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Company > 58.com Inc: Business Model, SWOT Analysis, and Competitors 2023

58.com Inc: Business Model, SWOT Analysis, and Competitors 2023

Published: Apr 17, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of 58.com Inc. As a leading online marketplace in China, 58.com Inc. has established itself as a key player in the e-commerce industry. By examining its business model, we will gain insights into how the company operates and generates revenue. Additionally, conducting a SWOT analysis will allow us to identify the strengths, weaknesses, opportunities, and threats that 58.com Inc. may face in the coming years. Lastly, we will explore its competitors, shedding light on the competitive landscape and potential challenges ahead for the company.

    What You Will Learn:

    • Who owns 58.com Inc and the significance of their ownership in the company
    • The mission statement of 58.com Inc and how it guides their business operations
    • How 58.com Inc generates revenue and the key sources of their income
    • An in-depth explanation of the 58.com Inc Business Model Canvas and its components
    • The major competitors of 58.com Inc and how they stack up against each other
    • A comprehensive SWOT analysis of 58.com Inc, highlighting their strengths, weaknesses, opportunities, and threats.

    Who owns 58.com Inc?

    Major shareholders

    As of the latest available information, several major shareholders own a significant portion of 58.com Inc. These shareholders include institutional investors, mutual funds, and individual stakeholders. Notably, the ownership structure is subject to change over time as investors buy or sell their shares.

    One of the largest shareholders of 58.com Inc. is Tencent Holdings Limited, a leading Chinese multinational conglomerate. Tencent has been a prominent investor in various technology companies and owns a substantial stake in 58.com Inc. through its subsidiaries. This strategic investment highlights the confidence Tencent has in the growth potential of 58.com Inc.

    Another notable major shareholder is Warburg Pincus LLC, a global private equity firm that focuses on growth investments. Warburg Pincus has made significant investments in China's technology sector and holds a substantial ownership stake in 58.com Inc. Their involvement signifies the trust and belief they have in the company's business model and future prospects.

    Management and insider ownership

    In addition to institutional investors, the management team and insiders also hold a significant ownership stake in 58.com Inc. This includes the company's executives, directors, and other key personnel. Insider ownership is often considered a positive indicator as it aligns the interests of management with those of the shareholders.

    Jinbo Yao, the co-founder, and CEO of 58.com Inc., holds a substantial ownership stake in the company. As a key visionary and leader of the organization, his significant ownership interest underscores his commitment to the long-term success of 58.com Inc. Furthermore, other executives and directors also have meaningful ownership positions, reinforcing their dedication to the company's growth and profitability.

    Public shareholders

    Apart from major institutional investors, a significant portion of 58.com Inc.'s ownership is held by public shareholders. These are individual investors who have purchased shares of the company through public stock exchanges. Public shareholders can include both retail investors and other institutions not classified as major shareholders.

    The ownership held by public shareholders not only reflects the interest of individuals in the company but also demonstrates the level of trust and confidence they have in 58.com Inc.'s future performance. Public shareholders play a crucial role in the overall ownership structure, contributing to the company's investor base and providing liquidity to the stock.

    What is the mission statement of 58.com Inc?

    Mission Statement of 58.com Inc: Connecting People and Empowering Businesses

    58.com Inc. is a leading online marketplace in China that connects individuals and businesses, empowering them to buy, sell, and trade various goods and services. The company's mission statement reflects its commitment to facilitating these connections and empowering businesses across the country.

    The mission statement of 58.com Inc. can be summarized as follows:

    Connecting People: At the core of 58.com's mission is the belief in the power of connections. The company aims to bring people together, enabling them to interact, exchange, and collaborate through its online marketplace platform. Whether it's individuals looking to buy or sell pre-owned items, job seekers searching for employment opportunities, or businesses seeking to expand their reach, 58.com is committed to fostering these connections and bringing people closer.

