reflects their commitment to harnessing the power of technology and combining it with the creativity and intelligence of their employees to provide innovative solutions that address complex business challenges.

    Key Elements of Accenture's Mission Statement

    1. Delivering on the promise of technology: Accenture recognizes the transformative potential of technology in today's digital era. Their mission emphasizes their dedication to unlocking the value of technology for their clients, ensuring it is implemented effectively to drive growth and efficiency.

    2. Human ingenuity: While technology plays a crucial role, Accenture acknowledges the importance of human creativity and innovation in solving complex problems. Their mission statement highlights the integration of technology with the expertise and skills of their employees to deliver high-quality solutions that exceed client expectations.

    3. Value creation: Accenture is focused on providing tangible value to their clients. Their mission statement underscores their commitment to helping organizations improve their performance, enhance their competitiveness, and achieve sustainable growth. By delivering solutions that create value, Accenture aims to establish long-term partnerships with their clients.

    4. Business transformation: Another key aspect of Accenture's mission is their dedication to helping clients transform their businesses. They strive to drive innovation, improve processes, and implement digital solutions that enable organizations to adapt to changing market dynamics and seize new opportunities.

    How Accenture's Mission Guides Their Approach

    Accenture's mission statement serves as a guiding principle for their strategic decision-making and client engagements. It shapes their approach in the following ways:

    1. Client-centric focus: Accenture's mission statement reflects their commitment to understanding and addressing their clients' needs. By placing the client at the center of their operations, they aim to deliver tailored solutions that align with their clients' goals and drive meaningful outcomes.

    2. Continuous innovation: Accenture's mission statement emphasizes their dedication to driving innovation. They continuously invest in research and development, stay at the forefront of emerging technologies, and foster a culture of creativity and collaboration. This enables them to develop innovative solutions that solve complex business problems and drive sustainable growth for their clients.

    3. Collaborative partnerships: Accenture's mission statement highlights their aspiration to establish long-term partnerships with their clients. They aim to be a trusted advisor and strategic partner, working closely with organizations to co-create and implement solutions that drive business transformation. This collaborative approach enables Accenture to provide customized services and deliver exceptional results.

    In summary, Accenture's mission statement encapsulates their commitment to leveraging technology, human ingenuity, and industry expertise to deliver solutions that create value and drive business transformation for their clients. It guides their strategic decisions, fosters innovation, and enables them to establish strong partnerships with organizations worldwide.

    How does Accenture plc make money?

    Consulting Services

    One of the primary ways Accenture plc generates revenue is through its consulting services. Accenture offers a wide range of consulting services to clients across various industries. These services include strategy consulting, management consulting, technology consulting, and operations consulting.

    Accenture's strategy consulting helps clients develop and implement effective business strategies to achieve their goals. This involves analyzing market trends, identifying growth opportunities, and providing guidance on how to enhance competitive advantage.

    Management consulting is another key service offered by Accenture. In this area, the company assists clients in improving their organizational effectiveness, optimizing business processes, and implementing change management initiatives. Accenture helps companies streamline operations, increase efficiency, and drive cost savings.

    Technology consulting plays a crucial role in Accenture's revenue generation. The company helps clients leverage technology to transform their businesses, enhance customer experiences, and drive innovation. This includes advising on emerging technologies such as artificial intelligence, blockchain, cloud computing, and cybersecurity.

    Operations consulting is yet another service provided by Accenture. This involves optimizing supply chain management, improving procurement processes, and enhancing overall operational efficiency. Accenture helps clients identify areas for improvement, implement best practices, and achieve operational excellence.

    Technology Services

    In addition to consulting services, Accenture plc also generates revenue through its technology services. The company offers a wide range of technology solutions to clients, helping them address their IT needs and drive digital transformation.

    One of the key technology services provided by Accenture is application development and management. This involves designing, developing, and maintaining software applications tailored to meet clients' specific requirements. Accenture helps clients leverage technology to improve business processes, enhance customer experiences, and drive innovation.

    Another important technology service offered by Accenture is infrastructure and cloud services. The company helps clients design, build, and manage their IT infrastructure, including servers, networks, and storage systems. Accenture also assists clients in migrating their IT systems to the cloud, enabling them to benefit from increased scalability, flexibility, and cost savings.

