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Company > 1-800-Flowers.com Inc: Business Model, SWOT Analysis, and Competitors 2023

1-800-Flowers.com Inc: Business Model, SWOT Analysis, and Competitors 2023

Published: Jun 13, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of 1-800-Flowers.com Inc, a renowned online retailer specializing in floral arrangements and gifts. By examining their business model, we aim to uncover the key strategies and processes that have contributed to their success. Additionally, a comprehensive SWOT analysis will shed light on the company's strengths, weaknesses, opportunities, and threats. Furthermore, we will explore the competitive landscape, identifying the main players in the industry who pose a challenge to 1-800-Flowers.com Inc as they navigate the year 2023.

    What You Will Learn:

    • Who owns 1-800-Flowers.com Inc and how their ownership impacts the company's operations and strategy.
    • The mission statement of 1-800-Flowers.com Inc and how it guides the company's goals and values.
    • How 1-800-Flowers.com Inc generates revenue and the various channels through which it makes money.
    • An in-depth explanation of the 1-800-Flowers.com Inc Business Model Canvas, including its key components and how they contribute to the company's success.
    • The main competitors of 1-800-Flowers.com Inc in the floral and gifting industry and how they compare in terms of market share and offerings.
    • A comprehensive SWOT analysis of 1-800-Flowers.com Inc, highlighting its strengths, weaknesses, opportunities, and threats in the current market landscape.

    Who owns 1-800-Flowers.com Inc?

    Background of 1-800-Flowers.com Inc.

    1-800-Flowers.com Inc. is a well-known online retailer and distributor of floral arrangements and gifts. Established in 1976 by James McCann, the company has grown to become a prominent player in the floral industry. With its distinctive toll-free phone number, 1-800-Flowers.com Inc. revolutionized the way people send flowers, making it easier and more convenient for customers to order floral gifts for any occasion.

    Key Shareholders and Ownership Structure

    As of the latest available information, the ownership of 1-800-Flowers.com Inc. is primarily held by institutional investors and the company's founder, James McCann. The McCann Family Trust, controlled by James McCann, remains the largest shareholder, owning a significant portion of the company's shares.

    Additionally, several institutional investors have acquired substantial stakes in 1-800-Flowers.com Inc. These include well-known investment firms and mutual funds such as The Vanguard Group, BlackRock, and Fidelity Investments. These institutional investors often manage funds on behalf of individual investors, retirement plans, and other financial entities.

    While the exact ownership percentages can vary from time to time due to buying and selling of shares, the combination of institutional investors and the McCann Family Trust typically holds the majority of the company's shares.

    Publicly Traded Company

    1-800-Flowers.com Inc. is a publicly traded company, listed on the NASDAQ stock exchange under the ticker symbol "FLWS." This means that shares of the company can be bought and sold by individual and institutional investors on the open market. The company's public status allows for greater transparency and accountability to its shareholders and the general public.


    In conclusion, 1-800-Flowers.com Inc. is primarily owned by institutional investors and the McCann Family Trust, with James McCann being the founder and largest shareholder. As a publicly traded company, the ownership structure can change over time due to market dynamics and buying/selling of shares. However, the company's commitment to providing quality floral arrangements and gifts remains steadfast, ensuring its continued success in the floral industry.

    What is the mission statement of 1-800-Flowers.com Inc?

    The Mission Statement of 1-800-Flowers.com Inc: Spreading Happiness and Celebrating Life's Special Moments

    1-800-Flowers.com Inc, a leading floral and gourmet food gift retailer, has a clear and inspiring mission statement that encompasses the essence of their business. The company's mission is to spread happiness and celebrate life's special moments by delivering smiles through thoughtful and heartfelt gifts.

    At the core of 1-800-Flowers.com Inc's mission is their commitment to connecting people and fostering meaningful relationships. They understand the power of a thoughtful gift in expressing emotions, gratitude, and love. Whether it's a birthday, anniversary, graduation, or any other occasion, 1-800-Flowers.com Inc aims to make each moment special and unforgettable.