    Empowering Businesses: 58.com recognizes the importance of businesses in driving economic growth and job creation. The mission statement highlights the company's dedication to empowering businesses of all sizes, providing them with the tools and resources they need to thrive in a competitive market. By offering a robust online marketplace platform, businesses can showcase their products and services, reach a wider audience, and effectively compete in the digital era.

    Enabling Trade: With its mission statement, 58.com emphasizes its role in facilitating trade and commerce. The company aims to create an environment where buying and selling goods and services is seamless and efficient. By leveraging technology and innovation, 58.com provides a user-friendly platform that enables individuals and businesses to engage in transactions with ease, promoting economic activity and benefiting both buyers and sellers.

    Driving Economic Development: 58.com Inc. recognizes its influence on the broader economy and strives to drive economic development within the communities it serves. By fostering connections, empowering businesses, and enabling trade, the company contributes to job creation, encourages entrepreneurship, and stimulates economic growth at both the local and national levels.

    In summary, the mission statement of 58.com Inc. underscores its commitment to connecting people and empowering businesses through its online marketplace platform. By facilitating connections, providing tools for business success, enabling trade, and driving economic development, 58.com Inc. plays a vital role in the growth and prosperity of individuals and businesses in China.

    How does 58.com Inc make money?

    Advertising Services

    One of the primary ways 58.com Inc generates revenue is through its advertising services. As a leading online marketplace in China, the company offers various advertising opportunities to businesses and individuals looking to promote their products or services.

    Through its platform, 58.com Inc allows advertisers to create and display targeted ads to their desired audience. These ads can be in the form of banner ads, sponsored listings, or featured placements, depending on the advertising package chosen by the advertiser.

    By charging fees for these advertising services, 58.com Inc is able to monetize its large user base and extensive reach. Advertisers benefit from the platform's vast audience, as it enables them to effectively reach potential customers and drive traffic to their own websites or physical stores.

    Membership Subscriptions

    In addition to advertising services, 58.com Inc also generates revenue through membership subscriptions. The company offers premium membership options to both individual users and businesses, providing them with exclusive benefits and enhanced features on the platform.

    For individual users, a premium membership may grant access to additional listing options, priority placement in search results, or advanced search filters. On the other hand, businesses with premium memberships often enjoy added perks such as increased visibility, verified badges, and personalized customer support.

    By offering these premium features, 58.com Inc encourages users to upgrade their memberships, thereby generating a steady stream of subscription revenue. This model not only benefits the company financially but also provides value to its users by offering them enhanced functionality and a more tailored experience on the platform.

    Transaction-based Fees

    Furthermore, 58.com Inc earns money through transaction-based fees. As an online marketplace facilitating various types of transactions, the company charges fees for certain services and transactions that occur on its platform.

    For instance, when users successfully sell an item through the platform, 58.com Inc may charge a commission fee based on the transaction value. Similarly, for certain categories such as real estate or automotive, the company may charge a fee for listing items or services.

    These transaction-based fees provide a consistent source of revenue for 58.com Inc, as it benefits from the high volume of transactions occurring on its platform. By facilitating secure and efficient transactions, the company not only earns fees but also builds trust among its user base, encouraging them to continue using the platform for their buying and selling needs.

    In summary, 58.com Inc employs multiple revenue streams to generate income. Its advertising services, membership subscriptions, and transaction-based fees all contribute to the company's financial success while providing value and convenience to its users.

    58.com Inc Business Model Canvas Explained


    The Business Model Canvas is a strategic management tool that allows businesses to visually represent and analyze their business model. In this section, we will delve into the 58.com Inc Business Model Canvas and explore how this leading Chinese online marketplace operates.

    Key Partnerships

    One of the key elements of the 58.com Inc Business Model Canvas is its extensive network of partnerships. The company collaborates with various stakeholders to enhance its platform and provide comprehensive services to its users. These partnerships include real estate agencies, automotive dealerships, recruitment firms, and local service providers.

    By partnering with these entities, 58.com Inc is able to expand its offerings and cater to the diverse needs of its users. For example, by teaming up with real estate agencies, the company can provide a wide range of property listings on its platform, making it a one-stop solution for individuals looking to buy or rent a home.

