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Company > 8x8 Inc: Business Model, SWOT Analysis, and Competitors 2023

8x8 Inc: Business Model, SWOT Analysis, and Competitors 2023

Published: Apr 21, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of 8x8 Inc, a leading provider of cloud-based communication and collaboration solutions. As we explore their business model, we will uncover how they generate revenue and create value for their customers. Additionally, we will conduct a SWOT analysis to identify their strengths, weaknesses, opportunities, and threats in the market. Furthermore, we will take a closer look at their key competitors and analyze how 8x8 Inc positions itself in the industry as we consider their future prospects in 2023.

    What You Will Learn:

    • The ownership structure of 8x8 Inc and the key stakeholders involved in the company.
    • The mission statement of 8x8 Inc and how it guides the company's strategic decisions and operations.
    • The various revenue streams and business strategies employed by 8x8 Inc to generate profits.
    • An in-depth understanding of the Business Model Canvas of 8x8 Inc and how it outlines the company's value proposition, customer segments, key activities, and more.
    • A comprehensive overview of the competitors in the market that pose a challenge to 8x8 Inc's business.
    • A detailed SWOT analysis of 8x8 Inc, highlighting its strengths, weaknesses, opportunities, and threats in the industry.

    Who owns 8x8 Inc?

    Major Institutional Shareholders

    When it comes to determining the ownership structure of a publicly traded company like 8x8 Inc, it is essential to examine the major institutional shareholders. These institutional shareholders are usually large financial institutions, including mutual funds, pension funds, and investment companies. They hold significant ownership stakes in the company due to their vast resources and expertise in managing investments.

    As of the latest available information, some of the prominent institutional shareholders of 8x8 Inc include:

    1. Vanguard Group: Vanguard Group is one of the largest investment management companies globally, known for its index funds. As of the most recent filing, Vanguard Group holds a substantial ownership stake in 8x8 Inc, indicating its confidence in the company's prospects.

    2. BlackRock: BlackRock is another major institutional shareholder of 8x8 Inc. As one of the world's largest asset management firms, BlackRock's ownership stake in 8x8 Inc suggests its belief in the company's potential growth and profitability.

    3. State Street Corporation: State Street Corporation is a leading financial institution that provides a range of financial services to institutional investors. With its significant ownership position in 8x8 Inc, State Street Corporation demonstrates its confidence in the company's long-term success.

    Insider Ownership

    Apart from institutional shareholders, it is also important to consider insider ownership when discussing a company's ownership. Insider ownership refers to the shares held by company executives, directors, and other insiders who have access to non-public information about the company. Their ownership stake can provide insights into their level of commitment and belief in the company's future performance.

    While specific details regarding insider ownership in 8x8 Inc may vary over time, it is common for executives, directors, and other insiders to hold a significant number of shares. Their ownership stake aligns their interests with those of other shareholders and indicates a sense of responsibility towards the company's success.

    Retail Shareholders

    In addition to institutional shareholders and insiders, retail shareholders also play a crucial role in owning 8x8 Inc. Retail shareholders are individual investors who purchase and hold shares of the company through brokerage accounts or other investment platforms. While their ownership stakes may be relatively small compared to institutional shareholders, the collective impact of retail shareholders cannot be underestimated.

    Retail shareholders, often referred to as individual investors or small shareholders, bring diversity to the ownership base of 8x8 Inc. Their investment decisions are influenced by various factors, including their own research, market sentiment, and personal financial goals. The participation of retail shareholders reflects the company's appeal to a wide range of investors and may contribute to the liquidity and stability of the stock.

    In conclusion, 8x8 Inc's ownership is a combination of major institutional shareholders, insiders, and retail shareholders. This diverse ownership structure signifies the confidence and trust placed in the company by various stakeholders, each with their own investment objectives and strategies.

    What is the mission statement of 8x8 Inc?

    The Mission Statement of 8x8 Inc: Empowering Businesses with Communication Solutions

    8x8 Inc, a leading provider of cloud-based communication and collaboration solutions, has a clear and concise mission statement that defines their purpose and direction. At its core, the mission of 8x8 Inc is to empower businesses with innovative communication solutions that enhance productivity, streamline operations, and foster growth.

