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Company > Accenture: Business Model, SWOT Analysis, and Competitors 2023

Accenture: Business Model, SWOT Analysis, and Competitors 2023

Published: May 14, 2023

Inside This Article


    In this blog article, we will delve into the business model of Accenture, a leading global professional services company. Accenture operates in the technology, consulting, and outsourcing sectors, providing a wide range of services to clients around the world. We will conduct a SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats, shedding light on its competitive position in the market. Additionally, we will explore the key competitors of Accenture and discuss their strategies, as we look ahead to the year 2023.

    What You Will Learn:

    • Who owns Accenture and how it operates within the ownership structure
    • The mission statement of Accenture and how it guides the company's operations and goals
    • How Accenture generates revenue and the key sources of its income
    • An explanation of the Accenture Business Model Canvas and how it helps understand the company's value proposition, key activities, partnerships, and more
    • An overview of the main competitors of Accenture in the industry
    • A comprehensive SWOT analysis of Accenture, including its strengths, weaknesses, opportunities, and threats.

    Who owns Accenture?

    Ownership Structure of Accenture

    Accenture is a publicly traded company, meaning that its ownership is distributed among numerous shareholders who hold shares of the company's stock. This ownership structure allows for the company's shares to be bought and sold on stock exchanges, providing liquidity and a means for investors to invest in the company.


    The ownership of Accenture is spread across a wide range of institutional and individual investors. The largest shareholders of the company are typically institutional investors such as mutual funds, pension funds, and other investment firms. These institutional investors often hold significant stakes in the company and have a strong influence on its direction and decision-making.

    However, there are also individual shareholders who own shares of Accenture. These individuals can include current and former employees, as well as individual investors who have purchased shares on the open market. While individual shareholders may not have as much influence as institutional investors, their ownership still contributes to the overall ownership structure of the company.

    Major Institutional Shareholders

    Among the major institutional shareholders of Accenture are prominent investment firms and mutual funds. These include BlackRock, Vanguard Group, and State Street Corporation. These institutions typically manage funds on behalf of their clients and allocate a portion of those funds to invest in publicly traded companies like Accenture.

    Employee Ownership

    Accenture also has a unique ownership structure that includes significant employee ownership. The company has a long-standing tradition of offering stock options and other equity-based compensation to its employees. This practice allows employees to become shareholders in the company, aligning their interests with those of other shareholders and fostering a sense of ownership and commitment.

    Employee ownership not only aligns the interests of employees with those of shareholders, but it also serves as a retention tool and motivates employees to contribute to the company's success. Accenture's emphasis on employee ownership has been recognized as a key factor in driving its innovative and collaborative culture.


    In summary, Accenture has a diverse ownership structure that includes institutional investors, individual shareholders, and significant employee ownership. This diverse ownership helps to ensure stability and accountability while promoting a shared sense of ownership and commitment to the company's long-term success.

    What is the mission statement of Accenture?

    Accenture's Mission Statement

    Accenture, a global professional services company, has a clear and concise mission statement that guides its operations and strategic decisions. The company's mission statement is as follows:

    "Accenture's mission is to help our clients become high-performance businesses and governments. We bring together the capabilities of a global powerhouse, the diverse skills of our people, and the latest technology to deliver innovative solutions that drive sustainable value for our clients."

    This mission statement reflects Accenture's commitment to providing exceptional services and solutions to its clients, enabling them to achieve their full potential and succeed in a rapidly changing business landscape. The mission statement emphasizes Accenture's expertise as a global leader, its focus on diverse talent, and its dedication to leveraging technology to create value.

    Focus on Client Success

    At the core of Accenture's mission statement is the goal of helping clients become high-performance businesses and governments. By prioritizing client success, Accenture aims to understand their unique challenges, goals, and aspirations. The company's extensive industry knowledge and global reach enable them to offer tailored solutions that address complex business problems and drive sustainable growth.

    Global Powerhouse Capabilities

    Accenture's mission statement also highlights its position as a global powerhouse. With a presence in more than 120 countries, Accenture possesses a vast network of talented professionals who bring diverse skills and experiences to the table. This global reach allows the company to tap into local insights and adapt its services to meet the specific needs of clients in different regions.