    Key Activities

    The core activities of 58.com Inc revolve around its online marketplace platform. The company operates a user-friendly website and mobile app that allow users to post classified ads for various categories such as real estate, jobs, vehicles, and services. These ads can be viewed and accessed by interested individuals, creating a dynamic marketplace.

    Additionally, 58.com Inc also engages in activities such as user verification, customer support, and marketing to attract and retain users. The company constantly updates and improves its platform to ensure a seamless user experience, fostering trust and loyalty among its user base.

    Key Resources

    To support its operations, 58.com Inc relies on a range of key resources. These include its technological infrastructure, which powers its online platform and ensures smooth functionality. The company also invests in data analysis capabilities to gain insights into user behavior and preferences, enabling it to tailor its services accordingly.

    Furthermore, 58.com Inc has a dedicated team of employees who manage various aspects of the business, including customer support, sales, and marketing. These human resources play a crucial role in driving the company's growth and maintaining its competitive edge in the market.

    Value Proposition

    The value proposition of 58.com Inc lies in its ability to connect individuals and businesses, providing them with a platform to buy, sell, rent, and hire various goods and services. By offering a convenient and user-friendly marketplace, the company simplifies the process of transactions and saves time and effort for its users.

    Moreover, 58.com Inc focuses on ensuring the quality and reliability of its listings through user verification processes and customer reviews. This instills confidence in users, making them more likely to choose the platform for their needs. The company's reputation as a trusted marketplace further enhances its value proposition.


    The 58.com Inc Business Model Canvas highlights the company's emphasis on partnerships, core activities, key resources, and value proposition. By understanding these elements, we can gain insights into how the company operates and maintains its position as a leading online marketplace in China.

    Which companies are the competitors of 58.com Inc?


    In the highly competitive world of online classified advertising, 58.com Inc. faces several formidable competitors. These companies operate in the same space and strive to capture a significant market share. Understanding the competitive landscape is crucial for 58.com Inc. to maintain its position as a leading online marketplace in China. In this section, we will explore some of the primary competitors of 58.com Inc. and analyze their strengths and weaknesses.

    Competitor 1: Ganji.com

    Ganji.com is one of the major competitors of 58.com Inc. in the Chinese online classified advertising market. Established in 2005, Ganji.com offers a similar platform that connects users to a wide range of classified ads, including job postings, real estate listings, and second-hand goods. With its extensive user base and comprehensive categories, Ganji.com poses a considerable threat to 58.com Inc.

    Strengths of Ganji.com:

    • Established brand recognition: Ganji.com has been operating for over a decade, earning a strong reputation and brand loyalty among Chinese users.
    • Diverse categories: The platform offers a wide range of classified categories, catering to various user needs and interests.
    • Extensive reach: Ganji.com has a large user base and covers numerous cities across China, making it a popular choice for both individuals and businesses.

    Weaknesses of Ganji.com:

    • User experience: Some users have reported difficulties in navigating the website and finding relevant listings, which can impact user satisfaction.
    • Localization challenges: Ganji.com faces challenges in adapting its services to meet the specific needs of users in different regions of China, as preferences and demands vary across the country.
    • Pricing strategy: Ganji.com may need to reassess its pricing strategy to remain competitive and attract users, especially in the face of increasing competition.

    Competitor 2: Baixing.com

    Baixing.com is another significant competitor in the Chinese classified advertising market. Founded in 2005, Baixing.com focuses on creating a user-friendly platform that connects individuals and businesses in various categories, including job postings, housing, and services. With its emphasis on user experience, Baixing.com poses a challenge to 58.com Inc.

    Strengths of Baixing.com:

    • User-centric design: Baixing.com prioritizes user experience, offering a clean and intuitive interface that facilitates easy navigation and search.
    • Location-based services: The platform leverages location-based technology to provide users with tailored recommendations and localized search results.
    • Mobile optimization: Baixing.com has invested in mobile optimization, recognizing the increasing prevalence of mobile usage among Chinese users.