    Their mission statement reflects the company's dedication to customer satisfaction and providing a seamless gift-giving experience. By offering an extensive selection of high-quality flowers, plants, and gourmet food gifts, they ensure that there is something for everyone to enjoy. They strive to exceed customer expectations by providing exceptional service, reliable delivery, and personalized touches that make each gift unique.

    1-800-Flowers.com Inc embraces innovation and continuously seeks new ways to enhance their customers' experience. They understand the importance of staying relevant in a rapidly changing marketplace and are committed to leveraging technology and digital platforms to make the gift-giving process even more convenient and enjoyable.

    In addition to their commitment to customers, 1-800-Flowers.com Inc also places great emphasis on corporate social responsibility. They actively support various charitable initiatives and promote sustainability in their business practices. By aligning themselves with causes that make a positive impact on society and the environment, they aim to create a better world while spreading happiness one gift at a time.

    In conclusion, the mission statement of 1-800-Flowers.com Inc encapsulates their dedication to spreading happiness and celebrating life's special moments. Through their wide range of thoughtful gifts, exceptional service, and commitment to innovation and social responsibility, they strive to make every occasion a memorable and joyous experience for their customers.

    How does 1-800-Flowers.com Inc make money?


    1-800-Flowers.com Inc, a leading floral and gourmet food gifting company, has established itself as a prominent player in the online gift industry. With a wide range of products and services, the company has successfully generated revenue through various channels. In this section, we will explore how 1-800-Flowers.com Inc makes money.

    E-commerce Sales

    The primary source of revenue for 1-800-Flowers.com Inc is e-commerce sales. The company operates a user-friendly website that enables customers to browse and purchase a diverse selection of floral arrangements, plants, gift baskets, and gourmet food items. By leveraging its extensive network of local florists and suppliers, 1-800-Flowers.com Inc ensures efficient delivery of orders across the United States.

    Through online transactions, customers can easily place orders, customize their gifts, and schedule deliveries. The company's website is designed to provide a seamless shopping experience, encouraging customers to make repeat purchases and explore additional offerings. E-commerce sales contribute significantly to 1-800-Flowers.com Inc's overall revenue stream.

    Floral Wire Service

    1-800-Flowers.com Inc also generates income through its floral wire service. The company acts as an intermediary between local florists and customers, allowing them to fulfill orders placed through various channels, such as telephone and online. By connecting customers with local florists, 1-800-Flowers.com Inc enables a wider range of product options and faster delivery times.

    For each order fulfilled through the floral wire service, 1-800-Flowers.com Inc receives a percentage of the total transaction value as a commission. This revenue-sharing model provides a steady stream of income for the company while supporting local florists and ensuring customer satisfaction.

    Franchise and Licensing Fees

    Another avenue through which 1-800-Flowers.com Inc generates revenue is by granting franchises and licensing its brand. Entrepreneurs interested in joining the floral and gift industry can partner with 1-800-Flowers.com Inc to establish their own floral or gift shop under the company's recognized brand name. In return, franchisees pay an upfront fee and ongoing royalties based on their sales.

    The franchise and licensing model allows 1-800-Flowers.com Inc to expand its brand presence and tap into new markets without bearing the full cost and risk of opening and operating additional physical locations. This revenue stream offers long-term growth potential and contributes to the overall financial success of the company.

    Corporate Gifting and Partnerships

    1-800-Flowers.com Inc has successfully established partnerships with corporations to provide customized gifting solutions for their employees, clients, and events. By offering a wide range of products and personalized options, the company caters to the corporate gifting needs of businesses across industries.

    Through corporate gifting programs, 1-800-Flowers.com Inc generates revenue by fulfilling bulk orders and providing value-added services, such as branding and customization. This segment of the business allows the company to leverage its expertise in logistics and customer service, while also fostering long-term relationships with corporate clients.


    In conclusion, 1-800-Flowers.com Inc employs a multi-faceted approach to generate revenue. Through its e-commerce platform, floral wire service, franchise and licensing fees, and corporate partnerships, the company has established a diversified revenue stream. By continually adapting to evolving customer needs and leveraging its brand recognition, 1-800-Flowers.com Inc remains a leading player in the online gift industry while driving consistent financial growth.