    Leveraging Technology for Innovation

    Technology plays a crucial role in Accenture's mission statement. The company recognizes the transformative power of technology and its ability to drive innovation and create value. By staying at the forefront of technological advancements, Accenture helps its clients embrace digital transformation, optimize their operations, and unlock new opportunities in the digital age.

    Driving Sustainable Value

    Accenture's mission statement emphasizes its commitment to delivering solutions that generate sustainable value for clients. This means going beyond short-term gains and focusing on long-term success. By leveraging their expertise, diverse talent, and technology-driven solutions, Accenture aims to enable clients to achieve sustainable growth, competitive advantage, and positive societal impact.

    In summary, Accenture's mission statement encapsulates its dedication to client success, its global capabilities, its focus on technology-driven innovation, and its commitment to delivering sustainable value. This mission statement serves as a guiding principle for the company, shaping its strategies, and driving its pursuit of excellence in the professional services industry.

    How does Accenture make money?

    Consulting Services

    One of the main ways Accenture generates revenue is through its consulting services. Accenture offers a wide range of consulting services to clients across various industries. These services include strategic consulting, technology consulting, management consulting, and digital consulting. By providing expert advice and solutions to help organizations improve their performance and achieve their business objectives, Accenture is able to generate substantial revenue.

    Technology Services

    Accenture also generates revenue through its technology services. This includes developing and implementing technology solutions for clients, such as enterprise software applications, cloud computing solutions, and cybersecurity services. With the increasing demand for advanced technology solutions in today's digital age, Accenture is well-positioned to capitalize on this market and generate significant revenue from its technology services.

    Outsourcing Services

    Another way Accenture makes money is through its outsourcing services. Accenture offers business process outsourcing (BPO) services, which involve the transfer of specific business functions to an external service provider. This allows organizations to focus on their core competencies while Accenture manages and performs these outsourced functions. The outsourcing services provided by Accenture include finance and accounting, human resources, procurement, and customer service. By leveraging its global delivery network and expertise in these areas, Accenture is able to generate revenue from its outsourcing services.

    Managed Services

    Accenture also generates revenue through its managed services. This involves taking over the day-to-day management and operation of specific business processes or technology systems for clients. Accenture's managed services include application management, infrastructure management, and business process management. By providing ongoing support and maintenance for these services, Accenture is able to generate recurring revenue and build long-term relationships with its clients.

    Digital Marketing Services

    In addition to its core consulting and technology services, Accenture has also expanded into the digital marketing services space. Accenture provides services such as digital advertising, social media marketing, search engine optimization, and content marketing to help clients effectively reach and engage their target audience in the digital realm. With the increasing importance of digital marketing in today's competitive business landscape, Accenture has recognized the opportunity to generate revenue from this growing market segment.

    In conclusion, Accenture generates revenue through a diverse range of services, including consulting, technology, outsourcing, managed services, and digital marketing. By leveraging its expertise and global resources, Accenture is able to provide value-added solutions to clients and effectively monetize its services.

    Accenture Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool used to visually represent and analyze a company's business model. It provides a comprehensive framework for understanding how a company creates, delivers, and captures value.

    Developed by Alexander Osterwalder and Yves Pigneur, the Business Model Canvas consists of nine building blocks that cover key aspects of a business. By filling out these building blocks, companies can gain a holistic view of their business model and identify areas for improvement or innovation.

    The Nine Building Blocks of the Business Model Canvas

    1. Customer Segments: This building block defines the different groups of customers that a company serves. It helps businesses identify their target audience and understand their specific needs and preferences.

    2. Value Proposition: The value proposition describes the unique value or benefits that a company offers its customers. It encompasses the products, services, or solutions that solve customer problems or meet their desires.

    3. Channels: The channels building block outlines how a company reaches and communicates with its customers. It includes various distribution channels, marketing channels, and customer touchpoints.

    4. Customer Relationships: This building block focuses on the types of relationships a company establishes and maintains with its customers. It can range from personal assistance to self-service and automated interactions, depending on the business model.

    5. Revenue Streams: Revenue streams represent the different sources of income for a company. It includes one-time sales, recurring revenue, subscription models, licensing fees, and more.

    6. Key Resources: Key resources are the tangible and intangible assets required to deliver a company's value proposition. It includes physical assets, intellectual property, technology, human resources, and partnerships.

    7. Key Activities: This building block outlines the crucial activities that a company must perform to deliver its value proposition and operate successfully. It includes production, marketing, distribution, customer support, and more.

