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What are KPIs and what are they good for?

Published: Dec 27, 2022

10 marketing KPIs you should be checking in your business

KPIs are important metrics that help you measure the performance of your marketing initiatives. The term "profit" can refer to a company's success in achieving its key business objectives. This is measured by the company's margin. KPIs (Key Performance Indicators) are used to measure the success of organizations in reaching their goals. KPIs focus on specific processes within a company, like marketing or sales. Marketing plans and efforts should be tracked so companies can make sure their marketing is working best and allocate the right amount of money. This will help the company work more cohesively with other teams.

Other examples of marketing KPIs include website traffic, lead generation, cost per lead, conversion rates, return on investment (ROI), and customer lifetime value (CLV).

The Key Performance Indicator (KPI) is one of the best tools to help marketers track their progress and the ROI of their marketing efforts. It's the most important metric for marketers to know and understand in order to do their job better, it represents the health of a business and its marketing strategy.

There are over 100 marketing KPIs that marketers can monitor and improve, but we have found that there are three main marketing KPIs that are the most important and are the ones that most marketers should be paying attention to. These three KPIs are:

Sales Traffic Email list growth

Why are these the most important? Well, because all other marketing activities lead to one of these three things. Ultimately, if you want to improve your marketing, you want to improve your sales, traffic, and email list growth. When you put all of your energy into improving these three things, all the other marketing activities will improve, and you'll get better results.

To see how this works, let's take a look at 10 important marketing KPIs that you should track in your company to check your growth:

1. Sales

Sales is the number one thing that marketers should be paying attention to. The reason is that all other marketing activities lead to sales. If you want to get more traffic, if you want to get more leads, if you want to get more email subscribers, all of these things lead back to sales.

Revenue is the most important metric for companies of all types, from e-commerce to subscription-based services. You can break it down into two sub-metrics: gross revenue and net revenue. Gross revenue is the total amount a company brings in from a sale before any discounts, returns, or other adjustments are made. Net revenue is the amount left after these adjustments have been made.

2. Lifetime value of a customer

The Lifetime value of a customer (LTV) is the total profit that a business makes from a customer over their lifetime. It's a key metric to pay attention to because it helps you understand how valuable each customer is to your business.

For example, if a customer spends $100 in one year, their LTV is $100. But if they spend $100 in ten years, their LTV is $10. This metric can help you figure out how much you should spend to acquire a new customer, as well as how much you should be charging each customer.

3. Digital Marketing ROI

This key performance indicator measures the number of leads generated from your marketing campaigns and initiatives. It's a great way to measure the performance of your digital marketing efforts over time and identify areas for improvement.

Your digital marketing program will be useless if you don't have a way to capture and convert leads into customers. This is where your sales team comes in. They'll be the ones closing the deal once a prospect becomes a customer. If you don't have a sales team, it may be time to start hiring.

4. Website traffic

We all know the importance of traffic. If the number of site visitors is good, then the conversion rate can increase. If the conversion rate increases, then the performance of the website will also increase.

For example, If one-time traffic is high on your website, then the average time spent on your website is high as well. This is a good KPI because it shows the average time spent on your website and it's an indicator of whether the visitors found what they were looking for or not.

Monitoring your website traffic gets you relevant information about your website visitors so you can create marketing campaigns that target the right segment of audience.

5. Social media reach and engagement

Social media is an essential marketing channel for every business, but it's also a great way to build relationships and connect with customers. This KPI can be tracked by looking at your social media engagement metrics, including comments, likes, shares, and replies. These metrics will help you determine how well your content is resonating with your audience and help you identify any areas of improvement if your engagement rate is low.

6. Email marketing performance

For email marketing, the desired action is signing up for a subscription, making a purchase, or clicking on a link. This can be measured by dividing the number of conversions by the number of unique visitors. The unique visitors metric counts the number of times a person visits the website. It is often measured by the number of IP addresses, cookies, or device IDs that access the website.

The conversion rate can be calculated by dividing the number of subscribers by the number of visitors who completed the desired action. This is also known as the conversion rate by goal. This is an important metric because it helps you identify which actions are driving traffic to the website. It also helps you determine which content and calls to action are most effective in encouraging visitors to take a specific action.

This is a useful KPI for measuring email marketing performance because it provides a snapshot of how many people take specific actions on your website. It also helps you identify which campaigns are driving traffic and which content is most effective in encouraging visitors to take action.

7. Blog post visits

The engagement rate is a measure of how engaged your customers are with your blog posts. Blog posts can help your website get more traffic. So, it's important to make sure they are of good quality and are not too short. You must have in mind that the content has to be appealing either for readers and Google. SEO tools can help you track and analyze traffic and links to your blog posts. This can help you improve your blog's visibility and ranking.

8. Search rankings

Search engine rankings are a way to measure how well a website is doing in the search engines. To stay in the top positions for the most popular search engines, you'll need to make sure your website is well-ranked. Your search ranking is your opportunity to draw more organic traffic. To keep track of your website's position in search engine results pages (SERPs), you can use the Position Tracking tool on Semrush. Semrush will show you how your website is performing relative to other websites. This tool helps you see where your website is ranked for keywords of your choice. The tool will show you all the different keywords that are related to your target keywords, as well as any positions that have been changed or features that have been added to the search engine.

9. Landing page conversion

A landing page conversion is the action a visitor takes after landing on your website. The most common type of landing page conversion is a purchase of a product or service. However, it could be anything from filling out a form to downloading a white paper or scheduling a call. It could also be a conversion to a lead. If you already have a lead capture from on your website, this would be considered a landing page conversion.

The goal of a landing page is to get a visitor to convert. There are several factors that influence whether or not a visitor will convert. These include:

The offer (what is being offered) The quality of the landing page (is the information relevant to the offer?) The design of the landing page (does it look professional and appealing?) The copy (is it persuasive and original?) The price (is it too high or too low?) The call to action (is it clear and compelling?)

If you have a website, you should have a landing page for your most important offers. If you don't have a website, you can still use a landing page to capture leads. All you need is a simple one page landing!

10. Sales team response time

By measuring how quickly your sales team responds to leads, you can improve your customer service or sales process. A good sales team responsive time KPI is a question asked and answered in under 20 minutes. This is one of the most important metrics for a sales team because it shows the level of customer service and engagement the team is providing. 20 minutes is an average time for a customer service question to be answered, so the sales team should be able to provide the same level of service as the customer service team. This will ensure that customers are happy and stay loyal to your company.

Who's going to do this job?

While it's tempting to monitor KPIs by yourself, it's not always possible to get every metric at a glance. It's a good idea to delegate the responsibility of checking KPIs to your team members. It will allow you to focus on more important matters and still keep an eye on the KPIs.

You can encourage your team to check KPIs on a regular basis by rewarding their diligence with bonuses or other incentives.

If you don't have a team in place yet, you can assign the KPIs monitoring task to freelancers or agencies.

Conclusion

To improve your marketing performance, you should set specific goals and track progress using key performance indicators (KPIs). There are plenty of different tools to help you reach your goals. You can use performance data to decide what actions to take. By monitoring your progress, you'll be able to reach the goals you have set in your general marketing plan for the ear. Go for it!

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