    1-800-Flowers.com Inc Business Model Canvas Explained


    The Business Model Canvas is a strategic management tool that allows organizations to visually depict and evaluate the key components of their business model. In this section, we will explore the Business Model Canvas of 1-800-Flowers.com Inc, a leading online floral and gifting retailer. By understanding their business model, we can gain insights into how they create, deliver, and capture value.

    Key Partnerships

    1-800-Flowers.com Inc has established strategic partnerships with various entities to enhance their business model. They collaborate with local florists to fulfill orders, ensuring timely delivery and high-quality products. Additionally, they partner with major shipping companies to facilitate efficient logistics. These partnerships enable 1-800-Flowers.com Inc to expand their reach, leverage existing networks, and provide a seamless customer experience.

    Key Activities

    The key activities of 1-800-Flowers.com Inc revolve around facilitating the entire process of ordering, preparing, and delivering flowers and gifts. They invest heavily in technology and digital platforms to ensure a user-friendly interface for customers to browse and select products. Moreover, they focus on continuous product innovation, creating unique arrangements and gift options to cater to diverse customer preferences. Finally, 1-800-Flowers.com Inc places great importance on customer service, providing support throughout the ordering and delivery process.

    Key Resources

    The key resources of 1-800-Flowers.com Inc encompass both physical and intangible assets. They maintain a vast network of local florists, ensuring a wide selection of fresh flowers and arrangements. Additionally, their online platform and mobile application serve as critical digital resources, allowing customers to browse and purchase products effortlessly. Furthermore, their strong brand reputation and customer loyalty form valuable intangible resources, contributing to their market position and competitive advantage.

    Value Proposition

    1-800-Flowers.com Inc offers a compelling value proposition to customers by providing convenience, extensive product options, and reliable delivery. Their user-friendly platform allows customers to easily navigate and find the perfect gift for any occasion. Furthermore, the company focuses on delivering high-quality products and ensures on-time delivery through their network of local florists and shipping partners. This value proposition resonates with customers, making 1-800-Flowers.com Inc a trusted and preferred choice for floral and gifting needs.

    Customer Segments

    1-800-Flowers.com Inc targets a broad range of customer segments, including individuals, corporations, and event planners. They cater to customers seeking gifts for various occasions such as birthdays, anniversaries, and holidays. Moreover, they offer corporate gifting services, allowing businesses to express appreciation to clients and employees. By serving diverse customer segments, 1-800-Flowers.com Inc maximizes their market reach and revenue potential.


    The primary channels through which 1-800-Flowers.com Inc reaches customers are their online platform, mobile application, and telephone ordering system. These channels enable customers to browse, select, and order products conveniently. Additionally, they leverage social media platforms and email marketing campaigns to engage with customers and promote their offerings. By utilizing multiple channels, 1-800-Flowers.com Inc ensures a seamless and accessible shopping experience for customers.

    Revenue Streams

    1-800-Flowers.com Inc generates revenue through various streams. The primary source is the sale of floral arrangements, plants, and gift items through their online platform and telephone ordering system. They also offer additional services such as gift wrapping, personalized messages, and same-day or next-day delivery at an extra cost, generating additional revenue. Furthermore, they provide corporate gifting solutions, catering to businesses' needs and generating revenue through bulk orders.


    By analyzing the Business Model Canvas of 1-800-Flowers.com Inc, we can comprehend the various elements that contribute to their success as an online floral and gifting retailer. Their strategic partnerships, key activities, and resources enable them to provide a seamless customer experience, delivering value through convenience, extensive product options, and reliable delivery. By targeting diverse customer segments and utilizing multiple channels, they maximize their market reach and revenue potential. Overall, the Business Model Canvas of 1-800-Flowers.com Inc highlights their ability to adapt and innovate in the competitive e-commerce landscape.

    Which companies are the competitors of 1-800-Flowers.com Inc?