    Weaknesses of Baixing.com:

    • Limited categories: Baixing.com may face limitations in terms of the range of categories it offers compared to competitors like 58.com Inc. This could potentially hinder its ability to attract users looking for specific types of listings.
    • Market presence: While Baixing.com has a strong presence in some regions, it may struggle to expand its reach to cover as many cities as its major competitors.
    • Monetization challenges: Baixing.com needs to explore effective monetization strategies to ensure sustainable revenue growth without compromising the user experience.

    Competitor 3: Anjuke.com

    Anjuke.com, primarily focused on the real estate segment, is another notable competitor in the online classified advertising market in China. Founded in 2007, Anjuke.com provides users with comprehensive listings for both residential and commercial properties, offering a specialized alternative to 58.com Inc.'s broader platform.

    Strengths of Anjuke.com:

    • Real estate expertise: Anjuke.com's specialized focus on real estate allows it to provide in-depth information and detailed listings for property seekers.
    • Strong market presence: Anjuke.com has established a significant presence in the real estate market, making it a trusted platform for property-related transactions.
    • Partnerships with real estate agencies: Collaborations with real estate agencies enable Anjuke.com to access a wide range of property listings, giving users extensive options to choose from.

    Weaknesses of Anjuke.com:

    • Limited scope: Anjuke.com's narrow focus on real estate may limit its appeal to users seeking other types of classified listings, such as job postings or second-hand items.
    • Intense competition: While Anjuke.com is a dominant player in the real estate segment, it faces fierce competition from other specialized real estate platforms, as well as general classified advertising websites.
    • User acquisition costs: The high cost of acquiring users in the real estate market can potentially impact Anjuke.com's profitability and growth prospects.


    As 58.com Inc. operates in the competitive landscape of online classified advertising in China, it encounters strong rivalry from companies like Ganji.com, Baixing.com, and Anjuke.com. Each competitor brings its own strengths and weaknesses to the table, challenging 58.com Inc. to continuously innovate and provide value to its users. By analyzing the strategies and market positions of these competitors, 58.com Inc. can adapt and refine its own approach to stay ahead in this dynamic industry.

    58.com Inc SWOT Analysis


    1. Strong market position: 58.com Inc has established itself as the leading online classifieds platform in China, with a significant market share in various categories such as housing, jobs, and second-hand goods. This strong market position gives the company a competitive advantage and allows it to attract a large user base.

    2. Diverse revenue streams: The company generates revenue from various sources, including online marketing services, membership fees, and value-added services. This diversified revenue stream reduces the company's reliance on a single source of income and provides stability and resilience to its financial performance.

    3. Extensive user base: 58.com Inc has a vast user base, with millions of active users accessing its platform for various purposes. This extensive user base not only enhances the company's brand value but also provides a strong network effect, as more users attract more listings and vice versa.

    4. Strong brand recognition: The company has built a strong brand reputation in the Chinese market, known for its reliable and convenient classifieds platform. This brand recognition contributes to the company's ability to attract both users and advertisers, further solidifying its market position.


    1. Reliance on Chinese market: While 58.com Inc's dominance in the Chinese market is a strength, it also poses a weakness due to over-reliance on a single market. Any adverse changes in the Chinese economy or regulatory landscape could significantly impact the company's operations and financial performance.

    2. Limited international presence: Unlike some of its global competitors, 58.com Inc has limited international presence, primarily focusing on the Chinese market. This narrow geographical reach could restrict its growth potential and expose the company to increased competition from international players in the future.

    3. Vulnerability to fraud and scams: As an online classifieds platform, 58.com Inc faces the constant challenge of tackling fraud and scams on its platform. Despite implementing measures to combat such issues, the company's reputation could be negatively affected if users perceive it as an unsafe platform for transactions.


    1. Expansion into new verticals: 58.com Inc has the opportunity to expand its presence into new verticals within the online classifieds market. By diversifying its offerings and catering to additional segments such as automotive, travel, or services, the company can tap into new revenue streams and attract a broader user base.