    With a deep understanding of the evolving needs of modern businesses, 8x8 Inc aims to revolutionize how organizations connect and collaborate. They are committed to delivering reliable, scalable, and secure communication tools that enable businesses to thrive in today's fast-paced digital landscape.

    Customer-Centric Approach

    One key aspect of 8x8 Inc's mission statement is their customer-centric approach. They prioritize understanding the unique requirements and challenges faced by businesses across various industries. By doing so, they can develop tailored communication solutions that address these specific needs effectively.

    8x8 Inc focuses on building long-term relationships with their customers and becoming a trusted partner in their digital transformation journey. They continually gather feedback and insights from their clients to ensure their solutions align with evolving business demands.

    Innovation and Technology

    Another important element of 8x8 Inc's mission is their commitment to innovation and technology. They strive to stay at the forefront of the rapidly evolving communication landscape by investing in cutting-edge technologies and constantly improving their solutions.

    By embracing emerging technologies like Artificial Intelligence (AI), Internet of Things (IoT), and Big Data, 8x8 Inc ensures that their customers have access to the latest advancements in communication and collaboration tools. This empowers businesses to stay ahead of the competition and adapt to changing market dynamics.

    Enabling Business Transformation

    8x8 Inc's mission statement also emphasizes their role in enabling business transformation. They believe that effective communication is at the heart of any successful organization. By providing comprehensive communication solutions, they help businesses overcome communication barriers, drive collaboration, and unlock new opportunities for growth.

    Whether it's through unified communications, contact center solutions, or team messaging platforms, 8x8 Inc enables businesses to transform the way they communicate both internally and externally. This, in turn, leads to improved productivity, enhanced customer experiences, and increased operational efficiency.


    The mission statement of 8x8 Inc clearly reflects their dedication to empowering businesses with communication solutions that drive success. By focusing on customer needs, embracing innovation, and enabling business transformation, 8x8 Inc solidifies its position as a leading provider in the cloud communication industry.

    How does 8x8 Inc make money?

    Overview of 8x8 Inc

    Before we dive into how 8x8 Inc makes money, let's provide a brief overview of the company. 8x8 Inc is a leading provider of cloud-based communication and collaboration solutions. They offer a range of services, including voice, video, chat, contact center solutions, and team messaging, primarily targeting small and medium-sized businesses (SMBs) and enterprises.

    Revenue Streams

    1. Subscription Services

    The primary source of revenue for 8x8 Inc is through their subscription-based services. Customers pay a recurring fee to access and utilize the company's cloud communication solutions. These subscription services include features like voice calling, video conferencing, messaging, and collaboration tools.

    2. Licensing

    In addition to subscription services, 8x8 Inc also generates revenue through licensing their technology and software to other businesses. This allows companies to integrate 8x8's communication solutions into their own products, expanding the reach of 8x8's technology beyond their direct customer base.

    3. Professional Services

    8x8 Inc offers a range of professional services to help businesses implement and optimize their communication systems. These services include installation, configuration, training, and ongoing support. By providing these services, 8x8 Inc not only generates additional revenue but also strengthens their customer relationships by ensuring smooth implementation and usage of their solutions.

    4. Contact Center Solutions

    A significant portion of 8x8 Inc's revenue comes from their contact center solutions. These solutions cater to businesses that require advanced call routing, interactive voice response (IVR), workforce optimization, and other contact center functionalities. By offering feature-rich contact center solutions, 8x8 Inc taps into a lucrative market segment and generates substantial revenue.

    Key Factors Driving Revenue Growth

    1. Expansion of Customer Base

    8x8 Inc focuses on acquiring new customers, particularly SMBs and enterprises, to drive revenue growth. By continuously enhancing their product offerings and targeting specific industries, they attract a diverse range of businesses looking for reliable and scalable communication solutions.

    2. Cross-Selling and Upselling

    By leveraging their existing customer base, 8x8 Inc maximizes revenue through cross-selling and upselling strategies. They introduce new features, additional services, and higher-tier plans to their existing customers, encouraging them to upgrade and expand their usage of 8x8's solutions.