    Accenture also provides cybersecurity services to help clients protect their digital assets and mitigate the risks associated with cyber threats. This includes assessing vulnerabilities, implementing security measures, and providing ongoing monitoring and support.

    Outsourcing Services

    Accenture plc generates revenue through its outsourcing services as well. The company offers business process outsourcing (BPO) and information technology outsourcing (ITO) services to clients worldwide.

    In BPO, Accenture helps clients outsource specific business processes, allowing them to focus on their core competencies. This includes services such as finance and accounting, human resources, procurement, and customer service. By outsourcing these functions to Accenture, clients can benefit from increased efficiency, cost savings, and access to specialized expertise.

    In ITO, Accenture assists clients in outsourcing their IT functions, including infrastructure management, application support, and helpdesk services. By partnering with Accenture, clients can reduce their IT costs, improve service levels, and enhance technology capabilities.

    Overall, Accenture plc generates revenue through its consulting services, technology services, and outsourcing services. By providing tailored solutions to clients across various industries, Accenture helps businesses transform and thrive in an increasingly digital and competitive world.

    Accenture plc Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool that enables organizations to visualize and analyze their business model in a structured and comprehensive way. It provides a framework for understanding the key components and relationships within a business and facilitates the identification of opportunities for innovation and improvement.

    Overview of Accenture plc Business Model

    Accenture plc, a leading global professional services company, utilizes the Business Model Canvas to articulate and continually refine its business model. The company operates in the management consulting, technology services, and outsourcing industries, helping clients across various sectors to transform their businesses and achieve high performance.

    Key Components of Accenture's Business Model Canvas

    1. Customer Segments: Accenture serves a wide range of customer segments, including large enterprises, government organizations, and non-profit entities. It tailors its services to meet the specific needs and challenges of each segment.

    2. Value Proposition: Accenture's value proposition lies in its ability to deliver innovative and customized solutions that address complex business problems. The company focuses on helping clients improve performance, drive growth, and enhance their competitiveness.

    3. Channels: Accenture employs a multi-channel approach to reach its customers. It leverages various channels such as direct sales, partnerships, and digital platforms to deliver its services effectively and efficiently.

    4. Customer Relationships: Building strong and long-lasting relationships with clients is crucial for Accenture's success. The company emphasizes collaboration, trust, and continuous communication to foster mutually beneficial partnerships with its customers.

    5. Revenue Streams: Accenture generates revenue through a combination of project-based consulting engagements, long-term client contracts, and ongoing support services. Its revenue streams are diversified across different industries and geographies.

    6. Key Activities: Accenture's key activities revolve around consulting, technology implementation, and outsourcing. These activities involve conducting research and analysis, developing strategies, implementing technology solutions, and managing client operations.

    7. Key Resources: Accenture's key resources include its highly skilled and diverse workforce, extensive industry knowledge, strategic alliances, and advanced technology infrastructure. These resources enable the company to deliver value to its clients and stay ahead in the competitive market.

    8. Key Partnerships: Accenture collaborates with a wide range of strategic partners, including technology vendors, academia, and industry associations. These partnerships help Accenture access new markets, enhance its capabilities, and deliver innovative solutions to its clients.

    9. Cost Structure: Accenture incurs various costs associated with employee salaries, technology investments, marketing, research, and development. The company strives to optimize its cost structure while maintaining the quality and value of its services.


    The Business Model Canvas offers a comprehensive framework to understand and analyze Accenture's business model. By visualizing and examining the key components, Accenture can identify areas for improvement, innovation, and growth. This strategic approach enables Accenture to stay competitive and deliver value to its diverse customer base.

    Which companies are the competitors of Accenture plc?

    Overview of Accenture plc

    Before diving into the competitors of Accenture plc, let's first understand what Accenture is all about. Accenture plc is a global professional services company that offers a wide range of consulting, technology, and outsourcing services. With operations in more than 120 countries, Accenture has established itself as one of the leading players in the professional services industry.