    2. Mobile market growth: With the increasing adoption of smartphones and mobile internet usage in China, 58.com Inc can leverage this trend to expand its mobile presence. By developing user-friendly mobile applications and optimizing its platform for mobile devices, the company can reach a larger audience and improve user engagement.

    3. Strategic partnerships and acquisitions: Collaborating with strategic partners or acquiring complementary businesses can provide 58.com Inc with opportunities for growth and expansion. By leveraging synergies and integrating new technologies or services, the company can enhance its competitive advantage and extend its reach in the market.


    1. Intense competition: The online classifieds market in China is highly competitive, with numerous players vying for market share. The presence of well-established competitors and the emergence of new entrants pose a threat to 58.com Inc's market position and profitability.

    2. Economic and regulatory risks: Changes in the Chinese economy, such as a slowdown or recession, could impact consumer spending and, in turn, affect the demand for classifieds services. Moreover, evolving regulatory policies and compliance requirements can pose challenges for the company, potentially leading to increased costs or limitations on its operations.

    3. Technological advancements: Rapid technological advancements and changing consumer preferences can disrupt the online classifieds industry. If 58.com Inc fails to adapt to emerging technologies or meet evolving user expectations, it may lose market share to more innovative competitors.

    Key Takeaways

    • 58.com Inc is owned by Yao Jinbo, who is the co-founder and CEO of the company.
    • The mission statement of 58.com Inc is to connect people and businesses through an online marketplace, providing efficient and convenient services to meet various needs.
    • 58.com Inc generates revenue primarily through advertising and membership services, as well as other value-added services such as online listing fees and transaction fees.
    • The Business Model Canvas of 58.com Inc outlines the key elements of its business model, including customer segments, value propositions, channels, customer relationships, revenue streams, key activities, key resources, and key partnerships.
    • Some of the main competitors of 58.com Inc include Alibaba Group, JD.com, Meituan-Dianping, and Ganji.com.
    • In terms of SWOT analysis, 58.com Inc's strengths include a strong brand presence and a large user base, while its weaknesses include intense competition and potential regulatory challenges. Opportunities for the company lie in expanding into new markets and offering new services, while threats include economic downturns and changing consumer preferences.


    In conclusion, 58.com Inc is a leading online marketplace in China, connecting individuals and businesses to various services and products. As for its ownership, the company is publicly traded on the New York Stock Exchange, with various institutional and individual shareholders.

    The mission statement of 58.com Inc is to empower local businesses and individuals by providing them with a convenient and trustworthy platform to buy and sell goods and services. Their goal is to create a vibrant and inclusive online community that benefits both buyers and sellers.

    58.com Inc primarily generates revenue through advertising and listing fees from businesses and service providers on their platform. They also offer value-added services and premium memberships that cater to specific needs of their users, further contributing to their revenue stream.

    The Business Model Canvas of 58.com Inc explains the key components of their business strategy. It highlights the value proposition of connecting buyers and sellers, the customer segments they target, and the channels through which they reach their customers. It also emphasizes the importance of partnerships, key activities, resources, and cost structure for their operations.

    In terms of competition, 58.com Inc faces rivalry from other online marketplace platforms in China, such as Alibaba's Taobao, JD.com, and Meituan-Dianping. These companies also strive to capture the market share and offer similar services to both businesses and consumers.

    A SWOT analysis of 58.com Inc reveals its strengths in terms of a large user base and brand recognition, as well as opportunities for expansion into new markets and partnerships. However, it also highlights weaknesses like potential regulatory challenges and threats from competitors who may offer better user experiences or more competitive pricing.

    Overall, 58.com Inc has established itself as a prominent player in the online marketplace industry in China, and its mission to empower local businesses and individuals continues to drive its growth and success.


    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a company:

    1. Company website: Start by visiting the official website of the company you are interested in. Some companies publish their own SWOT analysis on their websites as part of their annual reports or investor presentations.

    2. Business databases: Utilize online business databases such as Bloomberg, Hoovers, or MarketLine. These databases often provide comprehensive reports on companies, including SWOT analyses.