    3. International Expansion

    8x8 Inc has been expanding its presence globally, targeting international markets to drive revenue growth. By establishing partnerships, investing in localized support, and adapting their offerings to suit different regions, they tap into new customer bases and revenue streams outside their domestic market.


    In summary, 8x8 Inc generates revenue primarily through subscription services, licensing, professional services, and contact center solutions. Their ability to expand their customer base, cross-sell and upsell to existing customers, and expand into international markets are key factors driving their revenue growth. As the demand for cloud-based communication solutions continues to rise, 8x8 Inc is well-positioned to capitalize on this market opportunity and further increase their revenue.

    8x8 Inc Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool that provides a visual representation of a company's business model. It allows businesses to outline and analyze the key elements of their operations, including customer segments, value proposition, revenue streams, cost structure, and more. By using the Business Model Canvas, companies can gain a better understanding of how their various components interact and identify areas for improvement or innovation.

    Overview of 8x8 Inc Business Model

    8x8 Inc is a leading provider of cloud-based communication and collaboration solutions for businesses. Their business model revolves around offering a comprehensive suite of communication tools that enable organizations to connect and collaborate with their stakeholders seamlessly. Let's take a closer look at each component of their Business Model Canvas:

    Customer Segments

    8x8 Inc primarily serves small and medium-sized businesses (SMBs) as their target customer segment. These companies often lack the resources or expertise to develop and maintain their own communication infrastructure, making 8x8's cloud-based solutions an attractive alternative.

    Value Proposition

    The value proposition of 8x8 Inc lies in their ability to provide reliable, scalable, and cost-effective communication solutions. By utilizing cloud technology, they offer businesses a flexible and efficient way to manage their communication needs. With features such as voice, video, messaging, and contact center capabilities, 8x8 Inc empowers organizations to enhance productivity, improve customer experiences, and streamline operations.


    To reach their target customers, 8x8 Inc employs a multi-channel approach. They use a combination of direct sales, online marketing, partnerships with value-added resellers (VARs), and alliances with technology providers to distribute their solutions. This diverse channel strategy enables them to cater to different customer preferences and expand their market reach.

    Customer Relationships

    8x8 Inc aims to build strong and long-lasting relationships with their customers. They provide personalized onboarding and training to ensure a smooth transition to their cloud-based solutions. Additionally, they offer ongoing support through dedicated customer success teams and provide regular updates and enhancements to meet evolving customer needs.

    Revenue Streams

    The primary revenue stream for 8x8 Inc comes from subscription-based services. Customers pay a recurring fee for accessing and utilizing their cloud communication solutions. The company also generates revenue through additional services, such as professional support, integration, and customization, which cater to specific customer requirements.

    Key Activities

    The key activities of 8x8 Inc revolve around developing, maintaining, and improving their cloud-based communication platform. This includes software development, network infrastructure management, customer support, and continuous innovation to stay ahead in the rapidly evolving communication technology landscape.

    Key Resources

    To deliver their services, 8x8 Inc relies on a variety of key resources. These include their cloud infrastructure, software development capabilities, skilled workforce, technology partnerships, and intellectual property (IP) rights. These resources enable them to provide reliable and secure communication solutions to their customers.

    Key Partnerships

    8x8 Inc has established strategic partnerships with various technology providers and value-added resellers (VARs). These partnerships allow them to integrate their solutions with other software applications, extend their market presence, and tap into the expertise of their partners. By leveraging these relationships, 8x8 Inc can offer a comprehensive and integrated communication ecosystem to their customers.

    Cost Structure

    The cost structure of 8x8 Inc primarily consists of research and development expenses, sales and marketing costs, customer support expenses, and cloud infrastructure maintenance. As a technology-driven company, their investments in innovation and product development, along with customer acquisition and retention efforts, form significant portions of their cost structure.


    By utilizing the Business Model Canvas, 8x8 Inc can clearly define and analyze the various components of their business model. This framework enables them to identify areas of strength and areas for improvement, ensuring they can continually innovate and deliver value to their customers. With their focus on cloud-based communication solutions and a strong emphasis on customer relationships, 8x8 Inc has positioned itself as a leading provider in the industry.

    Which companies are the competitors of 8x8 Inc?