    Competitors of Accenture plc

    While Accenture enjoys a strong market presence, it faces competition from several other companies that operate in similar domains. Let's take a look at some of the main competitors of Accenture:

    1. IBM Corporation: IBM is a multinational technology company that provides a range of services including consulting, technology solutions, and outsourcing. With a diverse portfolio and a global presence, IBM competes with Accenture in various areas such as digital transformation, cloud services, and business consulting.

    2. Deloitte: Deloitte is another major player in the professional services industry. It offers a wide range of services including consulting, audit, tax, and financial advisory. Deloitte's strong reputation and extensive network make it a formidable competitor to Accenture, particularly in the consulting space.

    3. Capgemini: Capgemini is a global consulting and technology services company that competes with Accenture in areas such as digital transformation, IT services, and outsourcing. With a focus on innovation and technology-driven solutions, Capgemini poses a significant challenge to Accenture's market share.

    4. Cognizant: Cognizant is an American multinational IT services and consulting company. It offers a range of services including digital strategy, technology consulting, and application development. Cognizant's expertise in digital transformation and IT services makes it a direct competitor to Accenture.

    5. PwC: PricewaterhouseCoopers (PwC) is a multinational professional services network that offers services in areas such as consulting, assurance, and tax. PwC's extensive global network and expertise in various industries position it as a competitor to Accenture, particularly in the consulting and advisory space.

    6. Ernst & Young: Ernst & Young (EY) is a multinational professional services firm that provides services in areas such as assurance, tax, advisory, and consulting. EY's global footprint and comprehensive service offerings make it a key competitor to Accenture, especially in the consulting and advisory segments.

    These are just a few examples of the many competitors that exist in the professional services industry. While Accenture has established a strong market position, it faces fierce competition from various companies with similar service offerings. As the industry continues to evolve and new players emerge, the competitive landscape for Accenture and its peers is likely to undergo further changes.

    Accenture plc SWOT Analysis


    • Strong global presence: Accenture has operations in over 200 cities across 55 countries, making it one of the largest management consulting and professional services firms in the world. This extensive global network allows Accenture to serve clients in various industries and geographies, giving them a competitive advantage over smaller competitors.

    • Diverse portfolio of services: Accenture offers a wide range of services, including strategy consulting, technology implementation, digital marketing, and outsourcing. This diverse portfolio allows the company to cater to the evolving needs of its clients and provides multiple revenue streams, reducing dependence on any single sector or service.

    • Strong brand reputation: Accenture has built a strong brand reputation over the years, known for its expertise, reliability, and innovation. The company's commitment to delivering high-quality services and its ability to consistently meet client expectations has earned them a loyal customer base and positive word-of-mouth referrals.

    • Robust client relationships: Accenture has long-standing relationships with many Fortune 500 companies and government organizations. These deep-rooted partnerships provide a stable revenue stream and often lead to repeat business. By leveraging its strong client relationships, Accenture can secure long-term contracts and gain a competitive edge over rivals.


    • Dependency on key clients: While Accenture has a diverse client base, the company relies heavily on a few key clients for a significant portion of its revenue. This concentration of revenue increases the vulnerability of the company to any downturn in the business of these clients. It also exposes Accenture to the risk of losing these clients to competitors or internal changes within the client's organization.

    • High competition: The professional services industry is highly competitive, with numerous global and regional players vying for market share. Accenture faces stiff competition from consulting firms such as Deloitte and McKinsey, as well as technology companies like IBM and Infosys. This intense competition puts pressure on Accenture to continuously innovate, differentiate itself, and maintain competitive pricing to attract and retain clients.

    • Dependence on skilled workforce: Accenture's success is heavily reliant on its talented and skilled workforce. The company's ability to attract and retain top talent is crucial for delivering high-quality services and maintaining a competitive advantage. However, in a tight labor market, the competition for skilled professionals is fierce, and the company may face challenges in recruiting and retaining the best talent.


    • Growing demand for digital services: The increasing digitization of businesses and the adoption of emerging technologies present a significant opportunity for Accenture. The company's expertise in digital transformation, cloud computing, and data analytics positions it well to capitalize on this trend. By expanding its digital service offerings, Accenture can tap into new markets and drive revenue growth.