    8. Key Partnerships: Key partnerships refer to the strategic alliances or collaborations that a company forms to enhance its business model. It can involve suppliers, manufacturers, distributors, technology providers, or industry experts.

    9. Cost Structure: The cost structure represents the expenses incurred by a company to operate its business model. It includes fixed costs, variable costs, economies of scale, and cost-saving strategies.

    Applying the Business Model Canvas to Accenture

    Accenture, a leading global professional services company, can be analyzed using the Business Model Canvas. For example, Accenture's customer segments include large enterprises, government organizations, and non-profit entities that seek consulting, technology, and outsourcing services.

    Accenture's value proposition lies in its ability to deliver innovative solutions, strategic insights, and operational efficiency to its clients. The company achieves this by leveraging its key resources, such as its extensive network of talented professionals, technology platforms, and industry expertise.

    Accenture utilizes various channels to reach its customers, including direct sales, digital marketing, and partnerships with technology vendors. The company maintains customer relationships through a combination of personal interactions, client management programs, and ongoing support.

    In terms of revenue streams, Accenture generates income through project-based consulting engagements, long-term outsourcing contracts, and software licensing. Its key activities revolve around delivering consulting services, developing custom software solutions, and managing complex IT infrastructure.

    Accenture relies on key partnerships with technology providers, such as Microsoft and Salesforce, to enhance its service offerings and deliver value to its clients. The company's cost structure includes expenses related to employee salaries, technology investments, marketing, and administrative overhead.

    By analyzing Accenture's business model using the Business Model Canvas, it becomes evident how the company aligns its key components to create value for its customers and generate sustainable revenue streams.

    Which companies are the competitors of Accenture?

    Competitors of Accenture

    Accenture, being a global professional services company, faces competition from various other companies operating in similar domains. Some of the key competitors of Accenture include:

    1. IBM - IBM is a multinational technology company offering consulting, technology, and services. It competes with Accenture in areas such as digital transformation, cloud computing, and IT services.

    2. Deloitte - Deloitte is a professional services network providing audit, consulting, tax, and advisory services. Similar to Accenture, Deloitte offers a range of services, including digital transformation, strategy consulting, and technology implementation.

    3. Capgemini - Capgemini is a global consulting and technology services company. It competes with Accenture in areas such as IT consulting, digital transformation, and outsourcing services.

    4. PwC - PwC (PricewaterhouseCoopers) is a multinational professional services network offering assurance, tax, and consulting services. It competes with Accenture in areas such as technology consulting, cybersecurity, and digital strategy.

    5. Cognizant - Cognizant is a multinational technology company providing IT services and consulting. It competes with Accenture in areas such as digital transformation, application development, and IT infrastructure services.

    6. Infosys - Infosys is an Indian multinational corporation specializing in consulting, technology, and outsourcing services. It competes with Accenture in areas such as IT consulting, enterprise application services, and digital transformation.

    7. Tata Consultancy Services (TCS) - TCS is an Indian multinational IT services and consulting company. It competes with Accenture in areas such as IT outsourcing, consulting, and digital transformation.

    8. Wipro - Wipro is an Indian multinational corporation providing IT services, consulting, and business process outsourcing. It competes with Accenture in areas such as IT consulting, application development, and infrastructure services.

    These are just a few examples of the many companies that compete with Accenture in the global professional services market. The competition among these firms is fierce, driving innovation and pushing them to provide cutting-edge solutions to their clients.

    Accenture SWOT Analysis


    • Global presence: Accenture operates in more than 120 countries, giving it a significant global footprint. This allows the company to tap into diverse markets and benefit from a wide range of opportunities.
    • Strong brand reputation: Accenture is recognized as a leading management consulting and professional services firm. Its reputation for delivering high-quality services has made it a preferred choice for many clients, resulting in a strong and well-established brand.
    • Broad range of services: The company offers a comprehensive suite of services, including strategy, consulting, digital, technology, and operations. This diversified portfolio allows Accenture to cater to various client needs and adapt to changing market demands.
    • Extensive industry expertise: With years of experience across different industries, Accenture has developed deep domain knowledge in sectors such as financial services, healthcare, and technology. This expertise helps the company deliver tailored solutions that address specific industry challenges.