    Major Competitors

    8x8 Inc. faces stiff competition from several major players in the communications and collaboration industry. These competitors include:

    1. RingCentral: RingCentral is a leading cloud communications and collaboration solutions provider. With a strong focus on unified communications as a service (UCaaS), RingCentral offers a comprehensive suite of products including voice, video, messaging, and collaboration tools.

    2. Zoom: While primarily known for its video conferencing platform, Zoom has expanded its offerings to include a wide range of communication and collaboration solutions. With its user-friendly interface and robust features, Zoom has gained significant market share, posing a direct competition to 8x8 Inc.

    3. Microsoft: Microsoft's Teams platform has rapidly gained popularity as a collaboration tool, especially among organizations already using Microsoft's suite of productivity software. With its integration with Office 365 and a wide range of features, Microsoft Teams is a formidable competitor to 8x8 Inc.

    4. Cisco: Cisco offers a comprehensive portfolio of communication and collaboration solutions, including Webex, its flagship video conferencing platform. With its strong brand reputation and extensive customer base, Cisco poses a significant challenge to 8x8 Inc. in the enterprise market.

    Other Competitors

    In addition to the major competitors mentioned above, 8x8 Inc. also faces competition from several other players in the market. These include:

    1. Avaya: Avaya provides communication and collaboration solutions, including cloud-based offerings, to businesses of all sizes. With a strong presence in the enterprise market, Avaya competes directly with 8x8 Inc. in delivering reliable and scalable communication solutions.

    2. Mitel: Mitel offers a range of communication and collaboration solutions, including cloud-based UCaaS offerings. With its focus on providing flexible and customizable solutions, Mitel competes with 8x8 Inc. in delivering tailored communication solutions to businesses.

    3. Vonage: Vonage is a cloud communications provider that offers a suite of business communication solutions, including voice, video, messaging, and collaboration tools. With its emphasis on small and medium-sized businesses, Vonage competes with 8x8 Inc. in delivering cost-effective communication solutions.

    4. Fuze: Fuze is a global cloud communications and collaboration provider that offers a unified platform for voice, video, messaging, and contact center solutions. With its strong focus on enterprise customers, Fuze competes directly with 8x8 Inc. in delivering comprehensive communication and collaboration solutions.

    In this highly competitive market, 8x8 Inc. continues to differentiate itself through its comprehensive suite of communication and collaboration solutions, emphasis on customer experience, and dedication to innovation.

    8x8 Inc SWOT Analysis


    • Strong brand recognition: 8x8 Inc has established itself as a leading provider of cloud-based communication and collaboration solutions. Its brand is well-known and trusted in the industry.

    • Comprehensive product portfolio: The company offers a wide range of products and services, including voice, video, chat, and contact center solutions. This allows it to cater to the diverse needs of its customers and offer integrated solutions.

    • Global presence: 8x8 Inc operates in multiple countries and has a global customer base. Its wide geographical reach gives it a competitive advantage and allows it to tap into different markets.

    • Robust technology infrastructure: The company has invested heavily in its technology infrastructure, which enables it to deliver reliable and scalable solutions to its customers. This ensures high-quality service and customer satisfaction.


    • Dependence on third-party providers: 8x8 Inc relies on third-party providers for certain components of its solutions, such as network services. This dependence introduces a level of risk and may impact the company's ability to deliver its services effectively.

    • Limited market share: Despite being a prominent player in the industry, 8x8 Inc still faces competition from larger and more established companies. Its market share is relatively small compared to some of its competitors, which could limit its growth potential.

    • Pricing pressure: The cloud communication market is highly competitive, with many players offering similar solutions. This puts pressure on pricing, and 8x8 Inc may need to continuously adjust its pricing strategy to remain competitive.

    • Integration challenges: As 8x8 Inc expands its product portfolio, integrating new acquisitions and technologies can pose challenges. Ensuring seamless integration and compatibility among different solutions can be a complex process.


    • Growing demand for cloud-based communication solutions: The shift towards remote work and the increasing need for flexible and scalable communication solutions present significant opportunities for 8x8 Inc. It can capitalize on this trend by offering innovative and tailored solutions to businesses of all sizes.