    Competitors of 1-800-Flowers.com Inc

    1-800-Flowers.com Inc is a well-known online retailer that specializes in floral arrangements and gifts. While they have established themselves as a leader in the industry, there are several other companies that compete with them in this space. Let's take a closer look at some of their main competitors:

    1. ProFlowers

    ProFlowers is a direct competitor of 1-800-Flowers.com Inc. They offer a wide range of fresh flower bouquets, plants, and gift baskets. ProFlowers prides itself on delivering high-quality products at affordable prices, making them a popular choice for many customers. They also provide same-day delivery options, which is a key feature that sets them apart from their competitors.

    2. FTD

    FTD, which stands for Florists' Transworld Delivery, is another significant competitor in the floral industry. Established in 1910, FTD has a strong network of local florists that allows them to offer same-day delivery across the United States and Canada. They offer a diverse selection of floral arrangements, plants, and gifts, catering to various occasions and budgets.

    3. Teleflora

    Teleflora is an online floral delivery service that connects customers with local florists. They offer a wide range of floral arrangements and gift options, including bouquets, plants, and gift baskets. Teleflora emphasizes the importance of supporting local businesses and prides itself on the expertise of its network of florists. They also provide same-day delivery, making them a convenient choice for last-minute orders.

    4. BloomNation

    BloomNation is a unique competitor in the floral industry as it focuses on connecting customers directly with local florists. They aim to create a transparent and personalized experience by allowing customers to browse and select floral arrangements from local florists in their area. BloomNation's platform enables customers to see the actual products that will be delivered, ensuring a high level of satisfaction and eliminating any surprises.

    5. BloomThat

    BloomThat is a competitor that differentiates itself by offering a curated selection of modern and stylish floral arrangements. They focus on simplicity and elegance, with a limited but carefully crafted collection of bouquets. BloomThat is known for their fast and reliable delivery service, often delivering flowers within 90 minutes in select cities. Their unique and trendy designs attract customers looking for a modern twist on traditional floral arrangements.

    These are just a few examples of the competitors that 1-800-Flowers.com Inc faces in the floral industry. While each company has its own unique selling points and target market, they all strive to provide customers with beautiful and high-quality floral arrangements, exceptional customer service, and convenient delivery options.

    1-800-Flowers.com Inc SWOT Analysis


    • Established brand: 1-800-Flowers.com Inc has a strong and recognizable brand in the flower delivery industry. With over 40 years of experience, the company has built a reputation for quality and reliability.

    • Wide product range: The company offers a wide range of products beyond just flowers, including plants, gift baskets, and gourmet foods. This diversification allows 1-800-Flowers.com Inc to cater to a broader customer base and meet various gifting needs.

    • Strong online presence: 1-800-Flowers.com Inc has invested heavily in its online platform, making it easy for customers to browse and order products online. The company's user-friendly website and mobile app provide a seamless shopping experience, attracting tech-savvy customers.

    • Efficient delivery network: The company has an extensive network of local florists and distribution centers, enabling them to deliver products quickly and efficiently. This ensures that customers receive fresh flowers and timely deliveries, enhancing customer satisfaction.


    • Seasonal demand fluctuations: The flower industry experiences significant fluctuations in demand throughout the year, with peaks during holidays like Valentine's Day and Mother's Day. This seasonality can pose challenges for 1-800-Flowers.com Inc in terms of managing inventory and resources efficiently.

    • High competition: The online flower delivery market is highly competitive, with numerous players vying for market share. This intense competition puts pressure on pricing and can impact profit margins for 1-800-Flowers.com Inc.

    • Dependence on third-party suppliers: While 1-800-Flowers.com Inc has a vast network of local florists and distribution centers, it relies on these third-party suppliers for its product inventory. Any issues or disruptions in the supply chain can impact the company's ability to fulfill orders and meet customer expectations.


    • International expansion: 1-800-Flowers.com Inc has the opportunity to expand its operations internationally and tap into new markets. By leveraging its online platform and brand recognition, the company can enter new countries and establish a global presence.