    • Reliance on key clients: A significant portion of Accenture's revenue comes from a few key clients. This dependency exposes the company to potential risks if it loses any of these clients or if they reduce their spending on Accenture's services.
    • High competition: The professional services industry is highly competitive, with numerous players vying for market share. Accenture faces intense competition from both established firms and emerging startups, which puts pressure on pricing and may affect profitability.
    • Employee retention: The nature of Accenture's work often involves long hours and demanding projects, which can lead to high employee turnover. Retaining top talent is crucial for the company's success, and failure to do so can impact service quality and client satisfaction.


    • Digital transformation: As businesses across industries embrace digital technologies, there is a growing demand for consulting and implementation services related to digital transformation. Accenture has the opportunity to capitalize on this trend and expand its digital offerings to help clients navigate and succeed in the digital age.
    • Emerging markets: Developing economies present untapped potential for Accenture's services. These markets offer opportunities for the company to expand its client base and establish a strong presence in regions with growing economies and business ecosystems.
    • Strategic partnerships: Collaborating with technology providers, startups, and other industry players can enable Accenture to access new technologies, expertise, and market opportunities. Forming strategic partnerships can enhance the company's offerings and help it stay at the forefront of industry advancements.


    • Economic downturns: During economic downturns, businesses may cut back on consulting and professional services to reduce costs. This can negatively impact Accenture's revenue and profitability, as companies prioritize essential expenses over discretionary ones.
    • Data privacy and cybersecurity concerns: With the increasing reliance on technology, data privacy and cybersecurity have become critical concerns for businesses. Any breach or failure to protect sensitive information can damage Accenture's reputation and erode client trust.
    • Regulatory changes: Changes in regulations or policies, especially related to international trade and immigration, can impact Accenture's operations. Compliance with new regulations may require additional resources and could affect the company's ability to serve clients in certain regions.

    Key Takeaways

    • Accenture is a publicly traded company, owned by its shareholders who can buy and sell its stock on the stock exchange.
    • The mission statement of Accenture is to "deliver on the promise of technology and human ingenuity," by helping clients in their digital transformation journey.
    • Accenture primarily makes money by providing consulting, technology, and outsourcing services to clients across various industries.
    • The Accenture Business Model Canvas includes key elements such as customer segments, value propositions, channels, customer relationships, revenue streams, key activities, key resources, and cost structure.
    • Competitors of Accenture include companies like IBM, Deloitte, Capgemini, and PwC.
    • A SWOT analysis of Accenture reveals its strengths in global reach and strong brand, weaknesses in potential conflicts of interest, opportunities in emerging technologies, and threats from intense competition and economic downturns.


    In conclusion, Accenture is a global management consulting and professional services company that operates in more than 120 countries. While it is a publicly traded company, its ownership is spread across various institutional investors and individual shareholders.

    Accenture's mission statement revolves around helping clients improve their performance and create sustainable value. They achieve this by delivering innovation, implementing digital solutions, and providing expertise across a wide range of industries.

    The company generates its revenue through a diversified portfolio of services, including consulting, technology, and outsourcing. By offering a comprehensive suite of solutions, Accenture caters to the evolving needs of its clients, resulting in a steady stream of income.

    The Accenture Business Model Canvas provides a visual representation of the company's key components, such as customer segments, value propositions, channels, and revenue streams. This model helps to identify the different facets of Accenture's operations and how they interact to create value for both the company and its clients.

    While Accenture is a leader in the consulting and professional services industry, it faces competition from various companies. Some of its notable competitors include IBM, Deloitte, Capgemini, and PwC. These companies also offer similar services and have a global presence, leading to intense competition in the market.

    In terms of a SWOT analysis, Accenture's strengths lie in its extensive industry expertise, global reach, and strong reputation. However, it also faces weaknesses such as dependence on large clients and potential cybersecurity threats. Opportunities for Accenture include the growing demand for digital transformation and emerging markets, while threats include economic uncertainties and regulatory changes.

    Overall, Accenture's ownership structure, mission statement, revenue generation, business model, competitors, and SWOT analysis all contribute to its position as a leading player in the management consulting and professional services industry. With its commitment to innovation and delivering value to clients, Accenture continues to thrive in a rapidly evolving business landscape.


    What are the strengths of Accenture company?