    • Expansion into new markets: With its global presence, 8x8 Inc has the opportunity to expand into new markets and reach untapped customer segments. By understanding the unique needs of different regions, it can tailor its solutions to cater to specific markets and gain a competitive edge.

    • Strategic partnerships and collaborations: Collaborating with other technology companies or forming strategic partnerships can open doors to new opportunities for 8x8 Inc. By leveraging the expertise and resources of partners, it can enhance its product offerings and reach a wider customer base.

    • Focus on innovation: Investing in research and development and continuously innovating its products can help 8x8 Inc stay ahead of the competition. By introducing new features and functionalities, it can differentiate itself and attract new customers.


    • Intense competition: The cloud communication market is highly competitive, with numerous players vying for market share. Larger and more established companies, including telecommunications giants, pose a threat to 8x8 Inc's market position.

    • Rapid technological advancements: The technology landscape is constantly evolving, and new advancements can disrupt the market. 8x8 Inc needs to stay updated with the latest technologies and adapt its solutions accordingly to avoid becoming obsolete.

    • Data security and privacy concerns: With the increasing reliance on cloud-based solutions, data security and privacy have become major concerns for businesses and individuals. Any security breaches or data leaks could damage 8x8 Inc's reputation and erode customer trust.

    • Regulatory challenges: Operating in multiple countries means 8x8 Inc needs to comply with various regulations and legal requirements. Changes in regulations or new laws can impact its operations and impose additional costs or limitations.

    Key Takeaways

    • 8x8 Inc is a publicly traded company, meaning it is owned by its shareholders.
    • The mission statement of 8x8 Inc is to provide businesses with cloud-based communication solutions that enhance productivity and collaboration.
    • 8x8 Inc primarily generates revenue through the sale of its communication services, including voice, video, chat, and contact center solutions.
    • The Business Model Canvas of 8x8 Inc revolves around key activities such as customer acquisition, service delivery, and ongoing customer support.
    • Some of the main competitors of 8x8 Inc include RingCentral, Zoom, Microsoft Teams, and Cisco Webex.


    In conclusion, 8x8 Inc is a leading provider of cloud communications and contact center solutions. The company was founded in 1987 and is currently owned by various institutional investors and mutual funds.

    The mission statement of 8x8 Inc is to transform the future of business communications by delivering innovative cloud solutions that empower employees and enable organizations to thrive. They aim to provide their customers with reliable, secure, and scalable communication tools that enhance productivity and collaboration.

    8x8 Inc generates revenue through a subscription-based model, where customers pay for their cloud communication services on a monthly or annual basis. The company offers a range of plans and features, catering to the needs of small businesses as well as large enterprises.

    The 8x8 Inc Business Model Canvas explains how the company creates value by providing a comprehensive suite of communication solutions, including voice, video, chat, and contact center capabilities. They focus on delivering a superior customer experience and strive to be the go-to provider for businesses seeking reliable and scalable communication solutions.

    In terms of competition, some of the key competitors of 8x8 Inc include RingCentral, Vonage, Cisco Systems, and Zoom. These companies also offer cloud-based communication services and compete for market share in the rapidly growing industry.

    A SWOT analysis of 8x8 Inc reveals that the company has several strengths such as a strong brand reputation, a comprehensive product portfolio, and a global presence. However, they also face challenges such as intense competition, evolving technology trends, and potential security vulnerabilities. By leveraging their strengths and addressing these challenges, 8x8 Inc can continue to grow and maintain its position as a leader in the cloud communications industry.

    Overall, 8x8 Inc is a dynamic and innovative company that is dedicated to transforming business communications. With its mission-driven approach, reliable solutions, and competitive positioning, it is well-positioned to meet the evolving needs of businesses and remain a key player in the industry.


    What is the best company for SWOT analysis?

    There is no definitive answer to what the best company for SWOT analysis is, as it depends on various factors such as industry, market position, and individual preferences. However, some companies that are often cited for their comprehensive and well-executed SWOT analyses include:

    1. Apple Inc.: Apple is known for its innovative products, strong brand image, and global market presence. Analyzing Apple's strengths, weaknesses, opportunities, and threats can provide valuable insights into the tech industry.