    • Mergers and acquisitions: Accenture has a track record of successful acquisitions that have helped the company expand its capabilities and enter new markets. With its strong financial position, Accenture has the opportunity to continue pursuing strategic acquisitions to enhance its service offerings, gain access to new technologies, and further strengthen its market position.

    • Focus on sustainability and ESG: As environmental, social, and governance (ESG) concerns gain prominence, organizations are increasingly seeking consulting services to navigate sustainability challenges. Accenture can leverage its expertise in sustainability consulting to capture a share of this growing market. By developing innovative solutions and advising clients on ESG strategies, Accenture can position itself as a trusted advisor in sustainability and create new revenue streams.


    • Economic downturns: Accenture's business is closely tied to the overall economic conditions. During economic downturns, companies may cut back on consulting and outsourcing services, reducing demand for Accenture's offerings. A global recession or a regional economic downturn could significantly impact the company's revenue and profitability.

    • Data security and privacy concerns: Accenture handles sensitive client data and operates in an environment where data breaches and privacy concerns are increasing. Any significant data breach or failure to comply with data protection regulations could damage Accenture's reputation and result in legal and financial consequences.

    • Regulatory changes and geopolitical uncertainties: Changes in regulations, trade policies, or geopolitical events can impact Accenture's operations and profitability. The company operates in multiple countries, and political instability, changes in tax policies, or trade disputes could hinder its ability to serve clients or increase costs.

    • Technological disruptions: The professional services industry is constantly evolving, driven by technological advancements. Accenture faces the risk of being disrupted by emerging technologies such as artificial intelligence, automation, and blockchain. To stay ahead of the competition, Accenture needs to continuously invest in research and development, adapt to new technologies, and reskill its workforce to leverage these advancements effectively.

    Key Takeaways

    • Accenture plc is owned by its shareholders, with the largest shareholders being institutional investors such as BlackRock and Vanguard Group.
    • The mission statement of Accenture plc is to help clients transform their businesses by providing innovative solutions and services that drive value and growth.
    • Accenture plc primarily generates revenue by offering a wide range of consulting, technology, and outsourcing services to clients across various industries.
    • The business model canvas of Accenture plc encompasses key elements such as customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, and key partnerships.
    • Competitors of Accenture plc include other global consulting firms such as Deloitte, IBM, and PwC, as well as technology companies that offer similar services and solutions.
    • A SWOT analysis of Accenture plc reveals its strengths in its global presence and vast expertise, weaknesses in potential conflicts of interest, opportunities in digital transformation and emerging markets, and threats from intense competition and economic downturns.


    In conclusion, Accenture plc is a multinational professional services company that operates in various industries worldwide. While the ownership of the company is dispersed among shareholders, it is publicly traded on the New York Stock Exchange.

    The mission statement of Accenture plc is to help clients become high-performance businesses through their expertise in strategy, technology, and operations. They aim to deliver innovative solutions that drive value and sustainable growth for their clients.

    Accenture plc generates revenue through a diverse range of services, including consulting, technology, and outsourcing. Their business model is centered around providing tailored solutions to meet their clients' specific needs, leveraging their deep industry knowledge and cutting-edge technology capabilities.

    Competitors of Accenture plc include prominent consulting and technology firms such as IBM, Deloitte, and Capgemini. These companies also offer similar services and compete for market share in various industries.

    In terms of a SWOT analysis, Accenture plc has several strengths, including a strong global presence, a diverse range of services, and a reputation for innovation. However, they also face challenges such as intense competition, potential cybersecurity risks, and the need to continuously adapt to evolving market trends. By leveraging their strengths and addressing their weaknesses, Accenture plc can position themselves for continued success in the ever-changing business landscape.

    Overall, Accenture plc is a leading player in the professional services industry, continuously striving to deliver value and drive growth for their clients. With their mission-driven approach and strong business model, they are well-positioned to navigate the challenges and capitalize on the opportunities that lie ahead.


    What are the strengths of Accenture company?

    Some of the strengths of Accenture company are:

    1. Global presence: Accenture operates in more than 120 countries, allowing it to serve clients across the globe and have a strong market presence worldwide.

    2. Diverse industry expertise: Accenture has deep knowledge and expertise in various industries including technology, consulting, and outsourcing, which allows it to provide tailored solutions to clients from different sectors.