    • Growing demand for sustainable and eco-friendly products: With increasing consumer awareness about the environment, there is a growing demand for sustainable and eco-friendly products. 1-800-Flowers.com Inc can capitalize on this trend by offering organic and locally sourced floral arrangements, appealing to environmentally conscious customers.

    • Cross-selling and upselling: The company can explore cross-selling and upselling opportunities by offering complementary products or services to customers. For example, they can partner with local businesses to offer add-ons like chocolates, wine, or spa vouchers, enhancing the overall gifting experience.


    • Economic downturns: During economic downturns, consumers may cut back on discretionary spending, including gifts like flowers. A prolonged recession or economic instability can negatively impact 1-800-Flowers.com Inc's sales and profitability.

    • Disintermediation: With the rise of online marketplaces and direct-to-consumer brands, there is a risk of disintermediation for 1-800-Flowers.com Inc. Customers may opt to purchase directly from local florists or choose alternative online platforms, bypassing the company's services.

    • Negative customer experiences: In the age of social media and online reviews, negative customer experiences can quickly spread and damage the company's reputation. 1-800-Flowers.com Inc needs to prioritize customer satisfaction and address any issues promptly to maintain a positive brand image.

    By conducting a thorough SWOT analysis, 1-800-Flowers.com Inc can leverage its strengths, address weaknesses, capitalize on opportunities, and mitigate potential threats in the flower delivery industry.

    Key Takeaways

    • 1-800-Flowers.com Inc is a publicly traded company, meaning it is owned by shareholders who hold its stock.
    • The mission statement of 1-800-Flowers.com Inc is to inspire more human expression, connection, and celebration through the power of flowers and gifts.
    • 1-800-Flowers.com Inc generates revenue primarily by selling flowers, plants, and other gifts through its various brands and websites.
    • The Business Model Canvas of 1-800-Flowers.com Inc includes key elements such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, activities, partnerships, and cost structure.
    • Competitors of 1-800-Flowers.com Inc include other online flower and gift retailers, as well as local florists and brick-and-mortar gift shops.
    • A SWOT analysis of 1-800-Flowers.com Inc highlights its strengths, weaknesses, opportunities, and threats, providing insights into its competitive position and potential areas for growth and improvement.


    In conclusion, 1-800-Flowers.com Inc is a successful online floral retailer that has established itself as a leader in the industry. The company is owned by founder and CEO Jim McCann and his family. Their mission statement is to deliver smiles and ensure that every customer interaction is a positive and memorable one.

    1-800-Flowers.com Inc generates revenue through various channels, including the sale of flowers, gift baskets, and other related products. They also offer delivery services and have partnerships with other retailers to expand their reach. Their business model canvas is built on providing convenience, quality, and exceptional customer service.

    While 1-800-Flowers.com Inc has achieved significant success, they do face competition from other companies in the floral and gifting industry. Some of their major competitors include FTD Companies Inc, Teleflora LLC, and ProFlowers.

    A SWOT analysis of 1-800-Flowers.com Inc reveals that their strengths lie in their strong brand recognition, extensive product offerings, and customer-centric approach. However, they also face challenges such as increasing competition and changing consumer preferences. By leveraging their strengths and addressing their weaknesses, 1-800-Flowers.com Inc can continue to thrive in the ever-evolving floral industry.


    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a company:

    1. Company Reports: Publicly traded companies often provide SWOT analysis in their annual reports or financial filings. These reports can be found on the company's official website or through financial databases such as Bloomberg, Reuters, or SEC EDGAR.

    2. Business Databases: Many business databases, such as Hoovers, IBISWorld, or MarketLine, provide SWOT analyses on various companies. These databases might require a subscription or access through a university or library.

    3. Internet Search: Conducting a simple internet search by typing the company name followed by "SWOT analysis" can provide you with various results. Many industry-specific websites, business news websites, or consulting firms publish SWOT analyses on different companies.

    4. Professional Publications: Industry-specific magazines, journals, or trade publications often feature SWOT analyses on companies within that industry. These publications can be found in libraries, online databases, or through professional memberships.