    3. Securities and Exchange Commission (SEC) filings: Publicly traded companies in the United States are required to file reports with the SEC. You can access these filings through the SEC's EDGAR database. Look for the company's annual reports (Form 10-K) or quarterly reports (Form 10-Q) where they may include SWOT analysis as part of their business overview.

    4. Market research reports: Various market research firms produce reports on companies and industries. These reports often include SWOT analyses. Examples of such firms include IBISWorld, Statista, or Euromonitor International. Some reports may be available for free, while others may require a subscription or purchase.

    5. Academic research: Check academic databases like Google Scholar or JSTOR for scholarly articles or research papers on the company you are interested in. Some researchers may have conducted SWOT analyses as part of their studies.

    6. Business news and publications: Stay updated with business news websites, industry-specific magazines, and newspapers. These sources often analyze companies and may provide SWOT analysis as part of their coverage.

    Remember that SWOT analyses may vary depending on the source, so it's good practice to consult multiple sources to get a well-rounded understanding of a company's strengths, weaknesses, opportunities, and threats.

    What are the 5 elements of SWOT analysis?

    The five elements of SWOT analysis are:

    1. Strengths: These are the internal characteristics or advantages of a business that give it a competitive edge. They can include factors such as a strong brand, skilled workforce, unique products or services, or efficient processes.

    2. Weaknesses: These are the internal characteristics or disadvantages that hinder a business's performance or put it at a disadvantage compared to its competitors. Examples can include a lack of resources, outdated technology, poor customer service, or limited market reach.

    3. Opportunities: These are external factors or trends in the market that could be beneficial to a business if properly capitalized on. Opportunities can include emerging markets, new technologies, changes in consumer behavior, or favorable government policies.

    4. Threats: These are external factors or trends in the market that could negatively impact a business's performance or pose a risk to its success. Threats can include intense competition, economic downturns, changing regulations, or shifts in consumer preferences.

    5. Trends: These are the patterns or developments in the industry or market that could affect a business's operations or performance in the future. Trends can include technological advancements, demographic changes, social or cultural shifts, or economic factors.

    What is the best company for SWOT analysis?

    There is no definitive answer to which company is the best for SWOT analysis as it depends on the specific industry, market, and individual needs. However, some companies known for their strategic analysis and SWOT analysis capabilities include McKinsey & Company, Boston Consulting Group (BCG), Bain & Company, and Deloitte. These companies have a strong reputation for providing comprehensive and insightful SWOT analyses for businesses across various sectors. Ultimately, the choice of the best company for SWOT analysis will depend on the specific requirements and objectives of the organization seeking the analysis.

    Where can I get data for SWOT analysis?

    There are several sources where you can obtain data for a SWOT analysis:

    1. Internal sources: Gather information from within your organization, such as financial statements, sales reports, customer feedback, employee surveys, and performance reviews.

    2. Market research: Conduct surveys, interviews, or focus groups with customers, suppliers, competitors, and industry experts to gather insights about market trends, customer preferences, and competitor strategies.

    3. Industry reports: Access industry-specific reports and publications from market research firms, industry associations, government agencies, and trade publications. These reports often provide valuable data on market size, growth rates, industry trends, and competitive landscape.

    4. Company websites: Explore the websites of your competitors to gather information about their products, services, pricing, marketing strategies, and any recent news or announcements.

    5. Government data: Government agencies often provide data on economic indicators, industry statistics, demographic trends, and regulatory changes. Examples include the U.S. Census Bureau, Bureau of Labor Statistics, and the World Bank.

    6. Online databases: Utilize online databases like Statista, IBISWorld, Euromonitor, and Data.gov that offer a wide range of data on various industries, markets, and demographics.

    7. Social media and online reviews: Monitor social media platforms, customer reviews, and online forums to gain insights into customer sentiment, brand reputation, and emerging trends.

    Remember to critically evaluate the reliability and relevance of the data you gather, as accuracy and timeliness are crucial for an effective SWOT analysis.

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