    Some of the strengths of Accenture company include:

    1. Global presence: Accenture operates in more than 200 cities across 120+ countries, giving it a strong global footprint and the ability to serve clients worldwide.

    2. Diverse industry expertise: The company has expertise in various industries, including technology, consulting, and outsourcing, allowing it to provide a wide range of services to clients from different sectors.

    3. Innovation capabilities: Accenture is known for its focus on innovation and investing in emerging technologies. It has dedicated research and development labs, innovation centers, and partnerships with leading technology companies to stay at the forefront of technological advancements.

    4. Strong client relationships: Accenture has built long-standing relationships with major clients, including Fortune 500 companies, by delivering value and consistently meeting their needs. This has helped the company maintain a strong client base and generate recurring business.

    5. Extensive talent pool: With over 500,000 employees globally, Accenture has access to a vast talent pool of professionals with diverse skills and expertise. This allows the company to assemble teams with the right mix of skills for each client engagement.

    6. Robust delivery capabilities: Accenture has developed robust delivery frameworks and methodologies to ensure efficient and effective project execution. These frameworks promote collaboration, knowledge sharing, and best practices across the organization.

    7. Commitment to sustainability: Accenture is committed to sustainability and corporate social responsibility. It focuses on reducing its environmental impact, promoting diversity and inclusion, and investing in communities through various initiatives.

    8. Strong financial performance: Accenture has consistently delivered strong financial results, with steady revenue growth and profitability. This financial stability allows the company to invest in its capabilities, research, and development, and attract top talent.

    9. Strong brand reputation: Accenture has established a strong brand reputation as a leading global professional services company. Its brand is associated with quality, innovation, and thought leadership, which gives it a competitive advantage in the market.

    10. Agile and adaptable: Accenture has shown the ability to adapt to changing market dynamics and embrace new business models. It has successfully navigated industry disruptions and transformed its own business to stay relevant in the digital age.

    What are the 4 pillars of SWOT analysis?

    The four pillars of SWOT analysis are:

    1. Strengths: These are the internal factors that give an organization an advantage over its competitors. Strengths may include a strong brand reputation, skilled workforce, advanced technology, or unique products/services.

    2. Weaknesses: These are the internal factors that put an organization at a disadvantage compared to its competitors. Weaknesses may include outdated technology, lack of financial resources, unskilled workforce, or poor brand reputation.

    3. Opportunities: These are the external factors that have the potential to benefit an organization. Opportunities may arise from market trends, new technologies, changes in regulations, or emerging customer needs.

    4. Threats: These are the external factors that may pose a challenge or risk to an organization. Threats may include intense competition, economic downturns, changing consumer preferences, or legal and regulatory challenges.

    What is Accenture vision and mission?

    Accenture's vision is to improve the way the world works and lives. Their mission is to help clients become high-performance businesses and governments by combining their deep industry knowledge, innovative technology solutions, and global scale. They aim to deliver measurable and sustainable value for their clients, their people, and their shareholders.

    What is SWOT analysis on a consulting team?

    SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats of a particular entity, such as a consulting team. In the context of a consulting team, SWOT analysis can provide valuable insights into the team's internal capabilities and limitations, as well as external factors that may impact their performance.

    Here's how each component of SWOT analysis applies to a consulting team:

    1. Strengths: These are the positive attributes and capabilities that give the consulting team a competitive advantage. It may include factors such as specialized expertise, diverse skill sets, strong client relationships, effective communication, established reputation, etc.

    2. Weaknesses: These are the internal limitations and areas of improvement for the consulting team. It could be lack of experience in certain industries, limited resources or capacity, weak project management skills, communication issues within the team, or any other factors that hinder the team's effectiveness.

    3. Opportunities: These are external factors or market conditions that could positively impact the consulting team. It could include emerging industries or markets, changes in regulations or policies, technological advancements, or any other factors that create potential avenues for growth and success.

    4. Threats: These are external factors that may pose challenges or risks to the consulting team's performance. It could include competition from other consulting firms, economic downturns, changes in client needs or preferences, legal or regulatory obstacles, or any other factors that could hinder the team's progress.

    By conducting a SWOT analysis, a consulting team can identify their strengths to leverage, weaknesses to address, opportunities to explore, and threats to mitigate. This analysis helps the team develop strategies and action plans to maximize their strengths, minimize weaknesses, capitalize on opportunities, and navigate potential threats effectively.

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