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Why email marketing can be the ultimate strategy

Published: Dec 19, 2022

How to create your email marketing campaign

What is email marketing?

Email marketing is a very effective way of communicating with your contacts. It gives you a chance to give them information about your products, services, and promotions and also gives you a chance to interact with them on a more personal level.

This is a way to connect with people from all over the world quickly and easily. It uses three core elements to make it work quickly and smoothly:

  • your email address
  • the people you are emailing
  • the computer or device you are emailing from.

There are a lot of people with email addresses, and a lot of them can check their emails on their smartphones. You can reach people with your message anywhere and anytime. Email is a way to connect with people from all over the world quickly and easily.

Mailing campaigns can help you build great relationships with your customers. You can use email campaigns to announce new products or services, to thank customers for their business, or simply to send a thoughtful holiday greeting or birthday wish. Email campaigns can also be used for lead generation, for example, by offering a gift in exchange for contact information.

Email marketing can also lead to loyal customers: if your online store tracks purchases and suggests future ones by giving vouchers for birthdays by extending special offers for subscribers by producing valuable and newsworthy content

Before you start thinking of emails, think about this:

  • Define your goals

Before you can create an email marketing campaign, you need to know what you want to achieve. Do you want to increase brand awareness, drive traffic to your website, or generate sales? Once you know your goals, you can start to plan your campaign.

  • Build your email list

Next, you need to build an email list of subscribers. You can do this by adding a sign-up form to your website or blog, or by running a contest or promotion.

  • Create great content

Once you have a list of subscribers, you need to create content that will engage and convert them. Your content should be well-written, relevant, and valuable to your audience.

  • Prepare to send your emails

Be sure to test your emails before you send them to your entire list, and make sure to track your results so you can see what's working and what's not.

How to start your own email marketing campaign

Email marketing, when done right, can be very powerful. According to the Digital Advertising network, email marketing is 40% more effective than social media advertising. There are a few things that you need to be aware of when you are creating an email marketing campaign. These include:

  • The email title and description: You need to have an interesting and engaging title that will make people want to click and open the email. You also need to have a description that will be informative and will give people a good idea of what the email is about.

  • The message: The body of the email is where you have the most control and where you can put in a lot of information that is going to be useful to your customers. It is also where you can interact with them as it is rare for people to have the opportunity to have a one-on-one conversation with a brand.

  • An image: You need to have an image attached to the email that is going to give it some character. It can be a logo, a picture of the product, or an image of your employees.

  • A CTA: Your call to action is where you are asking people to take an action. This is where you will list the promotion that you are running or you will ask people to make a purchase. You want to make your CTA as clear and direct as possible. It needs to be clear what action you want people to take so that you can get the best results. It is also important to have a CTA that is direct so that people do not get confused.

  • Emails sent to each segment: It is important that you are not sending the same email to all of the segments of your email list. You want to send different emails to different people to get the best engagement.

  • The time of day that you are sending the email: You ideally want to send your emails during the day so that you can get the most engagement. The best time to send an email is at 9:00 a.m. and the worst times are 5:00 p.m. and 5:30 p.m., following people's natural work day timetable.

After all these considerations we can dive into the technical aspects:

1. Your Mailing List

You need people to share their email addresses, and you need their permission. To collect people's details, you will need a form. You will need their names and email addresses at a minimum. Birth dates are handy if you like to reward people with birthday gifts. Giving away something in exchange for their contact information is a good idea. A free ebook or a subscription to your exclusive platform adds value to the customer. If you have a membership, automatically signing up for your mailing list can be a condition of entry. Remember, you always need to give the option of unsubscribing from your list. It is illegal to send marketing emails without the opportunity to disengage.

2. Chose an Email Service Provider (ESP)

You can feasibly collect email addresses, add them to your contacts list under a label, and send email newsletters, but this is time-consuming, inefficient, and moreover you could be missing out on some cool online services. Here you have some good providers to help you with the emails: Mailchimp Active Campaign Mailer Lite

3. Put some design on to make'em look appealing

Don't send out an email that is just text on a boring flat background. That won't grab your target's attention. You want to add your brand's colors and imagery. With most modern email software in use, you can include HTML links, embed videos, and more. An email can be a real multi-media interactive experience. You can either use the tools available in some of the online platforms or hire a graphic designer. Make your email look good but also easy to read and dynamic.

4. Use Mailing Automation

Ok, let's say you already have it all set, with its proper calendar and all the material in one hand, the addresses in the other' It's time to automate it. Have a welcome email, the gift, the multi-step EDM campaign all automated. This will free you from micro-managing email marketing to do more productive and profitable things with your business

Conclusion

It's undeniable, Email is becoming more and more part of everyone's lives. We often check our mailbox as often or more than we do with Whatsapp, so it is natural that marketing takes profit from this channel, especially with the high ROI.

With the right strategy, email marketing can be the most clever and advantageous strategy for you to boost your product/service fantastically. Use it!

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