    2. Coca-Cola Company: Coca-Cola is a global leader in the beverage industry, with a strong distribution network and well-established brand. Conducting a SWOT analysis on Coca-Cola can shed light on their competitive advantage, challenges, and potential growth opportunities.

    3. Amazon.com Inc.: Amazon is a multinational technology company that has revolutionized e-commerce, cloud computing, and digital streaming. Analyzing Amazon's SWOT can provide valuable insights into their dominance in online retail, logistics capabilities, and potential risks.

    4. Tesla Inc.: Tesla is an electric vehicle and clean energy company, known for its disruptive technology and innovation. A SWOT analysis of Tesla can explore their technological advancements, market opportunities, and potential vulnerabilities in the automotive industry.

    5. Procter & Gamble Co.: Procter & Gamble is a multinational consumer goods company, with a diverse range of products in various categories. Analyzing P&G's SWOT can provide insights into their brand portfolio, supply chain, and potential areas for improvement.

    It's important to note that the best company for SWOT analysis may vary depending on the specific context, objectives, and industry of interest.

    What are the eight steps in a SWOT analysis?

    The eight steps in a SWOT analysis are as follows:

    1. Identify the objective: Determine the purpose or objective of the SWOT analysis. This could be analyzing a product, a business, a project, or any other entity.

    2. Gather information: Collect relevant data and information about the entity being analyzed. This information may include internal factors like strengths and weaknesses, as well as external factors like opportunities and threats.

    3. Identify strengths: Determine the internal factors that give the entity a competitive advantage or unique selling points. These could include resources, capabilities, expertise, or any other positive aspect.

    4. Identify weaknesses: Identify the internal factors that hinder the entity's performance or put it at a disadvantage compared to others. These could include limitations, lack of resources, poor processes, or any other negative aspect.

    5. Identify opportunities: Identify the external factors or trends that can be advantageous for the entity. These could include market trends, technological advancements, changing consumer preferences, or any other positive element.

    6. Identify threats: Identify the external factors or trends that can pose risks or challenges to the entity. These could include competition, economic factors, regulatory changes, or any other negative element.

    7. Analyze and prioritize: Analyze the collected information and prioritize the most important factors. Determine which strengths, weaknesses, opportunities, and threats are most relevant and impactful for the entity.

    8. Develop strategies: Based on the analysis and prioritization, develop strategies to capitalize on strengths, overcome weaknesses, leverage opportunities, and mitigate threats. These strategies should be actionable and designed to achieve the objective set in the first step.

    What is SWOT analysis and examples?

    SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats of a business or project. It helps organizations identify internal and external factors that may impact their performance and make informed decisions.

    Examples of SWOT analysis:

    1. Strengths:
    • Strong brand recognition
    • High-quality products or services
    • Skilled and experienced workforce
    • Efficient supply chain management
    1. Weaknesses:
    • Limited financial resources
    • Lack of technological expertise
    • Ineffective marketing strategies
    • Poor customer service
    1. Opportunities:
    • Emerging markets
    • New product or service offerings
    • Strategic partnerships or collaborations
    • Changes in regulations or policies favoring the company
    1. Threats:
    • Intense competition
    • Economic downturns
    • Changing consumer preferences
    • Technological advancements disrupting the industry

    It's important to note that SWOT analysis is subjective and may vary based on the organization's context and industry.

    What are the 4 areas of SWOT analysis?

    The four areas of SWOT analysis are:

    1. Strengths: These are the internal factors that give an organization an advantage over its competitors. Strengths can include unique resources, expertise, strong brand reputation, or a competitive advantage in the market.

    2. Weaknesses: These are the internal factors that place an organization at a disadvantage compared to its competitors. Weaknesses can include limited resources, lack of expertise, inefficient processes, or a poor brand reputation.

    3. Opportunities: These are external factors that an organization can capitalize on to achieve growth or success. Opportunities can arise from market trends, technological advancements, new customer segments, or changes in regulations.

    4. Threats: These are external factors that can potentially harm an organization's performance or hinder its growth. Threats can include intense competition, changing consumer preferences, economic downturns, or legal and regulatory challenges.

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