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The pitch deck is also known as the investor deck, the pitch document or the presentation document. As the name suggests, it is a presentation that you will give to potential investors when asking for money. It's the document that will tell them about the company and its potential.
A lot of people use pitch decks to raise money, independently of the amount. Creating a pitch deck that wins investment can be challenging. But no worries, in this article you will find out how to create a legendary pitch deck to make anyone keen to invest in your project. Let's hit it!
The pitch deck is a piece that will be used in a presentation or sent out to investors and potential partners so they can fully understand what the project is about and what you are trying to accomplish.
It provides investors with an overview of your business idea. It normally focuses on showcasing your product/service, sharing your business model, giving a look into how you can make money, and introducing your dream team.
The pitch deck outlines the problem your business is going to solve. It also outlines your mission, what the project is about, the amount of money that needs to be raised, and any other information that potential investors may find important and interesting. All of this information is presented in a narrative form that makes it easy for people to digest.
It is important that the information is presented in a clear and concise way so that it is easy to understand. The pitch deck should be easy to read and the images used should be professional, it is all about good first impressions.
When designing the pitch deck, it's vital to follow best practices so that you can increase your odds of getting funded. The good pitch deck needs to be well-organized, with a clear structure and flow. You don't want to bore the audience, so it's a good idea to make it look dynamic using graphics and images where possible.
Think of it as a highly visual way to present your idea, words will be necessary, but images have to be the real protagonist. So keep the texts concise and include slides with graphics and statistics (which is the kind of thing that usually works with investors, isn't it?).
How many slides? There isn't really an official length, it all depends on the idea you'll be exposing, but on average a pitch deck no longer than 12-19 slides should be a good one. If you get too far from that number, then you might want to consider editing it (relink).
What to highlight? According to research done by DocSend, investors spend on average 3/4 minutes per pitch deck. From their study which analyzed 200 pitch decks, they concluded that investors spent the most of the time reviewing the slides concerning financials, team, and competition.
You can see below some very good examples of successful cases, so you can get inspired with the slides formats that are typically included in a pitch deck. This could make all the difference for you to have the potential investor willing to invest in your company. Let's go dive in it!
As you've seen, this way of presenting your idea demonstrates that you understand your business and who your customers are. These startup pitch decks can be a helpful guide as you're looking to raise money for your project. You don't need a lot of money to have a great deck, just don't overthink it. Use analogies to back up the points that you're making. After going through all these decks, we recommend that yours should also:
One of the reasons that the pitch deck is so important is that it is the first thing that investors see about you and the idea you passionately believe in. The pitch deck is what will compel people to invest so it is important that you translate the relevant information in an authentic way, the narrative must be compelling and the images used to graphic your idea are professional and high-end.
We hope some of these examples we have provided can help you get inspired with the best ideas to present and sell your project.
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