    5. Case Studies: Academic institutions, business schools, or consulting firms develop case studies that include SWOT analysis on specific companies. These case studies can be found in academic libraries, online databases, or through educational institutions' websites.

    Remember, while these sources can provide valuable insights, it is important to cross-reference information from multiple sources to get a comprehensive understanding of a company's SWOT analysis.

    What are 5 examples of weakness in SWOT analysis?

    1. Lack of market knowledge or understanding: This weakness refers to a limited understanding of the target market, including customer preferences, trends, or competitors. It can hinder effective decision-making and lead to missed opportunities.

    2. Inadequate financial resources: Insufficient financial resources can limit a company's ability to invest in research and development, marketing, or expansion. This weakness can hinder growth and limit competitiveness in the market.

    3. Weak brand recognition: If a company has low brand recognition or a weak brand image, it may struggle to differentiate itself from competitors and attract customers. This weakness can impact sales and market share.

    4. Limited product portfolio: A narrow product portfolio can make a company heavily reliant on a single product or market, making it vulnerable to changes in customer preferences, industry trends, or economic conditions.

    5. Inefficient supply chain management: Poor supply chain management can result in delays, increased costs, or quality issues. This weakness can negatively impact customer satisfaction, lead to lost sales, and hinder overall operational efficiency.

    What is the SWOT analysis breakdown?

    SWOT analysis is a strategic planning tool that helps evaluate the internal strengths and weaknesses of a company, along with the external opportunities and threats it faces. The breakdown of SWOT analysis is as follows:

    1. Strengths: These are the internal factors that give a company an advantage over its competitors. It includes factors like a strong brand reputation, skilled workforce, unique products or services, efficient processes, strong financial position, etc.

    2. Weaknesses: These are the internal factors that put a company at a disadvantage compared to its competitors. It includes factors like outdated technology, lack of skilled workforce, poor brand reputation, limited resources, inefficient processes, etc.

    3. Opportunities: These are the external factors in the business environment that can be advantageous to a company. It includes factors like market growth, emerging trends, technological advancements, changes in regulations, new customer segments, etc.

    4. Threats: These are the external factors in the business environment that can negatively impact a company's performance. It includes factors like intense competition, economic downturns, changing consumer preferences, new market entrants, political instability, etc.

    By analyzing these four aspects, companies can identify their strengths and weaknesses and leverage opportunities while mitigating threats. This analysis helps in strategic decision-making, goal setting, and developing action plans to achieve desired outcomes.

    What is the best company for SWOT analysis?

    There is no definitive answer to what is the best company for SWOT analysis as it depends on the specific industry and context. However, some companies that are often used as examples for SWOT analysis due to their strong market presence and well-known brand reputation include:

    1. Apple Inc.: Apple is known for its innovative products, strong brand loyalty, and global market dominance. Analyzing Apple's strengths, weaknesses, opportunities, and threats can provide valuable insights into the technology industry.

    2. Amazon.com Inc.: Amazon is a multinational technology company that has transformed the e-commerce industry. Its strengths in logistics, customer service, and market reach, along with its weaknesses and opportunities, make it an interesting subject for SWOT analysis.

    3. Coca-Cola Company: Coca-Cola is a leading beverage company with a powerful global brand. Analyzing its strengths in marketing, distribution, and brand recognition, along with its weaknesses and potential threats, can provide valuable insights into the beverage industry.

    4. Google (Alphabet Inc.): As one of the world's most valuable companies, Google has a dominant position in the internet search and advertising market. Analyzing Google's strengths in technology, data analytics, and market share, along with its weaknesses and potential opportunities, can provide useful insights.

    5. Tesla Inc.: Tesla is an electric vehicle and clean energy company that has disrupted the automotive industry. Its strengths in electric vehicle technology, brand image, and innovation, along with its weaknesses and potential threats, make it an interesting subject for SWOT analysis.

    These are just a few examples, and the best company for SWOT analysis may vary depending on the industry and specific research objectives. It is important to choose a company that is relevant and provides ample data and information for a comprehensive analysis.

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