    3. Innovation and technology focus: The company places a strong emphasis on innovation and technology, enabling it to develop cutting-edge solutions and stay at the forefront of technological advancements.

    4. Strong client relationships: Accenture has built long-term relationships with numerous clients, including many Fortune 500 companies. Its focus on client satisfaction and delivering value has helped establish trust and loyalty.

    5. Extensive service offerings: Accenture offers a wide range of services including strategy, consulting, digital, technology, and operations, allowing it to provide end-to-end solutions to clients and meet diverse business needs.

    6. Talented workforce: Accenture attracts and retains top talent from around the world, comprising a diverse workforce with expertise in various domains. Its employees are known for their skills, knowledge, and ability to deliver high-quality results.

    7. Commitment to sustainability: Accenture is committed to sustainable business practices and corporate social responsibility. It has set ambitious environmental goals and actively supports social initiatives, which enhances its reputation and appeal to clients and employees alike.

    What is Accenture's competitive advantage?

    Accenture's competitive advantage lies in several key areas:

    1. Deep industry expertise: Accenture has a strong understanding of various industries, including technology, financial services, healthcare, and consumer goods. This expertise allows them to deliver tailored solutions to their clients and address specific industry challenges effectively.

    2. Global presence and scale: With operations in more than 120 countries, Accenture has a vast global network and scale. This allows them to access a wide range of talent, resources, and technology capabilities, enabling them to deliver projects of any size and complexity across the globe.

    3. Digital capabilities: Accenture has heavily invested in building digital capabilities such as AI, analytics, cloud computing, and cybersecurity. These capabilities enable them to provide innovative solutions to clients and help them transform their businesses in the digital era.

    4. Strong partnerships: Accenture has established strategic partnerships with leading technology companies such as Microsoft, Salesforce, and SAP. These partnerships allow them to leverage cutting-edge technologies and platforms, providing their clients with the latest tools and solutions.

    5. Focus on innovation: Accenture places a strong emphasis on innovation, constantly exploring new technologies and approaches to solve complex business problems. They invest in research and development, collaborate with startups and academia, and foster a culture of innovation within the organization.

    6. Client-centric approach: Accenture's client-centric approach is one of their key strengths. They work closely with clients, understanding their unique needs and challenges, and co-creating solutions that deliver tangible business outcomes. This focus on client success has helped them build long-term relationships and establish a strong reputation in the market.

    What is a SWOT analysis for a technology company?

    A SWOT analysis for a technology company is a strategic planning tool that evaluates the company's strengths, weaknesses, opportunities, and threats in the context of the technology industry. It helps identify areas of competitive advantage, areas that need improvement, potential growth opportunities, and external factors that may pose risks or challenges to the company. Here is a breakdown of each component:

    1. Strengths: Internal factors that give the technology company an advantage over its competitors. This may include factors like proprietary technology, strong intellectual property, skilled workforce, established brand reputation, financial stability, or a loyal customer base.

    2. Weaknesses: Internal factors that put the technology company at a disadvantage compared to its competitors. This may include factors like outdated technology, lack of innovation, inadequate resources or infrastructure, poor management, limited market presence, or a high employee turnover rate.

    3. Opportunities: External factors that the technology company can take advantage of to grow and increase its market share. This may include emerging technologies, new market segments, increasing demand for specific products or services, strategic partnerships or collaborations, or favorable regulatory changes.

    4. Threats: External factors that may hinder the technology company's growth or pose risks to its success. This may include factors like intense competition, rapid technological advancements, changing consumer preferences or behavior, economic downturns, cybersecurity risks, or legal and regulatory challenges.

    By analyzing these four aspects, a technology company can gain insights into its current position, future prospects, and potential risks. This information can then be used to develop strategies, allocate resources effectively, and make informed business decisions.

    What is the Accenture mission and vision 2023?

    Accenture's mission is to help clients become high-performance businesses and governments. They strive to deliver innovation and provide value to their clients by combining their industry expertise with leading-edge technology.

    As for Accenture's vision for 2023, it is to be the most trusted partner for businesses and governments, enabling them to navigate through disruption and achieve sustainable growth. They aim to deliver continuous innovation, empower their people, and make a positive impact on the world.

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